Vaccine Passport and Traveler Behaviors in the New Market of the Domestic and International Tourism Industry Facing the With-Corona Era

To ensure a smooth and rapid recovery of tourism, countries around the world are stepping up vaccinations against COVID-19. China, in particular has a very high vaccination rate due to its own vaccine production. Following this trend, many countries have started introducing vaccine passports as an alternative solution to verify valid and vaccinated travelers. This study attempted to understand the fundamental perceptions of travelers’ intentions using vaccine passports. A total of 601 samples were investigated and analyzed. As a result, four factors were identified: perceived usefulness, destination trust, risk perception, and perception of incentives. Also, this study performed means comparisons analysis with the major demographic characteristics of respondents. Based on this study, it is expected that the results will contribute to the revival of the travel industry in the future and provide valuable implications for marketing plans to help the travel industry suffer from COVID-19

A theoretical framework development for hotel employee turnover: Linking trust in supports, emotional exhaustion, depersonalization, and reduced personal

The present research was an empirical endeavor to build a sturdy theorization linking trust in supervisor and co-worker supports, emotional exhaustion, depersonalization, reduced personal accomplishment, and hotel employee turnover at workplace. A quantitative approach and survey methodology were utilized. This research successfully explored the intricate associations between trust-in-support factors and burnout dimensions and uncovered the possible influence of such relationships on employee turnover in the hotel context. In addition, emotional exhaustion and reduced personal accomplishment among burnout constituents significantly affected turnover. These variables also strengthened the influence of trust in supervisor support on hotel employee turnover, acting as significant mediators. A salient role of emotional exhaustion in escalating employee turnover was unearthed. Overall, this research demonstrated the importance of trust in support and its role in reducing the burnout phenomenon among hotel employees and explaining their voluntary turnover decision formation in a satisfactory manner

Cruise ship dining experiencescape: the perspective of female cruise travelers in the midst of the COVID-19 pandemic

The cruise dining experience is one of the core elements of the overall cruise travel experience as guests fulfill their cognitive and affective needs in this pleasant environment. Nonetheless, the cruise dining experience has been sparsely researched. There is also no holistic model conceptualizing the cruise ship dining experiencescape. This study explores how under the influence of the COVID-19 pandemic, cruise ship dining environment stimuli dimensions are evaluated by female cruise travelers. Female travelers are the major spenders and travel decision-makers. They are also the dominant customer group in the cruise sector. Their perception of cruise ship dining environment is leading to their positive emotional responses and approach behavior. More precisely, this study demonstrates the potency of the moderating role of a perceived health risk from COVID-19, which strengthens female travelers’ perceptions of the dining atmosphere and interaction with other guests by evoking positive emotions and influencing their approach behavior

Effect of general risk on trust, satisfaction, and recommendation intention for halal food

The purpose of this empirical study is to investigate the effect of general risk, a multidimensional factor, on halal customer trust, satisfaction and intention to recommend halal food. The study also calculates the mean comparison of trust, satisfaction and intention recommendation across the demographic variables of halal customers. Our results from the structural analysis revealed that general risk has significant and positive effects on trust, satisfaction, and intention to recommend halal food. In addition, the results of the mean difference test advised that satisfaction and intention to recommend halal food are significantly different between male and female customers and that trust significantly varies across halal customers with different educations and marital status backgrounds. This study added a valuable contribution to the current literature of halal food consumption by performing a set of symmetric analytical approaches to assess desired responses from halal food customers

Perceived Inconveniences and Muslim Travelers’ Loyalty to Non-Muslim Destinations

Muslim travelers’ growth is an emerging sector of the global tourism industry. Yet, little has been discovered about their behaviors and perceived inconveniences in a non-Muslim destination. The present research was an attempt to identify international Muslim travelers’ loyalty generation process for the non-Muslim destination by considering the effect of inconveniences that they possibly perceive while traveling to the non-Muslim destination. An empirical approach comprising a field survey method was used to collect the Muslim travelers’ views in a non-Muslim destination (Korea). Our result revealed that halal-friendly image, emotional experiences, and desire played a significant role in building Muslim travelers’ loyalty. In addition, a moderator test result of Muslim travelers’ perceived inconveniences at the non-Muslim destination significantly weakened the effect of desire and halal-friendly image on loyalty. The comparative importance of emotional experiences at a destination was identified. Our findings help non-Muslim destination marketers to develop effective attraction and retention strategies for international Muslim travelers

