Personalization in cultural heritage: the road travelled and the one ahead

Over the last 20 years, cultural heritage has been a favored domain for personalization research. For years, researchers have experimented with the cutting edge technology of the day; now, with the convergence of internet and wireless technology, and the increasing adoption of the Web as a platform for the publication of information, the visitor is able to exploit cultural heritage material before, during and after the visit, having different goals and requirements in each phase. However, cultural heritage sites have a huge amount of information to present, which must be filtered and personalized in order to enable the individual user to easily access it. Personalization of cultural heritage information requires a system that is able to model the user (e.g., interest, knowledge and other personal characteristics), as well as contextual aspects, select the most appropriate content, and deliver it in the most suitable way. It should be noted that achieving this result is extremely challenging in the case of first-time users, such as tourists who visit a cultural heritage site for the first time (and maybe the only time in their life). In addition, as tourism is a social activity, adapting to the individual is not enough because groups and communities have to be modeled and supported as well, taking into account their mutual interests, previous mutual experience, and requirements. How to model and represent the user(s) and the context of the visit and how to reason with regard to the information that is available are the challenges faced by researchers in personalization of cultural heritage. Notwithstanding the effort invested so far, a definite solution is far from being reached, mainly because new technology and new aspects of personalization are constantly being introduced. This article surveys the research in this area. Starting from the earlier systems, which presented cultural heritage information in kiosks, it summarizes the evolution of personalization techniques in museum web sites, virtual collections and mobile guides, until recent extension of cultural heritage toward the semantic and social web. The paper concludes with current challenges and points out areas where future research is needed

Tourism and the smartphone app: capabilities, emerging practice and scope in the travel domain.

Based on its advanced computing capabilities and ubiquity, the smartphone has rapidly been adopted as a tourism travel tool.With a growing number of users and a wide varietyof applications emerging, the smartphone is fundamentally altering our current use and understanding of the transport network and tourism travel. Based on a review of smartphone apps, this article evaluates the current functionalities used in the domestic tourism travel domain and highlights where the next major developments lie. Then, at a more conceptual level, the article analyses how the smartphone mediates tourism travel and the role it might play in more collaborative and dynamic travel decisions to facilitate sustainable travel. Some emerging research challenges are discussed

An Approach to Agent-Based Service Composition and Its Application to Mobile

This paper describes an architecture model for multiagent systems that was developed in the European project LEAP (Lightweight Extensible Agent Platform). Its main feature is a set of generic services that are implemented independently of the agents and can be installed into the agents by the application developer in a flexible way. Moreover, two applications using this architecture model are described that were also developed within the LEAP project. The application domain is the support of mobile, virtual teams for the German automobile club ADAC and for British Telecommunications

Mobile Agents for Mobile Tourists: A User Evaluation of Gulliver's Genie

How mobile computing applications and services may be best designed, implemented and deployed remains the subject of much research. One alternative approach to developing software for mobile users that is receiving increasing attention from the research community is that of one based on intelligent agents. Recent advances in mobile computing technology have made such an approach feasible. We present an overview of the design and implementation of an archetypical mobile computing application, namely that of an electronic tourist guide. This guide is unique in that it comprises a suite of intelligent agents that conform to the strong intentional stance. However, the focus of this paper is primarily concerned with the results of detailed user evaluations conducted on this system. Within the literature, comprehensive evaluations of mobile context-sensitive systems are sparse and therefore, this paper seeks, in part, to address this deficiency

Advanced recommendations in a mobile tourist information system

An advanced tourist information provider system delivers information regarding sights and events on their users' travel route. In order to give sophisticated personalized information about tourist attractions to their users, the system is required to consider base data which are user preferences defined in their user profiles, user context, sights context, user travel history as well as their feedback given to the sighs they have visited. In addition to sights information, recommendation on sights to the user could also be provided. This project concentrates on combinations of knowledge on recommendation systems and base information given by the users to build a recommendation component in the Tourist Information Provider or TIP system. To accomplish our goal, we not only examine several tourist information systems but also conduct the investigation on recommendation systems. We propose a number of approaches for advanced recommendation models in a tourist information system and select a subset of these for implementation to prove the concept

Leveraging Multimodal Interaction and Adaptive Interfaces for Location-based Augmented Reality Islamic Tourism Application

A Location-based Augmented Reality (LBAR) application leveraging multimodal interaction and adaptive interface based on Islamic tourism information was proposed to enhance user experience while travelling. LBAR has the potential to improve tourist experience and help tourists to access relevant information, thus improving their knowledge regarding touristic destination while increasing levels of their entertainment throughout the process. In LBAR application, Point of Interest (POI) displayed are exposed to the “occlusion problem” where the AR contents are visually redundant and overlapping with one another causing the users to loose valuable information. Previous research have suggested the design of AR POI which help user to see the augmented POI clearly. The user can click on the desired POI but it still displays a large amount of POI. From our best study, there is limitation of research studying on how to minimize the amount of displayed POI based on user’s current needs. Therefore, in this paper we suggest to use an adaptive user interface and multimodal interaction to solve this problem. We discussed the process of analysing and designing the user interfaces of previous studies. The proposed mobile solution was presented by explaining the application contents, the combination of adaptive multimodal inputs, system’s flow chart and multimodal task definition. Then the user evaluation was conducted to measure the level of satisfaction in terms of the usability of the application. A total of 24 Islamic tourists have participated in this study. The findings revealed that the average SUS score of 75.83 of respondents agree in terms of satisfaction of the LBAR application to be utilized while traveling. Finally, we conclude this paper by providing the suggestion of future works

Hybrid group recommendations for a travel service

Recommendation techniques have proven their usefulness as a tool to cope with the information overload problem in many classical domains such as movies, books, and music. Additional challenges for recommender systems emerge in the domain of tourism such as acquiring metadata and feedback, the sparsity of the rating matrix, user constraints, and the fact that traveling is often a group activity. This paper proposes a recommender system that offers personalized recommendations for travel destinations to individuals and groups. These recommendations are based on the users' rating profile, personal interests, and specific demands for their next destination. The recommendation algorithm is a hybrid approach combining a content-based, collaborative filtering, and knowledge-based solution. For groups of users, such as families or friends, individual recommendations are aggregated into group recommendations, with an additional opportunity for users to give feedback on these group recommendations. A group of test users evaluated the recommender system using a prototype web application. The results prove the usefulness of individual and group recommendations and show that users prefer the hybrid algorithm over each individual technique. This paper demonstrates the added value of various recommendation algorithms in terms of different quality aspects, compared to an unpersonalized list of the most-popular destinations

Customer empowerment in tourism through Consumer Centric Marketing (CCM)

We explain Consumer Centric Marketing (CCM) and adopt this new technique to travel context. Benefits and disadvantages of the CCM are outlined together with warnings of typical caveats Value: CCM will be expected as the norm in the travel industry by customers of the future, yet it is only the innovators who gain real tangible benefits from this development. We outline current and future opportunities to truly place your customer at the centre and provide the organisation with some real savings/gains through the use of ICT Practical Implications: We offer tangible examples for travel industry on how to utilise this new technology. The technology is already available and the ICT companies are keen to establish ways how consumers can utilise it, i.e. by providing ‘content’ for these ICT products the travel industry can fully gain from these developments and also enhance consumers’ gains from it. This can result in more satisfied customers for the travel (as well as ICT) companies thus truly adopting the basic philosophy of marketin

Transport poverty meets the digital divide : accessibility and connectivity in rural communities

Peer reviewedPublisher PD