Consumentenzorgen over de intensieve veehouderij : bedreiging of kans om tussensegmenten te creëren?

De auteurs analyseren de marketing en consumentengedragsinsteek aan de hand van drie vragen: (a) waarom nu, (b) is dit een bedreiging of een kans voor de veehouderij, en (c) hoe kunnen de kansen worden benut? De conclusie is dat consumentenzorgen over intensieve veehouderij volop kansen bieden voor de sector, met name om uit de commoditysfeer te raken

Institutionele inbedding van de dierenwelzijnsmonitor : verkenningen van wie, wat en hoe

De roep om het dierenwelzijn in de veehouderij te verbeteren, klinkt de laatste jaren steeds luider in de Nederlandse samenleving. De ontwikkeling van een dierenwelzijnsmonitor helpt de gewenste transparantie te creëren omdat het inzicht geeft in het niveau van dierenwelzijn. Deze inzichten kunnen onder andere gebruikt worden om burgers en consumenten te informeren. Om maatschappelijke draagkracht te creëren voor de monitor is er naast een technische structuur waarin dierenwelzijn gemonitord en gevalideerd kan worden, ook een institutionele inbedding nodig die de monitor werkbaar maakt en implementeert in de markt en samenleving. Dit rapport verkent het wie, wat en hoe van deze institutionele inbedding rond de monitor. The call to improve animal welfare in livestock farming has become increasingly insistent in Dutch society in recent years. The development of an animal welfare monitor helps to create the desired transparency, because it provides insight into the level of animal welfare. Amongst other things, this insight can be used to provide citizens and consumers with information. In order to create a social basis for the monitor, besides the need for a technical structure in which animal welfare can be monitored and validated, there is also a need for an institutional embedding that makes the monitor workable and implements it within the market and within society. This report explores the who, what and how of this institutional embedding of the monitor

Prevention of ventilator-associated pneumonia in intensive care units: an international online survey

Background: On average 7% of patients admitted to intensive-care units (ICUs) suffer from a potentially preventable ventilator-associated pneumonia (VAP). Our objective was to survey attitudes and practices of ICUs doctors in the field of VAP prevention. Methods: A questionnaire was made available online in 6 languages from April, 1st to September 1st, 2012 and disseminated through international and national ICU societies. We investigated reported practices as regards (1) established clinical guidelines for VAP prevention, and (2) measurement of process and outcomes, under the assumption "if you cannot measure it, you cannot improve it"; as well as attitudes towards the implementation of a measurement system. Weighted estimations for Europe were computed based on countries for which at least 10 completed replies were available, using total country population as a weight. Data from other countries were pooled together. Detailed country-specific results are presented in an online additional file. Results: A total of 1730 replies were received from 77 countries; 1281 from 16 countries were used to compute weighted European estimates, as follows: care for intubated patients, combined with a measure of compliance to this guideline at least once a year, was reported by 57% of the respondents (95% CI: 54-60) for hand hygiene, 28% (95% CI: 24-33) for systematic daily interruption of sedation and weaning protocol, and 27% (95%: 23-30) for oral care with chlorhexidine. Only 20% (95% CI: 17-22) were able to provide an estimation of outcome data (VAP rate) in their ICU, still 93% (95% CI: 91-94) agreed that "Monitoring of VAP-related measures stimulates quality improvement". Results for 449 respondents from 61 countries not included in the European estimates are broadly comparable. Conclusions: This study shows a low compliance with VAP prevention practices, as reported by ICU doctors in Europe and elsewhere, and identifies priorities for improvement

Marketingstrategie en duurzame ontwikkeling in de agro-food sector

Dit TransForum project is uitgevoerd binnen het wetenschappelijke programma Mobilisatie van de vraag naar duurzame producten, en richt zich specifiek op de vraag hoe voedselverwerkingsbedrijven gemotiveerd worden duurzaam te ondernemen door de contacten met andere bedrijven in de voedselketen