21 research outputs found

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    Peele's Attack on Simony in The Old Wives Tale

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    Pinter's Betrayal and Shakespeare's Othello

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    Behind the scenes of digital servitization: Actualising IoT-enabled affordances

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    Manufacturers are increasingly transforming through servitization, and the Internet of Things (IoT) is a crucial enabler of this transformation. Current literature describes the diverse outcomes from IoT that enable servitization but fails to explain the reasons behind the diversity and the processes manufacturers go through to create these outcomes. This study aims to identify these processes by drawing on affordance theory and its core principles of affordance perception (understanding an opportunity provided by technology) and affordance actualisation (taking advantage of an opportunity provided by technology). By using affordance theory to analyse the case scenarios of six manufacturing firms, the study develops a framework to explain the realisation of the opportunities the IoT provides to manufacturers' servitization efforts. The analysis identifies three types of affordances and actualisation processes that help manufacturers realise the opportunities of the IoT. This framework enables manufacturers to systematically manage the contributions from the IoT and the associated actualisation efforts required to advance servitization. The study adds to the understanding of the IoT's role in a manufacturing servitization context

    Developing a Maturity Model for Digital Servitization in Manufacturing Firms

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    In today’s rapidly changing markets, manufacturing firms are increasingly challenged by the convergence of digital technologies and servitization, which is defined as Digital Servitization. Enterprises struggle to grasp this phenomenon’s vision, constantly facing pressures to obtain and retain competitive advantage, inventing and reinventing new products and services, reducing costs and time to market, and enhancing quality at the same time. They need to define improvement actions to be taken to navigate through the transformation process and prioritize between different activities. Prior research has highlighted the importance of how to proceed into this transformation, however less emphasis has been put on suggesting suitable activities that fit the organization’s current status and future goals. To overcome this challenge, we propose a maturity model for digital servitization that serves as an assessment tool. The design of our maturity model is grounded in literature and expert interviews. During its evolutionary development, we gathered, structured and organized several critical requirements for digital servitization. We could also explore and highlight important attributes that must be examined by companies during the transformational process. We contribute by our proposed maturity model that serves companies not only as a diagnostics tool to assess the current situation, but also as a guideline for continuous improvement
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