Episódios e Planejamento Estratégico: o Caso de uma Instituição de Ensino Superior

Este trabalho se propõe a estudar a ferramenta planejamento estratégico (PE) na sua transição entre um processo informal para um processo formal de sua estruturação em empresas do segmento de serviços, especificamente em uma instituição de ensino superior. A existência do PE formal nas organizações vem sendo abordada na literatura como fonte de diversos benefícios. Porém, características organizacionais como o tamanho da instituição ou as especificidades do setor em que atuam podem desestimular ou dificultar a sua implementação. Este artigo explora a gênese da ferramenta PE em uma organização de ensino tendo como base o conceito de episódio. O estudo investiga as razões que contribuem para a necessidade de implantação de um PE formal em função da ocorrência de episódios de origem interna e externa. Uma análise dos episódios ocorridos no ambiente competitivo e legal externo foram analisadas com base em dados secundários. As informações sobre os episódios de origem interna foram coletadas com base em documentos internos e entrevistas. O entendimento do episódio como fonte da gênese do planejamento estratégico pode auxiliar os tomadores de decisão: empresas, associações e governo, a definirem mecanismos que incentivem a sua implementação em organizações que em geral não se utilizam desta ferramenta gerencial

Analysis of Intention and Practices of Collaboration with Stakeholders in Brazil

Objective: Our objective was to analyze the intention and practice of collaboration of managers in Brazilian private companies regarding their stakeholders. Method: In this research we aimed to analyze a sample of 149 Brazilian companies that have (or not) collaboration features with stakeholders. It is a quantitative research with the use of primary search data. Regarding the techniques, this research was conducted through an electronic survey platform and the measuring instrument was a questionnaire with closed questions, measured with a Likert scale, and forwarded to e-mail addresses of managers of the target companies. Originality / Relevance: This study contributes to the Stakeholders Theory in a descriptive-empirical view, considering the study of collaboration of organizations and their stakeholders in private companies. These aspects are still little explored in the Brazilian literature of companies’ stakeholders. Results: We observed that the real benefits of collaboration with stakeholders are still unclear in the context of Brazilian companies. Both consumers and shareholders are still perceived by managers as the most salient elements in the corporate social responsibility in Brazilian companies. Although, results also indicated that managers’ intention in the companies we studied is to contribute with their stakeholders as stated by Jones (1995) and Halal (2001). Theoretical / methodological contributions: The main contribution of this study was to bring insights into the practices of managers in Brazilian companies on collaboration with stakeholders from international practices, subject especially studied by Halal (2001)

A Systematic Review of the Debate and the Researchers of Disruptive Innovation

Despite the popularity of the term “disruptive innovation”, its applications have taken on different meanings. Clayton Christensen is a prominent author in the field but his approach has not been applied in a consistent manner. To elucidate the use of the term in business studies, this paper employs a bibliometric approach to provide a descriptive analysis of researchers and their relevant works in the network formed by the related literature, in addition to distinguishing and grouping associated authors. The results suggest a dissimilarity of objectives between two subgroups using the term “disruptive innovation”, and the discussion about Clayton Christensen’s specific meaning of the term seems to make sense to only one of them

Consumption Characteristics Mapping of the Base of the Pyramid (BOP) Population in Brazil

The objective of this study is to outline a diagnosis of the BoP's population in Brazil, regarding their size and consumption characteristics. This is a relevant and current issue, considering that BoP needs to be understood as a large potential market with its own logic, also representing a large productive potential, which, if well developed, will bring very positive impacts to these communities. To achieve this, a theoretical survey was made. After, search was made based on secondary data about Brazilian BoP population participation and a mapping of their consumption profile, identifying main categories of goods consumed. This research generated meaningful results for society, companies and the Academy, hopefully consolidating a relevant line of research and management education

O CONSUMO CONSCIENTE NA AGRICULTURA, O CASO DA DESTINAÇÃO FINAL DAS EMBALAGENS DE AGROTÓXICOS EM PIRACICABA (SP)

