Preference for Anonymous Giving

Individuals sometimes prefer to anonymously donate money when they can publicly do so. In other words, they deliberately hide their costly prosocial behavior from a broad audience. While existing research has collated various evolutionary theories emphasizing the value of public prosocial behavior, it has not endeavored to address the preference for anonymous giving. The article discussed potential explanations for the preference and pointed to the importance of further scholarly discussion about the value and function of anonymous prosocial behavior

In-group favouritism in multiple social category contexts: extending generosity towards out-group members

Intergroup prosocial behaviour can potentially help us solve intergroup conflicts, but in-group favouring behaviour hinders building a cooperative relationship between different groups. However, why individuals favour in-group members over out-group members has not been well understood, and ways to reduce discrimination in prosocial behaviour have not been sought either. The present research first aimed to elucidate the mechanism of parochial prosocial behaviour (Study 1 and Study 2). Secondly, it tested the hypothesis that individuals would treat partial out-group members more favourably than out-group members, which would help reduce intergroup discrimination (Pilot study, Study 1, and Study 2). Overall, it found support for the group neutral increased prosociality perspectives (Study 1) which assumes that both social identity and reputational concern shape intergroup prosocial behaviour. Previously dominant theories concerning in-group favouritism such as the social identity theory approach (Tajfel & Turner, 1979) and bounded generalized reciprocity (Yamagishi, Jin, & Kiyonari, 1999) were not supported. In addition, the pilot study and Study 1 provided evidence in favour of the hypothesis, but not in Study 2. Discrepancies in findings among those studies were discussed. The research provides theoretical implications for future research concerning in-group favouring behaviour, suggesting possible key issues that will help further elucidate parochialism. Furthermore, the finding that individuals extend in-group favouring behaviour towards partial out-group members is of practical importance as it will potentially reduce intergroup discrimination

Pathogen Threat and In-group Cooperation

Disease-causing parasites and pathogens play a pivotal role in intergroup behavior. Previous studies have suggested that the selection pressure posed by pathogen threat has resulted in in-group assortative sociality, including xenophobia and in-group favoritism. While the current literature has collated numerous studies on the former, strikingly, there has not been much research on the relationship between pathogen threat and in-group cooperation. Drawing upon prior studies on the function of the behavioral immune system (BIS), we argued that the BIS might facilitate cooperation with in-group members as a reactive behavioral immune response to pathogen threat. More specifically, we held that individuals might utilize cooperative behavior to ensure that they can receive social support when they have contracted an infectious disease. We reviewed existing findings pertaining to the potential role of the BIS in in-group cooperation and discussed directions for future studies

Intergroup Discrimination in Cooperation Among Moral and Non-Moral Groups

In-group favouritism is ubiquitous and previous studies have consistently found that individuals cooperate more with in-group members than out-group members in diverse contexts. Yet, there has not been much research on the role of the nature of groups in intergroup cooperation. A recent study found stronger levels of in-group favouritism amongst groups formed on the basis of shared moral values. However, it remained unclear whether the increased favouritism was caused by a greater tendency to act favourably towards the in-group or derogatorily towards the out-group. The present study thus investigated intergroup cooperation among morality-based and non-morality-based groups and examined the levels of cooperation with an in-group member and an out-group member as compared to a person whose group membership was unknown. Regardless of how groups were formed, in-group favouritism was present, while out-group derogation was absent. Furthermore, we found that the shared morality promoted in-group cooperation indirectly via low perceived out-group warmth. Our study provides further evidence that in-group favouring behaviour does not include derogating out-groups and points to the importance of further investigation into the role of the shared morality in intergroup cooperation

The role of positive and negative gossip in promoting prosocial behavior

Gossip can promote cooperation via reputational concern. However, the relative effectiveness of positive and negative gossip in fostering prosociality has not been examined. The present study explored the influence of positive and negative gossip on prosocial behavior, using an economic game. Supporting previous evidence, it was found that individuals were more prosocial when gossip of any kind was possible, compared to when their behavior was completely anonymous. However, there was no significant difference in the efficiency in promoting cooperation between positive and negative gossip, suggesting that it is reputational concern elicited by gossip per se, rather than its valence, that stimulates prosociality

Perceptions of the appropriate response to norm violation in 57 societies

An Author Correction to this article: DOI: 10.1038/s41467-021-22955-x.Norm enforcement may be important for resolving conflicts and promoting cooperation. However, little is known about how preferred responses to norm violations vary across cultures and across domains. In a preregistered study of 57 countries (using convenience samples of 22,863 students and non-students), we measured perceptions of the appropriateness of various responses to a violation of a cooperative norm and to atypical social behaviors. Our findings highlight both cultural universals and cultural variation. We find a universal negative relation between appropriateness ratings of norm violations and appropriateness ratings of responses in the form of confrontation, social ostracism and gossip. Moreover, we find the country variation in the appropriateness of sanctions to be consistent across different norm violations but not across different sanctions. Specifically, in those countries where use of physical confrontation and social ostracism is rated as less appropriate, gossip is rated as more appropriate.Peer reviewe

Examining the generalizability of research findings from archival data

This initiative examined systematically the extent to which a large set of archival research findings generalizes across contexts. We repeated the key analyses for 29 original strategic management effects in the same context (direct reproduction) as well as in 52 novel time periods and geographies; 45% of the reproductions returned results matching the original reports together with 55% of tests in different spans of years and 40% of tests in novel geographies. Some original findings were associated with multiple new tests. Reproducibility was the best predictor of generalizability—for the findings that proved directly reproducible, 84% emerged in other available time periods and 57% emerged in other geographies. Overall, only limited empirical evidence emerged for context sensitivity. In a forecasting survey, independent scientists were able to anticipate which effects would find support in tests in new samples

Changes in social norms during the early stages of the COVID-19 pandemic across 43 countries

The emergence of COVID-19 dramatically changed social behavior across societies and contexts. Here we study whether social norms also changed. Specifically, we study this question for cultural tightness (the degree to which societies generally have strong norms), specific social norms (e.g. stealing, hand washing), and norms about enforcement, using survey data from 30,431 respondents in 43 countries recorded before and in the early stages following the emergence of COVID-19. Using variation in disease intensity, we shed light on the mechanisms predicting changes in social norm measures. We find evidence that, after the emergence of the COVID-19 pandemic, hand washing norms increased while tightness and punishing frequency slightly decreased but observe no evidence for a robust change in most other norms. Thus, at least in the short term, our findings suggest that cultures are largely stable to pandemic threats except in those norms, hand washing in this case, that are perceived to be directly relevant to dealing with the collective threat