214 research outputs found

    Pengaruh Service Convenience Terhadap Customer Loyalty Melalui Customer Satisfaction Sebagai Variabel Mediasi Pada Atlas Sport Club Surabaya

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    Penelitian ini bertujuan untuk mengetahui pengaruh Service Convinience terhadap Customer Satisfaction, pengaruh Customer Satifaction terhadap Customer Loyalty dan pengaruh Service Convenience terhadap Customer Loyalty, pengaruh tidak langsung antara Service Convenience, Customer Satisfaction, dan Customer Loyalty. Metode penelitian yang digunakan adalah metode kuantitatif, dan pengumpulan data menggunakan angket penelitian dengan sampel 100 orang. Teknik pengambilan sampel pada penelitian ini adalah menggunakan teknik non probability sampling yakni purposive sampling. Metode analisis yang digunakan adalah Partial Least Square (PLS). Hasil penelitian menunjukan bahwa Service Convinience berpengaruh terhadap Customer Satifaction, Customer Satisfaction berpengaruh terhadap Customer Loyalty, dan Service Convinience berpengaruh terhadap Customer Loyalty

    Pengaruh Kualitas Produk, Kualitas Layanan Dan Suasana Toko Terhadap Kepuasan Pelanggan Pada Clemen Baby Shop Di Kota Palembang

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    This study was conducted to find out whether of product quality, service quality and store atmosphere influential as positive and significant toward customer satifaction on Clemen Baby Shop in Palembang city. The population of this study are all people who buying and using product/object Clemen Baby Shop in Palembang city. The sampling technique in this study was purposive sampling. Sample in this study is 100 respondents. Hypothesis testing using multiple regression method with SPSS ver. 17.0. Data analysis technique used are validity test, reliability test, classic assumption test, t test, F test, multiple regression analysis. The results of validity test is showing all data was valid, reliability test is showing all data was reliabel. The results of multiple regression analysis showing product quality, service quality and store atmosphere has a positive and significant effect toward customer satifaction

    ANALISIS PELAYANAN INTEGRASI ANTARMODA BERDASARKAN PERSEPSI PENGGUNA DI KRL STASIUN SUDIRMAN

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    Pelayanan integrasi antarmoda menjadi titik kunci pada pelayanan kendaraan umum bagi masyarakat. Integrasi antarmoda memastikan kemudahan pengguna untuk berganti moda kendaraan sehingga menjamin pengguna untuk mendapatkan pelayanan yang tepat waktu dengan biaya yang terjangkau. KRL merupakan salah satu pelayanan kendaraan umum di Jakarta yang mampu melayani penumpang sebanyak 1 juta orang perhari. Tingginya angka jumlah penumpang tersebut harapannya dapat memberi pengaruh positif terhadap pemakaian kendaraan umum jenis lain yang ada di Jakarta. Pengaruh tersebut salah satunya adanya pelayanan integrasi antarmoda di KRL Stasiun Sudirman. Studi ini ingin menjawab pertanyaan apakah integrasi antarmoda pada pelayanan moda KRL Stasiun Sudirman sudah memberikan pelayanan yang baik atau belum menurut persepsi penggunanya. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis deskriptif, CSI dan IPA. Hasil penelitian menunjukkan bahwa pelayanan integrasi KRL terhadap integrasi antarmoda di Kawasan Dukuh Atas sudah memberikan kepuasan pengguna dengan nilai tingkat kepuasan pengguna sebesar 73,07% yang termasuk kedalam kategori puas. Namun masih terdapat pelayanan yang belum memberikan kepuasan kepada penggunanya seperti ketepatan jadwal perjalanan KRL, ketersediaan fasilitas disabilitas, dll. Pelayanan yang menjadi prioritas penanganan dalam 5 dimensi kualitas pelayanan termasuk kedalam dimensi kualitas pelayanan reliability, responsiveness, assurance, dan tangible

    The Influence of Customer Satisfaction and Brand Trust on Brand Loyalty (Survey on Undergraduate Student as User of Apple Iphone in University of Brawijaya)

