Transformation of Loyalty to E-loyalty

As everyday life moves to the Internet, many factors and components have come up, with the "e" and e-loyalty not an exception. The authors focused on the transformation of loyalty to e-loyalty. It is important to understand the main differences between consumer loyalty models and e-loyalty models in order to promote business development not only in the traditional environment but also in the online environment. Such research methods as comparative analysis, analysis of the scientific literature, content analysis were used. The main focus of the research was on comparing loyalty models in the traditional and e-environment to find out the peculiarities and main features of the e-environment. New factors that influence loyalty in the Internet environment, but not in the real world, were highlighted as the main results. All the new influencing factors are related to the company’s operation directly in the Internet environment and technical capabilities, as well as online communication. As a result, factor groups influencing the primary and secondary e-loyalty were found . This is an important topic of the 21st century, enabling businesses to move online mode and change their strategy according to the e-environment

Medio ambiente factor de competitividad

Aunque actualmente los gobiernos y empresarios entienden la importancia de preservar el medio ambiente, esta comprensión no se ve reflejada en acciones concretas importantes debido a que los esfuerzos para mitigar los impactos negativos sobre el medio ambiente se consideran equivocadamente como un costo que reduce la competitividad tanto de los países como de las empresas. Sin embargo, en este escrito se explora cómo los países más competitivos también son los más estrictos en la regulación medioambiental. De la misma forma que las empresas regidas por normas más estrictas, que las exigidas por los gobiernos, son mayormente valoradas en el mercado de valores, con lo cual se demuestra que la Responsabilidad Social Ambiental es un factor de competitividad tanto para las empresas como para los países

EFFECTIVE METHOD OF TEACHING READING (A CASE STUDY)

Students usually get difficulties in learning English subject. Especially for reading section. Teaching reading is not as simple as people think. They should have any more practice and should enlarge their knowledge to deliver reading materials especially at senior high school grade. Researcher found that the English teachers used interesting method that students can learn about reading text in a good condition.Based on the explanation above, the aim of this research is to know what method used in teaching reading applied by English teachers at tenth grade, and how the method is used in teaching reading. This study is a descriptive qualitative which observe tenth grade students of SMAN 1 Tulungagung. The data collected through three methods, they were observations, interview and the researcher himself.The result of this research is the English teachers used guided reading method to deliver the materials in teaching reading. In teaching and learning process, the English teachers gave guidance, direction and information continously from the English teachers to the students

Restauración de la fachada sur de Horní Hrad del castillo estatal de Český Krumlov

[EN] The respectful approach of this intervention, which considered the historic fabric a genuine testimony of its authenticity and therefore safeguarded all the marks and traces of its stratification, sets an excellent example for other restoration works on façades of buildings and monuments. The use of traditional techniques and materials such as consolidation with lime wash guaranteed the compatibility and reversibility of the intervention. The execution process also represents a magnificent example of coordination in such important restoration works.[ES] El enfoque respetuoso de esta intervención, que ha considerado a la fábrica histórica como un testimonio genuino de su autenticidad y ha respetado en consecuencia todas las trazas e improntas de su estratificación, constituye un excelente botón de muestra para otras intervenciones de restauración en fachadas de edificios y monumentos. El uso de técnicas y materiales tradicionales como la consolidación con agua de cal ha garantizado la compatibilidad y la reversibilidad de la intervención. El proceso de ejecución representa igualmente un magnífico ejemplo de coordinación en una obra de restauración de gran envergadura.Girsa, V.; Hanzl, M.; Jerie, P.; Michoinová, D. (2010). Restauración de la fachada sur de Horní Hrad del castillo estatal de Český Krumlov. Loggia, Arquitectura & Restauración. (22-23):60-77. doi:10.4995/loggia.2010.3036SWORD607722-2

Detection of low-frequency tones and whale predator sounds by the American sand lance Ammodytes americanus

Author Posting. © The Author(s), 2012. This is the author's version of the work. It is posted here by permission of John Wiley & Sons for personal use, not for redistribution. The definitive version was published in Journal of Fish Biology 81 (2012): 1646-1664, doi:10.1111/j.1095-8649.2012.03423.x.Auditory evoked potentials (AEPs) were used to measure the hearing range and auditory sensitivity of the American sand lance Ammodytes americanus. Responses to amplitude modulated tone pips indicated that the hearing range extended from 50 to 400 Hz. Sound pressure thresholds were lowest between 200 and 400 Hz. Particle acceleration thresholds showed an improved sensitivity notch at 200 Hz but not substantial differences between frequencies and only a slight improvement in hearing abilities at lower frequencies. The hearing range was similar to Pacific sand lance A. personatus and variations between species may be due to differences in threshold evaluation methods. AEPs were also recorded in response to pulsed sounds simulating humpback whale Megaptera novaeangliae foraging vocalizations termed ‘megapclicks’. Responses were generated with pulses containing significant energy below 400 Hz. No responses were recorded using pulses with peak energy above 400 Hz. These results show that A. americanus can detect the particle motion component of low frequency tones and pulse sounds, including those similar to the low frequency components of megapclicks. Ammodytes americanus hearing may be used to detect environmental cues and the pulsed signals of mysticete predators.We also thank the Mountlake Research Fund, the Provost’s Fund for Senior Thesis Research and the Horton Elmer Fund, all of which provided the support for this study through Princeton University. A. Mooney was supported through a Woods Hole Postdoctoral Scholar award and the Andrew W. Mellon Fund for Innovative Research.2014-09-0

Comparison of E-Trust and Trust Concepts in Online and Offline Dimensions

In everyday lives, we more and more use different technology products to make our lives easier and faster. We often do not realise that we are switching our lifestyles to the online platform - we do everything mostly online - meet and communicate with others, watch videos and listen to favourite songs, choose and buy different things. The main question is - can we trust everything that we see on the screen? Is the explanation of “trust” the same in real life and in online sphere? Authors of the paper compare the concept of “trust” in offline trade market with that in online trading. The following methods were used - literature study and analysis, consumer survey and statistical analysis. Consumer survey is already in the process and is to be continued during the next 2 years with the purpose to compare changes through years. Participants of the survey are the inhabitants of Latvia of different age groups, location, profession, etc. The authors have continued the survey to make it more complete and to find out new tendencies. It is possible to use the research results in both ways ‒ theoretical and practical in respect of choosing an effective communication with consumers, in creating a long-term relationship with them, and in regard to increasing the customer loyalty level and level of “trust”

The Determinants of online shopping: building communication with customers in an online dimension

Nowadays customers increase using the Internet environment to make their purchases. It helps them not only to save time and money, but makes the whole process more efficient. However, marketing on the Internet and outside it has some similarities, and it interacts with customers. The authors of this article analyse communication with the customers on the Internet. The result is analysed and the key trends are highlighted that are currently outlined in communication with customers. In addition, the authors of the article look at the marketing communication on the Internet as part of their overall marketing strategy. The aim of the paper – to find out and analyse determinants of online shopping in order to increase marketing communication effectiveness on the Internet. Methods - theoretical analysis of literature, conducting customers’ surveys and statistical analysis. The results showed the strong influence of social networks for marketing communications in the Internet environment, this is explained by the fact that in the Internet there is No traditional personal service. The results have theoretical as well as practical significance