Proposal of Communication Mix of Selected Company in the Trade and Service Sector

Hlavní cíl bakalářské práce je analýza, zhodnocení stávajícího komunikačního mixu společnosti Lemur v.s.a. a návrhy na jeho zlepšení. Teoretická část bakalářské práce se pak zaměřuje na popis východisek, která s danou problematikou souvisí. Nedílnou součástí bakalářské práce je také charakteristika společnosti, marketingový mix, SWOT analýza a v neposlední řadě komunikační mix, na něhož jsou v poslední části práce zpracovány návrhy na zlepšení současné situace.The main objective of this bachelor thesis is the analysis, evaluation of the existing communication mix of the company Lemur v.s.a. and it’s proposals to improve it. The theoretical part of the bachelor thesis focuses on a description of the basics, which are related to the issue. Integral part of this thesis is also a company characteristics, marketing mix, SWOT analysis and last but not least communication mix to which are processed suggestions for improvement of the current situation in the last part of the thesis.

The relationship of primary school children in the Náchod district to climbing and to The Adršpach Rocks

Katedra tělesné výchovyFaculty of EducationPedagogická fakult

Micelle formation, gelation and phase separation of amphiphilic multiblock copolymers

The phase behaviour of amphiphilic multiblock copolymers with a large number of blocks in semidilute solutions is studied by lattice Monte Carlo simulations. The influence on the resulting structures of the concentration, the solvent quality and the ratio of hydrophobic to hydrophilic monomers in the chains has been assessed explicitely. Several distinct regimes are put in evidence. For poorly substituted (mainly hydrophilic) copolymers formation of micelles is observed, either isolated or connected by the hydrophilic moieties, depending on concentration and chain length. For more highly substituted chains larger tubular hydrophobic structures appear which, at higher concentration, join to form extended hydrophobic cores. For both substitution ratios gelation is observed, but with a very different gel network structure. For the poorly substituted chains the gel consists of micelles cross-linked by hydrophilic blocks whereas for the highly substituted copolymers the extended hydrophobic cores form the gelling network. The interplay between gelation and phase separation clearly appears in the phase diagram. In particular, for poorly substituted copolymers and in a narrow concentration range, we observe a sol-gel transition followed by an inverse gel-sol transition when increasing the interaction energy. The simulation results are discussed in the context of the experimentally observed phase properties of methylcellulose, a hydrophobically substituted polysaccharide.Comment: 14 pages, 14 figures; Soft Matter (2011

Factory Production of Parament in the 19th and 20th Centuries (in Bohemia and Moravia)

Marie Kuldová Summary: Embroidered liturgical textile of the 19th century, from state and church collections of central Bohemia. From hand made to factory work. Basic meaning rests in documentation church texti1e from 19th century in territory of centra! Bohemia. This work presents results of field survey in funds of state castles (private chapels), churches, clergyman's houses and delivery transportation depository. This study is just a part of larger research project, continuing in follows years in cooperation with National monumental institute (NPÚ). Klícová slova / Key words: Výšivka - embroidery 19. století -19th century Rukodelná výroba - handicraCt production Tovární výroba - factory production Liturgický texti1- Iiturgical textil

Kvalita veřejných prostranství v Praze =The quality of public areas in Prague

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Proposal of Communication Mix of Selected Company in the Trade and Service Sector

The main objective of this bachelor thesis is the analysis, evaluation of the existing communication mix of the company Lemur v.s.a. and it’s proposals to improve it. The theoretical part of the bachelor thesis focuses on a description of the basics, which are related to the issue. Integral part of this thesis is also a company characteristics, marketing mix, SWOT analysis and last but not least communication mix to which are processed suggestions for improvement of the current situation in the last part of the thesis

Podbořansko - zapomenutá periferie

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Culture, politics and education system of Pilsen on the eve of First World War (1912-1914) from the point of view of the regional newspaper

Cílem této diplomové práce je analýza 3 regionálních novin (Nová doba, Český denník, Pilsner Tagblatt), které dříve vycházely v Plzni. Analýza novin se týká pouze období od 1.1.1912 - 28.7.1914 (do vypuknutí 1. světové války). Má být zjištěno, jakým způsobem informovaly noviny o stejných událostech.NeobhájenoThe goal of this thesis is the analyses of 3 regional newspaper (Nová doba, Český denník, Pilsner Tagblatt) that were printed in Pilsen. It should be found out if the newspaper informed in the same way about the same things