Intelligent personalized approaches for semantic search and query expansion

University of Technology Sydney. Faculty of Engineering and Information Technology.In today’s highly advanced technological world, the Internet has taken over all aspects of human life. Many services are advertised and provided to the users through online channels. The user looks for services and obtains them through different search engines. To obtain the best results that meet the needs and requirements of the users, researchers have extensively studied methods such as different personalization methods by which to improve the performance and efficiency of the retrieval process. A key part of the personalization process is the generation of user models. The most commonly used user models are still rather simplistic, representing the user as a vector of ratings or using a set of keywords. Recently, semantic techniques have had a significant importance in the field of personalized querying and personalized web search engines. This thesis focuses on both processes of personalized web search engines, first the reformulation of queries and second ranking query results. The importance of personalized web search lies in its ability to identify users' interests based on their personal profiles. This work contributes to personalized web search services in three aspects. These contributions can be summarized as follows: First, it creates user profiles based on a user’s browsing behaviour, as well as the semantic knowledge of a domain ontology, aiming to improve the quality of the search results. However, it is not easy to acquire personalized web search results, hence one of the problems that is encountered in this approach is how to get a precise representation of the user interests, as well as how to use it to find search results. The second contribution builds on the first contribution. A personalized web search approach is introduced by integrating user context history into the information retrieval process. This integration process aims to provide search results that meet the user’s needs. It also aims to create contextual profiles for the user based on several basic factors: user temporal behaviour during browsing, semantic knowledge of a specific domain ontology, as well as an algorithm based on re-ranking the search results. The previous solutions were related to the re-ranking of the returned search results to match the user’s requirements. The third contribution includes a comparison of three-term weight methods in personalized query expansion. This model has been built to incorporate both latent semantics and weighting terms. Experiments conducted in the real world to evaluate the proposed personalized web search approach; show promising results in the quality of reformulation and re-ranking processes compared to Google engine techniques

SemWeB Semantic Web Browser – Improving Browsing Experience with Semantic and Personalized Information and Hyperlinks

Imagine a Web browser that can understand the context of a Web page and recommends related semantic hyperlinks in any Web domain. In addition, imagine this browser also understands your browsing needs and personalizes information for you. The aim of our research is to achieve this in open Web environment using Semantic Web technologies and adaptive hypermedia techniques. In this paper, we discuss a novel Semantic Web browser, SemWeB, which utilizes linked data for context-based hyperlink recommendation and uses a behavior-based and an ontology-driven user modeling architecture for personalization on Web documents. The aim of this research is to bring the gap between the technology and user needs using Semantic Web technologies in Web browsing

Personalized content retrieval in context using ontological knowledge

Personalized content retrieval aims at improving the retrieval process by taking into account the particular interests of individual users. However, not all user preferences are relevant in all situations. It is well known that human preferences are complex, multiple, heterogeneous, changing, even contradictory, and should be understood in context with the user goals and tasks at hand. In this paper, we propose a method to build a dynamic representation of the semantic context of ongoing retrieval tasks, which is used to activate different subsets of user interests at runtime, in a way that out-of-context preferences are discarded. Our approach is based on an ontology-driven representation of the domain of discourse, providing enriched descriptions of the semantics involved in retrieval actions and preferences, and enabling the definition of effective means to relate preferences and context

Towards personalization in digital libraries through ontologies

In this paper we describe a browsing and searching personalization system for digital libraries based on the use of ontologies for describing the relationships between all the elements which take part in a digital library scenario of use. The main goal of this project is to help the users of a digital library to improve their experience of use by means of two complementary strategies: first, by maintaining a complete history record of his or her browsing and searching activities, which is part of a navigational user profile which includes preferences and all the aspects related to community involvement; and second, by reusing all the knowledge which has been extracted from previous usage from other users with similar profiles. This can be accomplished in terms of narrowing and focusing the search results and browsing options through the use of a recommendation system which organizes such results in the most appropriate manner, using ontologies and concepts drawn from the semantic web field. The complete integration of the experience of use of a digital library in the learning process is also pursued. Both the usage and information organization can be also exploited to extract useful knowledge from the way users interact with a digital library, knowledge that can be used to improve several design aspects of the library, ranging from internal organization aspects to human factors and user interfaces. Although this project is still on an early development stage, it is possible to identify all the desired functionalities and requirements that are necessary to fully integrate the use of a digital library in an e-learning environment

