Personalization in cultural heritage: the road travelled and the one ahead

Over the last 20 years, cultural heritage has been a favored domain for personalization research. For years, researchers have experimented with the cutting edge technology of the day; now, with the convergence of internet and wireless technology, and the increasing adoption of the Web as a platform for the publication of information, the visitor is able to exploit cultural heritage material before, during and after the visit, having different goals and requirements in each phase. However, cultural heritage sites have a huge amount of information to present, which must be filtered and personalized in order to enable the individual user to easily access it. Personalization of cultural heritage information requires a system that is able to model the user (e.g., interest, knowledge and other personal characteristics), as well as contextual aspects, select the most appropriate content, and deliver it in the most suitable way. It should be noted that achieving this result is extremely challenging in the case of first-time users, such as tourists who visit a cultural heritage site for the first time (and maybe the only time in their life). In addition, as tourism is a social activity, adapting to the individual is not enough because groups and communities have to be modeled and supported as well, taking into account their mutual interests, previous mutual experience, and requirements. How to model and represent the user(s) and the context of the visit and how to reason with regard to the information that is available are the challenges faced by researchers in personalization of cultural heritage. Notwithstanding the effort invested so far, a definite solution is far from being reached, mainly because new technology and new aspects of personalization are constantly being introduced. This article surveys the research in this area. Starting from the earlier systems, which presented cultural heritage information in kiosks, it summarizes the evolution of personalization techniques in museum web sites, virtual collections and mobile guides, until recent extension of cultural heritage toward the semantic and social web. The paper concludes with current challenges and points out areas where future research is needed

R&I smart specialisation strategies: classification of EU regions’ priorities. Results from automatic text analysis

Building on automatic text analysis, this paper proposes an original categorization of Research and Innovation Smart Specialisation Strategy (RIS3) priorities and provides a common language (with detailed dictionaries) to classify priorities and then to associate EU regions to multiclass categories of priorities. This result is a powerful tool to interpret the current state of diversification across regions, with its potential of complementarities and synergies that might support territorial integrated development paths. It would also support regions in their future strategic programmes on RIS3. A case study on the Alpine macro-region shows innovation development paths to outline macroregion strategic planning

A Software Product Line Approach to Ontology-based Recommendations in E-Tourism Systems

This study tackles two concerns of developers of Tourism Information Systems (TIS). First is the need for more dependable recommendation services due to the intangible nature of the tourism product where it is impossible for customers to physically evaluate the services on offer prior to practical experience. Second is the need to manage dynamic user requirements in tourism due to the advent of new technologies such as the semantic web and mobile computing such that etourism systems (TIS) can evolve proactively with emerging user needs at minimal time and development cost without performance tradeoffs. However, TIS have very predictable characteristics and are functionally identical in most cases with minimal variations which make them attractive for software product line development. The Software Product Line Engineering (SPLE) paradigm enables the strategic and systematic reuse of common core assets in the development of a family of software products that share some degree of commonality in order to realise a significant improvement in the cost and time of development. Hence, this thesis introduces a novel and systematic approach, called Product Line for Ontology-based Tourism Recommendation (PLONTOREC), a special approach focusing on the creation of variants of TIS products within a product line. PLONTOREC tackles the aforementioned problems in an engineering-like way by hybridizing concepts from ontology engineering and software product line engineering. The approach is a systematic process model consisting of product line management, ontology engineering, domain engineering, and application engineering. The unique feature of PLONTOREC is that it allows common TIS product requirements to be defined, commonalities and differences of content in TIS product variants to be planned and limited in advance using a conceptual model, and variant TIS products to be created according to a construction specification. We demonstrated the novelty in this approach using a case study of product line development of e-tourism systems for three countries in the West-African Region of Africa

