Holiday rentals in cultural tourism destinations: a comparison of booking.com-based daily rate estimation for Seville and Porto

Multiple variables determine holiday rentals’ price composition in cultural tourism destinations. This study sought, first, to test a model including the variables with the greatest impact on tourism accommodations’ prices in these destinations and, second, to demonstrate the proposed model’s applicability to cultural city destinations by identifying the adaptations needed to apply it to different contexts. Two cities were selected for the model application—Seville in Spain and Porto in Portugal—both of which are located in different countries and are well-known cultural tourism destinations. The data were extracted from Booking.com because this accommodations platform has adapted its offer to the sharing economy, becoming one of the most important players in the market, and because research on holiday rentals using data from Booking.com is scarce. The results show that the variables used are relevant and highlight the adaptations necessary for specific cultural tourism destinations, thereby indicating that the model can be applied to all cultural tourism destinations. The proposed approach can help holiday rental managers select the correct tools for determining their accommodation units’ daily rates according to their product and marketing context’s characteristics.info:eu-repo/semantics/publishedVersio

Communication Strategy in Promoting Cultural Tourism Destinations in Semarang City

The Semarang City Government seeks to raise awareness about Semarang City with a variety of marketing communication programs related to the tourism sector. This paper discusses the various communication strategies used, and the issuance of the decree of the Minister of Tourism Number KM.38 / UM.001 / MP / 2017 concerning the 10 (ten) Branding Logo of Indonesia’s Tourism Destinations. The government has set the branding logo for Bali, Bandung, Banyuwangi, Jakarta, Bunaken-Wakatobi-Raja Ampat, Yogyakarta-Solo-Semarang, Lombok, Makasar, Medan, Riau Islands tourism destinations. At the primary level of communication is an act of government policy (government / regulator) in disseminating and facilitating infrastructure and access to tourism, urban planning, culinary tourism zone policy and public areas. Furthermore, this primary communication the government (in this case the tourism office) has a role as the initiator of city branding and digital marketing. Secondary communication are carried out by stakeholders, in this case business people as enablers, local communities as accelerators, academics as conceivers in the context of city branding. Tertiary communication is related to interactions between layers of society and is strengthened by the media as a catalyst. Tertiary communication uses a forum or media involving stakeholders from the public, private and community dimensions systematically and sustainably, so that it is an implementation that can be realized in promoting culinary tourism destinations in the city of Semarang. The research method uses descriptive qualitative with SWOT analysis. Data collection techniques with interviews. Secondary data were obtained from the official website of the Semarang Regional Government, the official website of the Semarang Regional Tourism Office, the economic growth report from Bank Indonesia, the Semarang Regional Statistics Agency report. The study concludes that local governments metamorphose into balanced local governments that are customer-oriented and accountable to all stakeholders. City branding can be seen as a communication policy, because it is carried out by the government and with regard to public affairs. The communication strategy used by the Semarang City Government more specifically refers to the marketing communication strategy. Keywords: communication strategy, promotion, travel destinations, culinary..dance, paser tribe, treatment, mulung, magica

FINAL REPORT KAMPUNG KAPITAN AS ONE OF CULTURAL TOURISM DESTINATIONS IN PALEMBANG AND ITS PROMOTION MEDIA

KAMPUNG KAPITAN AS ONE OF CULTURAL TOURISM DESTINATIONS IN PALEMBANGAND ITS PROMOTION MEDIA ABSTRACT (Nurjanah, 2015, 36 Pages, 6 Pictures) The problems of this research were: “What are the potencies of Kampung Kapitan as one of cultural tourism destinations in Palembang and what are the promotion medias that have been applied in Kampung Kapitan?”. The purposes of this final report were to describe the potencies of Kampung Kapitan as one of Cultural Tourism Destinations in Palembang and to find out the promotions that have been applied in Kampung Kapitan. The writer used descriptive method. The subject of this research is Mr. Mulyadi as the son of the Kapitan 13th generation and the object of this final report was Kampung Kapitan located in the bank of Musi River, 7 Ulu, Seberang Ulu 1, Palembang. The writer collected the data by doing the observation and interview. And to analyze the data, the writer used descriptive analysis. The result showed that Kampung Kapitan has the unique history, art, culture, and the strategic location of Kampung Kapitan as the potency of Kampung Kapitan itself as one of cultural tourism destinations in Palembang, and the promotion medias that has conducted by Kampung Kapitan in terms of delivering brochures and using printed: Newspaper and online media: blog and website

Social Prosperity Perception in Cultural Tourism Destinations: the Case of Peña de Bernal, Huejotzingo and Yuanhuitlán, México

The present quantitative study with a descriptive design tries to determine the conditions of "social prosperity" of three Mexican cultural tourist destinations, Yanhuitlán, Huejotzingo and Peña de Bernal. These places face similar conditions in aspects like marginalization and poverty but with activities like tourism have tried to reverse these adverse conditions. The objective was to know the perception of their population about the improvement of their living conditions as a result of the tourist activity through the application of surveys carried out in the chosen destinations. The instrument used was a questionnaire with a Likert scale to facilitate the response of the informants and the processing of the information. For the validity and reliability of the measurement instrument a factor reduction analysis and a Cronbach's alpha were elaborated, after which a one-way ANOVA was elaborated to know the differences of means taking the Bonferroni and Scheffe tests. The results show a significant difference between the averages of destinations in how residents perceive prosperity in the selected tourist destinations

