Paket Wisata Budaya di Keraton Ngayogyakarta Hadiningrat melalui Pertunjukan Wayang Wong Gagrak Yogyakarta

Yogyakarta Style Wayang Wong is a traditional performance art that blends dance, music, and theater into a cohesive artistic experience. Nowadays, these performances are held at the Srimanganti Hall in the Yogyakarta Palace as part of a tourist attraction. The inclusion of Wayang Wong in tourism is thought to have altered its original purpose and function, highlighting the need to understand how dance artists perceive and engage with this change. This study aims to explore the perspectives and roles of dance artists regarding Wayang Wong as a cultural tourism draw. The research employs a descriptive qualitative method with a phenomenological approach, which seeks to uncover the meanings of experiences shared by individuals. In this context, dance artists involved in Wayang Wong are facing various adaptations. They are aware of the implications of these changes, particularly the commercialization of Wayang Wong as a tourist attraction, leading to distinct viewpoints and roles among the artists. The findings indicate that (1) the transformation of the performance has resulted in changes to its value and function due to its focus on tourism; and (2) dance artists serve both as conservers and commercial proponents of Wayang Wong as a cultural tourism experience

Optimalisasi Peran Front Desk Agent dalam Strategi Upselling Produk Food and Beverage di Silkroad Dinner Buffet Hotel Ciputra Jakarta

The hotel industry continues to grow rapidly in line with the increasing needs of tourists for accommodation and services, including the rising demand for food & beverage products. Therefore, the role of the front desk agent as an information centre, explaining hotel products through the practice of upselling, is essential. This title was chosen because of the importance of the front desk agent’s role in implementing upselling strategies for food & beverage products. This study aims to explore and analyse the strategic role of the Front Desk Agent in optimising upselling strategies for food & beverage products, particularly in the promotion of the Silk Road Dinner Buffet at Hotel Ciputra Jakarta. The research method used is qualitative, through in-depth interviews, participatory observation, and internal hotel documentation. The results of this study demonstrate the front desk agent's role as an effective communicator (information provider), a builder of guest relationships (customer engagement), and a strategic actor in upselling the Silk Road Dinner Buffet. Thus, this research contributes to the contextual development of the front desk agent’s role in upselling food and beverage products amidst the growth of the hotel industry

Mapping the Potential of Marine Tourism and the Hospitality Sector in Southern East Lombok

This research aims to identify the potential of marine tourism from the hospitality sector in the southern East Lombok region and design its development strategy in a sustainable manner. The research method used is an exploratory qualitative approach with data collection techniques through in-depth interviews, field observations, and documentation. The data analysis technique used is a thematic analysis methodology. The results of the study show that this area has great potential in marine tourism, culture, and ecotourism, with several leading destinations such as Ekas Bay, Pink Beach, and Ekas Bay Mangrove Forest. However, various challenges must be overcome, such as a lack of supporting infrastructure, limited human resources and marketing that is not optimal. The recommendations of this study include increasing human resource capacity, strengthening digital-based marketing strategies and sustainability-based tourism management

The Role of Tourism Business Actors in The Mandalika Special Economic Zone in Supporting Sustainable Tourism through Digital Innovation and Hospitality Services

This study aims to evaluate the role of tourism businesses in the Mandalika Special Economic Zone (KEK) in supporting sustainable tourism through digital innovation and hospitality services. The background of this study is the challenge of the gap between sustainable policies and practices in the field, low local community involvement, and the socio-cultural and environmental risks of large-scale tourism development. The study used a qualitative descriptive approach using interviews, observation, and documentation techniques with tourism businesses, including hotels, travel agents, restaurants, and other related parties. The results show that digital innovations, such as operational digitisation, green tourism promotion, and strengthening local partnerships, have supported the efficiency and sustainability of the tourism sector. Meanwhile, sustainable hospitality services are reflected in environmental conservation practices, socio-economic community involvement, and tourist education. These findings confirm that businesses in the Mandalika SEZ are not only oriented towards economic profit but also play a role as agents of change towards inclusive, responsible, and sustainable tourism

The Influence of Motivation and Satisfaction on Event Return in Cycling Tourism Events

Sport tourism has rapidly developed as a global phenomenon, making significant contributions to the tourism sector across various countries. In Indonesia, sport tourism shows substantial growth with major sporting events such as the Bali Marathon and Tour de Singkarak attracting both domestic and international tourists. This study aims to explore the role of motivation and satisfaction in driving repeat participation in cycling tourism events in Indonesia. Using a quantitative approach and regression analysis, the results indicate that participant satisfaction has a significant positive impact on repeat participation, with a coefficient value of 0.51, while motivation also has a positive effect but with a smaller coefficient value of 0.191. This research model explains 40.1% of the variability in repeat participation, demonstrating a moderate predictive power. The findings emphasize the importance of prioritizing participant satisfaction and understanding motivational factors to design effective marketing strategies

