Consumer Perceived Value Analysis of New & Incumbent Brands of Gudang Garam & Sampoerna

Gudang Garam and Sampoerna are the biggest cigarette companies in Indonesia. Both ofthem haveboth incumbent and new brands. Gudang Garam has Surya 16 as its incumbentbrand and just released Surya Slim as its new brand, while Sampoerna has A Mild as itsincumbent brand and introduced Avolution as its new brand. The companies pursued differentapproaches in introducing the new brands.Print ads are the main source of information abouttheir strategy. It conveys messages about value to be offfered to the market. Analysis of visualand text or copy elements of the ads are analyzed and mapped into the Consumer PerceivedValue (CPV) framework from Sweeney & Soutar. The framework is divided into fourdimensions: emotional, social, quality and value for money. Qualitative analysis shows howthe two companies introduced their new brands and its relation to the incumbent brands.Keywords:brand, innovation, consumer perceived value, advertising, cigarette industr

Rural poverty reduction strategy for South Asia

Roughly 40 percent of the worlds poor live in South Asia, where poverty is basically a rural problem. Therefore, a significant gain in rural poverty reduction in this sub-region will be crucial to reach the international poverty reduction target. Based on the analysis and experience of the International Fund for Agricultural Development (IFAD), this paper argues that to be successful, poverty reduction policies in South Asia must focus on the less-favoured rural areas and on most disadvantaged sections of the rural poor (mainly women, the landless and indigenous peoples). In order to overcome disadvantages arising from remoteness, lack of social services, insecure and unproductive jobs, and discrimination as women or ethnic minorities, the rural poor need legally secure access to productive assets (mainly land, forests and water); sustainable or regenerating agricultural technology; access to markets; opportunities to participate in decentralized resource management; and access to financial services

Consumer Perceived Value Analysis of New & Incumbent Brands of Gudang Garam & Sampoerna

Gudang Garam and Sampoerna are the biggest cigarette companies in Indonesia. Both ofthem haveboth incumbent and new brands. Gudang Garam has Surya 16 as its incumbentbrand and just released Surya Slim as its new brand, while Sampoerna has A Mild as itsincumbent brand and introduced Avolution as its new brand. The companies pursued differentapproaches in introducing the new brands.Print ads are the main source of information abouttheir strategy. It conveys messages about value to be offfered to the market. Analysis of visualand text or copy elements of the ads are analyzed and mapped into the Consumer PerceivedValue (CPV) framework from Sweeney & Soutar. The framework is divided into fourdimensions: emotional, social, quality and value for money. Qualitative analysis shows howthe two companies introduced their new brands and its relation to the incumbent brands

KEPEMIMPINAN NABI DAN REVOLUSI MENTAL (Tela’ah Ayat-ayat Al-Qur’an dalam Tafsir Al-Mishbah)

Kepemimpinan sebenarnya merupakan sebuah amanah dan tanggung jawab dan tugas yang teramat berat. Sehingga jika diteliti secara seksama sanagtlah sulit untuk bisa memimpin. Apalagi menjadi seorang pemimpin dituntut untuk mengawali pola kepemimpinannya pada dirinya sendiri, kemudian dalam tahapan selanjutnya ia dituntut untuk memperbaiki apa-apa yang ia pimpin, termasuk moral dan sikap yang ia pimpin. Revolusi mental kini yang menjadi slogan utama dalam era kepemimpinan saat ini, justru makin tidak terlihat pengaplikasiannya. Sehingga peran pemimpin dengan cara jalannya yang telah diajarkan oleh Rasulullah sanagtlah dibutuhkan saat ini, Prof. Dr. Muhammad Quraish Shihab merupakan tokoh mufassir kontemporer yang ternama. Pemikiran Quraish Shihab dalam Tafsîr al-Misbâh tidak lepas dari hasil kiprahnya dalam pergerakan nasional dan pemerintahan di Indonesia. Sehingga sudah dapat dipastikan tafsirnya turut menyertakan penjelasan yang kompleks dalam masalah kepemimpinan dan revolusi mental yang diajarkan oleh Allah & Rasul dalam al-Qurân. Penelitian ini adalah penelitian tentang al-Qur’ân dan tafsir, maka penelitian ini termasuk jenis penelitian kepustakaan (library research) dan sifatnya adalah deskriptif. Untuk mengumpulkan data-data yang berkaitan dengan objek penelitian, maka penulis menggunakan pendekatan metode maudhû’îy (tematik). Dalam proses pengumpulan data, penulis mengumpulkan, membaca, mencatat dan mengutip dari data-data tersebut. Sumber data yang digunakan ada dua macam yaitu sumber primer dan sekunder. Sumber primer pada penelitian ini adalah al-Qur’ân al-Karim, buku Tafsîr al-Misbâh. Adapun sumber sekudernya yaitu buku-buku dan literatur yang berkaitan dengan judul ini. Setelah data terkumpul, kemudian penulis melakukan proses analisa. Adapun dalam analisis data, penulis menggunakan metode kualitatif dan content analysis. Dengan menggunakan metode tersebut penulis mendapati bahwa secara umum kepemimpinan dan revolusi mental memiliki kesinambungan yang sangat berdampak dalam pengembangan kualitas masyarakat. Bagaimana bisa meningkatkan kualitas masyarakat jika seorang pemimpin tersebut tidak menyikapi atau menajalani kepemimpinannya tanpa didasari prinsip-prinsip atau etika-etika yang diajarkan oelh Rasulullah, sehingga sudah sepatutnya para pemimpin saat ini mencontoh dan menteladani sikap-sikap Rasulullah dalam menjalankan kepemimpinannya. Semoga adanya pemimpin-pemimpin dengan syarat-syarat dan ajaranajaran yang telah diterangkan dalam as-Sunnah dan Al-Qur’ân, pemimpin tersebut dapat menjadikan Negara ini bisa dapat lebih berkembang dari segi program pemerintahan dan juga masyarakat berikut kualitasnya masing-masing, sehingga menjadi Baldatun Thayyibatun wa Rabbun Ghafuur, Aamin