Statistical analysis of grouped text documents

L'argomento di questa tesi sono i modelli statistici per l'analisi dei dati testuali, con particolare attenzione ai contesti in cui i campioni di testo sono raggruppati. Quando si ha a che fare con dati testuali, il primo problema è quello di elaborarli, per renderli compatibili dal punto di vista computazionale e metodologico con i metodi matematici e statistici prodotti e continuamente sviluppati dalla comunità scientifica. Per questo motivo, la tesi passa in rassegna i metodi esistenti per la rappresentazione analitica e l'elaborazione di campioni di dati testuali, compresi i "Vector Space Models", le "rappresentazioni distribuite" di parole e documenti e i "contextualized embeddings". Questa rassegna comporta la standardizzazione di una notazione che, anche all'interno dello stesso approccio di rappresentazione, appare molto eterogenea in letteratura. Vengono poi esplorati due domini di applicazione: i social media e il turismo culturale. Per quanto riguarda il primo, viene proposto uno studio sull'autodescrizione di gruppi diversi di individui sulla piattaforma StockTwits, dove i mercati finanziari sono gli argomenti dominanti. La metodologia proposta ha integrato diversi tipi di dati, sia testuali che variabili categoriche. Questo studio ha agevolato la comprensione sul modo in cui le persone si presentano online e ha trovato stutture di comportamento ricorrenti all'interno di gruppi di utenti. Per quanto riguarda il turismo culturale, la tesi approfondisce uno studio condotto nell'ambito del progetto "Data Science for Brescia - Arts and Cultural Places", in cui è stato addestrato un modello linguistico per classificare le recensioni online scritte in italiano in quattro aree semantiche distinte relative alle attrazioni culturali della città di Brescia. Il modello proposto permette di identificare le attrazioni nei documenti di testo, anche quando non sono esplicitamente menzionate nei metadati del documento, aprendo così la possibilità di espandere il database relativo a queste attrazioni culturali con nuove fonti, come piattaforme di social media, forum e altri spazi online. Infine, la tesi presenta uno studio metodologico che esamina la specificità di gruppo delle parole, analizzando diversi stimatori di specificità di gruppo proposti in letteratura. Lo studio ha preso in considerazione documenti testuali raggruppati con variabile di "outcome" e variabile di gruppo. Il suo contributo consiste nella proposta di modellare il corpus di documenti come una distribuzione multivariata, consentendo la simulazione di corpora di documenti di testo con caratteristiche predefinite. La simulazione ha fornito preziose indicazioni sulla relazione tra gruppi di documenti e parole. Inoltre, tutti i risultati possono essere liberamente esplorati attraverso un'applicazione web, i cui componenti sono altresì descritti in questo manoscritto. In conclusione, questa tesi è stata concepita come una raccolta di studi, ognuno dei quali suggerisce percorsi di ricerca futuri per affrontare le sfide dell'analisi dei dati testuali raggruppati.The topic of this thesis is statistical models for the analysis of textual data, emphasizing contexts in which text samples are grouped. When dealing with text data, the first issue is to process it, making it computationally and methodologically compatible with the existing mathematical and statistical methods produced and continually developed by the scientific community. Therefore, the thesis firstly reviews existing methods for analytically representing and processing textual datasets, including Vector Space Models, distributed representations of words and documents, and contextualized embeddings. It realizes this review by standardizing a notation that, even within the same representation approach, appears highly heterogeneous in the literature. Then, two domains of application are explored: social media and cultural tourism. About the former, a study is proposed about self-presentation among diverse groups of individuals on the StockTwits platform, where finance and stock markets are the dominant topics. The methodology proposed integrated various types of data, including textual and categorical data. This study revealed insights into how people present themselves online and found recurring patterns within groups of users. About the latter, the thesis delves into a study conducted as part of the "Data Science for Brescia - Arts and Cultural Places" Project, where a language model was trained to classify Italian-written online reviews into four distinct semantic areas related to cultural attractions in the Italian city of Brescia. The model proposed allows for the identification of attractions in text documents, even when not explicitly mentioned in document metadata, thus opening possibilities for expanding the database related to these cultural attractions with new sources, such as social media platforms, forums, and other online spaces. Lastly, the thesis presents a methodological study examining the group-specificity of words, analyzing various group-specificity estimators proposed in the literature. The study considered grouped text documents with both outcome and group variables. Its contribution consists of the proposal of modeling the corpus of documents as a multivariate distribution, enabling the simulation of corpora of text documents with predefined characteristics. The simulation provided valuable insights into the relationship between groups of documents and words. Furthermore, all its results can be freely explored through a web application, whose components are also described in this manuscript. In conclusion, this thesis has been conceived as a collection of papers. It aimed to contribute to the field with both applications and methodological proposals, and each study presented here suggests paths for future research to address the challenges in the analysis of grouped textual data