Touristsâ outbound travel behavior in the aftermath of the COVID-19: role of corporate social responsibility, response effort, and health prevention

Little is known regarding how the tourists will perceive the post-pandemic travel particularly when planning to travel to the most affected global destinations. This study was designed in response to the COVID-19 pandemic and its adverse impact on the travel and tourism industry. It primarily investigated the key factors of the U.S. tourists’ destination attachment and the intentions to return to European and Asian destinations after the pandemic. A total of 367 participants were involved in the web-based survey. The results of the structural equation modeling demonstrated that in the event of a pandemic (1) the corporate social responsibility and the perceived response efforts were critical to generate the destination attachment and the approach behavioral intentions, (2) monetary promotions were not sufficient to generate the destination attachment and approach the behavioral intentions to the international destinations, and (3) the health preventive behavior and the destination attachment were important direct predictors of the approach behavioral intentions. These key findings could assist the travel and tourism companies to more effectively overcome the adverse impact of the pandemic on their businesses

Impact of Environmental CSR, Service Quality, Emotional Attachment, and Price Perception on Word-of-Mouth for Full-Service Airlines

This research aimed to develop a theoretical framework relating environmental corporate social responsibility (environmentally friendly business, compliance with environmental regulations, environmentally friendly products/services, environment-related mission, environmental preservation efforts), service quality, emotional attachment, and word-of-mouth in the full-service airline industry. A quantitative approach with a survey methodology was used for attaining the research goals. Our empirical findings demonstrated that environmental corporate social responsibility plays a crucial role in eliciting airline customers’ word-of-mouth, and that service quality and emotional attached have a critical mediating effect. In addition, price perception moderated the degree of the relationship strength between environmental corporate social responsibility and word-of-mouth. The salient contribution of emotional attachment to the prediction power increase of the proposed model for word-of-mouth was also uncovered. Overall, this research presents apparent understanding of airline corporate social responsibility for the environment and its role in the process of generating word-of-mouth

Examining airline employees' work-related stress and coping strategies during the global tourism crisis

Purpose: This study aims to investigate the theoretical relationships between job stressors, psychological stress and coping strategies in the context of the global travel and tourism crisis faced by the airline industry. Design/methodology/approach: An online cross-sectional survey was designed to obtain empirical data from airline employees in South Korea and Hong Kong. A total of 366 airline employees participated in the survey through convenience sampling method. Findings: The structural equation modeling findings indicated that work schedule and demand; job insecurity and financial concerns; and role conflict played a significant role in creating psychological stress, which, in turn, determined emotion-oriented coping. The influence of the identified job stressors on psychological stress was significantly different between South Korean and Hong Kong airline employees. Practical implications: The study demonstrates ways in which airline employees react to stressful work circumstances to avoid loss of resources. Furthermore, it highlights the role that psychological stress plays in influencing airline employees to direct attention to emotion-oriented coping mechanisms. Originality/value: In view of the immense impact of the COVID-19 pandemic on the global airline industry, this study expands the role of job stressors in a peculiar and unprecedented work environment in the airline industry and accentuates the varying effects job stress may have on coping strategies from the perspective of airline employees in an Asian culture

Community-Based Tourism as a Sustainable Direction in Destination Development: An Empirical Examination of Visitor Behaviors

Community-based tourism is an emerging form of sustainable tourism. Community-based tourism often brings various financial/non-financial benefits to local communities and maximizes sustainability at the local level. The present study was designed to uncover the role of community-based tourism performance in elucidating travelers’ post-purchase decision-making process for sustainable destination products by considering the moderating effect of sense of belonging. A quantitative approach was adopted for the achievement of the research objective. A field survey conducted at community-based tourism destinations was utilized for data collection. The acceptable level of the measurement quality was demonstrated. The results of the structural equation modeling provided empirical evidence that community-based tourism performance significantly affects the formation of travelers’ post-purchase intentions. In addition, the adequacy of the higher-order structure of community-based tourism performance was identified. The community-based tourism performance and intention relationship was also moderated by sense of belonging. With a lack of empirical research about community-based tourism, the findings of this research significantly add to the existing body of knowledge in sustainable tourism