Pengaruh Web Advertising Visual Desin Pada Online Purchase Intention yang dimoderasi oleh gender (Studi pada Pelanggan Zalora di Surakarta)

ABSTRAK PENGARUH WEB ADVERTISING VISUAL DESIGN PADA ONLINE PURCHASE INTENTION YANG DIMODERASI OLEH GENDER (Studi pada Pelanggan Zalora) FRETA LESTA ANDRO MEDHINA NIM. F0212046 Penelitianinibertujuanuntuk menguji: 1) pengaruh WAVD pada sikap terhadap iklan, 2) pengaruh WAVD pada sikap terhadap merk, 3) pengaruh WAVD pada niat beli online, 4) pengaruh sikap terhadap iklan pada sikap terhadap merk ,5) pengaruh sikap terhadap iklan pada niat beli online, 6) pengaruh sikap terhadap merk pada niat beli online, dan 7) pengaruh gender dalam memoderasi pengaruh WAVD pada niat beli online. Penelitian ini menggunakan data kuantitatif. Sampel yang digunakandalampenelitianinisebanyak 151 konsumen Zalora yang berniat melakukan pembelian.Penelitian ini menggunakan alat uji Partial Least Square (PLS) dan analisis multi-group untuk pengaruh moderasi gender. Hasil yang didapatkan dari penelitianinimenunjukkan bahwa: 1) WAVD berpengaruh signifikan pada sikap terhadap iklan, 2) WAVD tidak berpengaruh signifikan pada sikap terhadap merk, 3) WAVD berpengaruh signifikan pada niat beli online, 4) sikap terhadap iklan tidak berpengaruh signifikan pada sikap terhadap merk, 5) sikap terhadap iklan berpengaruh signifikan pada niat beli online, 6) sikap terhadap merk berpengaruh signifikan pada niat beli online, dan 7) gender tidak berpengaruh signifikan dalam memoderasi hubungan antara WAVD dan niat beli online. Kata Kunci: WAVD, Sikap terhadap Iklan, Sikap terhadap Merk, Niat Beli Online, dan Gender ABSTRACT INFLUENCE OF WEB ADVERTISING VISUAL DESIGN TO ONLINE PURCHASE INTENTION MODERATED BY GENDER(A Study in Zalora consumer) FRET LESTA ANDRO MEDHINA NIM. F0212046 The purpose of this research was to examine 1) the effect of web advertising visual design on atitude toward advertising, 2) the effect of web advertising visual design on attitude toward brand, 3) the effect of oweb advertising visual designon online purchase intention, 4) the effect of attitude toward advertising on attitude toward brand, 5) the effect of attitude toward adertising on online purchase intention, 6) the effect of attitude towrd brand on online purchase intention, 7) the moderating effect of gender on the relationship web advertising isual design and online purchase intention,The case studied in this research were the customers of Zalora. Using quantitative data in this study with sample of 151 Zalora customers who have intention to repurchase.This study applies Partial Least Square (PLS) and multi-group analysis to examine the moderating role of gender. The result of this study shows that 1) web advertising visual design postively affected atitude toward advertising2) web advertising visual design had no significant effect on attitude toward brand, 3) web advertising visual design has positively affected online purchase intention, 4) atitude toward advertisinghad no significant effect on attitude toward brand, 5) atitude toward advertisingpositively affected online purchase intention, 6) atitude toward brandpositively affected online purchase intention and 7) gender had no moderating effect in the relationship betweenweb advertising visual design to online purchase intention. Keywords: Web Advertising Visual Design, Attitude toward Advertising, Attitude toward Brand, Online Purchase Intention, and Gender

Satellite-matrix-switched, time-division-multiple-access network simulator

A versatile experimental Ka-band network simulator has been implemented at the NASA Lewis Research Center to demonstrate and evaluate a satellite-matrix-switched, time-division-multiple-access (SMS-TDMA) network and to evaluate future digital ground terminals and radiofrequency (RF) components. The simulator was implemented by using proof-of-concept RF components developed under NASA contracts and digital ground terminal and link simulation hardware developed at Lewis. This simulator provides many unique capabilities such as satellite range delay and variation simulation and rain fade simulation. All network parameters (e.g., signal-to-noise ratio, satellite range variation rate, burst density, and rain fade) are controlled and monitored by a central computer. The simulator is presently configured as a three-ground-terminal SMS-TDMA network

