Connection between Customer Relationship Management (CMR) and Market Orientation (MO) and the Influence of Size of a Company and Type of Market on CRM and MO

Purpose of the article: This paper is concerned with Market Orientation (MO) and Customer Relationship Management (CRM). These two topics have been frequently explored in the field of corporate management and marketing. Nevertheless, these two concepts are still analyzed separately in the literature. This article explains why these concepts are interdependent and sets the degree of dependence of these concepts. It also finds out whether the level of MO and CRM is dependent on company size or the type of market. Methodology/methods: This article has been prepared based on the analysis of secondary and primary sources. The primary research was conducted on a sample of 29 completed questionnaires provided by firms from the aerospace field in the Czech Republic. The level of CRM and MO was determined for each company and a statistical verification was conducted. Scientific aim: One aim of this article is to reveal the interconnections between MO and CRM. Other aim is to determine whether CRM and MO are affected by the size of the company and whether they depend on the type of market (business-to-business, i.e. B2B or business-to-customer, i.e. B2C). Findings: Findings of this article are new information in this area. The data strongly support the proposition that MO is interconnected with CRM, while no dependence on the size of the company or the type of market has been confirmed. Conclusions: This research supports the opinion that MO and CRM are appropriate for each of the researched type of the company (under certain conditions). The findings must be considered within the limitations of this study. Conclusions for the whole business may be drawn after the comparison of experiences across business sectors from different countries

Market Orientation and Customer Relationship Management

Disertační práce se zabývá tržní orientací (MO) a řízením vztahů k zákazníkům (CRM). MO i CRM jsou neustálým předmětem zájmu akademiků i praktiků, neboť jsou považovány za významné pro zajištění dlouhodobého úspěchu firem. Překvapivé je, že tyto dva strategické koncepty byly zkoumány odděleně. Chybí zde výzkum, který by systematicky analyzoval případné souvislosti mezi MO a CRM. Hlavním cílem práce je posoudit existenci souvislostí mezi koncepcí MO a koncepcí CRM. Práce byla vypracována na základě jak výzkumu sekundárního, tak výzkumů primárních. Pro získání komplexního pohledu na řešenou problematiku byly použity kvalitativní i kvantitativní metody. Hlavní primární výzkum této práce byl proveden pomocí dotazníkového šetření u firem z oblasti letectví v České republice. K naplnění dílčích cílů přispělo testování hypotéz. Předkládané výsledky představují cenný příspěvek k prohloubení znalostí o koncepcích MO a CRM. Byly odhaleny souvislosti mezi MO a CRM. Dále byl navržen a ověřen nástroj pro měření CRM a určena míra využití MO a CRM v analyzovaných firmách. Také byly identifikovány bariéry implementace MO a CRM, protože problémem zůstává skutečná aplikace těchto koncepcí v praxi firem. Byly formulovány závěry a doporučení a zdůrazněny přínosy pro teorii, praxi a oblast pedagogickou. Závěry práce poskytují příležitost k dalším výzkumům.The doctoral thesis is concerned with Market Orientation (MO) and Customer Relationship Management (CRM). MO and CRM have been under permanent focus of both theoreticians and practitioners in recent years as they are considered to be important for long-term business success. Surprisingly, these two strategic concepts have been examined separately. What is missing is research that would systematically analyse the possible interdependence between MO and CRM. The main aim of the doctoral thesis is to evaluate the existence of interconnections between MO and CRM. This doctoral thesis has been prepared on the basis of secondary research, as well as primary research activities. Both qualitative and quantitative methods have been applied in order to obtain a more complex view on the topic. The main primary research of this thesis was conducted through a questionnaire survey among aerospace companies in the Czech Republic. The hypotheses were tested so as to support the partial objectives, as well. The findings constitute a valuable contribution to broaden the knowledge of MO and CRM. The doctoral thesis has revealed that MO and CRM are interconnected. A tool for CRM measurement was proposed, and the level of MO and CRM in the surveyed companies was determined. The barriers to the implementation of MO and CRM were identified, yet the actual application of these concepts in practice of companies has remained an issue. The conclusions and recommendations were formulated and the contributions to the theory, practice and education were highlighted. The findings offer the possibility of further expansion of research.

