Detecting semantic social engineering attacks with the weakest link: Implementation and empirical evaluation of a human-as-a-security-sensor framework

The notion that the human user is the weakest link in information security has been strongly, and, we argue, rightly contested in recent years. Here, we take a step further showing that the human user can in fact be the strongest link for detecting attacks that involve deception, such as application masquerading, spearphishing, WiFi evil twin and other types of semantic social engineering. Towards this direction, we have developed a human-as-a-security-sensor framework and a practical implementation in the form of Cogni-Sense, a Microsoft Windows prototype application, designed to allow and encourage users to actively detect and report semantic social engineering attacks against them. Experimental evaluation with 26 users of different profiles running Cogni-Sense on their personal computers for a period of 45 days has shown that human sensors can consistently outperform technical security systems. Making use of a machine learning based approach, we also show that the reliability of each report, and consequently the performance of each human sensor, can be predicted in a meaningful and practical manner. In an organisation that employs a human-as-a-security-sensor implementation, such as Cogni-Sense, an attack is considered to have been detected if at least one user has reported it. In our evaluation, a small organisation consisting only of the 26 participants of the experiment would have exhibited a missed detection rate below 10%, down from 81% if only technical security systems had been used. The results strongly point towards the need to actively involve the user not only in prevention through cyber hygiene and user-centric security design, but also in active cyber threat detection and reporting

What’s mine is a hologram? How shared Augmented Reality augments psychological ownership

Augmented Reality (AR) holograms are 3D digital objects projected into a customer’s physical environment through mobile technology. Applied as potential substitutes to physical products, AR holograms pose a unique challenge for conventional configurations of product ownership. Taking a socially situated cognition perspective, we demonstrate how customers’ shared experience of AR holograms leads to distinct perspectives on psychological ownership. In Study 1, we demonstrate how customisation of AR holograms lets customers feel psychological ownership of digital products. In Study 2, we highlight the mechanisms of social adaptation related to assimilation and differentiation that drive the relationship between customisation and psychological ownership of AR holograms in social settings. In Study 3, we illustrate how these mechanisms are influenced by the affordances of AR technology when customers switch between personal or shared devices. We discuss implications for theory and marketing practice of this potentially novel class of digital consumer products