Kinerja Karyawan Ditinjau Dari Pengawasan Dan Kondisi Kerja Pada Perusahaan Daerah Air Minum Kabupaten Boyolali Tahun 2014

Tujuan penelitian ini untuk mengetahui: 1) Perbedaan kinerja karyawan ditinjau dari pengawasan pada Perusahaan Daerah Air Minum Kabupaten Boyolali tahun 2014, 2) Perbedaan kinerja karyawan ditinjau dari kondisi kerja pada Perusahaan Daerah Air Minum Kabupaten Boyolali tahun 2014, 3)Perbedaan kinerja karyawan berdasarkan interaksi faktor pengawasan dan kondisi kerja pada Perusahaan Daerah Air Minum Kabupaten Boyolali tahun 2014. Jenis penelitian yang digunakan adalah Kuantitatif Komparatif dengan penarikan kesimpulan melalui analisis statistik. Populasi dalam penelitian ini adalah seluruh karyawan di Perusahan Daerah Air Minum Kabupaten Boyolali tahun 2014 yang berjumlah 164 orang dengan pengambilan sampel 110 orang yang di ambil dengan teknik Simple Random Sampling dan Area Sampling. Teknik pengumpulan data menggunakan metode dokumentasi dan metode angket yang telah diuji cobakan dengan Uji Validitas dan Uji Reliabilitas. Prasyarat uji analisis dilakukan dengan Uji Normalitas dan Uji Homogenitas. Teknik analisis data menggunakan Analisis Variasi Dua Jalan (Two-Way ANOVA). Berdasarkan dari Analisis Variasi Dua Jalan di dapatkan hasil sebagai berikut: 1) pengujian hipotesis pertama, untuk variabel pengawasan Fhitung 10,501 probabilitas 0,002 dan Ftabel 3,931 dengan nilai signifikansi 0,05 sehingga 10,501>3,931 dan 0,0023,931 dan 0,000<0,05. 3) pengujian hipotesis ketiga, untuk variabel pengawasan bersama-sama dengan kondisi kerja Fhitung 11,508 probabilitas 0,001 dan Ftabel 3,931 dengan nilai signifikansi 0,05 sehingga 11,508>3,931 dan 0,001<0,05. Berdasarkan analisis dan pembahasan dapat disimpulkan, 1) ada perbedaan kinerja karyawan berdasarkan pengawasan. Hal ini terbukti dengan perhitungan hitung>Ftabel dan probabilitas3,931 dan 0,002Ftabel dan probabilitas3,931 dan 0,000<0,05. 3) ada perbedaan kinerja karyawan berdasarkan interaksi faktor pengawasan dan kondisi kerja. Hal ini terbukti dengan perhitungan Fhitung>Ftabel dan probabilitas3,931 dan 0,001<0,05

ATDRS payload technology research and development

Four technology development tasks were chosen to reduce (or at least better understand) the technology risks associated with proposed approaches to Advanced Tracking and Data Relay Satellite (ATDRS). The four tasks relate to a Tri-Band Antenna feed system, a Digital Beamforming System for the S Band Multiple Access System (SMA), an SMA Phased Array Antenna, and a Configuration Thermal/Mechanical Analysis task. The objective, approach, and status of each are discussed

The Dynamical Mean Field Theory phase space extension and critical properties of the finite temperature Mott transition

We consider the finite temperature metal-insulator transition in the half filled paramagnetic Hubbard model on the infinite dimensional Bethe lattice. A new method for calculating the Dynamical Mean Field Theory fixpoint surface in the phase diagram is presented and shown to be free from the convergence problems of standard forward recursion. The fixpoint equation is then analyzed using dynamical systems methods. On the fixpoint surface the eigenspectra of its Jacobian is used to characterize the hysteresis boundaries of the first order transition line and its second order critical end point. The critical point is shown to be a cusp catastrophe in the parameter space, opening a pitchfork bifurcation along the first order transition line, while the hysteresis boundaries are shown to be saddle-node bifurcations of two merging fixpoints. Using Landau theory the properties of the critical end point is determined and related to the critical eigenmode of the Jacobian. Our findings provide new insights into basic properties of this intensively studied transition.Comment: 11 pages, 12 figures, 1 tabl