Constraining long-term denudation and faulting history in intraplate regions by multisystem thermochronology: An example of the Sudetic Marginal Fault (Bohemian Massif, central Europe)

The Rychlebské hory Mountain region in the Sudetes (NE Bohemian Massif) provides a natural laboratory for studies of postorogenic landscape evolution. This work reveals both the exhumation history of the region and the paleoactivity along the Sudetic Marginal Fault (SMF) using zircon (U-Th)/He (ZHe), apatite fission track (AFT), and apatite (U-Th)/He (AHe) dating of crystalline basement and postorogenic sedimentary samples. Most significantly, and in direct contradiction of traditional paleogeographic reconstructions, this work has found evidence of a large Cretaceous sea and regional burial (to >6.5 km) of the Carboniferous-Permian basement in the Late Cretaceous (~95–80 Ma). During the burial by sediments of the Bohemian Cretaceous Basin System, the SMF acted as a normal fault as documented by offset ZHe ages across the fault. At 85–70 Ma, the basin was inverted, Cretaceous strata eroded, and basement blocks were exhumed to the near surface at a rate of ~300 m/Ma as evidenced by Late Cretaceous–Paleocene AFT ages and thermal modeling results. There is no appreciable difference in AFT and AHe ages across the fault, suggesting that the SMF acted as a reverse fault during exhumation. In the late Eocene–Oligocene, the basement was locally heated to <70°C by magmatic activity related to opening of the Eger rift system. Neogene or younger thermal activity was not recorded in the thermochronological data, confirming that late Cenozoic uplift and erosion of the basement blocks was limited to less than ∼1.5 km in the study area

The Zerou Hour in Wallern and The Death March

Liberal Arts and Humanities - Historical ModuleStudium humanitní vzdělanosti - Historický modulFakulta humanitních studiíFaculty of Humanitie

Marketing Communication of an Industrial Enterprise

Import 06/11/2014Tato bakalářská práce je věnována marketingové komunikaci průmyslového podniku. Práce se zabývá popisem modelu marketingové komunikace, marketingu a marketingového mixu. Navazuje popisem marketingové komunikace mezi organizacemi a zaměřuje se na jednotlivé složky, které jsou s organizací spojeny. Související trendy a shrnutí pro marketingovou komunikaci je v práci vysvětleno na jejím konci.This work is dedicated to marketing communications in industry. The work describes the model of marketing communication, marketing and the marketing mix. Followed by a description of marketing communications between organizations and concentrates on the individual components that are connected with the organization. Related trends and summaries for marketing communication are at work explained at the end.Prezenční634 - Katedra ekonomiky a managementu v metalurgiivelmi dobř

Management of Change in Projects in Selected Company

Import 02/11/2016Tato diplomová práce se zabývá řízením změn v projektech ve společnosti ČEZ. Práce se nejprve zabývá popisem projektového řízení, dále popisuje samotný projekt, jeho rizika a standardy projektového řízení. Cílem práce je porovnat metodiku společnosti se standardy projektového řízení. K porovnání bude použita SWOT analýza. Výsledkem pak bude doporučení společnosti, co by mohla zlepšit, na jaké slabiny se více zaměřit a navržení pravidel pro řízení změn v ICT projektech.The thesis deals with management of project changes in ČEZ company. The work deals with description of project management, describes project itself, his risks and standards of project management. The aim of work is compare methodology in the company with project management standards. To the comparison will be used SWOT analysis. The result will be recommendations of the company what they could improve and what weaknesses they can focus and suggest rules for the management of change in ICT projects.634 - Katedra ekonomiky a managementu v metalurgiivelmi dobř

Financial Strategy of a Firm

Tato diplomová práce se zabývá posouzením finanční strategie společnosti „ABC, a. s.“. Pro hodnocení byly použity některé metody finanční analýzy, jejichž výsledky byly východiskem pro návrh finanční strategie na následující období.This Master´s thesis assesses current financial strategies of the company „ABC, a. s.“. The evaluation was based on results from financial analysis which were essential for the proposition of financial strategies for the following period.