Pengaruh Experiental Marketing Dan Emotional Marketing Terhadap Keputusan Pembelian (Survei Konsumen Sepatu Nike Di Indonesia Dan Di Malaysia)

This research aims to understandOand determineOthe influence of variable experiential_marketing and emotional marketing on purchasePdecision partially, and to understand and{{determine the differences from the influence of experiential2marketing and9emotional marketing on purchase decision between consumer in Indonesia and in Malaysia. Type of thisjresearch))is 0explanatory research_with quantitativeplapproach. This researchddhave ajkvariables, there aref is Experient Marketing,Emotional Marketing, and Purchase Decision. Population inothis research is consumer Nike shoes in Indonesia and in Malaysia. The sample used in this research was 113 peoples, then sampling technique uses quota sampleand data collection methods questionnaire method. Data analysis on this research used by regression analysis and independentdfsample t-test. The resultsdjof independent sample t-test is, Experiential Marketing has significant influence to Purchase Decision, and also Emotional Marketing has significant influence to Purchase Decision. The result from independent sample t-test shows there is no significant differences of experiential marketing and emotional marketing influence on purchase decision betwee n Indonesian consumer and Malaysian consumer. Based on the result, Nike should increase their design of the shoes in order to get attention from consumer and increasing positive experience, also Nike should do an emotional approaching for their consumer by maintain their brand. Keyword: Experiential Marketing,_Emotional Marketing, Purchase Decision,Indonesia, Malaysia ABSTRAK Tujuan pada penelitian kali ini,untuk mengetahui dandfhmenjelaskanffpengaruhfjexperiential marketingdanfjemotional marketing terhadap variabel keputusan pembelian secaraparsial,jfdan juga untuk mengetahui & dan menjelaskan perbedaan pengaruh experient marketing dan juga emotional marketing terhadap & keputusan pembelian antara konsumen di Indonesia dan di Malaysia. Penelitian kali ini berupa penelitian penjelasan menggunakan pendekatan kuantitatif. Penelitian kali ini mempunyai variabel, yakni Experiential Marketing, Emotional Marketing, dan Keputusan Pembelian. Populas penelitian ini adalah konsumen sepatu Nike Indonesiadan di Malaysia. Sampel yang digunakan dalam penelitian ini sebanyak 113 orang responden yang diambil, dan teknik pengambilannya berupa sampel kuota dan metode pengumpulan data menggunakan angket. Analisis data yang digunakan & adalah analisis regresi linier dan indepent sample t-test. Hasil analisis kali ini didapatkan bahwa terdapat sebuah pengaruh signifikan antara variabel Experiential Marketing terhadap Keputusan Pembelian, dan juga pada variabel Emotional Marketing terhadap Keputusan Pembelian. Hasil analisis uji beda independent t-test menujukkan tidak terdapat perbedaan pengaruh yang signifikan pada experiential marketing dan juga emotional_marketing terhadap keputusan pembelian antara konsumen di Indonesia dan di Malaysia. Berdasarkan hasil penelitian ini sebaiknya Nike diharapkan mampu meningkatkan model sepatunya untuk menarik konsumen dan menambah pengalaman positif kosumen, dan mendekatkan kepada sisi emosional konsumen melalui pendekatan merek_Nike.Inc Kata kunci: Experiential Marketing,Emotional Marketing, Purchase Decision, Indonesia, MalaysiaKeyword: Experiential Marketing,_Emotional Marketing, Purchase Decision,Indonesia, Malaysia ABSTRAK Tujuan pada penelitian kali ini,untuk mengetahui dandfhmenjelaskanffpengaruhfjexperiential marketingdfdanfjemotional marketing terhadap variabelfjkeputusanfjpembelianfjdsecara_parsial,jfdan juga untuk mengetahui&&danhkmenjelaskan perbedaanfjhpengaruh*experientialjkmarketing dan jugaoemotional marketingdhterhadap&keputusan pembelianooantara konsumen di Indonesia dan di Malaysia. Penelitian kali ini berupa penelitian penjelasan_menggunakan pendekatan kuantitatif. Penelitian_kali ini mempunyai variabel, yakni Experiential Marketing, Emotional Marketing, dan Keputusan Pembelian. Populasidjdpenelitiandjinidhdadalah konsumendjsepatu_Nikeujudi Indonesiadjdan didjjMalaysia. Sampel yangiiodigunakandjdalam penelitian&&inidjjsebanyak 113djdorang_responden yang diambil, dan_teknik pengambilannya berupa_sampel kuota dan metode pengumpulandjsdata menggunakan_angket.Analisiszdata yang digunakan&6adalah analisis regresi89linier dan indepent sample t-test. Hasil analisis kali ini didapatkan bahwa terdapat sebuah pengaruh signifikan antara variabel99ExperientialozMarketing00terhadap Keputusan Pembelian, dan juga pada variabel Emotional Marketing terhadap Keputusan Pembelian. Hasil analisis uji beda independent t-test menujukkan tidak terdapat perbedaan pengaruh yang signifikan pada experiential marketing dan juga emotional_marketing terhadap keputusan pembelian antara konsumen di Indonesia dan di Malaysia. Berdasarkan hasil penelitian ini sebaiknya Nike diharapkan mampu meningkatkan model sepatunya untuk menarik konsumen dan menambah pengalaman positif kosumen, dan mendekatkan kepada sisi emosional konsumen melalui pendekatan merek_Nike.In

