Can China overcome the difficulties of establishing successful global brands?

Abstract It is clear to most observers that China is taking an increasing role in world trade not only through political interventions but as a result of its strategy regarding acquisitions. There have been a significant number of these recently, some of which like the Rover take over in the UK and more recently Geely taking over Volvo, have been high profile. This paper provides a brief overview of these developments. It is then argued that an important issue facing the Chinese companies involved in these take overs is one of brand equity and country of origin effects. This issue is of equal importance to China’s global competitors as well. A review of the literature shows that consumer perception constructs, such as perceived quality, have been well researched through numerous country-of-origin papers. A key issue to explore here however, is the extent to which the new nationality of brand ownership will have an impact on consumer perception constructs of brand equity. This paper discusses these two areas and examines their relationship in conceptual terms. A research agenda is then suggested, which forms the basis of a proposed interpretative project aimed at establishing the views of consumers regarding the phenomenon of well known brands being taken over by a new country of origin - evidence from the car industry draws on the progress being made in this area. The research aims to examine the implications for consumer based valuations of brand equity and the types of new strategic thinking this could engender. It is argued that the Chinese brand lacks the main components for global success in several areas though in time these factors will be addressed. .In the short term more focus will be made on supplying the local Chinese market though experienced gained from increased exports of components and collaboration in research from abroad as shown in the examples of the car industry will help strengthen the reputation of Chinese products in the longer term as well as helping to establish more Chinese global brands

Li Wenliang, a face to the frontline healthcare worker? The first doctor to notify the emergence of the SARS-CoV-2 (COVID-19) outbreak

Dr Li Wenliang, who lost his life to the novel coronavirus, SARS-CoV-2, became the face of the threat of SARS-CoV-2 to frontline workers, the clinicians taking care of patients. Li, 34, was an ophthalmologist at Wuhan Central Hospital. On 30th December, 2019, when the Wuhan municipal health service sent out an alert, he reportedly warned a closed group of ex-medical school classmates on the WeChat social media site of “Seven cases of severe acute respiratory syndrome (SARS) like illness with links with the Huanan Seafood Wholesale Market” at his hospital. He was among eight people reprimanded by security officers for “spreading rumours”. In a tragic turn of events, he subsequently contracted SARS-CoV-2 and, after a period in intensive care, died on the morning of Friday 7th February, 2020 (South China Morning Post, 2020). This case is a stark reminder of the risks of emerging disease outbreaks for healthcare workers (HCWs). Dr Li Wenliang’s name is added to the long list of HCW that were at the forefront of outbreaks of SARS, Ebola, MERS and now SARS-CoV-2. It is important to recognise that it was the clinicians in Wuhan who sounded the alarm about the emergence of SARS-CoV-2 which was rapidly identified after these clinicians sent samples to a reference laboratory for next generation sequencing (NGS) (Zhou et al., 2020)

Threats of Zika virus transmission for Asia and its Hindu-Kush Himalayan region

This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.No specific funding was received for this research. However, the work of RM, UK and DAG was funded by the Federal Ministry of Education and Research of Germany (BMBF) under the project AECO (number 01Kl1717) as part of the National Research Network on Zoonotic Infectious Diseases of Germany

Snowpine Liu Newspaper Article (August 26, 1956)

