Transnational Entanglements: Switzerland's Newly Emerging Literary Culture of the 1960s and the Anglophone World

In 1966, Emil Staiger, one of the most prominent literary scholars in literary studies of the postwar era, gave a talk on literature and the public. In his speech, which initiated what came to be known as the Zürcher Literaturstreit, Staiger developed a normative idea of literature as an agent of social cohesion. Around the same time, a new literary culture emerged in Switzerland, one which challenged Staiger's conception by exploring literature's critical potential. This article argues that this more modern direction taken by German Swiss literature was the result of transnational dynamics. Focusing on three examples of literature written by a new generation of Swiss authors (Walter, Federspiel, Bichsel), the article explores the various transnational alliances these authors built with modernist authors, mostly beyond the German‐speaking world, as a means of breaking with literary conventions. Leaving the logic of a national literary history behind, the article argues that seemingly local literary conflicts in 1960s Switzerland arose out of transnational dynamics

Doing well or doing good? Extrinsic and intrinsic CSR in Switzerland

Arguably, within Corporate Social Responsibility (CSR) the intrinsic motive is more significant than the extrinsic because the former induces a stronger involvement. Others showed that a behaviour attributed to extrinsic motives is mostly perceived as dishonest and misleading. This highlights how important the underlying motivation is for the perception, and thus, design and effectiveness of CSR frameworks. This study discusses these divergent motives with two focus groups: together with seven owner-managers of Small and Medium-sized Enterprises (SME) and seven managers of large companies. The results show that CSR implementation in Swiss SMEs is related more strongly to moral commitment than to profit-maximisation. Accordingly, small business CSR emerges from the nexus of mission and value-set and the sociological tradition of the stewardship concept. This contrasts the extrinsically motivated approach of the large companies under research. In sum, this study showed that CSR is meaningful and justifiable even if it is not profitable in the first place