183 research outputs found

    Geliat Bisnis Jahe Merah Seduh Siap Saji di Masa Pandemi

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    Tingginya permintaan akan jahe seduh siap saji selama masa pandemi yang tidak diiringi dengan jumlah suplai bahan baku jahe yang memadai menjadi tantangan tersendiri bagi UMKM Jahe Merah Sarongge. Belum lagi terputusnya konsinyasi dengan beberapa toko oleh-oleh karena berlakunya pembatasan social berskala besar. Tujuan kegiatan community development ini adalah untuk membantu mitra mencari supplier jahe dengan harga kompetitif dan peningkatan penjualan secara online. Melalui kegiatan ini kami berkesempatan mendampingi mitra untuk mencari supplier alternatif dan beralih pada penjualan sepenuhnya online. Metode yang kami gunakan adalah dengan pendampingan penuh dengan cara live-in di rumah mitra selama 31 hari dan pendampingan lanjutan untuk kepentingan konsultasi secara online selama empat bulan setelan live-in. Hasil dari kegiatan ini adalah didapatkannya supplier jahe merah dengan harga kompetitif dan penerapan beberapa strategi untuk meningkatkan penjualan secara online. Setelah kegiatan pendampingan ini selesai, diharapkan dapat memberikan manfaat kepada mitra untuk secara terus-menerus melakukan terobosan dan inovasi dalam penjualan produk dalam keadaan apapun

    Assessing User Perceptions of Trust and Security in Manipulated Versions of Low Trust and High Trust Tourism Websites

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    The aim of this study was to investigate how perceptions of security and trust are involved in user evaluations of tourism websites and whether manipulations to heighten or lessen trust features could predict trust perceptions. Seven websites were manipulated to produce low and high trust versions, with the original used as a control version. Four trust manipulations were used based on the literature: level of currency, credibility, craftsmanship and trust logos. Fifty-six participants viewed one version of each website for 6 seconds and submitted an immediate rating of trust for each site. Following this, an 11-item self-report measure was completed for each website, to collect more considered perceptions of trust, appeal, security and usability. Self-perception measures of trust disposition and concern for information privacy were also collected. The analyses showed that the presence or absence of trust features reliably led to higher and lower perceptions of trust respectively. Also, those scoring higher on trust disposition gave higher trust ratings. We conclude that websites can be reliably designed to engender more or less perceived trust, however individual differences need to be considered. This preliminary research is limited by studying just four factors and further research is needed to manipulate other website features

    Analisis Pengaruh Online Customer Review, Online Customer Rating, dan Star Seller terhadap Kepercayaan Pelanggan Hingga Keputusan Pembelian pada Toko Online di Shopee

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    Kemampuan pelanggan dalam menilai barang secara online dan offline berbeda. Informasi barang secara online hanya dapat dilihat melalui gambar dan deskripsi. Sehingga diperlukan kepercayaan pelanggan bahwa informasi yang diberikan adalah benar. Pada situs belanja online Shopee terdapat beberapa fitur yang dapat meyakinkan pelanggan, yaitu fitur customer review, customer rating, dan star seller. Penelitian ini bertujuan untuk menentukan model, hipotesis, indikator, dan mengetahui fitur yang dapat mempengaruhi kepercayaan pelanggan hingga keputusan pembelian. Penelitian menggunakan metode Partial Least Square-Structural Equation Modelling (PLS-SEM) dengan ukuran sampel sebanyak 100 responden. Hasil analisis penelitian disimpulkan bahwa customer review, customer rating, dan star seller berpengaruh positif dan signifikan terhadap kepercayaan pelanggan. Fitur customer review memiliki pengaruh yang lebih dominan dibandingkan customer rating dan star seller. Kemudian, kepercayaan pelanggan berpengaruh positif dan signifikan terhadap keinginan membeli. Sedangkan, keinginan membeli dan sikap orang lain berpengaruh positif dan signifikan terhadap keputusan membeli. Variabel faktor situasi tidak terduga tidak mempengaruhi keputusan membeli

    Analisis Kepercayaan dan Kepuasan terhadap Penggunaan Sistem Transaksi Jual Beli Online (Studi pada Konsumen “Z”)