The South China Sunday Post-Herald, now known as the South China Morning Post, published “Snowpine Liu takes up a new position” on August 26, 1956. The article discusses Snowpine Liu's (刘雪松) then-recent promotion to head of the physical education department at Chung Chi College, which was founded five years earlier. In the article, it says Snowpine graduated from Springfield College in 1932, while in fact he was a member of class 1931.Snowpine Liu (刘雪松) earned his BPE from Scochow University and his MPE from Springfield College (class of 1931). After graduating, he entered the University of Southern California (Los Angeles) and earned his master's degree in 1934. While studying in the United States, Liu had several articles about athletics in China published in the American Physical Education Review. During the 1932 Olympic Games and 1936 Asian Games, he served as an attaché for China. After Liu's return from the United States, he worked as physical director at Hangchow Christian College and the University of Shanghai. Just before World War II, he began serving as dean of the Canton Provincial Physical Training College. In 1949, he moved to the New Territories (one of the three main regions of Hong Kong) as a Nationalist refugee from the mainland and continued to teach physical education. The New Territories were leased from Qing China to the United Kingdom in 1898 for ninety-nine years in the Second Convention of Peking (The Convention for the Extension of Hong Kong Territory). Upon the expiration of the lease, sovereignty was transferred to China. While in the New Territories, Liu took over the fundraising and operations of the Nixon Library, which was dedicated in 1954. During this time, he asked Nixon for help in obtaining a visa to the United States. While there is no known response to that request, Nixon's office corresponded with Liu over the next decade. The South China Sunday Post-Herald, now known as the South China Morning Post, was the first English-language Hong Kong newspaper

Newspaper articles about Snowpine Liu and Chung Chi College (August 26, 1956)

There are two newspaper articles from The South China Sunday Post-Herald on this item. The article on the right discusses Snowpine Liu's (刘雪松) then-recent promotion to head of the physical education department at Chung Chi College, which was founded five years earlier. In the article, it says Snowpine graduated from Springfield College in 1932, while in fact he was a member of class 1931. The article on the left talks about Sir Alexander Grantham's wish for Britain to invest in Chung Chi College, which is the college that Snowpine was working at. This article is probably from a earlier time when Chung Chi College was still under construction.Snowpine Liu (刘雪松) earned his BPE from Scochow University and his MPE from Springfield College (class of 1931). After graduating, he entered the University of Southern California (Los Angeles) and earned his master's degree in 1934. While studying in the United States, Liu had several articles about athletics in China published in the American Physical Education Review. During the 1932 Olympic Games and 1936 Asian Games, he served as an attaché for China. After Liu's return from the United States, he worked as physical director at Hangchow Christian College and the University of Shanghai. Just before World War II, he began serving as dean of the Canton Provincial Physical Training College. In 1949, he moved to the New Territories (one of the three main regions of Hong Kong) as a Nationalist refugee from the mainland and continued to teach physical education. The New Territories were leased from Qing China to the United Kingdom in 1898 for ninety-nine years in the Second Convention of Peking (The Convention for the Extension of Hong Kong Territory). Upon the expiration of the lease, sovereignty was transferred to China. While in the New Territories, Liu took over the fundraising and operations of the Nixon Library, which was dedicated in 1954. During this time, he asked Nixon for help in obtaining a visa to the United States. While there is no known response to that request, Nixon's office corresponded with Liu over the next decade. Sir Alexander William George Herder Grantham, GCMG (葛量洪 1899–1978) was a British colonial administrator who governed Hong Kong and Fiji. Chung Chi College was founded in October 1951 by the representatives of Protestant Churches in Hong Kong to fill the need for a local institution of higher learning that would be both Chinese and Christian. In 1955 it was formally incorporated under an ordinance of the Hong Kong Government. The South China Sunday Post-Herald, now known as the South China Morning Post, was the first English-language Hong Kong newspaper.On the paper which the newspaper clips are attached to, there is a stamp says "REC'D SEP 24 1956", probably indicating that the newspapers were received on Sep. 24, 1956

Chinese factories must give workers a voice in decisions

This document is part of a digital collection provided by the Martin P. Catherwood Library, ILR School, Cornell University, pertaining to the effects of globalization on the workplace worldwide. Special emphasis is placed on labor rights, working conditions, labor market changes, and union organizing.CLW_2011_Report_China_chinese_factories_must.pdf: 50 downloads, before Oct. 1, 2020

Apple supplier based in China accused of labor violations by US watchdogs

This document is part of a digital collection provided by the Martin P. Catherwood Library, ILR School, Cornell University, pertaining to the effects of globalization on the workplace worldwide. Special emphasis is placed on labor rights, working conditions, labor market changes, and union organizing.CLW_2014_Report_China_apple_supplier.pdf: 57 downloads, before Oct. 1, 2020