El valor percibido en webs de social commerce: Efectos sobre la lealtad del consumidor.

El estudio del comportamiento del consumidor en webs de social commerce está en auge, debido al gran crecimiento del sector en los últimos años. A pesar de ello, su comprensión se encuentra en su infancia, debido a la multitud de factores influyentes. Esta investigación, a través de la metodología del estímulo-organismo-respuesta, estudia qué papel tiene el valor percibido (O) por el consumidor, mediante el análisis de dos de sus principales antecedentes (calidad del sistema y del servicio) (S), así como de sus efectos sobre la lealtad (R). Los resultados obtenidos a partir de la aplicación de la técnica PLS a una muestra de 272 consumidores habituales de estas webs ponen de manifiesto la gran importancia que la calidad de la web tiene en la generación de valor en el consumidor, así como el rol clave de éste sobre las intenciones del consumidor tanto para volver a comprar como para recomendar.Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech

Pengaruh Kualitas Pelayanan, Kualitas Produk dan Kepercayaan Konsumen terhadap Minat Beli Ulang di E-Commerce Shopee

This research aims to analyze the effect of service quality, product quality, and consumer confidence on consumer repurchase interest in e-commerce Shopee. In this research a sample of 100 Muhammadiyah University of Surakarta students were used. The sample selection method used purposive sampling and the data used was primary data in the form of a questionnaire. The data analysis method used is multiple linear regression analysis using several variables, namely service quality, product quality, consumer confidence, and repurchase interest. The results of this research indicate that service quality does not significantly influence repurchase intention with t test which has a significance value of 0.145 greater than 0.05, product quality has a significant effect on repurchase intention, and consumer confidence has a significant effect on repurchase interest as evidenced by a test having a significance value of 0,000 smaller than 0.05. Adjusted R2 value of 0.717 show that variations in changes in service quality (X1), product quality (X2), and consumer confidence (X3) are able to explain variations in variable changes in repurchase interest (Y) by 71.7% while the rest are as large 28.3% is explained by other variables outside the model

Mapping of student’s critical thinking ability in the material structure and function of plant tissue

In the 21st Century, students' critical thinking abilities are fundamental to facing challenges and increasing societal obstacles, especially students. This study aimed to determine the level of critical thinking abilities in SMP/MTs students. This study's significance is obtaining test results related to SMP/MTs students' critical thinking abilities. This study used a survey method involving 75 SMP/MTs students who were selected randomly. The instrument used a questionnaire containing critical thinking questions distributed online via Google Forms. The data obtained were analyzed using SPSS. Based on the survey results, it is known that the average student's critical thinking abilities are 8.0 with a good category which details can be explained as follows: 1) Providing simple explanations (8.0); 2) Building basic skills (7,9); 3) Drawing a conclusion from the data (7.5); 4) Providing further explanations (8.0); and 5) Developing a follow-up strategy (7.5). The results of this study allow a conclusion that the constructs with the highest average scores are providing simple explanations and providing further explanations with an average score of 8.0. Thus, it is recommended that students improve their critical thinking abilities and that teachers continue to use the instruments they have used

Pengaruh E-Trust Dan Perceived Value Terhadap Repurchase Intention Pada E-Commerce Shopee

Electronic Commerce (e-commerce) is a transaction of buying and selling goods or services carried out between companies, households, individuals, governments and communities or other organizations that is carried out online. Consumer confidence in using e-commerce has increased from year to year. This can be seen from the increasing number of visits and transaction value. The increase in the number of visits and transactions that occurred during the pandemic led to an increase in consumer complaints in the e-commerce sector. The increasing number of transactions made online requires e-commerce companies to pay attention to several factors that can affect customer repurchase intention. Repurchase intention is an important factor for a  company to be able to increase sales. In increasing customer repurchase intention, there are several influential variables, namely e-trust and perceived value variables. This study aims to determine the effect of e-trust and perceived value on repurchase intention in e-commerce Shopee. The population of this study are Shopee users. The sample in this study was taken using purposive sampling method as many as 120 respondents. The criteria used in this study include: (1) Shopee users aged 17 to 65 years; (2) Consumers who have made purchases at Shopee at least 10 times in the last 1 year, from April 2021 to March 2022. This study uses multiple linear regression analysis techniques. The results showed that e-trust had a significant effect on repurchase intention. These results indicate that the higher the e-trust perceived by the customer, the more often the customer will repurchas e intention on Shopee's e-commerce. The results of this study also show that perceived value has a significant effect on repurchase intention in Shopee e-commerce. This significant effect shows that if the customer feels and gets the benefits in accordance with expectations, the customer will repurchase intention

Dampak E-Service Quality, Kepercayaan dan Kepuasaan Terhadap Niat Pembelian Ulang

