PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE HTC ONE M8

Perkembangan dunia smartphone yang begitu pesat mengakibatkan tingkat persaingan di antara produsen semakin ketat. HTC sebagai salah produsen besar mengalami trend penurunan penjualan yang cukup besar dalam 3 tahun terakhir. Penelitian ini bertujuan untuk mengetahui gambaran atribut produk HTC One M8 dan keputusan pembelian pada anggota komunitas official lounge HTC One M8 serta sejauh mana pengaruh atribut produk terhadap keputusan pembelian. Metode yang digunakan dalam penelitian ini adalah deskriptif dan verifikatif dengan pendekatan kuantitatif. Teknik pengambilan sampel yang digunakan adalah purposive sampling, populasi penelitian merupakan anggota komunitas official lounge HTC One M8 dalam forum Kaskus yang berjumlah 281 orang, dan dengan menggunakan rumus slovin, diperoleh jumlah sampel sebanyak 74 responden. Teknik analisis menggunakan regresi linier sederhana. Hasil penelitian menunjukkan bahwa dimensi gaya dan desain yang paling dominan dalam atribut produk, sedangkan tanggapan mengenai keputusan pembelian dimensi pemilihan produk yang dominan. Hasil penelitian menunjukan bahwa atribut produk berpengaruh secara signifikan terhadap keputusan pembelian. Dari koefisien korelasi menunjukan bahwa terdapat hubungan yang kuat antara atribut produk dengan keputusan pembelian. Hasil perhitungan regresi sederhana menunjukan bahwa besarnya pengaruh atribut produk terhadap keputusan pembelian adalah sebesar 46,5% sedangkan sisanya 53,5% dipengaruhi oleh faktor lain yang tidak diteliti oleh peneliti. --- The development of smartphones so rapidly result in the level of competition between manufacturers increasingly stringent. HTC as one of major manufacturers experienced a downward trend considerable sales in the last 3 years. This research aims to describe the attributes of the product HTC One M8 and purchase decisions Member of Official Lounge HTC One M8 Kaskus Community and as well as the extent to which product attributes influence on purchase decisions. The method used in this research is descriptive and verification with quantitative approach. The sampling technique used was purposive sampling, the study population is member of official lounge HTC One M8 Kaskus Community totaling 281 people, and by using the formula slovin, obtained a total sample of 74 respondents. Techniques of analysis using simple linear regression. The results showed that the dimension of style and design that is most dominant in the product attributes, whereas the responses about purchase decision showed that product selection is the most dominant dimension. The results showed that the product attributes significantly influence purchase decisions. Of the correlation coefficient indicates that there is a strong relationship between product attributes with purchase decisions. Simple regression calculation results showed that the influence of product attributes on buying decisions is 46.5% while the remaining 53.5% is influenced by other factors not examined by researchers

The optical spectroscopy of extraterrestrial molecules

The ongoing quest to identify molecules in the interstellar medium by their electronic spectra in the visible region is reviewed. Identification of molecular absorption is described in the context of the elucidation of the carriers of the unidentified diffuse interstellar bands while molecular emission is discussed with reference to the unidentified Red Rectangle bands. The experimental techniques employed in undertaking studies on the optical spectroscopy of extraterrestrial molecules are described and critiqued in the context of their application.Comment: 21 pages, 9 figures, Invited review Australian Journal of Chemistry, accepted for publicatio

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Efecto de la aplicación con elicitores sobre la calidad general de granada (Punica granatum L.)

Los elicitores son aquellas sustancias que inducen un cambio fisiológico en la planta y a partir de la cual se activan una serie de mecanismos similares a las respuestas de defensa que, en condiciones naturales, se desencadenarían tras la infección de un patógeno o un estímulo del medio, afectando así al metabolismo de la planta y aumentando la síntesis de compuestos fitoquímicos. Elicitores tales como el ácido oxálico se aplicaron en pre-cosecha sobre granados para tratar de evaluar si se obtenían mejoras en los frutos en el momento de la cosecha. Tras aplicar los tratamientos, y una vez evaluados los frutos, se observó que estos mostraron menores pérdidas de firmeza, y un mayor nivel en los parámetros de color por lo que se incrementó la calidad general de estos frutos. Asimismo, también se obtuvo una mayor producción determinado por un mayor peso de los frutos.Elicitors are substances which induce physiological changes in plants. Plants respond to these stress by activating an array of mechanisms, similar to the defense responses to pathogen infections or environmental stimuli, affecting the plant metabolism and enhancing the synthesis of phytochemicals. Elicitors as oxalic acid were applied at pre-harvest stage on pomegranate trees, to evaluate if these treatments were able to increase quality at harvest. After applied this treatment and once fruits were harvested and evaluated, results showed that these fruits had higher fruit firmness, and were able to induced and increased all colour parameters. On the other hand its metabolism was affected which leads to a higher general quality of the fruit as well as yield, because an increase on the weight of these fruits

Medlar—A Comprehensive and Integrative Review

Among fruit plants belonging to the Rosaceae family, medlar (Mespilus) can be classified as neglected or underutilized. It is a genus of two species of flowering plants: Mespilus germanica (common medlar) and Mespilus canescens. Appreciated for its specific taste and flavor, medlar also possesses biological properties (antioxidant and antimicrobial). Despite the special properties of medlar, there are few research papers on this subject. This review paper includes data not only on medlar fruits but also its leaves, bark, and bud flowers. The main identified components are presented, as well as several biological properties, morphological properties, ethnopharmacological uses, and molecular biology analyses emerging from the scientific papers published in this area