全面品質管理對宜蘭地區休閒農場目的地意象之研究

[[abstract]]「休閒農場」結合農業生產，並提供民眾休閒活動及農村休憩體驗的場所，以農業生產活動為基礎，休閒農場具有遊憩、教育、經濟、環保及文化的功能，休閒農場之全面品質管理實屬重要之課題。本研究使用SPSS統計套裝軟體分析數據，並採用描述性統計分析、單因子變異分析、迴歸分析等統計分析方法，探討宜蘭地區休閒農場之全面品質管理、休閒體驗、目的地意象的影響。本研究以宜蘭地區休閒農場遊客為對象，本研究共發放800份正式施測問卷，問卷回收後隨即逐份檢查篩選，有效問卷共計748份。其研究結論為：受測者的「性別」、「年齡」、「教育程度」、「每月可自由運用收入」、「職業」、「居住地區」在各層面有顯著差異。以迴歸分析的結果得知，本研究宜蘭地區休閒農場之全面品質管理的「領導」、「策略管理」、「顧客市場與發展」、「人力資源與知識管理」、「感官體驗」、四個層面的標準化迴歸係數β值皆為正數；宜蘭地區休閒農場之休閒體驗的「感官體驗」、「情感體驗」、「行動體驗」三個層面的標準化迴歸係數β值皆為正數。宜蘭地區休閒農場之全面品質管理、休閒體驗可強化目的地意象，現代人日常生活壓力繁重，應透過更多的宣導，提升休閒農場、休閒體驗參與者的認知，可而增加目的地意象。宜蘭地區休閒農場應適當的提升全面品質管理，成為休閒體驗、目的地意象的重要關鍵。[[notice]]補正完

網路閱聽人對城市形象廣告之觀感定位研究

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Challenge of the Private Holding Forests toward Sustainable Management in Taiwan

台灣民營森林的種類，若以森林持有權的觀點，包括了私有林、公有林、原住民保留地森林、國有林班租地造林、國有林班解除地及原野地之租地造林，以及陸續增加之農地造林，目前合計共有56 萬ha 的林地(占台灣森林面積的27%)，為25 萬個林主所擁有。這些森林土地由於其經營上之特性，想要朝向永續經營是相當困難的挑戰。本文提出一個民營林永續經營的內涵架構，認為經濟存活、環境確保、社會接受三個目的，是民營林永續經營所同時所必須追求之最終目的。為達到這些目的，可以仰賴相對應的手段來完成，而吾人最終所期望看到的民營林永續經營的狀態是：林主因追求本身利益而有生產力及經營意願，森林因適當經營管理而具有健康性狀以及地區之多樣性，民營森林之有形產出與無形服務能維持社區的活力與傳承及滿足社會的需求。這些表象將可以發展適當的指標來衡量，與進行監測。若有關當局有心導正民營林之經營朝向永續，本文提出一個IRCIMOs 計畫，內容包含了掌握資訊(Information)，角色定位(Role)，社區發展(Community)，體質改善(Intervention)，目標監測(Monitoring)，增加機會(Opportunities)，期盼可以作為改善民營森林經營逐漸朝向永續的工具。Private Holding Forests (PHFs) are the forests manage by private or public (non-national) organization. From the tenure viewpoint with forest, there are six kinds PHFs in Taiwan, there are including privately owned forest, publicly owned forest, aboriginal forest, national or public forestland leased forests and farmland forest. The PHFs totally have 560,000ha (27% of forest coverage of Taiwan) and they were hold by 250,000 owners or holders. It is to be quite difficult challenge for the PHFs toward sustainable management duo to the management characteristics of these forests. In this article, we proposed a framework about the content of sustainable management for the PHFs. The framework shown that “economically viable”, “environmentally sound”, and “socially acceptable” are the ultimate purposes and should deserve to pursue simultaneously. In order to achieve the three purposes, it can be dependent on the corresponding means execute them. The ideal situations of sustainable management in the PHFs are: 1. The holder has his or her own interests to manage and to be productive of his or her forests. 2. The forests are health and diversity in different eco-zones because of proper management and administration. 3. The tangible output or intangible service of the PHFs can maintain the vigor, tradition of the community, and meet society's demands. The three appearances mention above also can further develop the appropriate indicators to measure and monitor the sustainable management of the PHFs. If the authority is willing to pay attention to sustainable management problems of the PHFs. We also proposed a IRCIMOs plan; its content includes Information, Role, Community, Intervention, Monitoring and Opportunities. It expects that it can be an effective tool to help PHFs gradually toward sustainable management

[[alternative]]A Study on the Mechanisms of Community Participations In the Experience of Rebuilding After 921 Earthquake - The Case of Tao-Mi Community in Puli

計畫編號：NSC90-2625-Z032-002研究期間：200108~200207研究經費：612,000[[sponsorship]]行政院國家科學委員

Farmer\u27s Life: an age-friendly toy 「農夫歲月」: 以長者為主題的全齡玩具

...The board game involves four kinds of cards that indicate matters of fate, opportunities, scenarios and challenges, all of which are related to elderly people’s daily lives. The ‘Farmer’s Life’ has been revised to a third edition, and has been published and tested on various public or industry-related platforms for the elderly. 這項桌上遊戲設有四款遊戲卡牌，分別代表命運、機會、情景和挑戰，全都與長者的日常生活息息相關。「農夫歲月」已修訂至第三版，推出後已在為長者而設的不同公眾及產業相關平台接受測試。 Award: Silver奬項: 銀

Green roof farming for buildings in urban cities

Invited paperMany urban cities in the world are trying to enhance sustainability by improving urban greenery and promoting urban farming. By installing green roofs with urban farming, it is possible to achieve environmental, social and economic sustainability for the buildings in urban cities because it can contribute to the mitigation of environmental problems, enhancement of community functions and development of urban food systems. This paper describes a research to investigate green roof urban farming for urban cities like Hong Kong. The benefits and potential of rooftop urban farming are examined; some experiences and examples in the world are described. The characteristics and constraints of urban cities are studied and the practical situation in Hong Kong is evaluated. It is hoped that the research information will be useful to promoting sustainable buildings and environment in urban cities. 世界上許多城市正在努力改善城市綠化和促進都市農業，以提高可持續性。通過推展綠色屋頂及都市農業，是有可能為城市建築實現環境、社會和經濟的可持續性，因為它可以有助於緩解環境問題，增強社區功能和發展城市糧食系統。本文介紹了一項研究，探討屋頂綠化及都市農業應用在像香港般的城市之情況。探討了屋頂都市農業的好處和潛力，並簡單描述在世界上的一些實際例子經驗。研究了城市建築的特點和限制，也探討了香港的實際情況。希望這研究資料可以幫助促進可持續建築和城市環境。published_or_final_versio