Pull Strategy: a Marketing Strategy Public Relations to Maintain Customer Loyalty

Customer loyalty is most important asset for every company. Customer loyalty gives company many benefits such as repeat purchase and recommendation to third party. This makes many companies always try figure out the ways to maintain customer loyalty. This research is held in PT. Zinkpower Batam Indo in Jl. Brigjend Katamso KM 6,2 Tanjung Uncang, Batam. This company is pioneer of galvanizing plant in Batam and proven to have high quality of galvanizing. PT. Zinkpower Batam Indo is subsidiary of Kopf Group, a mother company with the same field. This research aims to determine PT. Zinkpower Batam Indo Marketing Public Relations\u27s strategy to maintain their customer loyalty. The method used is descriptive qualitative approach. Data collection technique in this research using depth interview, participant observation & documentation. The result is Marketing Public Relations using pull strategy to main customer loyalty, such as customer satisfaction survey, complain handling, discount and one stop service. Implementation of pull strategy proved can maintain the loyalty that will explained in this research

A push–pull strategy to suppress stable fly (Diptera: Muscidae) attacks on pasture cattle via a coconut oil fatty acid repellent formulation and traps with \u3ci\u3em\u3c/i\u3e-cresol lures

BACKGROUND: Stable flies [Stomoxys calcitrans (L.)] are economically important pests of cattle and other livestock. As an alternative to conventional insecticides, we tested a push–pull management strategy using a coconut oil fatty acid repellent formulation and an attractant-added stable fly trap. RESULTS: In our field trials we found that weekly applications of a push–pull strategy can reduce stable fly populations on cattle as well as a standard insecticide (permethrin). We also found that the efficacy periods of the push–pull and permethrin treatments following on-animal application were equivalent. Traps with an attractant lure used as the pull component of the push–pull strategy captured sufficient numbers of stable flies to reduce on-animal numbers by an estimated 17–21%. CONCLUSIONS: This is the first proof-of-concept field trial demonstrating the effectiveness of a push–pull strategy using a coconut oil fatty acid-based repellent formulation and traps with an attractant lure to manage stable flies on pasture cattle. Also notable is that the push–pull strategy had an efficacy period equivalent to that of a standard, conventional insecticide under field conditions

Evaluation of semiochemical based push-pull strategy for population suppression of ambrosia beetle vectors of laurel wilt disease in avocado.

Ambrosia beetles (Coleoptera: Curculionidae: Scolytinae and Platypodinae) bore into tree xylem to complete their life cycle, feeding on symbiotic fungi. Ambrosia beetles are a threat to avocado where they have been found to vector a symbiotic fungus, Raffaelea lauricola, the causal agent of the laurel wilt disease. We assessed the repellency of methyl salicylate and verbenone to two putative laurel wilt vectors in avocado, Xyleborus volvulus (Fabricius) and Xyleborus bispinatus (Eichhoff), under laboratory conditions. Then, we tested the same two chemicals released from SPLAT flowable matrix with and without low-dose ethanol dispensers for manipulation of ambrosia beetle populations occurring in commercial avocado. The potential active space of repellents was assessed by quantifying beetle catch on traps placed 'close' (~5-10 cm) and 'far' (~1-1.5 m) away from repellent dispensers. Ambrosia beetles collected on traps associated with all in-field treatments were identified to species to assess beetle diversity and community variation. Xyleborus volvulus was not repelled by methyl salicylate (MeSA) or verbenone in laboratory assays, while X. bispinatus was repelled by MeSA but not verbenone. Ambrosia beetle trap catches were reduced in the field more when plots were treated with verbenone dispensers (SPLAT) co-deployed with low-dose ethanol dispensers than when treated with verbenone alone. Beetle diversity was highest on traps deployed with low-dose ethanol lures. The repellent treatments and ethanol lures significantly altered the species composition of beetles captured in experiment plots. Our results indicate that verbenone co-deployed with ethanol lures holds potential for manipulating ambrosia beetle vectors via push-pull management in avocado. This tactic could discourage immigration and/or population establishment of ambrosia beetles in commercial avocado and function as an additional tool for management programs of laurel wilt

Consumer Motivations to Participate in Marketing-Events: The Role of Predispositional Involvement

Confronted with the decreasing effectiveness of classic marketing communications, event-marketing has become an increasingly popular alternative for marketers in dealing with a changing marketing environment. Event-marketing is defined as the creation of 3-dimensional, interactive brand-related hyperrealities for consumers by staging marketing-events, which would result in an emotional attachment to the brand. However, as a pull strategy within marketing communications, successful event-marketing strategies require a thorough understanding of why consumers are motivated to voluntarily participate in those marketing-events. To narrow this information gap, this research, based on a thorough literature review, has developed a conceptual model suggesting that consumers’ motivations to participate in marketing-events are determined by their predispositional involvement either in the event-object, the event-content, event-marketing or the expected social interaction at the event. Thus, the main contribution is to the involvement and experiential consumption literature

Strategi Marketing Communications Grand City Surabaya Dalam Membangun Brand Sebagai World Class Mall

