Pengaruh Country of Origin, Perceived Quality Dan Consumer Perception Terhadap Purchasing Intention Melalui Brand Image Sepeda Motor Honda Jenis Matic Di Kecamatan Bantul

This study was conducted to determine the effect of country of origin, perceived quality and consumer perception towards purchasing intention through brand image Honda motorcycle matic kind in the district of Bantul. This research was conducted in the district of Bantul, sample taken 125 respondents with accidental purposive sampling method. The data collection is done by distributing questionnaires using a 5-point Likert scale to measure 23 indicators. The results of this study showed for the first regression model variables country of origin does not affect the brand image, perceived quality and significant positive effect on the brand image and consumer perception does not affect the brand image. As for the two regression model country of origin affect positively and significantly related to purchasing intention, perceived quality and significant negative effect on the purchasing intention, consumer perception positive and significant effect on the purchasing intention, and brand image positive and significant impact on the purchasing intention.Untuk the first determination coefficient regression model was able to explain 38.9% of the brand image, the second regression model was able to explain 46.3% of the purchasing intention. Country of origin can not pass through the intervening variables affecting the brand image in purchasing intention, perceived quality can be through the intervening variables affecting the brand image in purchasing intention, and consumer perception can not be through the intervening variables affecting the brand image in purchasing intention

Halal Purchase Intention on Processed Food

The objective of this study is to investigate the factors affecting customers on purchasing halal purchase intention on processed food. A purposive sampling method with 193 respondents and the data analysis is done by SEM-PLS method. The results show that halal awareness, health reason, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, Food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on purchase intention through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention

The influence of environmental attitude, environmental knowledge, social influence and self-image on green purchasing intention

This paper studies the factors that influence green purchasing intention among young consumer. Respondents in this study were 384 students who were chosen from four public universities in Selangor. The main purpose was to identify the relationships between environmental attitude, environmental knowledge, social influence and self-image on green purchasing intention. The result shows that self-image was the most important predictor followed by environmental attitude, while social influence and environmental knowledge variables did not influence the green purchasing intention. Reward and recognition activities and implementation of specific marketing efforts are recommended as the focus of marketers in influencing green purchasing intention among yout

Pengaruh Content Marketing, Celebrity Endorser, dan Electronic Word of Mouth Pada Media Sosial TikTok Terhadap Minat Beli Fashion (Studi Pada Generasi Z di Indonesia)

This study aims to analyze the effect of content marketing, celebrity endorser, and electronic word of mouth on TikTok social media on fashion purchasing intention. The population in this study is Generation Z in Indonesia who are TikTok social media users. The sample used was 200 respondents, which was obtained using purposive sampling method. The research method used is quantitative method, with data collection using survey methods. Analysis of the data used in this study is the Structural Equation Model (SEM), using the SmartPLS software version 3.0. This study proves that content marketing has a positive and significant effect on purchasing intention. Celebrity endorsers have a positive and significant effect on purchasing intention. Electronic Word of Mouth has a positive and significant effect on purchasing intention

The impact of brand equity dimension toward customer purchasing intention on proton cars in Shah Alam / Nur Ashyikin Abdul Latif

The study is focused on investigating the impact of brand equity dimensions towards customer purchasing intention on PROTON cars. These brand equity dimensions are divided into four that include brand awareness, brand association, brand loyalty and perceived quality on brand. All of brand equity dimensions will be an independent variable, while purchasing intention is dependent variable. The objective of study is to investigate the relationship between brand equity dimensions towards customer purchasing intention on PROTON cars and to investigate the difference in mean customer purchasing intention between difference customers’ demographic profile. The variable interest for the study are age group, race, marital status, education, occupation, income and the period using PROTON cars. Questionnaire was the main instrument for this study. The data obtained from customer who came to service center on November 2014 which were analyzed using Test of Reliability, Confirmatory Factor Analysis (CFA), Structural Equation Modelling (SEM) and Analysis of Variance (ANOVA). The equation was employed by using Analysis of Moment Structure (AMOS) and Statistic Package for Social Science (SPSS) software. The result of the analysis revealed that there is relationship two out of four the modelled independent constructs tested with customer purchasing intention which are brand loyalty and perceived quality of brand. For brand awareness and brand association, they does not have significant relationship towards customer purchasing intention. In addition, the study also found that there is difference in mean customer purchasing intention on PROTON cars between Malay, Chinese, Indian and others. The research finding will provide an enlightening insight for carmakers manufacturers, marketing manager and academician

BRAND IMAGE AS A MEDIATION OF ELECTRONIC WORD OF MOUTH ON PURCHASING INTENTION OF LANEIGE

The purpose of the study was to know and analyze the role of brand image as a mediator of the impact of the Electronic Word of Mouth on purchasing intention of Laneige’s product. A sample of 100 respondents used a purposive sampling technique. The type of test used to analyze the data was the validity and reliability test. The data analysis technique used is path analysis. The results of  the Electronic Word of Mouth study have a significant and positive effect on brand image and purchasing intention. The Brand image also has a significant and positive impact on purchasing intention and directly has a role as a mediator on the impact of Electronic Word of Mouth on purchasing intention of Laneige’s Product.Keywords: Electronic Word of Mouth; Brand Image; Purchasing Intentio

The effect of web advertising visual design on online purchase intention: An examination across gender

With web advertising growing to be a huge industry, it is important to understand the effectiveness of web advertisement. In this study we investigate the effects of web advertising visual design (WAVD) purchasing intention within the framework of an integrated model. Nine hypotheses were developed and tested on a dataset of 316 observations collected via a questionnaire survey. The results of structural equation modeling (SEM) indicate that while web advertising visual cues influence consumers' purchasing intention through advertising attitudes and brand attitudes, they do not have direct effects on purchasing intention. Further results on the moderating role of gender suggest that web advertising visual cues have direct effect on consumers' purchasing intention for male groups but not for female groups. This study contributes to the understanding the role of visual dimensions in forming online purchase intentions

Pengaruh Pengetahuan Produk, Kepercayaan, Persepsi Harga, Dan Risiko Yang Dimiliki Terhadap Minat Beli Produk Tongsis “Tongkat Narsis” Di Pameran Gadget Jogja Expo Center (Jec)

The purpose of this study was to describe product knowledge, trust, perceived price and perceived risk on the purchasing intention of Tongsis “Tongkat Narsis” in gadget exhibition Jogja Expo Center (JEC). This study classified as a insidental sampling reseach. Thew population is 100. Data collection using a questionnaire, while data analysis techniques using multiple regression analysis by T-Test, and the classical assumption test of normality test, heteroscedasticity and multicollinearity test. The result showed the multiple linear regression model is Y= -0,227XI+0,084X2+0,212X3-0,071X4+e. That is, product knowledge (X1), Trust (X2), Perceived price (X3), and perceived risk (X4) ontributes greatly to the purchasing intention. The magnitude of the effect seen from the detemination coefficient (. Value of the determinant coefficient (. The result show that the coefficient determinant of product knowledge, Trust, Perceived Price and Perceived Risk have a positif influence on purchasing intention by 6,32% and the remaining 93,7% is influenced by other factors. Keywords: product knowledge, Trust, Perceived Price, Perceived Risk and Purchasing Intention