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    This study aims to determine and analyze 1) the belief effect on the use of online trading transaction system (Study on Consumer "Z") 2) satisfaction affect the use of online transactional trading system (Study On Consumer "Z") 3) trust and satisfaction effect simultaneously on the use of transactional system of online sale (Study On Consumer "Z"). The population in this study are consumers who conduct transactions through e-commerce with the amount that can not be known for certain. Data analysis used in this research is descriptive analysis and multiple linear regression analysis. The conclusion of the research results as follows: 1) Trust affects the use of online buying and selling transaction system on Consumer "Z". The results of the analysis can be seen that "Z" is a buying and selling site that should give priority to consumer confidence in order to support transactions made by consumers. 2) Satisfaction affect the use of transactional trading system. ". The results of the analysis can be seen that "Z" is a buying and selling site that must provide assurance of customer satisfaction so that it can support consumers to conduct transactions online

    Modelling and testing consumer trust dimensions in e-commerce

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    Prior research has found trust to play a significant role in shaping purchase intentions of a consumer. However there has been limited research where consumer trust dimensions have been empirically defined and tested. In this paper we empirically test a path model such that Internet vendors would have adequate solutions to increase trust. The path model presented in this paper measures the three main dimensions of trust, i.e. competence, integrity, and benevolence. And assesses the influence of overall trust of consumers. The paper also analyses how various sources of trust, i.e. consumer characteristics, firm characteristic, website infrastructure and interactions with consumers, influence dimensions of trust. The model is tested using 365 valid responses. Findings suggest that consumers with high overall trust demonstrate a higher intention to purchase online

    Relationship Between Organisational Trust and Decision - Making Participation

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    The purpose of this study is to evaluate the degree of trust among the Amman Education Directorates and how much educational supervisors participated in decision-making. The study sample is made up of 240 academic supervisors. The study’s findings showed that the Education Directorate appeared to have a moderate level of faith in organizational elements such management style, administrative policies, creative possibilities, and organizational values. Furthermore, the study revealed a significant relationship between organizational trust and the level of involvement in decision-making processes, with a significance level of (a≀0.5). However, no statistically significant variations in the sample members’ replies according to their gender, education, or experience were found. Based on these findings, the research recommends that educational directors give priority to strengthening supervisors’ organizational commitment to support educational policies that promote trust and provide them chances to apply their creative thinking to administrative tasks

    Exploring the influence of e-Service Quality toward Customer Engagement Behavior via PLS-SEM: Findings from a hotel’s customer perspective

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    Covid-19 has a significant impact on the hotel's operations. The reopening process has begun, especially on the hotel website. Therefore, the hotel industry must understand the need to influence customers' choices through advanced I.T. This study is intended to explore the effect of t e-service quality on customer engagement behaviors via the SEM method with the PLS estimation technique with 247 respondents. The findings indicate that system availability is the most significant influence influencing customer engagement behaviors, followed by system efficiency, system privacy/security, and system fulfillment. This finding will help the hotel's manager boost customer engagement. Keywords: e-service quality, customer engagement, hotel industry, website. eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA CE-Bs by e-International Publishing House, Ltd., U.K. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians), and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7i21.374

    PENGARUH KEPERCAYAAN, PERSEPSI NILAI, PERSONAL SELLING, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK HERBALIFE DI KLUB BODY SIPP KUDUS

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    Penelitian ini bertujuan menguji pengaruh kepercayaan, persepsi nilai, personal selling, dan word of mouth berpengaruh terhadap keputusan pembelian produk Herbalife di Klub Body Sipp Kudus baik secara parsial secara berganda. Obyek penelitian penelitian ini adalah para konsumen yang membeli produk herbalife di di Klub Body Sipp Kudus. Pengumpulan datanya menggunakan kuesioner, sumber datanya berupa data primer dan data sekunder. sampel penelitian sebanyak 100 responden. Analisis data menggunakan uji Regresi Berganda, uji hipotesis (t dan F), serta koefisien determinasi (Adjusted R Square). Berdasarkan hasil pengujian dugaan penelitian menggunakan analisis regresi, uji hipotesis, dan koefisien determinasi diperoleh kesimpulan sebagai berikut ini. (1) Kepercayaan berpengaruh positif dan signifikan terhadap keputusan pembelian produk Herbalife di Klub Body Sipp Kudus. (2) Persepsi nilai berpengaruh positif dan signifikan terhadap keputusan pembelian produk Herbalife di Klub Body Sipp Kudus. (3) Personal selling berpengaruh positif dan signifikan terhadap keputusan pembelian produk Herbalife di di Klub Body Sipp Kudus (4) Word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian produk Herbalife di Klub Body Sipp Kudus. (5) Kepercayaan, persepsi nilai, personal selling, dan word of mouth pengaruh positif dan signifikan berpengaruh terhadap keputusan pembelian produk Herbalife di Klub Body Sipp Kudus secara berganda
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