Exploring critical factors of tourist satisfaction: a study on Islamic tourists destinations in Malaysia

Tourism industry is one of the largest service industries in Malaysia and it has great impact on national economy. The main objective of this study is to explore the factors that lead to tourist's satisfaction in terms of Islamic tourist destinations. This research will conduct 3 stages of data analysis: exploratory factor analysis; confirmatory factor analysis and structural equation model ing to test the hypothesis. This research is necessary to provide a better understanding of Muslim tourist satisfaction in Malaysian Islamic tourist destination in different facets. The identification of significant factors influencing Muslim tourist satisfaction to revisit Malaysia for the purpose of making strategic marketing plans can be made to encourage Muslim tourists to visit Mal

A Web GIS-based Integration of 3D Digital Models with Linked Open Data for Cultural Heritage Exploration

This PhD project explores how geospatial semantic web concepts, 3D web-based visualisation, digital interactive map, and cloud computing concepts could be integrated to enhance digital cultural heritage exploration; to offer long-term archiving and dissemination of 3D digital cultural heritage models; to better interlink heterogeneous and sparse cultural heritage data. The research findings were disseminated via four peer-reviewed journal articles and a conference article presented at GISTAM 2020 conference (which received the ‘Best Student Paper Award’)

Stakeholder engagement in the design of scenarios of technology-enhanced tourism services

The rapid uptake of mobile and digital technologies has the potential to radically transform city-visiting experiences. This will result in a transition from technology that is owned and delivered by tourism organisations towards software developed by third party organisations that is owned and managed directly by tourists. Tourism providers in destinations must collaborate in service provision in order to develop integrated services to meet the needs of tourists and remain competitive. This paper argues that scenario-based design (SBD) offers a useful tool to generate innovative ideas for destination service development and to break down barriers to collaboration amongst tourism stakeholders. We report a study, which engaged city stakeholders in envisioning innovative, technology-based tourism services. We outline this process, discuss the value of SBD in multi-stakeholder service design, and make recommendations for future work in this area

Consumer Nostalgia Literature Review and an Alternative Measurement Perspective

During the last two decades consumer nostalgia literature has experienced the growing amount of research, nonetheless, the nomological network in the area is still poorly established and fundamental questions of generalizability and measurement of nostalgia effects remain unanswered. This paper represents an attempt to comprehensively assess extant research in consumer nostalgia field, distinguish developments in the literature by summarizing the main findings of previous research and establishing theoretical trends. The analysis reveals that a number of demographic, social and psychological nostalgia antecedents, moderators and outcomes remain at the propositions level or lack the accumulated empirical quantitative support and validation from other studies. Therefore, specific recommendations regarding the development of nostalgia nomological network are provided to aid the continued theoretical and methodological improvements in the area. Since 1991 research in nostalgia has assumed that the correct measurement approach is a reflective one. This paper offers an alternative perspective for viewing and operationalizing nostalgia construct as a formative construct. Guidelines are summarized that aim to assist researchers with decision rules on whether to employ formative or reflective nostalgia measurement for future research. One of the main contributions of this study is to show the need for researchers to explicitly justify their choice of reflective or formative measurement models by supporting it with theoretical arguments and empirical evidence