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    Tujuan dari peneIitian ini adaIah untuk menganaIisis pengaruh kepuasan peIanggan terhadap loyaIitas merek; pengaruh kepercayaan merek terhadap Ioyalitas merek; dan pengaruh kepuasan peIanggan dan kepercayan merek terhadap IoyaIitas merek. PeneIitian ini menggunakan peneIitian expIanatori dengan kuantitativ. JumIah respondent daIam peneIitian berjumIah l06 orang dengan teknik pengambiIan sampeI menggunakan accidentaI sampIing dengan aIat bantu kuesioner. Teknik anaIisis mengunakan anaIisis regresi Iinear ganda. HasiI anaIisis menunjukan bahwa semua variabIe bebas berpengaruh terhadap variabIe terikat. Berdasarkan hasiI peneIitian ini sebaiknya Perusahaan AppIe iPhone perIu meningkatkan kepuasan peIanggan yaitu dengan meningkatkan mutu. Kedua, pihak AppIe iPhone harus mempertahankan persuasi peIanggan agar tetap percaya daIam mengunakan AppIe iPhone. Ketiga, pihak AppIe iPhone perIu membuat strategi khusus untuk mempertahankan peIanggan daIam menggunakan AppIe iPhone yaitu seIain dengan membuat peIanggan tetap puas dan tetap percaya daIam mengunakan iPhone. Keempat, pihak AppIe iPhone harus membuat innovasi dengan mempertahankan prestige yang menjadi ciri khas AppIe iPhone. Kata kunci: Kepuasan PeIanggan, Kepercayaan Merek, Kesetiaan Merek. ABSTRACK This study\u27s aim is to anaIyze the efect in customer satsifaction on brand IoyaIty; The infIeunce of brandtrust on brand IoyaIty; And the infIuence of customer satifsaction and brandtrust on brand IoyaIty. This reseacrh uses expIanatory reseacrh with quantitativ. The number of respondends was l06 peopIe with the sampIing techniq using accidentaI sampIing with questionaire tooI. The anaIysis technique used muItipIe Iinear regresion anaIysis. The resuIt of the anaIysis shows that all the indepndent variabIes have an efect on the dependen variabIe. Based on the resuIts of these study, AppIe iPhone needs to improve cutsomer satsifaction is to improve quaIity. Second, the AppIe iPhone must maintan customer persuation in order to remain confident in using AppIe iPhone. Third, the AppIe iPhone shouId create a speciaI strategy to keep customers in using AppIe iPhone is to making customers remain satisfied and stiII beIieve in using the iPhone. Fourth, the AppIe iPhone must make inovations by maintaning the prestige that characteirzes the AppIe iPhone. Keywodrs: Customer Satisfaction, Brand Trust, Brand LoyaIt

    HUBUNGAN ANTARA KUALITAS PRODUK DAN KUALITAS PELAYANAN DENGAN KEPUASAN KONSUMEN MATAHARI DEPT. STORE ARION MALL PADA WARGA RW 014, RAWAMANGUN DI JAKARTA

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    NURUL FITRIYANI. Correlation Between Quality Products and Quality service With Consumer Satisfaction at District 014 Rawamngun, Jakarta Timur. Script. Jakarta: Study Program of Commerce Education, Economic And Administration Department, Economic Faculty, State University of Jakarta. Juni 2014. The aim of this research is to find the possibility a positive correlation between Quality Products and Quality service With Consumer Satisfaction at District 014 Rawamngun, Jakarta Timur. The period of this research was four months since March 2014 until June 2014. This research used survey methods by correlation approach. The population of this research were all society district 014 Rawamangun, Jakarta Timur who buy and consumer have problems with s Quality Products and Quality service . While the society population at affordable were neighborhood 5 as many as 55 people in accordance with the characteristics of the population. From those population at affordable is taken 48 people for sample. Based on the coefficients table, tcount Product Quality (X1) of 2.076> t table (2.014) and 0.044 Sig <5% so it can be concluded that partial hypothesis H1 is accepted and reject Ho1. This indicates that there is significant influence between product quality to customer satisfaction. Based on the coefficients table, tcount Quality of Service (X2) for 2,649> t table (2.014) and 0.011 Sig <5% so that decisions can be taken is to accept and reject H2 Ho2. In other words, there is a significant relationship between service quality and customer satisfaction. From the calculation results obtained by multiple linear regression equation Y = 13 219 + 0.3771 +0.4492. In the results of the ANOVA test or F test, the value of F at 8.952 at 0.001 significant. To determine the value of F table in this study can be found using the significant statistical tables 0.05 (5%) so that yield Ftable 3:20 Because of F> F (8.952> 3.20), then Ho is rejected, meaning that the quality of product and service quality jointly influence significant impact on customer satisfaction. The conclusion of research shown that a positive correlation Quality Products and Quality service with customer satifaction of Matahari Dept Store at district 014 Rawamangun, Jakarta Timur. It means the better features of the Quality Products and Quality service the higher the customer satifaction of Matahari Dept Store at district 014, Rawamangun, Jakarta Timur