Making SENS: exploring the antecedents and impact of store environmental stewardship climate

Retailers increasingly recognize that environmental responsibility is a strategic imperative. However, little research has investigated or identified the factors that facilitate the successful implementation of environmentally responsible strategies across a network of customer-facing sales units (stores). We propose that a store manager’s ability to lead by example facilitates this process by fostering a supportive climate for store environmental stewardship (SENS-climate). By examining the influence of store managers’ actions on sales associates’ perceptions of the SENS-climate, as well as the subsequent impact on their performance—measured by margins, as well as sales of green and regular products—this study demonstrates that store managers can foster a SENS-climate by articulating their prioritization of environmental responsibility in their operational decisions. These positive effects are sustained by relational factors, such as the moderating effect of the store manager–sales associate dyadic tenure. In contrast, when store managers display high variability in their environmental orientation, it hinders the development of SENS-climate perceptions among sales associates. If sales associates perceive an enabling SENS-climate, they achieve higher margins and more green but fewer regular sales

Residual absorption at zero temperature in d-wave superconductors

In a d-wave superconductor with elastic impurity scattering, not all the available optical spectral weight goes into the condensate at zero temperature, and this leads to residual absorption. We find that for a range of impurity parameters in the intermediate coupling regime between Born (weak) and unitary (strong) limit, significant oscillator strength remains which exhibits a cusp like behavior of the real part of the optical conductivity with upward curvature as a function of frequency, as well as a quasilinear temperature dependence of the superfluid density. The calculations offer an explanation of recent data on ortho-II YBa$_2$Cu$_3$O$_{6.5}$ which has been considered anomalous.Comment: Accepted for publication by Phys. Rev. B 7 Pages and 4 Figure

Free Energy and Magnetic Penetration Depth of a dd-Wave Superconductor in the Meissner State

We investigate the free energy and the penetration depth of a quasi-two-dimensional d-wave superconductor in the presence of a weak magnetic field by taking account of thermal, nonlocal and nonlinear effects. In an approximation in which the superfluid velocity $v_s$ is assumed to be slowly varying, the free energy is calculated and compared with available results in several limiting cases. It is shown that either nonlocal or nonlinear effects may cut off the linear-$T$ dependence of both the free energy and the penetration depth in all the experimental geometries. At extremely low $T$, the nonlocal effects will also generically modify the linear $H$ dependence of the penetration depth ("nonlinear Meissner effect") in most experimental geometries, but for supercurrents oriented along the nodal directions, the effect may be recovered. We compare our predictions with existing experiments on the cuprate superconductors.Comment: 18 revtex pages with 4 eps figures, final versio

Hydrogeological system of erosional convergent margins and its influence on tectonics and interplate seismogenesis

[1] Fluid distribution in convergent margins is by most accounts closely related to tectonics. This association has been widely studied at accretionary prisms, but at half of the Earth's convergent margins, tectonic erosion grinds down overriding plates, and here fluid distribution and its relation to tectonics remain speculative. Here we present a new conceptual model for the hydrological system of erosional convergent margins. The model is based largely on new data and recently published observations from along the Middle America Trench offshore Nicaragua and Costa Rica, and it is consistent with observations from other erosional margins. The observations indicate that erosional margins possess previously unrecognized distinct hydrogeological systems: Most fluid contained in the sediment pores and liberated by early dehydration reactions drains from the plate boundary through a fractured upper plate to seep at the seafloor across the slope, rather than migrating along the décollement toward the deformation front as described for accretionary prisms. The observations indicate that the relative fluid abundance across the plate-boundary fault zone and fluid migration influence long-term tectonics and the transition from aseismic to seismogenic behavior. The segment of the plate boundary where fluid appears to be more abundant corresponds to the locus of long-term tectonic erosion, where tectonic thinning of the overriding plate causes subsidence and the formation of the continental slope. This correspondence between observations indicates that tectonic erosion is possibly linked to the migration of overpressured fluids into the overriding plate. The presence of overpressured fluids at the plate boundary is compatible with the highest flow rates estimated at slope seeps. The change from aseismic to seismogenic behavior along the plate boundary of the erosional margin begins where the amount of fluid at the fault declines with depth, indicating a control on interplate earthquakes. A previously described similar observation along accreting plate boundaries strongly indicates that fluid abundance exerts a first-order control on interplate seismogenesis at all types of subduction zones. We hypothesize that fluid depletion with depth increases grain-to-grain contact, increasing effective stress on the fault, and modifies fault zone architecture from a thick fault zone to a narrower zone of localized slip

