The role of Web 2.0 in building the start-up’s brand in South Africa

Start-ups face specific challenges when it comes to establishing their brand in the market. Web 2.0, the next generation of the Internet, presents both a significant opportunity and challenge for such start-ups to engage with customers online and build their brand. It is therefore the purpose of this study to examine the role that Web 2.0 plays in building the brand of the start-up.Dissertation (MBA)--University of Pretoria, 2010.Gordon Institute of Business Science (GIBS)unrestricte

Using performance art to promote intergroup prosociality by cultivating the belief that empathy is unlimited

Empathy is important for resolving intergroup conflicts. However, people often tend to feel less empathy toward people who do not belong to their social group (i.e., outgroup members). We propose that this tendency is due, in part, to the belief that empathy is a limited resource. To overcome this issue, we develop an intervention synthesizing psychology and art to increase the belief that empathy is unlimited. In six studies (n = 2118), we find that the more people believe empathy is limited, the less outgroup empathy they experience. Moreover, leading people to believe that empathy is unlimited increase outgroup empathy, leads to greater support for prosocial actions toward outgroup members, and encourages more empathic behaviors toward outgroup members in face-to-face intergroup interactions. These intervention effects are observed across various intergroup contexts involving different ethnic, national, religious, and political groups. Thus, changing beliefs about empathy may improve intergroup relations, and conveying this belief through art may promote social change.Peer reviewe

The enemy's gaze: Immersive virtual environments enhance peace promoting attitudes and emotions in violent intergroup conflicts

| openaire: EC/H2020/335607/EU//Emotions in ConflictPerspective-taking is essential for improving intergroup relations. However, it is difficult to implement, especially in violent conflicts. Given that immersive virtual reality (VR) can simulate various points of view (POV), we examined whether it can lead to beneficial outcomes by promoting outgroup perspective-taking, even in armed conflicts. In two studies, Jewish- Israelis watched a 360° VR scene depicting an Israeli-Palestinian confrontation from different POVs-outgroup's, ingroup's while imagining outgroup perspective or ingroup's without imagined perspective-taking. Participants immersed in the outgroup's POV, but not those who imagined the outgroup's perspective, perceived the Palestinians more positively than those immersed in the ingroup's POV. Moreover, participants in the outgroup's POV perceived the Palestinian population in general more favorably and judged a real-life ingroup transgression more strictly than those in the ingroup's POV, even five months after VR intervention. Results suggest that VR can promote conflict resolution by enabling effective perspective- taking.Peer reviewe

hasson_online_appendix – Supplemental material for Are Liberals and Conservatives Equally Motivated to Feel Empathy Toward Others?

<p>Supplemental material, hasson_online_appendix for Are Liberals and Conservatives Equally Motivated to Feel Empathy Toward Others? by Yossi Hasson, Maya Tamir, Kea S. Brahms, J. Christopher Cohrs and Eran Halperin in Personality and Social Psychology Bulletin</p

Virtual reality-based conflict resolution: The impact of immersive 360° video on changing view points and moral judgment in the context of violent intergroup conflict

Publisher Copyright: © The Author(s) 2021.We present an experimental study conducted in the context of the Israeli–Palestinian conflict that examined the effect of immersive 360° video on inducing a more critical perception of the ingroup’s actions in the conflict. An immersive experience of a simulated conflict scenario filmed from the outgroup’s point of view led to the judgment of the ingroup actors’ behavior as less moral and less justified compared to watching the same scenario as a two-dimensional video. This effect was not mediated through increased outgroup perspective-taking and empathy but through higher levels of hostile emotions toward the ingroup actors, which in turn were influenced by an increased sense of presence and engagement in the immersive experience. These findings provide initial evidence for the still widely unexplored potential of virtual reality as a new method for conflict resolution.Peer reviewe

sj-docx-1-gpi-10.1177_13684302221128505 – Supplemental material for Advancing support for intergroup equality via a self-affirmation campaign

Supplemental material, sj-docx-1-gpi-10.1177_13684302221128505 for Advancing support for intergroup equality via a self-affirmation campaign by Eric Shuman, Shira Hebel-Sela, Inbal Zipris, Yossi Hasson, Boaz Hameiri and Eran Halperin in Group Processes & Intergroup Relations</p

Young generations’ hopelessness perpetuates long-term conflicts

Funding Information: The authors would like to thank Roni Porat for their valuable contribution in the conceptualization stage of the research, and Shir Harpaz, Natali Afrimov, and Dan Heskia for their assistance in the data analysis. This work was supported by an Israel Science Foundation Grant (3105/21) to the first author (BSH). Funding Information: The authors would like to thank Roni Porat for their valuable contribution in the conceptualization stage of the research, and Shir Harpaz, Natali Afrimov, and Dan Heskia for their assistance in the data analysis. This work was supported by an Israel Science Foundation Grant (3105/21) to the first author (BSH). Publisher Copyright: © 2023, The Author(s).Transforming long-term conflicts into peaceful intergroup relations is one of the most difficult challenges for humanity. Such meaningful social changes are often driven by young people. But do young people living in contexts of long-term conflicts believe that change is even possible? In a series of six studies (Ntotal = 119,671) over two decades and across two unrelated intractable conflicts in Israel/Palestine and Cyprus, we found that younger (compared to older) generations from both respective rival groups have less hope for peace, and consequently less conciliatory attitudes. We also show that this gradual improvement of peace-promoting emotions and attitudes with increasing age can be experimentally accelerated in young people through a virtual reality-based aging simulation. These findings provide a new perspective on the fundamental question of why long-term conflicts are so difficult to resolve and highlight the importance of instilling hope in young generations to advance peace processes.Peer reviewe