Domain-specific queries and Web search personalization: some investigations

Major search engines deploy personalized Web results to enhance users' experience, by showing them data supposed to be relevant to their interests. Even if this process may bring benefits to users while browsing, it also raises concerns on the selection of the search results. In particular, users may be unknowingly trapped by search engines in protective information bubbles, called "filter bubbles", which can have the undesired effect of separating users from information that does not fit their preferences. This paper moves from early results on quantification of personalization over Google search query results. Inspired by previous works, we have carried out some experiments consisting of search queries performed by a battery of Google accounts with differently prepared profiles. Matching query results, we quantify the level of personalization, according to topics of the queries and the profile of the accounts. This work reports initial results and it is a first step a for more extensive investigation to measure Web search personalization.Comment: In Proceedings WWV 2015, arXiv:1508.0338

Semantic user profiling techniques for personalised multimedia recommendation

Due to the explosion of news materials available through broadcast and other channels, there is an increasing need for personalised news video retrieval. In this work, we introduce a semantic-based user modelling technique to capture users’ evolving information needs. Our approach exploits implicit user interaction to capture long-term user interests in a profile. The organised interests are used to retrieve and recommend news stories to the users. In this paper, we exploit the Linked Open Data Cloud to identify similar news stories that match the users’ interest. We evaluate various recommendation parameters by introducing a simulation-based evaluation scheme

An architecture for life-long user modelling

In this paper, we propose a united architecture for the creation of life-long user profiles. Our architecture combines different steps required for a user prole, including feature extraction and representation, reasoning, recommendation and presentation. We discuss various issues that arise in the context of life-long profiling

Bletchley Park text: using mobile and semantic web technologies to support the post-visit use of online museum resources

A number of technologies have been developed to support the museum visitor, with the aim of making their visit more educationally rewarding and/or entertaining. Examples include PDA-based personalized tour guides and virtual reality representations of cultural objects or scenes. Rather than supporting the actual visit, we decided to employ technology to support the post-visitor, that is, encourage follow-up activities among recent visitors to a museum. This allowed us to use the technology in a way that would not detract from the existing curated experience and allow the museum to provide access to additional heritage resources that cannot be presented during the physical visit. Within our application, called Bletchley Park Text, visitors express their interests by sending text (SMS) messages containing suggested keywords using their own mobile phone. The semantic description of the archive of resources is then used to retrieve and organize a collection of content into a personalized web site for use when they get home. Organization of the collection occurs both bottom-up from the semantic description of each item in the collection, and also top-down according to a formal representation of the overall museum story. In designing the interface we aimed to support exploration across the content archive rather than just the search and retrieval of specific resources. The service was developed for the Bletchley Park museum and has since been launched for use by all visitors

Knowledge will Propel Machine Understanding of Content: Extrapolating from Current Examples

Machine Learning has been a big success story during the AI resurgence. One particular stand out success relates to learning from a massive amount of data. In spite of early assertions of the unreasonable effectiveness of data, there is increasing recognition for utilizing knowledge whenever it is available or can be created purposefully. In this paper, we discuss the indispensable role of knowledge for deeper understanding of content where (i) large amounts of training data are unavailable, (ii) the objects to be recognized are complex, (e.g., implicit entities and highly subjective content), and (iii) applications need to use complementary or related data in multiple modalities/media. What brings us to the cusp of rapid progress is our ability to (a) create relevant and reliable knowledge and (b) carefully exploit knowledge to enhance ML/NLP techniques. Using diverse examples, we seek to foretell unprecedented progress in our ability for deeper understanding and exploitation of multimodal data and continued incorporation of knowledge in learning techniques.Comment: Pre-print of the paper accepted at 2017 IEEE/WIC/ACM International Conference on Web Intelligence (WI). arXiv admin note: substantial text overlap with arXiv:1610.0770

CHORUS Deliverable 2.2: Second report - identification of multi-disciplinary key issues for gap analysis toward EU multimedia search engines roadmap

After addressing the state-of-the-art during the first year of Chorus and establishing the existing landscape in multimedia search engines, we have identified and analyzed gaps within European research effort during our second year. In this period we focused on three directions, notably technological issues, user-centred issues and use-cases and socio- economic and legal aspects. These were assessed by two central studies: firstly, a concerted vision of functional breakdown of generic multimedia search engine, and secondly, a representative use-cases descriptions with the related discussion on requirement for technological challenges. Both studies have been carried out in cooperation and consultation with the community at large through EC concertation meetings (multimedia search engines cluster), several meetings with our Think-Tank, presentations in international conferences, and surveys addressed to EU projects coordinators as well as National initiatives coordinators. Based on the obtained feedback we identified two types of gaps, namely core technological gaps that involve research challenges, and “enablers”, which are not necessarily technical research challenges, but have impact on innovation progress. New socio-economic trends are presented as well as emerging legal challenges