The effect of digital signage on shoppers' behavior: the role of the evoked experience

This paper investigates the role of digital signage as experience provider in retail spaces. The findings of a survey-based field experiment demonstrate that digital signage content high on sensory cues evokes affective experience and strengthens customers’ experiential processing route. In contrast, digital signage messages high on “features and benefits” information evoke intellectual experience and strengthen customers’ deliberative processing route. The affective experience is more strongly associated with the attitude towards the ad and the approach behavior towards the advertiser than the intellectual experience. The effect of an ad high on sensory cues on shoppers’ approach to the advertiser is stronger for first-time shoppers, and therefore important in generating loyalty. The findings indicate that the design of brand-related informational cues broadcast over digital in-store monitors affects shoppers’ information processing. The cues evoke sensory and affective experiences and trigger deliberative processes that lead to attitude construction and finally elicit approach behavior towards the advertisers

AFTI/F-16 digital flight control system experience

The Advanced Flighter Technology Integration (AFTI) F-16 program is investigating the integration of emerging technologies into an advanced fighter aircraft. The three major technologies involved are the triplex digital flight control system; decoupled aircraft flight control; and integration of avionics, pilot displays, and flight control. In addition to investigating improvements in fighter performance, the AFTI/F-16 program provides a look at generic problems facing highly integrated, flight-crucial digital controls. An overview of the AFTI/F-16 systems is followed by a summary of flight test experience and recommendations

Preparing to Preserve: Three Essential Steps to Building Experience with Long-Term Digital Preservation

Many organizations face complex questions of how to implement affordable and sustainable digital preservation practices. One strategic priority at the University Libraries at the University of Nevada-Las Vegas, United States, is increased focus toward preservation of unique digital assets, whether digitized from physical originals or born digital. A team comprised of experts from multiple functional library departments (including the special collections/archives area and the technology area) was established to help address this priority, and efforts are beginning to translate into operational practice. This work outlines a three-step approach: Partnership, Policy, Pilot taken by one academic research library to strategically build experience utilizing a collaborative team approach. Our experience included the formation of a team, education of all members, and a foundational attitude that decisions would be undertaken as partners rather than competing departments or units. The team’s work included the development of an initial digital preservation policy, helping to distill the organizational priority and values associated with digital preservation. Several pilot projects were initiated and completed, which provided realistic, first-person experience with digital preservation activities, surfaced questions, and set the stage for developing and refining sustainable workflows. This work will highlight key activities in our journey to date, with the hope that experience gained through this effort could be applicable, in whole or part, to other organizations regardless of their size or capacity

Museum Experience Design: A Modern Storytelling Methodology

In this paper we propose a new direction for design, in the context of the theme “Next Digital Technologies in Arts and Culture”, by employing modern methods based on Interaction Design, Interactive Storytelling and Artificial Intelligence. Focusing on Cultural Heritage, we propose a new paradigm for Museum Experience Design, facilitating on the one hand traditional visual and multimedia communication and, on the other, a new type of interaction with artefacts, in the form of a Storytelling Experience. Museums are increasingly being transformed into hybrid spaces, where virtual (digital) information coexists with tangible artefacts. In this context, “Next Digital Technologies” play a new role, providing methods to increase cultural accessibility and enhance experience. Not only is the goal to convey stories hidden inside artefacts, as well as items or objects connected to them, but it is also to pave the way for the creation of new ones through an interactive museum experience that continues after the museum visit ends. Social sharing, in particular, can greatly increase the value of dissemination

That’s more like they know me as a person": one primary pre-service teacher’s stories of her personal and ‘professional’ digital practices

In contributing to debates about how student-teachers might draw from personal experience in addressing digital literacy in the classroom, this paper explores the stories that one primary student-teacher told of her digital practices during a larger study of the role of digital literacy in student-teachers' lives. The paper investigates the 'recognition work' this student-teacher did as she aligned herself with different discourses and notes how themes of 'control' and 'professionalism' seemed to pattern her stories of informal and formal practices both within and beyond her professional education. The paper calls for further research into how student-teachers perceive the relevance of their personal experience to their professional role and argues for encouraging pre-service and practising teachers to tell stories of their digital practices and reflect upon the discourses which frame them

Digital world, lifeworld, and the phenomenology of corporeality

The contemporary world is characterised by the pervasive presence of digital technologies that play a part in almost every aspect of our life. An urgent and much-debated issue consists in evaluating the repercussions of these technologies on our human condition. In this paper, I tackle this issue from the standpoint of Husserlian phenomenology. I argue that phenomenology offers a contribution to our understanding of the implications of digital technologies, in the light of its analysis of the essential structures of human experience, and especially of its corporeal grounding. In the light of this analysis, it is possible to investigate the ways in which these essential structures are affected by digital technologies. In particular, it is possible to highlight the ways in which some digital technologies involve a process of disembodiment or simply a superficial embodiment of experience

Building the Glasgow Digital Library and its components

Describes the co-operative project to build a digital library by for and about the city of Glasgow. The library is built round a number of smaller projects which allowed participants to gain experience in building and managing digital collection

Lesbians and Tech: Analyzing Digital Media Technologies and Lesbian Experience

The rise of the popular Internet has coincided with the increasing acceptance, even assimilation, of lesbians into mainstream society. The visible presence of lesbians in the tech industry and in digitally mediated spaces raises a set of questions about the relationship between queer identities and Internet technologies. This introduction to a special issue of Journal of Lesbian Studies explores some of these questions and provides an overview of the articles that follow