Model Kepemimpinan dan Pengembangan Kreativitas dalam Pengelolaan Destinasi Wisata Budaya Saung Angklung Udjo

The rapid cultural development affected by globalization has had many impacts on local cultures in Indonesia. The dynamics of development and setback of cultural management are interesting to study considering that in the current era of the creative economy, culture is the main capital capable of driving the community's economy, one of which is through the development of cultural tourism destinations. Management of tourist destinations and various attractions requires leadership, creativity and support from its culture. This study was conducted through a qualitative method to explore in-depth information about the leadership model and the development of creativity in the management of cultural tourism destinations through case study of Saung Angklung Udjo. This research shows that leadership in managing cultural tourism destinations requires creative strength and support from the community and culture in order to achieve long-term success and sustainability. Evidently, for more than 54 years Saung Angklung Udjo has continued to grow and contribute to society and preserve Sundanese culture and become a national pride on the global level

The competitiveness of cultural tourism destinations: case of Stara Zagora in Bulgaria

Current study tries to evaluate the competitiveness of Stara Zagora (the sixth largest city in Bulgaria) as a tourist destination generally and from cultural tourism perspective in particular. The study was conducted usingquestionnaires with both closed and open-ended questions. Analyses showed that in addition to reenactment of historic events and Bulgarian traditions and crafts, demand for dining experiences originating from distant parts of the world such as the Far East, India, and Mexico can also be added to the competitive of Stara Zagora. Theoretical and practical implications were also identified and discussed

POTENSI URBAN HERITAGE DALAM MENDUKUNG PENGEMBANGAN DESTINASI WISATA BUDAYA DI KAWASAN ISLAMIC CENTER TULANG BAWANG BARAT

West Tulang Bawang Regency has 13 tourist destinations as stated in Regional Regulation Number 38 of 2016, 11 of which are cultural tourism, one of which is the West Tulang Bawang Islamic Center which is located in the Panaragan Jaya urban area which is the region's leading tourist attraction. Because it is a cultural tourism destination that has very strong cultural elements and is located in an urban area, it has great potential to be used as an Urban Heritage. This research aims to examine the potential of Urban Heritage in supporting the development of cultural tourism destinations in the Tulang Bawang Barat Islamic Center area. The method used is a combination with the squential exploratory model. The researcher develops the results of one method with other methods, with the first order using qualitative methods and the next method using quantitative. The results of this research are that the West Tulang Bawang Islamic Center Area has high potential as an Urban Heritage as seen from the 11 variables that have been determined, this potential supports the development of cultural tourism destinations in the West Tulang Bawang Islamic Center Area which is seen using the 4A Tourism components (Attraction, Accessibility, Amenities, and Ancillaries)

Economics of uniqueness in Croatian historic towns: Looking for new urban models

The paper will elaborate on the current situation and development perspectives in selected Croatian historic towns, reflecting upon innovative models of urban regeneration and social revitalization. Looking for new urban models in the challenging global context, the authors applied the concept of cultural economy or the economics of uniqueness, which connects sustainable urban development with strategic mobilisation of unique local cultural resources. As a case study, the current situation in the cities of Pula and Šibenik (Croatia) was elaborated, which are characterized by the transition from former military and industrial urban models to cultural tourism destinations

the case study of Guimarães

To date few studies have been undertaken in Portugal dealing with the attitudes, motivations, and profile of tourists who visit World Heritage Sites. Also, few studies have dealt with destination image (e.g., Agapito, Mendes & Valle, 2010; Lopes, 2011). As far as it is known, none have approached the issue of gender differences in the choice of a Portuguese heritage destination. Since cultural tourism destinations need to differentiate themselves from each other, appropriate market segmentation must be based on a deep understanding of the customers’ motivations and preferences. Keeping in mind results from empirical literature (e.g., Silberberg, 1995; Beerli & Martin, 2004; Richards, 2004; Pérez, 2009; Sheng, Shen, & Chen, 2008), gender seems to be a possible approach to market segmentation, whether for Guimarães or for other cultural tourism destinations around the world. Located in the north-western region of Portugal, Guimarães is a city of strong symbolic and cultural significance, and the nomination of its historical centre as a World Heritage Site in 2001 enhanced its tourism potential. This study analyses the possible relation between gender and attitudes and motivations towards a World Heritage Site, such as Guimarães. Additionally, the empirical approach used in the study tries to capture differences in the perceived attributes of the city. Commonalities and distinctions within and between groups of tourists, by focusing on the specific characteristic of gender, were analysed. The study addressed two main questions: first, whether males and females have similar or different preferences in choosing the city as their destination; and, second, whether there are gender differences in the perception of the attributes of Guimarães. A better understanding of the gendered nature of the destination is a valuable cue for shaping products and services according to visitors’ preferences