Chen, Annie

Hung, Kuang-peng

Peng, Norman

English

© 2019, Elsevier. The attached document (embargoed until 15/02/2019) is an author produced version of a paper published in TOURISM MANAGEMENT PERSPECTIVES uploaded in accordance with the publisher’s self- archiving policy. The final published version (version of record) is available online at the link below. Some minor differences between this version and the final published version may remain. We suggest you refer to the final published version should you wish to cite from it

Hung, K-P

Roehampton University Research Repository

Incorporating on-site activity involvement and sense of belonging into the Mehrabian-Russell Model- The experiential value of cultural tourism destination

To examine tourists' intentions to revisit and recommend a cultural tourism destination, this study incorporates an “on-site activity involvement” variable into the Mehrabian-Russell model. We draw on a survey of over 500 tourists. Our findings reveal that aesthetics, service staff excellence, and playfulness affect tourists' satisfaction, which in turn affects their sense of belonging. In addition, sense of belonging positively influences tourists' behavioral intentions. Finally, on-site activity involvement moderates the influence of satisfaction on sense of belonging. Several implications of the study are identified, and avenues for future research are suggested

ResearchOnline@GCU

Incorporating on-site activity involvement and sense of belonging into the Mehrabian-Russell model – The experiential value of cultural tourism destinations

https://pure.roehampton.ac.uk/ws/files/1203552/TMP_AAM.pdf

Incorporating on-site activity involvement and sense of belonging into the Mehrabian-Russell model – The experiential value of cultural tourism destinations

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Roehampton University Research Repository

ResearchOnline@GCU