    ANALISIS KEPUASAN PENGGUNA PELABUHAN PERIKANAN NUSANTARA (PPN) PENGAMBENGAN, JEMBRANA, BALI

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    PPN Pengambengan memiliki peran strategis dalam pembangunan perikanan dan kelautan yaitu sebagai pusat atau sentral kegiatan perikanan laut. PPN Pengambengan dituntut untuk meningkatkan kualitas dan pendayagunaannya. Penelitian ini bertujuan untuk tingkat kepuasan pengguna PPN Pengambengan. Metode penelitian menggunakan metode deskriptif, metode analisis data menggunakan uji validitas, uji reliabilitas, Customer Satifaction Index (CSI) dan Importance and Performance Analysis (IPA). Nilai tersebut menunjukan bahwa kinerja PPN Pengambengan baik. Nilai Indeks Kepuasan pengguna berupa nelayan dan bakul masing masing adalah 70,32% dan 75,76% artinya pengguna PPN Pengambengan puas dengan pelayanan atau kinerja dari PPN Pengambengan

    IMPLEMENTASI RELATIONSHIP MARKETING UNTUK MENCIPTAKAN CUSTOMER SATISFACTION

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    Penelitian ini bertujuan menguji dampak relationship marketing inputs melalui understanding customer expectation, building service partnership, total quality management, dan empowering employees terhadap customer satisfaction. Penelitian dilakukan pada nasabah Bank Central Asia Cabang Malang. Sampel diambil dengan metode accidental sampling, dengan jumlah sampel sebanyak 100 nasabah. Metode analisis menggunakan Regresi Berganda. Hasil analisis menunjukkan bahwa understanding customer expectation, building service partnership, total quality management, dan empowering employees teruji mampu menciptakan customer satisfaction nasabah. Di antara variabel relationship marketing inputs ternyata building service partnership memberikan dampak yang paling besar dalam menciptakan customer satisfaction nasabah

    THE IMPACT OF CUSTOMER SATISFACTION ON REPURCHASE INTENTION (SURVEYS ON CUSTOMER OF BLOOMYTHINGS)

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    This study seeks to determine whether customer satisfaction influences repurchase intentions from Bloomythings' customers and to implement strategies to increase consumer satisfaction and repurchase intention of Bloomythings. The resources obtained are then analyzed using quantitative research methods by conducting validity and reliability tests, normality tests, heteroscedasticity tests, and simple linear regression analysis to determine the effect of customer satisfaction on repurchase intention. This kind of survey is a survey supported by the distribution of questionnaires as a data collection tool. The samples in this study are customers from Bloomything who have made purchases on Bloomythings products. The results showed that customer satisfaction had a positive and significant impact on repurchase intention. Keywords: Customer Satisfaction, Repurchase Intentio

    The Effect Of Customer Trust And Service Quality On Post Purchase Intention Through Customer Satisfaction On Online Grab Transportation (Survey Of Grab Customers In Purworejo)

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    This study aims to determine the effect of Customer Trust and Perceived Service on Post Purchase Intention through Customer Satisfaction in Grab Online Transportation (Survey of Grab users in Purworejo). Based on preliminary research by conducting interviews with 10 users of grab services in Purworejo. Their answers can be summarized as follows: (1) three out of 10 customers stated that they use Grab's services because the fares provided are very in line with what they expected, so they only use Grab as an online transportation service; (2) five out of 10 customers stated that they chose the grab service because they were satisfied with the services provided by Grab, so they only used Grab as an online transportation service; (3) two out of 10 customers stated that they feel comfortable with Grab and are willing to recommend Grab to the people around them and have the intention to use Grab in the future.The problem in this research is Post-Purchase Intention. Post-purchase (post-purchase) is a post- purchase evaluation that involves a number of concepts, including consumer expectations, satisfaction, doubts and feedback mechanisms. Satisfaction is an important emotion of this stage and is a determinant for future buying behavior (Loudon &Bitta, 1993). The object of this research is Grab customers in Purworejo. Sampling using the No Probability Sampling method. In this study, data from questionnaires were analyzed using descriptive quantitative methods. The hypothesis testing of this research was carried out with the help of SPSS Version 25 software. These values can be seen from the results of a significance of 5%.The object of this research is Grab users in Purworejo Regency. Sampling using the Non Probability Sampling method. In this study, data from questionnaires were analyzed using descriptive and quantitative methods. The hypothesis testing of this research was carried out with the help of SPSS software. These values can be seen from the results of a significance of 5%. The results of the study show that (1) Customer trust has a positive and significant effect on post purchase intention. (2) Customer trust has a positive and significant effect on post purchase intention. (3) Customer Satifaction is not able to mediate the influence of customer trust on post purchase intention of Grab users in Purworejo. (4) Customer satisfaction is not able to mediate the effect of service quality on post purchase intention of Grab users in PurworejoKeywords: Customer Trust, Perceived Service, Post Purchase Intention, Customer Satisfactio
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