El Neuromarketing : Influencia del neuromarketing en el comportamiento del consumidor

En el presente estudio de neuromarketing se delimitará las metodologías aplicadas para identificar el comportamiento de los consumidores, se presentaran figuras que explican factores y procesos de compra que determinan la conducta del consumidor. El presente documento fue elaborado con la finalidad de ser una herramienta útil para los estudiantes de la carrera de mercadotecnia debido al grado de interés que tiene el tema con el perfil de la carrera. El tema de la investigación es el neuromarketing; es el que hace posible analizar y conocer el comportamiento del consumidor y así poder establecer las relaciones de mercado y el sub tema es la influencia del neuromarketing en el comportamiento del consumidor por medio de este podemos conocer el papel que juega el Neuromarketing en la decisión de compra del consumidor ,esto con el objetivo de saber sobre el funcionamiento del cerebro. En el desarrollo del documento se detalla meticulosamente todos y cada uno de los conceptos básicos y de buena fuente que abracan este tema, como lo son el Neuromarketing, el comportamiento del consumidor. El objetivo general de la investigación es analizar las emociones y deseos del consumidor, mediante el funcionamiento del cerebro en las decisiones de compra atraves de un estudio documental. La metodología utilizada en este estudio fue la investigación documental de la cual se consultó cinco autores de libros, donde los dos más influyentes fueron: Philip kotler y Néstor Braidot especialistas en el campo de las neurociencias y mercadotecnia, así mismos se utilizó el formato de normas apa sexta edición para la estructuración del documento Los objetivos planteados en este documento se plantearon puesto que se pudo ratificar que este tema es de mucha importancia para los estudiantes de la carrera de mercadotecnia

Unrestricted multivariate medians for adaptive filtering of color images

Reduction of impulse noise in color images is a fundamental task in the image processing field. A number of approaches have been proposed to solve this problem in literature, and many of them rely on some multivariate median computed on a relevant image window. However, little attention has been paid to the comparative assessment of the distinct medians that can be used for this purpose. In this paper we carry out such a study, and its conclusions lead us to design a new image denoising procedure. Quantitative and qualitative results are shown, which demonstrate the advantages of our method in terms of noise reduction, detail preservation and stability with respect to a selection of well-known proposals.Presentado en el IX Workshop Computación Gráfica, Imágenes y Visualización (WCGIV)Red de Universidades con Carreras en Informática (RedUNCI

Propuesta para el mejoramiento de los procesos pos-cosecha de la uchuva, en la empresa Agroenlace Logístico SAS y FLP Colombia SAS.

Ingeniero (a) IndustrialPregrad

Reliability evaluation of III-V concentrator solar cells

Concentrator solar cells have been proposed as an interesting way of reducing the cost of photovoltaic electricity. However, in order to compete with conventional solar modules it is necessary not only to reduce costs but also to evaluate and increase the present reliability. Concentrator solar cells work at higher temperature, solar radiation and current stress than conventional solar cells and a carefully reliability analysis is needed. In this paper a reliability analysis procedure, that is being developed, is presented

Reliability Improvement in III-V Concentrator Solar Cells by Means of Perimeter Protection

This paper presents the evolution in the strategy to assess the reliability of III-V solar cells and a new thermal ageing test carried out over GaAs single junction solar cells at three different temperatures (130, 150 and 170° C). The perimeter of the solar cells has been protected with silicone, which seems to be an effective way of enhancing the reliability of the solar cells. A preliminary analysis of the results indicates a mean time to failure (MTTF) one order of magnitude larger than the one obtained in a previous thermal test with the perimeter uncoated

Security and privacy issues in implantable medical devices: A comprehensive survey

Bioengineering is a field in expansion. New technologies are appearing to provide a more efficient treatment of diseases or human deficiencies. Implantable Medical Devices (IMDs) constitute one example, these being devices with more computing, decision making and communication capabilities. Several research works in the computer security field have identified serious security and privacy risks in IMDs that could compromise the implant and even the health of the patient who carries it. This article surveys the main security goals for the next generation of IMDs and analyzes the most relevant protection mechanisms proposed so far. On the one hand, the security proposals must have into consideration the inherent constraints of these small and implanted devices: energy, storage and computing power. On the other hand, proposed solutions must achieve an adequate balance between the safety of the patient and the security level offered, with the battery lifetime being another critical parameter in the design phase

Atomic layering and related postmelting effects in small liquid metal clusters

Producción CientíficaThe specific heat of Na_25, as obtained by first-principles molecular dynamics simulations, shows interesting anomalies above the melting phase-change region: a) It steadily decreases with increasing temperature, an effect observed also in bulk liquid metals. This trend is explained in terms of the gradual conversion of vibrational modes into diffusion modes; b) on top of this decreasing trend, the specific heat shows broad undulations, induced by the temperature-dependent atomic layering in the liquid cluster. Extended liquid metal surfaces also show atomic layering, but it does not affect the bulk heat capacity. This effect is therefore genuine of finite atomic systems and should be expected to be quite general in metal clusters

The Extended Water Footprint and illegal groundwater use in the Upper Guadiana Basin (Spain)

Tablas de Daimiel National Park is located in the Upper Guadiana Basin and represents one of the largest and most important wetlands in Europe. The long term ecological integrity of this wetland is inherently associated with the maintenance of a shallow groundwater table, namely the Western Mancha aquifer (WMA) or Aquifer 23. The intensive use of groundwater, mainly for irrigation, has led over the last decades to deep socio‐economic changes. Such intensive use has also lowered the water table of Aquifer 23, drastically reducing the flooded area of the wetland and threatening its ecological integrity. A number of plans and measures have been developed and implemented since the declaration of overexploitation of Aquifer 23 in the year 1987. The most recent one is the Special Plan for the Upper Guadiana (SPUG), approved in 2008. This Plan is the main measure to comply with achieving the objective of good quantitative and qualitative status required under the Water Framework Directive (2000). This paper offers a new type of integrated analysis which allows assessing under a common lens the physical, economic and social dimensions of groundwater use in the area. The first objective is to calculate the groundwater footprint of agricultural production in the Upper Guadiana basin and its evolution during 2000‐2008. For this purpose, we have applied the Extended Water Footprint (EWF) methodology ‐a novel approach based on the classical Water Footprint (WF) approach‐ that includes an assessment of the water productivity from an economic and social perspective. Compared to the classical WF, the EWF allows for a more complete overview of the sector, providing new insights for policy decisions (e.g. to define options and possibilities on water re‐allocation in order to achieve both better ecosystem conservation and social equity). The second objective is to use the EWF to compare the existing authorized and non‐authorized or illegal use of water. This allows us to discuss current initiatives by public authorities in relation to the existing frame of water right

Algunas propiedades del espectro primo en MV-Álgebras

Los siguientes son los aportes del trabajo: 1. Se establecen condiciones para expresar algunas propiedades y resultados de la teoría anillos conmutativos con unidad en términos de MV- Algebras, en particular se dan las condiciones necesarias para inducir epimorfismos entre espectros primos de MV-Algebras. 2. Se realiza una nueva demostración de la caracterización de los ideales primos de la MV-Algebra libre free2 desde una perspectiva geométrica más simple que la empleada en 3. Se realiza una demostración conjuntista de la compacidad del espectro co-primo de las MV-Algebras que fue demostrada en [6] desde una perspectiva categórica. 4. En los anexos se estudian las propiedades y los conceptos básicos de las MV-Algebras, como el orden, los homomorfismos y los ideales mediante ejemplos que facilitan al lector que inicia en el estudio de esta teoría matemática, comprender de una forma clara y rápida los fundamentos de esta estructura algebraica