A reliability-based approach for influence maximization using the evidence theory

The influence maximization is the problem of finding a set of social network users, called influencers, that can trigger a large cascade of propagation. Influencers are very beneficial to make a marketing campaign goes viral through social networks for example. In this paper, we propose an influence measure that combines many influence indicators. Besides, we consider the reliability of each influence indicator and we present a distance-based process that allows to estimate the reliability of each indicator. The proposed measure is defined under the framework of the theory of belief functions. Furthermore, the reliability-based influence measure is used with an influence maximization model to select a set of users that are able to maximize the influence in the network. Finally, we present a set of experiments on a dataset collected from Twitter. These experiments show the performance of the proposed solution in detecting social influencers with good quality.Comment: 14 pages, 8 figures, DaWak 2017 conferenc

Finding influential users for different time bounds in social networks using multi-objective optimization

Online social networks play an important role in marketing services. Influence maximization is a major challenge, in which the goal is to find the most influential users in a social network. Increasing the number of influenced users at the end of a diffusion process while decreasing the time of diffusion are two main objectives of the influence maximization problem. The goal of this paper is to find multiple sets of influential users such that each of them is the best set to spread influence for a specific time bound. Considering two conflicting objectives, increasing influence and decreasing diffusion time, we employ the NSGA-II algorithm which is a powerful algorithm in multi-objective optimization to find different seed sets with high influence at different diffusion times. Since social networks are large, computing influence and diffusion time of all chromosomes in each iteration will be challenging and computationally expensive. Therefore, we propose two methods which can estimate the expected influence and diffusion time of a seed set in an efficient manner. Providing the set of all potentially optimal solutions helps a decision maker evaluate the trade-offs between the two objectives, i.e., the number of influenced users and diffusion time. In addition, we develop an approach for selecting seed sets, which have optimal influence for specific time bounds, from the resulting Pareto front of the NSGA-II. Finally, we show that applying our algorithm to real social networks outperforms existing algorithms for the influence maximization problem. The results show a good compromise between the two objectives and the final seed sets result in high influence for different time bounds

Overexposure-aware influence maximization

Viral marketing campaigns are often negatively affected by overexposure. Overexposure occurs when users become less likely to favor a promoted product, after receiving information about the product from too large a fraction of their friends. Yet, existing influence diffusion models do not take overexposure into account, effectively overestimating the number of users who favor the product and diffuse information about it. In this work, we propose the first influence diffusion model that captures overexposure. In our model, LAICO (Latency Aware Independent Cascade Model with Overexposure), the activation probability of a node representing a user is multiplied (discounted) by an overexposure score, which is calculated based on the ratio between the estimated and the maximum possible number of attempts performed to activate the node. We also study the influence maximization problem under LAICO. Since the spread function in LAICO is non-submodular, algorithms for submodular maximization are not appropriate to address the problem. Therefore, we develop an approximation algorithm which exploits monotone submodular upper and lower bound functions of spread, and a heuristic which aims to maximize a proxy function of spread iteratively. Our experiments show the effectiveness and efficiency of our algorithms

Influence Spreading Path and Its Application to the Time Constrained Social Influence Maximization Problem and Beyond

Abstract—Influence maximization is a fundamental research problem in social networks. Viral marketing, one of its applications, is to get a small number of users to adopt a product, which subsequently triggers a large cascade of further adoptions by utilizing “Word-of-Mouth ” effect in social networks. Time plays an important role in the influence spread from one user to another and the time needed for a user to influence another varies. In this paper, we propose the time constrained influence maximization problem. We show that the problem is NP-hard, and prove the monotonicity and submodularity of the time constrained influence spread function. Based on this, we develop a greedy algorithm. To improve the algorithm scalability, we propose the concept of Influence Spreading Path in social networks and develop a set of new algorithms for the time constrained influence maximization problem. We further parallelize the algorithms for achieving more time savings. Additionally, we generalize the proposed algorithms for the conventional influence maximization problem without time constraints. All of the algorithms are evaluated over four public available datasets. The experimental results demonstrate the efficiency and effectiveness of the algorithms for both conventional influence maximization problem and its time constrained version. Index Terms—Influence spreading path, influence maximization, social network, large scale, time constrained

Influence Maximization in Social Networks: A Survey

Online social networks have become an important platform for people to communicate, share knowledge and disseminate information. Given the widespread usage of social media, individuals' ideas, preferences and behavior are often influenced by their peers or friends in the social networks that they participate in. Since the last decade, influence maximization (IM) problem has been extensively adopted to model the diffusion of innovations and ideas. The purpose of IM is to select a set of k seed nodes who can influence the most individuals in the network. In this survey, we present a systematical study over the researches and future directions with respect to IM problem. We review the information diffusion models and analyze a variety of algorithms for the classic IM algorithms. We propose a taxonomy for potential readers to understand the key techniques and challenges. We also organize the milestone works in time order such that the readers of this survey can experience the research roadmap in this field. Moreover, we also categorize other application-oriented IM studies and correspondingly study each of them. What's more, we list a series of open questions as the future directions for IM-related researches, where a potential reader of this survey can easily observe what should be done next in this field

Spreading processes in Multilayer Networks

Several systems can be modeled as sets of interconnected networks or networks with multiple types of connections, here generally called multilayer networks. Spreading processes such as information propagation among users of an online social networks, or the diffusion of pathogens among individuals through their contact network, are fundamental phenomena occurring in these networks. However, while information diffusion in single networks has received considerable attention from various disciplines for over a decade, spreading processes in multilayer networks is still a young research area presenting many challenging research issues. In this paper we review the main models, results and applications of multilayer spreading processes and discuss some promising research directions.Comment: 21 pages, 3 figures, 4 table