Nowdays, consumer purchasing behavior is increasingly shifting to online purchases which promise a lot of convenience. This study aims to examine the effect of E-Service Quality, Trust, and Customer Satisfaction on repurchase intentions in the context of online purchases on e-commerce sites in Indonesia. The sample size in this study was 177 respondents. Hypothesis testing was carried out using multiple regression analysis. The results showed that e-service quality, customer trust as well as customer satisfaction had a positive impact on  repurchase intention

Analysis Motivasi Konsumen, Persepsi Kualitas dan Sikap Konsumen terhadap Keputusan Pembelian Sepeda Motor

Penelitian ini dilakukan untuk memberikan pengetahuan tentang pengaruh yang dapat ditimbulkan oleh adanya motivasi pada konsumen, persepsi kualitas barang, dan sikap konsumen terhadap keputusan yang diambil oleh konsumen mengenai pembelian kendaraan bermotor dengan merek Honda di Indonesia. Kota Kediri. Di tengah semakin ketatnya persaingan pembelian sepeda motor di masyarakat saat ini, motivasi yang ada pada konsumen, persepsi tentang kualitas barang, dan sikap yang ditunjukkan konsumen sangat mempengaruhi pengambilan keputusan pembelian produk. Dalam penelitian ini populasi yang diteliti adalah konsumen kendaraan bermotor roda dua Honda di Kota Kediri dengan jumlah sampel 100 orang. Dan penelitian ini menggunakan metode kuantitatif. Tiga hipotesis diuji dengan menggunakan Analisis Regresi. Hasil penelitian menunjukkan bahwa terdapat hubungan yang signifikan antara motivasi konsumen, persepsi tentang kualitas barang, dan sikap konsumen, dengan keputusan pembelian. Jika dibandingkan dengan persepsi kualitas dan sikap konsumen, motivasi atau dorongan pada konsumen memberikan pengaruh yang lebih besar terhadap keputusan pembelian

PRODUCT RANKING: MEASURING PRODUCT REVIEWS ON THE PURCHASE DECISION

The development of the digital world today has had a significant impact on the industrial sector, one of which is the development of e-commerce. E-commerce is one of the platforms used by consumers in searching for information related to the needs of both products or services. Rating of a product plays an important role that can help consumers to support purchasing decisions and reduce search costs. Many factors can influence online purchasing decisions such as ewom, celebrity influencers, and online discounts, but very few studies have examined product ratings in determining purchasing decisions. This study aims to obtain results regarding the effect of product rating and web quality on purchasing decisions among private university students in Bandung. This type of research is an explanatory research that intends to explain the position of the variables studied and the relationship between one variable and another. The sample used in this study was 100 6th semester students with a focus on 3 classes of business and management faculty. The results showed that there was an influence between product rating and web quality variables on purchasing decisions. Although the results show that the effect is not large enough, these two factors, especially product ratings, are one of the variables that are often used by consumers in supporting online purchasing decisions

PENGARUH KEPUASAN DAN MANFAAT YANG DIRASAKAN TERHADAP MINAT BELI ULANG PADA E-COMMERCE TOKOPEDIA

Penelitian ini bertujuan untuk mengetahui pengaruh kepuasan dan manfaat yang dirasakan terhadap minat beli ulang pada e-commerce Tokopedia. Metode penelitian yang digunakan adalah metode kuantitatif melalui analisis model persamaan struktural (Structural Equation Model/SEM) AMOS. Variabel yang akan diuji adalah kepuasan, manfaat yang dirasakan, dan minat beli ulang. Populasi yang digunakan dalam penelitian ini adalah masyarakat DKI Jakarta yang pernah membeli produk di Tokopedia dalam kurun waktu enam bulan terakhir. Total sampel yang digunakan dalam penelitian yaitu 250 responden. Hasil penelitian menunjukkan bahwa kepuasan berpengaruh positif dan signifikan terhadap minat beli ulang, manfaat yang dirasakan berpengaruh positif dan signifikan terhadap minat beli ulang, dan manfaat yang dirasakan berpengaruh positif dan signifikan terhadap kepuasan. This study aims to determine the effects of satisfaction and perceived usefulness on repurchase intention in e-commerce Tokopedia. The research method that was used in this research is quantitative method through structural equation model (SEM) AMOS. Variables to be tested are satisfaction, perceived usefulness, and repurchase intention. The population in this study is the people of DKI Jakarta who have purchased products in Tokopedia within the last six months. The total sample used in this study are 250 respondents. The results of this study show that satisfaction had a positive and significant effect on repurchase intention, perceived usefulness had a positive and significant effect on repurchase intention, and perceived usefulness had a positive and significant effect on satisfaction. Keywords: Satisfaction, Perceived Usefulness, Repurchase Intention, ECommerc