Electrophysical properties of nanoporous cerium dioxide–water system

The impedance of nanoporous cerium dioxide with adsorbed water is investigated in the frequency range 103–104 Hz at temperatures near the water–ice phase transition. Here we show that the manifestation of impedance peculiarities at phase transition is caused by the dielectric constant of the matrix

Zn Diffusion and α-Fe(Zn) Layer Growth During Annealing of Zn-Coated B Steel

Direct hot press forming of Zn-coated 22MnB5 steels is impeded by micro-cracks that occur in the substrate due to the presence of Zn during the forming process. A study was therefore undertaken to quantify concentration of Zn across the α-Fe(Zn) coating and on grain boundaries in the α-Fe(Zn) layer and the underlying γ-Fe(Zn) substrate after isothermal annealing of Zn-coated 22MnB5 at 1173 K (900 °C) and to link the Zn distribution to the amount and type of micro-cracks observed in deformed samples. Finite difference model was developed to describe Zn diffusion and the growth of the α-Fe(Zn) layer. The penetration of Zn into the γ-Fe(Zn) substrate after 600 seconds annealing at 1173 K (900 °C) through bulk diffusion is estimated to be 3 μm, and the diffusion depth of Zn on the γ-Fe(Zn) grain boundaries is estimated to be 6 μm, which is significantly shorter than the maximum length (15 to 50 μm) of the micro-cracks formed in the severely stressed conditions, indicating that the Zn diffusion into the γ-Fe(Zn) from the α-Fe(Zn) during annealing is not correlated to the depth of micro-cracks. On the other hand, the maximum amount of Zn present in α-Fe(Zn) layer decreases with annealing time as the layer grows and Zn oxidizes, and the amount of Zn-enriched areas inside the α-Fe(Zn) layer is reduced leading to reduced length of cracking. Solid-Metal-Induced Embrittlement mechanism is proposed to explain the benefit of extended annealing on reduced depth of micro-crack penetration into the γ-Fe(Zn) substrate

Frequency dependent relaxation rate in the superconducting YBa2Cu3O{6+delta}

The submillimeter-wave 3 cm{-1} < nu < 35 cm{-1} complex conductivity of the reduced YBa2Cu3O{6+delta} film (Tc=56.5 K) was investigated for temperatures 4 K < T < 300 K and compared to the properties of the same film in the optimally doped state. The frequency dependence of the effective quasiparticle scattering rate 1/tau*(nu) was extracted from the spectra. 1/tau*(nu) is shown to be frequency independent at low frequencies and high temperatures. A gradual change to 1/tau*~nu^{1.5} law is observed as temperature decreases. In order to explain the observed temperature dependence of the low frequency spectral weight above Tc, the quasiparticle effective mass is supposed to be temperature dependent for T>Tc.Comment: 4 pages, 4 figure

Me, Myself, and Future Generations: The Role of Affinity and Effectiveness in the Creation of Consumer Environmental Stewardship (CENS)

Policymakers, consumer advocate groups, and researchers agree that consumers need to increase their proenvironmental behaviors if a decent standard of living is to be ensured for future generations. Despite high levels of environmental concern, consumers still refrain from large-scale adoption of proenvironmental behaviors. Social marketers agree that a change in attitudes is not enough to stimulate the necessary behavioral change and are looking for ways to help consumers overcome the costs (e.g., price premiums, inconvenience) that are often associated with proenvironmental behaviors. Currently, consumers often see proenvironmental behavior as a trade-off between short-term personal benefits and longer term collective benefits. The authors contribute to the social marketing literature on proenvironmental behavior by introducing the concept of consumer environmental stewardship (cens), which centers on the use of intrinsic motivation to stimulate a personal sense of responsibility for the environment. The findings, based on a survey and three experiments, show that the stimulation of consumers’ affinity with future generations (afgs) and perceived consumer effectiveness (pce) can help to promote cens, which in turn raises proenvironmental behaviors. However, this research also shows that increasing levels of afgs can backfire and result in lower levels of cens, if consumers experience low levels of pce