The Potential Development Strategy of Kassi Village as a Tourism Village Based on Agro-Tourism in Jeneponto Regency, Indonesia

The people living in the Kassi Village still maintain their customs well and have a reasonably high social value. The agricultural potential of the village is that it is possible to use it as a tourist area without reducing the agricultural activities of the local community. This study aims to determine the potential of Kassi Village as a tourism village and identify strategies for developing agro-tourism-based village potential. The method used in this research is a qualitative approach using descriptive analysis, and a SWOT analysis is carried out to determine the potential development strategy of an area. This study's data collection techniques used interview techniques with informants and field observations. The results showed that Kassi Village, located in the highlands of Jeneponto Regency, has abundant natural resource potential and agricultural and plantation areas. The SWOT analysis results found appropriate strategies to develop Kassi Village into a tourism village based on agro-tourism. These natural resources can be used as tourist attractions based on agro-tourism

Smart Tourism Experience on Perception of Historical Value at Vredeburg Fort

This study aims to examine the influence of Smart Tourism experience on the perception of historical value of visitors at the Vredeburg Fort Museum in Yogyakarta. The digital transformation in this museum is realized through the application of interactive technology such as smart tables, digital comics, magic walls, and other audio and visual media. The study uses a quantitative approach with a survey method on tourists who have interacted directly with the technology. The results of the study show that the application of Smart Tourism can improve visitor experience, increase understanding of history, and foster appreciation of cultural values. These findings emphasize the importance of technology integration in the management of historical tourism destinations, especially to reach the younger generation who are more familiar with the digital world. This study also provides recommendations for museum managers to continue to develop educational and interesting interactive media to increase the attractiveness of museums as modern tourist destination

Memayu Hayuning Bawana: Integrating Javanese Philosophical Wisdom into Sustainable Cultural Tourism in Yogyakarta

This study explores Memayu Hayuning Bawana, a traditional Javanese philosophy that emphasizes harmony, sustainability, and ethical responsibility, as a guiding framework for cultural-based tourism development in the Special Region of Yogyakarta (DIY), Indonesia. In the face of increasing globalization and cultural commodification, this research investigates how local philosophical wisdom can serve as an alternative paradigm to mainstream tourism strategies that often neglect cultural authenticity and ecological integrity.nUsing a qualitative, descriptive-analytical approach, data were collected through literature reviews and in-depth interviews with key stakeholders, including tourism village managers, cultural practitioners, and policy authorities in Yogyakarta. Thematic analysis was employed to interpret the integration of Memayu Hayuning Bawana within three dimensions: cultural preservation, environmental sustainability, and community empowerment.nFindings indicate that applying this philosophy helps revitalize traditional practices such as batik-making and gamelan performances, supports ecotourism initiatives based on ecological balance, and fosters inclusive tourism models through community-based enterprises. However, challenges such as the commodification of culture, unequal benefit distribution, and superficial environmental efforts highlight the need for balanced and inclusive governance

Destination Branding in The Digital Age: Social Media, Brand Equity, And Tourist Loyalty In Batam

Batam is the largest contributor to the number of foreign tourists to the Riau Islands and has great potential as the main entry point for tourism. This research aims to determine tourist characteristics and the influence of social media communication and brand equity on destination brand loyalty and tourist satisfaction in Batam. This research applies quantitative methods using the population of foreign tourists who come to Batam. Apart from that, the sample used is data on foreign tourists who come to Batam for the purpose of traveling. This research obtained the results that social media communication and brand equity factors influence tourist satisfaction, then tourist satisfaction has a positive influence in mediating these factors on destination brand loyalty. The limitation of this research is the scope of the research which only involves foreign  tourists who travel to Batam

Building Marketing Expansion of Mekarbuana Tourism Products Through a Push and Pull Strategy

This research aims to determine Mekarbuana's tourism marketing strategy by using a push-and-pull strategy to build its marketing expansion. The results of this research show that there is an increase in the market obtained by Mekarbuana tourism when implementing the push and pull strategy, but it is not too big, this is because the implementation has only been running for two months during its implementation period. The research was conducted using a qualitative single case study method: collecting, presenting, analyzing, triangulating and testing validity and making conclusions and suggestions. The push and pull strategy can be applied in marketing Mekarbuana tourism products and can expand its marketing if Mekarbuana tourism can consistently implement this strategy