Red Bull gaining momentum in european club football : the competitive advantage of Rasen Ballsport Leipzig e.V.

Porter has majorly shaped the recent literature about competitiveness with his concept of competitive advantage. In combination with his idea of a unique value proposition, he has driven companies how to position themselves in the highly dynamic environment, fostered through globalization and digitization. In order to position their products efficiently, many companies use sports sponsoring as a marketing measure. A teaching case, that aims at educating undergraduate and post-graduate students about the concept of competitive advantage, value proposition and sports sponsoring has been developed. For this, Red Bull’s international football conglomerate, with its top club Rasen Ballsport Leipzig e.V. was taken as an example. The German football market has high market entry barriers for financial investors, however Red Bull found ways to establish a 100% equity owned club in Europe’s third strongest league. With a remarkable transfer strategy, only signing players between 17-23, with a salary cap of €3m/a and strong characteristics such a discipline and humbleness, the club moved up from Germany’s fifth league to the first in just seven years and reached the UEFA Champions League in two out of three seasons in the first league. The international competitiveness pays off twofold for Red Bull, as through displays in international broadcasting, brand awareness for the energy drink increases too, aside the increased market value of the club’s young talents.Porter influenciou a mais recente literatura sobre competitividade com o seu conceito de vantagem competitiva. Em combinação com a sua idealização de proposição única de valor, ele guiou o posicionamento de empresas em ambientes altamente dinâmicos, promovido pela globalização e digitalização. De forma a posicionar os seus produtos eficientemente, diversas empresas usam o patrocínio desportivo como uma ferramenta de marketing. Nesta dissertação foi desenvolvido um caso de estudo, que tem como objetivo educar estudantes de licenciatura e mestrado sobre o conceito de vantagem competitiva, proposição de valor e patrocínio desportivo. A título de exemplo, foi utilizado o conglomerado internacional de futebol do Red Bull, com o seu clube Rasen Ballsport Leipzig e.V.. O mercado de futebol alemão apresenta elevadas barreiras de entrada a investidores financeiros, no entanto a Red Bull arranjou forma de obter 100% de participação num clube de futebol da terceira liga mais forte da Europa. Com uma estratégia de transferências marcante, contratando apenas atletas entre as idades 17-23 anos, limite salarial de 3 milhões por ano e com características relevantes como a disciplina, humildade, o clube ascendeu da quinta divisão alemã para a primeira em apenas 7 anos e alcançou a UEFA Champions League em duas das três temporadas que marcou presença na primeira divisão. A competitividade internacional retornou a dobrar a Red Bull, através de transmissões internacionais, maior exposição da marca da bebida energética e adicionalmente um aumento do valor de mercado dos jovens talento do clube

Routinely randomize potential sources of measurement reactivity to estimate and adjust for biases in subjective reports

With the advent of online and app-based studies, researchers in psychology are making increasing use of repeated subjective reports. The new methods open up opportunities to study behavior in the field and to map causal processes, but they also pose new challenges. Recent work has added initial elevation bias to the list of common pitfalls; here, higher negative states (i.e., thoughts and feelings) are reported on the first day of assessment than on later days. This article showcases a new approach to addressing this and other measurement reactivity biases. Specifically, we employed a planned missingness design in a daily diary study of more than 1,300 individuals who were assessed over a period of up to 70 days to estimate and adjust for measurement reactivity biases. We found that day of first item presentation, item order, and item number were associated with only negligible bias: Items were not answered differently depending on when and where they were shown. Initial elevation bias may thus be more limited than has previously been reported or it may act only at the level of the survey, not at the item level. We encourage researchers to make design choices that will allow them to routinely assess measurement reactivity biases in their studies. Specifically, we advocate the routine randomization of item display and order, as well as of the timing and frequency of measurement. Randomized planned missingness makes it possible to empirically gauge how fatigue, familiarity, and learning interact to bias responses

The effect of paternal age on offspring intelligence and personality when controlling for paternal trait level

Paternal age at conception has been found to predict the number of new genetic mutations. We examined the effect of father's age at birth on offspring intelligence, head circumference and personality traits. Using the Minnesota Twin Family Study sample we tested paternal age effects while controlling for parents' trait levels measured with the same precision as offspring's. From evolutionary genetic considerations we predicted a negative effect of paternal age on offspring intelligence, but not on other traits. Controlling for parental IQ had the effect of turning a positive-zero order association negative. We found paternal age effects on offspring IQ and MPQ Absorption, but they were not robustly significant, nor replicable with additional covariates. No other noteworthy effects were found. Parents' intelligence and personality correlated with their ages at twin birth, which may have obscured a small negative effect of advanced paternal age (< 1% of variance explained) on intelligence. We discuss future avenues for studies of paternal age effects and suggest that stronger research designs are needed to rule out confounding factors involving birth order and the Flynn effect.Comment: 41 pages, 3 figures, 3 table

Older fathers' children have lower evolutionary fitness across four centuries and in four populations

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