Global-in-time solutions for the isothermal Matovich-Pearson equations

In this paper we study the Matovich-Pearson equations describing the process of glass fiber drawing. These equations may be viewed as a 1D-reduction of the incompressible Navier-Stokes equations including free boundary, valid for the drawing of a long and thin glass fiber. We concentrate on the isothermal case without surface tension. Then the Matovich-Pearson equations represent a nonlinearly coupled system of an elliptic equation for the axial velocity and a hyperbolic transport equation for the fluid cross-sectional area. We first prove existence of a local solution, and, after constructing appropriate barrier functions, we deduce that the fluid radius is always strictly positive and that the local solution remains in the same regularity class. To the best of our knowledge, this is the first global existence and uniqueness result for this important system of equations

Oxygen Reduction in Aqueous Phosphate Solutions. Properties of Fe, Co, Ni, Cu Impregnated Polyphthalocyanines

The oxygen reduction process has been investigated at room temperature on polyphthalocyanines of Fe, Co, Ni and Cu prepared similarly impregnated in acetylene black on a graphite support. Fe polyphthalocyanine is the most active. Investigations v ersus pH and temperature have shown that the limiting process is a 4 electron transfer

Geographic variation and factors associated with female genital mutilation among reproductive age women in Ethiopia: A national population based survey

Background: Female genital mutilation (FGM) is a common traditional practice in developing nations including Ethiopia. It poses complex and serious long-term health risks for women and girls and can lead to death. In Ethiopia, the geographic distribution and factors associated with FGM practices are poorly understood. Therefore, we assessed the spatial distribution and factors associated with FGM among reproductive age women in the country. Method: We used population based national representative surveys. Data from two (2000 and 2005) Ethiopian demographic and health surveys (EDHS) were used in this analysis. Briefly, EDHS used a stratified, two-stage cluster sampling design. A total of 15,367 (from EDHS 2000) and 14,070 (from EDHS 2005) women of reproductive age (15-49 years) were included in the analysis. Three outcome variables were used (prevalence of FGM among women, prevalence of FGM among daughters and support for the continuation of FGM). The data were weighted and descriptive statistics (percentage change), bivariate and multivariable logistic regression analyses were carried out. Multicollinearity of variables was assessed using variance inflation factors (VIF) with a reference value of 10 before interpreting the final output. The geographic variation and clustering of weighted FGM prevalence were analyzed and visualized on maps using ArcGIS. Z-scores were used to assess the statistical difference of geographic clustering of FGM prevalence spots. Result: The trend of FGM weighted prevalence has been decreasing. Being wealthy, Muslim and in higher age categories are associated with increased odds of FGM among women. Similarly, daughters from Muslim women have increased odds of experiencing FGM. Women in the higher age categories have increased odds of having daughters who experience FGM. The odds of FGM among daughters decrease with increased maternal education. Mass media exposure, being wealthy and higher paternal and maternal education are associated with decreased odds of women's support of FGM continuation. FGM prevalence and geographic clustering showed variation across regions in Ethiopia. Conclusion: Individual, economic, socio-demographic, religious and cultural factors played major roles in the existing practice and continuation of FGM. The significant geographic clustering of FGM was observed across regions in Ethiopia. Therefore, targeted and integrated interventions involving religious leaders in high FGM prevalence spot clusters and addressing the socio-economic and geographic inequalities are recommended to eliminate FGM. © 2016 Setegn et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited

Is the meiofauna a good indicator for climate change and anthropogenic impacts?

Our planet is changing, and one of the most pressing challenges facing the scientific community revolves around understanding how ecological communities respond to global changes. From coastal to deep-sea ecosystems, ecologists are exploring new areas of research to find model organisms that help predict the future of life on our planet. Among the different categories of organisms, meiofauna offer several advantages for the study of marine benthic ecosystems. This paper reviews the advances in the study of meiofauna with regard to climate change and anthropogenic impacts. Four taxonomic groups are valuable for predicting global changes: foraminifers (especially calcareous forms), nematodes, copepods and ostracods. Environmental variables are fundamental in the interpretation of meiofaunal patterns and multistressor experiments are more informative than single stressor ones, revealing complex ecological and biological interactions. Global change has a general negative effect on meiofauna, with important consequences on benthic food webs. However, some meiofaunal species can be favoured by the extreme conditions induced by global change, as they can exhibit remarkable physiological adaptations. This review highlights the need to incorporate studies on taxonomy, genetics and function of meiofaunal taxa into global change impact research