Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

The study examines the relationships between knowledge acquisition from social media, two forms of market orientation (proactive and reactive), social media strategic capability, and brand innovation strategy in the context of China’s online technology industry. Analysis of 357 online technology ventures, created during the past 6 years, suggests that brand innovation is affected by both knowledge acquisition from social media and market orientation. Social media strategic capability positively affects brand innovation and acts as a moderator between knowledge acquisition, market orientation, and brand innovation. It further enhances both types of market orientations in achieving brand innovation, suggesting that on social media, a customer’s needs, both expressed and latent (or unexpressed), can be identified more comprehensively than that of the traditional setting. Hence, the context of social media provides a different set of rules for competition and strategic behavior, which online technology ventures should note. Implications are useful to improve the current understanding of social media brand innovation strategy, here in China’s dynamic social media scene

When less is more : heterogeneity in grass patch height supports herbivores in counter-intuitive ways

Herbivores are an integral part of the African landscape and have evolved with the vegetation to create the savanna landscape. Managers of these landscapes can benefit from a better understanding of how indigenous herbivores use the landscape to which they are adapted. In this study we observed which patches were frequently utilised, by doing regular monthly road counts, grass height observations and dung counts on selected short grass patches in the Kruger National Park. Smaller-framed impala and blue wildebeest (meso-herbivores) were most regularly seen on these nutritious patches, while from dung deposits it was clear that the even larger-framed buffalo (mega-herbivores) spent time there. This preference can be explained by considering the nutritional needs and food intake of the herbivores. Smaller-framed herbivores seem to be able to satisfy their dietary requirements on the high-quality forage patches, while larger-framed herbivores seem to supplement the quality forage by also spending foraging time on areas of higher grass biomass. From this insight we propose that range management should take herbivore preferences into account and allow herbivores to select and concentrate their foraging on the most nutritious forage. This approach is likely to decrease inputs while allowing animals to maintain or increase production.South African National Parks and the Agricultural Research Council.http://www.tandfonline.com/loi/tarf202020-03-14hj2020Animal and Wildlife Science

Isoscalar giant monopole strength in 58^{58}Ni, 90^{90}Zr, 120^{120}Sn and 208^{208}Pb

Inelastic $\alpha$-particle scattering at energies of a few hundred MeV and very-forward scattering angles including $0^\circ$ has been established as a tool for the study of the isoscalar giant monopole (IS0) strength distributions in nuclei. An independent investigation of the IS0 strength in nuclei across a wide mass range was performed using the $0^\circ$ facility at iThemba Laboratory for Accelerator Based Sciences (iThemba LABS), South Africa, to understand differences observed between IS0 strength distributions in previous experiments performed at the Texas A&M University (TAMU) Cyclotron Institute, USA and the Research Center for Nuclear Physics (RCNP), Japan. The isoscalar giant monopole resonance (ISGMR) was excited in $^{58}$Ni, $^{90}$Zr, $^{120}$Sn and $^{208}$Pb using $\alpha$-particle inelastic scattering with $196$ MeV $\alpha$ beam and scattering angles $\theta_{\text{Lab}} = 0^\circ$ and $4^\circ$. The K$600$ magnetic spectrometer at iThemba LABS was used to detect and momentum analyze the inelastically scattered $\alpha$ particles. The IS0 strength distributions in the nuclei studied were deduced with the difference-of-spectra (DoS) technique including a correction factor for the $4^\circ$ data based on the decomposition of $L > 0$ cross sections in previous experiments. IS0 strength distributions for $^{58}$Ni, $^{90}$Zr, $^{120}$Sn and $^{208}$Pb are extracted in the excitation-energy region $E_{\rm x} = 9 - 25$ MeV.Using correction factors extracted from the RCNP experiments, there is a fair agreement with their published IS0 results. Good agreement for IS0 strength in $^{58}$Ni is also obtained with correction factors deduced from the TAMU results, while marked differences are found for $^{90}$Zr and $^{208}$Pb

Isoscalar giant monopole resonance in 24^{24}Mg and 28^{28}Si: Effect of coupling between the isoscalar monopole and quadrupole strength