Improving income and food supply in the Sahel – On-farm testing of sorghum and pearl millet technologies: summary proceedings of the Stakeholders’ Workshop to Plan and Implement the IFAD Project, ICRISAT, Sadoré, Niger, 24-26 Feb 1999

The genesis and the objectives of the IFAD-NARS-ICRISAT project are presented. The workshop served as a forum to share experiences and information on strategies used to enhance on-farm productivity in West Africa. Presentations were made by a wide array of representatives: national and international research institutes, research networks, nongovernmental organizations, and the private sector. A synthesis of panel discussions is presented on participatory on-farm approaches to increase agricultural production and adoption of improved technologies; sustainable on-farm seed production; sorghum and millet processing; and socioeconomic aspects. An overview of the project and work-plans for each of the five member countries are given

Implementasi Kebijakan Reintegrasi Sosial dalam Program Deradikalisasi Terorisme oleh Badan Nasional Penanggulangan Terorisme

ENGLISH: BNPT as the leading sector of deradicalization policy in Indonesia has issued a de-radicalization program for terrorists. One of the policies in the deradicalization program is social reintegration. For terrorism convicts, social reintegration is an important aspect in preparing terrorism prisoners to be able to mingle with society after being released. Until now the government has established and implemented a deradicalization policy. However, the policy implementation process has not shown effective and optimal results. The purpose of this research is to describe the extent to which the implementation of social reintegration policy is carried out based on policy implementation variables according to Daniel Mazmanian and Paul Sabatier. The approach in this research is qualitative with descriptive research type. This research uses snowball sampling with data collection techniques such as observation, interviews, and literature study. The results of this research are that the implementation of the social reintegration policy has not been carried out optimally due to technical difficulties in the position of prisoners of terrorism that are spread across various Provinces, the absence of a written policy that requires prisoners to attend the deradicalization program, and the level of commitment and skill of the implementor that has not yet reached the standard. INDONESIA: BNPT sebagai leading sector kebijakan deradikalisasi di Indonesia telah mengeluarkan program deradikalisasi bagi teroris. Salah satu kebijakan dalam program deradikalisasi adalah reintegrasi sosial. Bagi narapidana terorisme, reintegrasi sosial merupakan aspek penting dalam mempersiapkan narapidana terorisme untuk dapat berbaur dengan masyarakat setelah dibebaskan. Sampai saat ini pemerintah telah menetapkan dan melaksanakan kebijakan deradikalisasi. Namun proses implementasi kebijakan tersebut belum menunjukkan hasil yang efektif dan optimal. Tujuan dari penelitian ini adalah mendeskripsikan sejauh mana implementasi kebijakan reintegrasi sosial dilakukan berdasarkan variabel implementasi kebijakan menurut Daniel Mazmanian dan Paul Sabatier. Pendekatan dalam penelitian ini adalah kualitatif dengan jenis penelitian deskriptif. Penelitian ini menggunakan snowball sampling dengan teknik pengumpulan data berupa observasi, wawancara, dan studi pustaka. Hasil dari penelitian ini adalah bahwa implementasi kebijakan reintegrasi sosial belum terlaksana secara optimal dikarenakan kesulitan teknis pada posisi narapidana terorisme yang tersebar di berbagai Provinsi, belum adanya kebijakan tertulis yang mewajibkan narapidana untuk mengikuti program deradikalisasi, serta tingkat komitmen dan keterampilan pelaksana yang belum memenuhi standar

