A cultural approach to brand equity: The role of brand mianzi and brand popularity in China

International marketers face a challenge in applying Western-derived theory in emerging markets such as China where there has been rapid economic growth and sociocultural transition. This study develops “culturally contextualized” determinants of brand equity in China. A qualitative approach consisting of 30 interviews revealed two new factors linking to brand equity: brand popularity and brand mianzi. A quantitative questionnaire survey with a sample of 321 Chinese smartphone users was conducted to test the hypotheses. The quantitative study’s findings further revealed that brand popularity and country of origin image affect brand loyalty, brand awareness, perceived quality, and brand mianzi. Additionally, the effects of brand popularity and country of origin image on brand equity were mediated by the four determinants. Finally, brand mianzi was found to be the second most important determinant of brand equity after brand loyalty, highlighting the importance of cultural factors in branding activities in emerging markets

Under the influence of a blogger: The role of information-seeking goals and issue involvement

Bloggers in the post-modern era can influence the behaviour of consumers and alter their perceptions. The current study looks at the blogger influence phenomenon from a different theoretical perspective than existing literature did. By combining information behaviour and communication theory, it proposes a new conceptual framework by relying on the characteristics of the blogger, the blog content, motivation and goals of information seeker. In this model, information seekers’ objectives and issue involvement are important drivers of blog selection and determinants of the blog’s influence. The framework was empirically tested in a sample of American users of beauty blogs. The results provide a confirmation of the postulated relationships. Three types of blog visits are identified and their effects and their attributes that make a blog influential are examined

Estudio preliminar de micromamíferos del Pleistoceno Superior de la cueva de Loutraki (Pella, Macedonia, Grecia)

[Abstract] The Loutraki Bear-cave (Northern Greece) yielded a rich Pleistocene fauna including mammals, amphibians and reptiles. In the present study the small mammal fauna associated with cave-bear remains is studied. The material comes from a long-time excavation project, which is still in progress. This study allows us to propose a Late Pleistocene age for the Loutraki fauna. The composition of the LAC-micromammalin fauna suggests a complex environment

CFRP Reinforcement and Repair of Steel Pipe Elbows Subjected to Severe Cyclic Loading

In order to ensure safe operation and structural integrity of pipelines and piping systems subjected to extreme loading conditions, it is often necessary to strengthen critical pipe components. One method to strengthen pipe components is the use of composite materials. The present study is aimed at investigating the mechanical response of pipe elbows, wrapped with carbon fiber-reinforced plastic (CFRP) material, and subjected to severe cyclic loading that leads to low-cycle fatigue (LCF). In the first part of the paper, a set of LCF experiments on reinforced and nonreinforced pipe bend specimens are described focusing on the effects of CFRP reinforcement on the number of cycles to failure. The experimental work is supported by finite element analysis presented in the second part of the paper, in an attempt to elucidate the failure mechanism. For describing the material nonlinearities of the steel pipe, an efficient cyclic-plasticity material model is employed, capable of describing both the initial yield plateau of the stress–strain curve and the Bauschinger effect characterizing reverse plastic loading conditions. The results from the numerical models are compared with the experimental data, showing an overall good comparison. Furthermore, a parametric numerical analysis is conducted to examine the effect of internal pressure on the structural behavior of nonreinforced and reinforced elbows, subjected to severe cyclic loading.</jats:p

Consumers' willingness to pay for an animal welfare food label

Consumers increasingly rate the ethical dimensions of food production, including animal welfare, as important to them but how these concerns influence their food choices remains unclear. To address this, a Discrete Choice Experiment assesses consumers' willingness to pay for chicken meat. The study aims to understand the effects of food labels (RSPCA Assured and Red Tractor), cause-related marketing campaigns, and price on consumers' willingness to pay. Drawing on a representative sample of 401 British consumers, we estimate a mixed logit model using the hierarchical Bayesian estimation method. The results for the full sample reveal a substantial price premium associated with the animal welfare label (RSPCA Assured); however, this is less pronounced than one of the cause-related marketing campaigns. A latent class analysis identifies two distinct market segments, price sensitive and concerned consumers, which differ on socio-economic and behavioural characteristics. Amongst price sensitive consumers, willingness to pay extra for an animal welfare label is negligible. Complementary, qualitative interviews reveal consumers' difficulties in comparing the varying standards that underpin quality assurance schemes

Glucocorticoid-Induced Attenuation of the Inflammatory Response in Zebrafish.