International audienceBackground: In highly deformed nuclei, there is a noticeable coupling of the isoscalar giant monopole resonance (ISGMR) and the K=0 component of the isoscalar giant quadrupole resonance (ISGQR), which results in a double peak structure of the isoscalar monopole (IS0) strength (a narrow low-energy deformation-induced peak and a main broad ISGMR part). The energy of the narrow low-lying IS0 peak is sensitive to both the incompressibility modulus K∞ and the coupling between IS0 and isoscalar quadrupole (IS2) strength.Purpose: This study aims to investigate the two-peaked structure of the ISGMR in the prolate Mg24 and oblate Si28 nuclei and identify among a variety of energy density functionals based on Skyrme parametrizations the one which best describes the experimental data. This will allow for conclusions regarding the nuclear incompressibility. Because of the strong IS0/IS2 coupling, the deformation splitting of the ISGQR will also be analyzed.Methods: The ISGMR was excited in Mg24 and Si28 using α-particle inelastic scattering measurements acquired with an Eα=196 MeV beam at scattering angles θLab=0∘ and 4∘. The K600 magnetic spectrometer at iThemba LABS was used to detect and momentum analyze the inelastically scattered α particles. An experimental energy resolution of ≈70 keV (FWHM) was attained, revealing fine structure in the excitation-energy region of the ISGMR. The IS0 strength distributions in the nuclei studied were obtained with the difference-of-spectra (DoS) technique. The theoretical comparison is based on the quasiparticle random-phase approximation (QRPA) with a representative set of Skyrme forces.Results: IS0 strength distributions for Mg24 and Si28 are extracted and compared to previously published results from experiments with a lower energy resolution. With some exceptions, a reasonable agreement is obtained. The IS0 strength is found to be separated into a narrow structure at about 13–14 MeV in Mg24, 17–19 MeV in Si28, and a broad structure at 19–26 MeV in both nuclei. The data are compared with QRPA results. The results of the calculated characteristics of IS0 states demonstrate the strong IS0/IS2 coupling in strongly prolate Mg24 and oblate Si28. The narrow IS0 peaks are shown to arise due to the deformation-induced IS0/IS2 coupling and strong collective effects. The cluster features of the narrow IS0 peak at 13.87MeV in Mg24 are also discussed. The best description of the IS0 data is obtained using the Skyrme force SkPδ with an associated low nuclear incompressibility K∞=202MeV allowing for both the energy of the peak and integral IS0 strength in Mg24 and Si28 to be reproduced. The features of the ISGQR in these nuclei are also investigated. An anomalous deformation splitting of the ISGQR in oblate Si28 is found. The observed structure of ISGQR in Mg24 is described.Conclusions: The ISGMR and ISGQR in light deformed nuclei are coupled and thus need to be described simultaneously. Only such a description is relevant and consistent. The deformation-induced narrow IS0 peaks can serve as an additional sensitive measure of the nuclear incompressibility

Fine structure of the isoscalar giant monopole resonance in 58^{58}Ni, 90^{90}Zr, 120^{120}Sn and 208^{208}Pb

International audienceOver the past two decades high energy-resolution inelastic proton scattering studies were used to gain an understanding of the origin of fine structure observed in the isoscalar giant quadrupole resonance (ISGQR) and the isovector giant dipole resonance (IVGDR). Recently, the isoscalar giant monopole resonance (ISGMR) in $^{58}$Ni, $^{90}$Zr, $^{120}$Sn and $^{208}$Pb was studied at the iThemba Laboratory for Accelerator Based Sciences (iThemba LABS) by means of inelastic $\alpha$-particle scattering at very forward scattering angles (including $0\circ$). The good energy resolution of the measurement revealed significant fine structure of the ISGMR.~To extract scales by means of wavelet analysis characterizing the observed fine structure of the ISGMR in order to investigate the role of different mechanisms contributing to its decay width. Characteristic energy scales are extracted from the fine structure using continuous wavelet transforms. The experimental energy scales are compared to different theoretical approaches performed in the framework of quasiparticle random phase approximation (QRPA) and beyond-QRPA including complex configurations using both non-relativistic and relativistic density functional theory. All models highlight the role of Landau fragmentation for the damping of the ISGMR especially in the medium-mass region. Models which include the coupling between one particle-one hole (1p-1h) and two particle-two hole (2p-2h) configurations modify the strength distributions and wavelet scales indicating the importance of the spreading width. The effect becomes more pronounced with increasing mass number. Wavelet scales remain a sensitive measure of the interplay between Landau fragmentation and the spreading width in the description of the fine structure of giant resonances

Fine structure of the isoscalar giant monopole resonance in 58^{58}Ni, 90^{90}Zr, 120^{120}Sn and 208^{208}Pb

International audienceOver the past two decades high energy-resolution inelastic proton scattering studies were used to gain an understanding of the origin of fine structure observed in the isoscalar giant quadrupole resonance (ISGQR) and the isovector giant dipole resonance (IVGDR). Recently, the isoscalar giant monopole resonance (ISGMR) in $^{58}$Ni, $^{90}$Zr, $^{120}$Sn and $^{208}$Pb was studied at the iThemba Laboratory for Accelerator Based Sciences (iThemba LABS) by means of inelastic $\alpha$-particle scattering at very forward scattering angles (including $0\circ$). The good energy resolution of the measurement revealed significant fine structure of the ISGMR.~To extract scales by means of wavelet analysis characterizing the observed fine structure of the ISGMR in order to investigate the role of different mechanisms contributing to its decay width. Characteristic energy scales are extracted from the fine structure using continuous wavelet transforms. The experimental energy scales are compared to different theoretical approaches performed in the framework of quasiparticle random phase approximation (QRPA) and beyond-QRPA including complex configurations using both non-relativistic and relativistic density functional theory. All models highlight the role of Landau fragmentation for the damping of the ISGMR especially in the medium-mass region. Models which include the coupling between one particle-one hole (1p-1h) and two particle-two hole (2p-2h) configurations modify the strength distributions and wavelet scales indicating the importance of the spreading width. The effect becomes more pronounced with increasing mass number. Wavelet scales remain a sensitive measure of the interplay between Landau fragmentation and the spreading width in the description of the fine structure of giant resonances