O consumidor consciente tem um papel importante na sociedade ao adotar práticas em suas escolhas cotidianas que privilegiam aspectos como sustentabilidade e responsabilidade social. A atividade agrícola é conhecida por seu impacto no meio ambiente e a decisão de minimizá-lo recai em geral sobre um indivíduo, o produtor rural. Com base em uma escala de consciência sobre tratos culturais agrícolas considerados corretos e exigidos por lei, este trabalho verifica como o agricultor, em especial o produtor de hortaliças em espaços urbanos, comporta-se diante de questões ambientais e sociais, frente o uso das embalagens de agrotóxicos, por exemplo, Foram entrevistados 21 horticultores de Piracicaba, interior de São Paulo. Os resultados indicaram que metade dos entrevistados são caracterizados iniciantes no consumo consciente e nenhum como consciente, justificando novas campanhas de educação voltadas aos agricultores, no sentido de aumentar suas práticas ambientais e sociais.----------------------------------------------------------The Conscience Consumer has an important role in society adopting practices in their daily chooses that privilege aspects as sustainability and social responsibility. The agricultural activity is known by its impact over the environment and the decision to minimize it goes not over an organization, but over an individual, the rural producer. Based on a conscience scale on agricultural processes that are considered correct and enforced by the law. This paper verifies how the producer, in special the horticultural farmer in urban areas, behave face to environmental and social questions regarding chemical package dealing, for instance. It was interviewed 21 horticultural producers in the city of Piracicaba, São Paulo State. The results indicate that half of the interviewed are characterized as conscience beginners and no one as conscientious, justifying new campaigns of education turned to producers in order to raise their environmental e social practices.Consumo consciente, Meio ambiente, Agricultor, Embalagem, Conscience Consumption, Environment, Agriculturist, Packing, Environmental Economics and Policy,

Análise da Gestão de Serviços Globalmente Integrada sob a Ótica das Metáforas

This paper analyzes the Global Integrate Service Management (GISM) under the optic of GarethMorgan’s metaphors. The GISM comprehends a international service management model,composed by specific characteristics that make it different from the classic multinational companyor the Transnationals. The international managementmodels and its evolution were analyzed andcompared to the administration theories in a deep literature revision. The GISM is a high profitablemanagement model, once that it’s take advantage ofbest available resources from the subsidiariesin each country, supported by market openings and operations flexibility, generating best resourceusage, control and actions autonomy for headquarters and subsidiary independency in aorchestrated way. Its study is important for scholars and administrators, in order to consolidateknowledge in a relatively less explored area, related to international management model forservices, operated through global subsidiaries internal networ

Variáveis que Influenciam na Escolha de uma Agência de Turismo no Público de Estudantes Universitários

Resumo
 O segmento turístico tem passado por profundas transformações, dentre estas, a chamada “desintermediação”. Saber o que leva o consumidor a escolher uma agência dentre outras, ou comprar direto dos fornecedores turísticos é um fator importante para a sobrevivência desse tipo de organização. O artigo tem por objetivo identificar esses motivos entre o público universitário. Para a elaboração do instrumento de coleta foi realizado um levantamento qualitativo inicial, a fim de identificar as variáveis que o consumidor considera mais relevantes, as quais foram utilizadas para estruturar um questionário em escala Likert de 5 pontos. Foi aplicada uma pesquisa de corte transversal com 150 alunos de uma instituição de ensino. Identificou-se que a maioria dos entrevistados considera o atendimento como fator mais importante na escolha de uma agência. A análise fatorial mostrou que a propensão de desintermediação é mais relevante entre os mais jovens e entre as pessoas que viajam com mais freqüência. 
 Palavra-chave: Agência de turismo; comportamento do consumidor; tomada de decisão.
 
 Abstract
 The tourist segment has passed by profound transformations, among them, that called desintermediation. To know what leads the consumer to choose one agency among others or to buy directly from the tourist suppliers is an important factor for this type of organization survival. The article objective is to identify these reasons among the university public. To elaborate the collection instrument, an initial qualitative survey was carried out, in order to identify those variable considered more relevant by the consumer, which had been utilized to structure a questionnaire, in 5 points Likert scale. A transversal cut research with 150 students of an education institution was applied. It was identified that the service is considered the most important factor to the great part of the interviewed students in the choice of an agency. The factorial analysis showed that the desintermediation propensity is more relevant among both the youngest and the people who travel more frequetly. 
 Keywords: Travel agency; consumer behavior; decision taking

Brazilian farmer perception of dynamic capability and performance over the adoption of enterprise resource planning technology

Haberli Júnior, C., Spers, E. E., Oliveira, T., & Yanaze, M. (2020). Brazilian farmer perception of dynamic capability and performance over the adoption of enterprise resource planning technology. International Food and Agribusiness Management Review, 23(4), 515-528. https://doi.org/10.22434/IFAMR2020.0029The study investigates the perceptions of the effects and impacts on the performance of agricultural and livestock farms based on the view of obtaining dynamic capabilities by the adoption of enterprise resource planning (ERP) technology. The dimensions for measuring farmers’ perceptions of ERP adoption were technological, organizational and environmental and their diffusion and the impacts measured on dynamic capabilities were on internal operations, costs, sales and natural resources. A total of 502 farmers directly involved in managing the production, located in the main agricultural areas of Brazil were interviewed. The results indicated that the perception of obtaining dynamic capabilities in the farms by adopting the ERP was significant, but with lower levels in costs and natural resources. The influence of farm size on ERP adoption and its perception on farm performance was not significant. The proposed model proved to be adequate and can be validated and compared with other producing regions.publishersversionpublishe