PERANAN BMKG STASIUN GEOFISIKA BALIKPAPAN DALAM MENDUKUNG INFORMASI GEMPABUMI DONGGALA TAHUN 2018

Penelitian ini berfokus pada peran serta BMKG Stasiun Geofisika Balikpapan dalam mendukung informasi gempabumi Donggala pada tanggal 28 September 2018. Penelitian ini bertujuan untuk: 1) Menganalisis peralatan observasi di Kalimantan Timur yang merekam kejadian Gempabumi Kuat Sulawesi Tengah tanggal 28 September 2018; 2) Menganalisis cara BMKG Stasiun Geofisika Balikpapan mendukung informasi gempabumi dirasakan Sulawesi Tengah tanggal 28 September 2018; 3) Menganalisis cara BMKG Stasiun Geofisika Balikpapan mendukung informasi peringatan dini tsunami Sulawesi Tengah tanggal 28 September 2018; dan 4) Menganalisis dampak guncangan di Kalimantan Timur akibat gempabumi kuat Sulawesi Tengah tanggal 28 September 2018. Penelitian ini merupakan penelitian kualitatif dengan pendekatan studi kasus yang dilaksanakan di Kota Balikpapan, Provinsi Kalimantan Timur pada 27-28 Februari 2020. Objek penelitian ini adalah BMKG Stasiun Geofisika Balikpapan dengan subjeknya yaitu kepala dan staf BMKG Stasiun Geofisika Balikpapan yang ditentukan menggunakan teknik purposive sampling. Teknik pengumpulan yang digunakan adalah teknik wawancara, studi dokumentasi, dan observasi. Hasil penelitian ini menunjukkan: 1) Keterbatasan jumlah alat seismograf yang tersebar di wilayah Kalimantan; dan 2) Permasalahan beredarnya hoax saat kondisi kedaruratan gempabumi dari BMKG Stasiun Geofisika Balikpapan

Value chains to improve diets: Diagnostics to support intervention design in Malawi

Governments and development partners looking to accelerate progress in addressing malnutrition have been examining how to use interventions in value-chains to improve diets. However, the links between interventions in value chains and diets involve a range of direct and indirect effects that are not yet well understood. We apply a mixed-method multisectoral diagnostic to examine potential interventions in food systems to improve diets of smallholder farmers in Malawi. We examine entry points for interventions involving public and private-sectors, and explore the methodological requirements for undertaking this type of multisectoral analysis. We find that although food consumption is dominated by maize, a range of nutritious foods are also being consumed; including leafy greens, fruits, chicken, dried fish, dried beans and peas, and groundnuts. Yet important deficits in nutrient intake remain prevalent in low-income households due to inadequate quantity of consumption. While increasing consumption through own-production is one potentially important channel to increase quantity of nutritious foods available (particularly fruits and leafy green vegetables), markets also play a potentially important role. Nutritious foods are available on markets year-round, although strong seasonality impacts the availability and price of perishable products. For beans, peas and groundnuts, supply appears to be available throughout the year, with price fluctuations relatively controlled due to storage capacity and imports. The capacity of markets to supply safe and nutritious food is limited by a number of issues, including poor hygiene; lack of infrastructure for storage and selling; limited information on nutrition, and weak coordination among sellers and producers. Other bottlenecks include: on-farm constraints for expanded production, consumers with limited purchasing capacity, intense competition among sellers and few services for sellers to increase volume of product sold during peak demand. The diagnostics identify the role of information-related interventions to optimize decisions related to food choices, involving a range of different foods and value-chains, that could potentially lead to short- and medium-term improvements in diets. Longer-term and more resource-intensive interventions are also identified, such as improving capacity for product differentiation, processing, storage, and market infrastructure across a different range of food chains, so as to maximise coherence between short- and long-term planning. The findings highlight the benefits of applying a strategic, food systems-based approach of identifying specific and complementary actions for both the public and private sectors that can improve the diets of low-income populations

Tackling Women's Vulnerabilities through Integrating a Gender Perspective into Disaster Risk Reduction in the Built Environment

The majority of human and direct economic losses from natural hazards occur as a result of damage to the built environment due to the vital role that the built environment performs in serving human endeavours. One of the key reasons for people in developing countries to be more vulnerable to natural disasters than their wealthier counterparts is the limited capacities in their construction industries. Among the people in developing countries, women are evidently even more vulnerable to natural disasters. Due to higher disaster vulnerability of women, recognising the different roles, capacities, vulnerabilities and needs of women, and considering them in disaster risk reduction in the built environment is significant to reduce women’s disaster vulnerabilities. Gender mainstreaming as a way of bringing a gender perspective into disaster risk reduction can be applied to recognise the varying needs and capacities of women, and integrate them into disaster risk reduction in the built environment. The paper in this context aims to demonstrate how gender mainstreaming helps to bring a women’s perspective into disaster risk reduction in the built environment. It identifies two main steps which involve in the process, identification of women’s DRR knowledge and needs, and integration of the identified DRR knowledge and needs into DRR in the built environment. The paper provides an account of the process that the study established to incorporate a gender perspective into disaster risk reduction in the built environment based on a case study conducted in Sri Lanka. It further discusses how the social, economic, political and environmental context influences the process of gender mainstreaming in disaster risk reduction in the built environmen