PENGARUH PERSEPSI KEMUDAHAN TERHADAP KEPUTUSAN PEMESANAN ULANG DENGAN PERSEPSI KEGUNAAN SEBAGAI VARIABEL MEDIASI (Studi Pada Pengguna Layanan Aplikasi Gofood di Bandar Lampung)

ABSTRAK Keputusan pemesanan ulang konsumen dalam berbelanja online di Gofood dinilai kurang baik, karena masih ditemukan konsumen yang kecewa dengan beberapa faktor seperti persepsi kegunaan yang kurang baik dan juga konsumen berpersepsi kemudahan penggunaan menggunakan fitur gofood masih bingung dalam menggunakannya. Kondisi-kondisi inilah yang menarik minat penulis untuk melakukan penelitian mengenai faktor-faktor apa saja yang mempengaruhi keinginan pembelian kembali konsumen pada Gofood, khususnya di Bandar Lampung. Penelitian ini menggunakan metode pendekatan secara kuantitatif. Data yang digunakan adalah data primer dengan cara menyebarkan kuesioner kepada pengguna layanan aplikasi Gofood Di Bandar Lampung. Sampel yang digunakan sebanyak 100 orang diambil dengan cara nonprobability sampling dengan teknik random sampling. Analisis data yang digunakan adalah menggunakan uji hipotesis yang diolah menggunakan SmartPLS 4. Hasil penelitian ini menunjukkan bahwa variabel persepsi kemudahan berpengaruh positif dan signifikan terhadap keputusan pemesanan ulang pengguna layanan aplikasi Gofood Di Bandar Lampung, persepsi kemudahan berpengaruh positif dan signifikan terhadap persepsi kegunaan pengguna layanan aplikasi Gofood Di Bandar Lampung, persepsi kegunaan berpengaruh positif dan signifikan terhadap keputusan pemesanan ulang pengguna layanan aplikasi Gofood Di Bandar Lampung, persepsi kegunaan memediasi pengaruh persepsi kemudahan terhadap keputusan pemesanan ulang pengguna layanan aplikasi Gofood Di Bandar Lampung. Pandangan Islam mengenai keputusan pemesanan ulang pengguna layanan aplikasi Gofood Di Bandar Lampung sudah menjalankan dengan syariat Islam. Kata Kunci: Persepsi Kemudahan, Keputusan Pemesanan Ulang, Persepsi Kegunaan. ABSTRACT Consumer re-ordering decisions in online shopping at Gofood are considered not good, because there are still consumers who are disappointed with several factors such as perceptions of usability that are not good and also consumers perceive the ease of use of using the gofood feature is still confused in using it. These conditions attract the author's interest to conduct research on what factors influence consumer repurchase desire at Gofood, especially in Bandar Lampung. This research uses a quantitative approach method. The data used is primary data by distributing questionnaires to users of the Gofood application service in Bandar Lampung. The sample used was 100 people taken by nonprobability sampling with random sampling technique. The data analysis used is using hypothesis testing which is processed using SmartPLS 4 The results of this study indicate that the perceived convenience variable has a positive and significant effect on the reordering decisions of Gofood application service users in Bandar Lampung, perceived convenience has a positive and significant effect on the perceived usefulness of Gofood application service users in Bandar Lampung, perceived usefulness has a positive and significant effect on the reordering decisions of Gofood application service users in Bandar Lampung, perceived usefulness mediates the effect of perceived convenience on the reordering decisions of Gofood application service users in Bandar Lampung. Islamic views on the decision to reorder users of the Gofood application service in Bandar Lampung have run with Islamic law. Keywords: Perceived Ease, Reordering Decision, Perceived Usefulness

The Effect of Customer Trust and Product Diversity on Shopee Users Repurchase Intention with Customer Satisfaction as a Moderating Variable

This study aims to test and analyze the effect of discounts and sales promotion on repurchase intention with customer satisfaction as a moderating variable. The population in this study used a sample of 344 respondents who were users of the Shopee application aged 18-28 years. The data collection technique uses simple random sampling by spreading research questionnaires in the form of google forms through social media. The data processing method in this study is to use smartPLS with the aim of testing hypotheses. The results of this study show that customer trust has a positive and significant effect on repurchase intention, product diversity has a positive and significant effect on repurchase intention, customer satisfaction has a positive and significant effect on repurchase intention, customer satisfaction is significant and can moderate the effect of customer trust on repurchase intention, customer satisfaction has a significant effect on repurchase intention and can moderate the effect of product diversity on repurchase intention. This research recommends to shopee if you want to increase consumer repurchase interest, then it is possible to be able to further increase the sense of customer trust, because some respondents to this study stated that shopee has not fully provided quality products so that the products purchased are not in accordance with expectations, but this can be minimized by checking and ensuring that each product is worthy of being traded. Shopee is also expected to maintain the level of product availability, so that consumers can feel satisfied and return to shopping.Customer Trust, Product Diversity, Repurchase Intention, Customer Satisfactio