Penelitian ini dilakukan untuk mengetahui strategi yang dilakukan oleh Grand City Surabaya dalam membangun brand sebagai world class mall. Strategi Marketing Communications ini dilakukan dengan tujuan untuk membentuk diferensiasi antara Grand City Surabaya dengan mall lainnya. Oleh karena itu demi mencapai membangun sebuah brand world class mall tersebut maka Grand City Surabaya perlu membentuk grand strategy sebagai konsep awal yang mendasari strategi Marketing Communication yang diajalankan yaitu pull strategy, push strategy dan profile strategy. Ketiga strategi tersebut selanjutnya diimplementasikan kedalam tactic Marketing Communication Tools yaitu advertising, sales promotion, public relations, personal selling, dan direct marketing. Yang kemudian hasilnya akan membentuk sebuah brand yang sesuai dengan enam aspek dalam brand. Jenis penelitian ini deksriptif dengan pendekatan kualitatif. Metode yang digunakan yaitu studi kasus dengan menggabungkan berbagai sumber data. Hasil dari penelitian ini yaitu mengetahui aktivitas Marketing Communication Grand City Surabaya dalam menjalankan strategi Marketing Communication melalui Marketing Communication Tools. Hasil dari penelitian ini yaitu berupa Strategi yang dilakukan oleh Marketing Communications Grand City Surabaya berupa Pull Strategy, Push Strategy, dan Profile Strategy

Design of a Passive Exoskeleton Spine

In this thesis, a passive exoskeleton spine was designed and evaluated by a series of biomechanics simulations. The design objectives were to reduce the human operator’s back muscle efforts and the intervertebral reaction torques during a full range sagittal plane spine flexion/extension. The biomechanics simulations were performed using the OpenSim modeling environment. To manipulate the simulations, a full body musculoskeletal model was created based on the OpenSim gait2354 and “lumbar spine” models. To support flexion and extension of the torso a “push-pull” strategy was proposed by applying external pushing and pulling forces on different locations on the torso. The external forces were optimized via simulations and then a physical exoskeleton prototype was built to evaluate the “push-pull” strategy in vivo. The prototype was tested on three different subjects where the sEMG and inertial data were collected to estimate the muscle force reduction and intervertebral torque reduction. The prototype assisted the users in sagittal plane flexion/extension and reduced the average muscle force and intervertebral reaction torque by an average of 371 N and 29 Nm, respectively

Incorporation of Biorationals and Trap Crop for Stink Bug Management in Soybeans

Stink bugs are one of the most important seed sucking pests impacting soybean production in Louisiana. Exploration of chemicals that exhibit attraction or repellent activities toward this major pest would be beneficial to develop a push-pull strategy against this pest complex. Spinosad and neem are two commercially available natural insecticides that were claimed to have attractant and repellent activities against stink bugs. To test the potential of these chemicals, a series of experiments was conducted to investigate the olfactory, tactile, feeding, and oviposition preference of stink bugs toward different commercial spinosad products and neem. Additionally, two years of field experiments were conducted to evaluate the effect of the chemicals in combination with early maturing soybean as components of a “push-pull strategy” on stink bug populations and soybean damage. Insecticides were tested at concentrations equivalent to recommended field applications. The results showed, in Y-tube assays, the southern green stink bug (SGSB) was significantly repelled by neem and significantly attracted to spinosad. In tactile tests, SGSB consistently avoided media treated with neem, but inconsistently was attracted to media treated with spinosad. In feeding preference experiments, Entrust® showed the strongest feeding stimulant compared to the other spinosad products, while neem (Azatin XL®) showed a considerable feeding deterrence. In oviposition preference tests, SGSB did not show a significant preference or avoidance to oviposition media treated with the tested substances. Field experiments showed early maturing soybean significantly attracted stink bug populations as shown by Cumulative Insect Days (CID), indicating that it has potential to be used as pulling component of the push-pull strategy. Meanwhile, in field conditions, the tendency of stink bugs towards Entrust® and the repellency of neem was not strong enough to give statistical differences. The difference in stink bug populations affected seed production and quality as indicated by the parameters seed weight, percentage of undersized seed, and the percentage of good seed

Management Practices for Control of European Wireworms in Canada

Significant losses in crop yield, quality and marketability have been attributed to wireworms, a pest of growing concern and widening distribution in Nova Scotia and across Canada. While the Maritime Provinces harbour indigenous wireworm species, three species introduced to North America from European ship ballast cause the lion's share of damage. The destructive larvae of these three species, Agriotes lineatus, A. obscurus, and A. sputator, persist in the soil for several years, feeding on the roots of host plants and causing significant reductions in the yield and quality of economically important crops. Root crops such as potatoes and carrots are particularly susceptible because damage (holes produced by feeding larvae) to the new tubers and carrots can appreciably reduce quality, yield and storability. To control this pest, the adult must be deterred from entering and depositing eggs in the field, the larvae must be deterred from attacking the cash crop and/or the larvae themselves must be controlled. This is a difficult challenge due to the lifecycle, feeding preferences and movement habits of the wireworm

Push verse pull:Inventory-leadtime tradeoff for managing system variability

We study a two-stage push–pull system in an assemble-to-order manufacturing environment. Modelling the system as an inventory-queue model, we construct a decision model to determine the optimal stock level of the semifinished base product and the optimal leadtime of the finished products that will minimize the total operational cost. We analytically characterize the structure of the optimal policy. For systems with moderate demand and upstream processing time variabilities, there exists a threshold determined purely by the tradeoff of operational costs so that when the upstream utilization is above the threshold, the push–pull strategy is optimal; otherwise the pure-pull strategy is optimal. When the inter-arrival time or the upstream service time follows a general probability distribution, the optimal policy depends on the demand or process variability at the upstream stage. Our results can be used to guide managers in selecting the right inventory and leadtime strategy to cope with system variability. We find that in comparison of the downstream variability, under some mild condition, the upstream variability has a more significant impact on the choice of the optimal policy, the corresponding inventory, and lead time. Further, the guaranteed/constant downstream processing time does not always benefit the supply chain performance