The Effects of Emotional Versus Rational Message Framing on Brand Attachment and Brand Loyalty

The purpose of this research is to investigate the relationship among message framing in social media, brand attachment, and brand loyalty for higher education institutions. In particular, this study compares the effectiveness of rational versus emotional message framing in different message contexts, such as sports or academic-related stories. Furthermore, this study examines the congruent effect between message framing and contents in higher education. Specifically, this study predicts that the more message framing and contents are congruent, the greater brand attachment and brand loyalty consumers will have. To analyze the effects of message framing and type of contents, this study adopts experimental design method. The findings of this research indicate that previous involvement with a brand predicts high brand attachment and brand loyalty and needs to be present prior to the strengthening process of brand attachment and brand loyalty. Therefore, previous brand involvement can be measured and related to the effectiveness of strengthening brand attachment and brand loyalty

Framing Influence on Fairness Perceptions of Differential Prices

The objective of the research presented in this paper is to examine the effect of two types of framing (attribute and goal) on distributive and procedural price fairness perceptions and on some other variables of consumer behavior. For this purpose, two 2x2 marketing experiments were conducted. The first study evaluated the influence of price framing and seller’s motive on price fairness, price policy fairness, and value perceptions, as well as shopping intentions. The second study assessed the influence of price framing and seller’s motive framing on the same variables as in the first study. An important finding of this paper was that price framing has a direct influence on price fairness perceptions and seller’s motive has a direct influence on policy fairness perceptions. The implications of these results for the firms concern the communication of their pricing messages.distributive fairness, procedural fairness, attribute framing, goal framing, dual entitlement

Thoughtful Days and Valenced Nights: How Much Will You Think About the Problem?

Research investigating risk preference has pointed towards motivation and ability as important factors for determining the strength and likelihood of the framing effect. In the current study we explored the influence of individual differences in motivation and ability through circadian rhythm. We predicted that during circadian off-times participants would exhibit stronger framing effects whereas framing effects would be relatively weaker during on-times. Six-hundred and eighty five individuals took part in the study; the findings supported our hypothesis, revealing a diurnal pattern of risk responding that varies across the 24-hour circadian cycle. Key Words:

MEDIA EFFECTS ON THE NEW YORK TIMES’ “THE WOMEN’S MARCH IN WASHINGTON” VIDEO NEWS COVERAGE ON FACEBOOK

The reliance towards Facebook in regard to obtaining information becomes a news habit among the society. Considerable number of news coverage from media is accessible to Facebook which creates effects on the audience on account of the media exposure. The study is conducted for the purposes of analyzing news elements which are embedded in The New York Times' “The Women's March in Wahsington”video news coverage on Facebook and discovering the effects of the coverage towards media audience. This study is constructed as a library research which utilizes textual and user-response analysis research methodology. The theory utilizes to support the study is Pan &Kosicki's Framing Analysis, and McComb& Shaw's Agenda-Setting theory is also applied in this study to support the framing analysis. The results of the study indicate that three salient elements of the coverage set public agenda to which the salient elements become prominent issues of the Women's March on Washington

Employee acceptability of wearable mental workload monitoring in industry 4.0 : a pilot study on motivational and contextual framing

As Industry 4.0 will greatly challenge employee mental workload (MWL), research on objective wearable MWL-monitoring is in high demand. However, numerous research lines validating such technology might become redundant when employees eventually object to its implementation. In a pilot study, we manipulated two ways in which employees might perceive MWL-monitoring initiatives. We found that framing the technology in terms of serving intrinsic goals (e.g., improving health) together with an autonomy-supportive context (e.g., allowing discussion) yields higher user acceptability when compared to framing in terms of extrinsic goals (e.g., increasing productivity) together with a controlling context (e.g., mandating use). User acceptability still panned out neutral in case of the former, however - feeding into our own and suggested future work

On the prevalence of racial discrimination in the United States.