Glucocorticoids are steroid hormones that are secreted upon stress. Their effects are mediated by the glucocorticoid receptor, which acts as a transcription factor. Because the antiinflammatory activity of glucocorticoids has been well established, they are widely used clinically to treat many inflammatory and immune-related diseases. However, the exact specificity, mechanisms, and level of regulation of different inflammatory pathways have not been fully elucidated. In the present study, a tail fin amputation assay was used in 3-day-old zebrafish larvae to study the immunomodulatory effects of the synthetic glucocorticoid beclomethasone. First, a transcriptome analysis was performed, which showed that upon amputation mainly immune-related genes are regulated. This regulation was inhibited by beclomethasone for 86% of regulated genes. For two immune-related genes, tlr4bb and alox5ap, the amputation-induced increase was not attenuated by beclomethasone. Alox5ap is involved in eicosanoid biosynthesis, but the increase in leukotriene B4 concentration upon amputation was abolished, and lipoxin A4 levels were unaffected by beclomethasone. Furthermore, we studied the migration of neutrophils and macrophages toward the wound site. Our results show that amputation induced migration of both types of leukocytes and that this migration was dependent on de novo protein synthesis. Beclomethasone treatment attenuated the migratory behavior of neutrophils in a glucocorticoid receptor-dependent manner but left the migration of macrophages unaffected. In conclusion, beclomethasone has a dramatic inhibitory effect on the amputation-induced proinflammatory gene regulation, and this is reflected in an inhibition of the neutrophil migration but not the migration of macrophages, which are likely to be involved in inflammation resolution.Animal science

Oral Condition and Incident Coronary Heart Disease: A Clustering Analysis

Poor oral health has been linked to coronary heart disease (CHD). Clustering clinical oral conditions routinely recorded in adults may identify their CHD risk profile. Participants from the Paris Prospective Study 3 received, between 2008 and 2012, a baseline routine full-mouth clinical examination and an extensive physical examination and were thereafter followed up every 2 y until September 2020. Three axes defined oral health conditions: 1) healthy, missing, filled, and decayed teeth; 2) masticatory capacity denoted by functional masticatory units; and 3) gingival inflammation and dental plaque. Hierarchical cluster analysis was performed with multivariate Cox proportional hazards regression models and adjusted for age, sex, smoking, body mass index, education, deprivation (EPICES score; Evaluation of Deprivation and Inequalities in Health Examination Centres), hypertension, type 2 diabetes, LDL and HDL serum cholesterol (low- and high-density lipoprotein), triglycerides, lipid-lowering medications, NT-proBNP and IL-6 serum level. A sample of 5,294 participants (age, 50 to 75 y; 37.10% women) were included in the study. Cluster analysis identified 3,688 (69.66%) participants with optimal oral health and preserved masticatory capacity (cluster 1), 1,356 (25.61%) with moderate oral health and moderately impaired masticatory capacity (cluster 2), and 250 (4.72%) with poor oral health and severely impaired masticatory capacity (cluster 3). After a median follow-up of 8.32 y (interquartile range, 8.00 to 10.05), 128 nonfatal incident CHD events occurred. As compared with cluster 1, the risk of CHD progressively increased from cluster 2 (hazard ratio, 1.45; 95% CI, 0.98 to 2.15) to cluster 3 (hazard ratio, 2.47; 95% CI, 1.34 to 4.57; P < 0.05 for trend). To conclude, middle-aged individuals with poor oral health and severely impaired masticatory capacity have more than twice the risk of incident CHD than those with optimal oral health and preserved masticatory capacity (ClinicalTrials.gov NCT00741728)