Boutwell, Nedelec, Winegard, Shackelford, Beaver, Vaughn, Barnes, & Wright (2017) published an article in this journal that interprets data from the Add Health dataset as showing that only one-quarter of individuals in the United States experience discrimination. In Study 1, we attempted to replicate Boutwell et al.s findings using a more direct measure of discrimination. Using data from the Pew Research Center, we examined a large sample of American respondents (N = 3,716) and explored the prevalence of discrimination experiences among various racial groups. Our findings stand in contrast to Boutwell et al.s estimates, revealing that between 50% and 75% of Black, Hispanic, and Asian respondents (depending on the group and analytic approach) reported discriminatory treatment. In Study 2, we explored whether question framing affected how participants responded to Boutwells question about experiencing less respect and courtesy. Regardless of question framing, non-White participants reported more experiences than White participants. Further, there was an interaction of participant race and question framing such that when participants were asked about experiences of less respect or courtesy broadly, there were no differences between non-White participants and White participants, but when they were asked about experiences that were specifically race-based, non-White participants reported more experiences than White participants. The current research provides a counterweight to the claim that discrimination is not a prevalent feature of the lives of minority groups and the serious implications this claim poses for research and public policy

Framing Societal Cosmopolitanism in Europe. A Theoretical-Empirical Research Study

Inspired by the notion of 'societal cosmopolitanism' (Pendenza 2015a) - that combines at-tachment to local territory and openness towards others - social relations on the part of Europeans are tested empirically. The article posits that this type of cosmopolitanism can exist in concomitance with oth-er relational forms towards Otherness. Its main characteristic lies in the idea that it is not nourished by the abstract principle according to which such status can be attributed only if one feels a 'citizen of the world'. On the contrary, without totally rejecting the idea, societal cosmopolitan mantains that if cosmopolitanism is to shrug off its abstraction, it requires a social anchorage to root it more firmly to real life. From a meth-odological perspective, a contrastive analysis is putting in place relative to research carried out on Europe-an cosmopolitanism and subsequently tested empirically using data from EB71.3. Findings showed that almost 25.0% (30-40% in specific countries) of the European citizens fit the description 'societal cosmopoli-tans'

The Five-Question Method For Framing A Qualitative Research Study

The Five-Question Method is an approach to framing Qualitative Research, focusing on the methodologies of five of the major traditions in qualitative research: biography, ethnography, phenomenology, grounded theory, and case study. Asking Five Questions, novice researchers select a methodology appropriate to the desired perspective on the selected topic. The Method facilitates identifying and writing a Problem Statement. Through taking a future perspective, the researcher discovers the importance and direction of the study and composes a Purpose Statement. The process develops an overarching research question integrating the purpose and the research problem. The role of the researcher and management of assumptions and biases is discussed. The Five-Question Method simplifies the framing process promoting quality in qualitative research design. A course outline is appended

Playful and creative ICT pedagogical framing : A nursery school case study

This article reports on the findings of a one-year qualitative study in which a nursery school used information and communication technology (ICT) and a digital media consultant as a catalyst for cultural change leading to teachers’ improved pedagogical framing and children’s enhanced learning dispositions. The pedagogic framing included the children making mini-movies and avatars which were uploaded onto the nursery website. It is argued that such innovative and creative ICT pedagogy was strongly motivational and afforded opportunities for coconstruction and sustained shared thinking (SST) as it engaged with children’s and families’ digital cultural habitus. The research reports on field notes, interviews and observations (n ¼ 15) of child peer interactions and teacher child interactions

Governing in the Anthropocene: What Future Systems Thinking in Practice?

The revealing and concealing features of the metaphor ‘earth as Anthropocene’ are explored in an inquiry that asks: In the Anthropocene what possible futures emerge for systems thinking in practice? Framing choice, so important yet so poorly realised, is the starting point of the inquiry. Three extant conceptual pathway-dependencies are unpacked: governance or governing; practice or practising and ‘system’. New data on the organisational complexity within the field of cybersystemics is presented; new ‘imaginaries’ including systemic co-inquiry and institutional recovery are proposed as novel institutions and practices to facilitate systemic transformations within an Anthropocene setting. The arguments of the paper are illustrated through a research case study based on attempts to transform water and/or river situations towards systemic water governance. It is concluded that future systems research can be understood as the search for effective ‘imaginaries’ that offer fresh possibilities within an Anthropocene framing