食卓メニューの販売促進効果を考慮した商品陳列決定モデル

販売機会ロスを失くす商品陳列と顧客を引きつける販売促進計画の決定は, 小売店が利益を伸ばすために非常に重要な問題である. 通常, この問題はPOS データを基に小売店の利潤最大化問題として定式化される. しかし, POS データからでは商品がどのような食卓メニューに使われたかが分からないなど, 商品政策, 販売政策にいくつかの問題点が指摘されている. 一方で, 本研究で対象とするデータには, 194 世帯のモニターの1 年間の朝, 昼, 夜の食卓メニューと使用材料が記録されている. よって, 対象データを利用すれば, モニターが商品をどのような食卓メニューに使用したかを知ることができ, 食卓メニューの提案に基づく商品陳列と販売促進計画を決定できる. 本研究では, 食卓メニューの販売促進効果を考慮し, 顧客の売場満足度最大化問題として, 小売店の商品陳列と販売促進食卓メニューを決定する最適化モデルを提案する. そして, 双線形項の線形化, 非線形関数の区分線形近似を利用して, 問題を0-1 混合整数線形計画問題に帰着し, 最適化ソルバーを利用して求解する. 計算の結果, 商品陳列と販売促進食卓メニューには, 季節性や平日と休日の違いが現れ, そこからいくつかの有益な知見が得ることができた

Online Advertising Assignment Problems Considering Realistic Constraints

학위논문 (박사) -- 서울대학교 대학원 : 공과대학 산업공학과, 2020. 8. 문일경.With a drastic increase in online communities, many companies have been paying attention to online advertising. The main advantages of online advertising are traceability, cost-effectiveness, reachability, and interactivity. The benefits facilitate the continuous popularity of online advertising. For Internet-based companies, a well-constructed online advertisement assignment increases their revenue. Hence, the managers need to develop their decision-making processes for assigning online advertisements on their website so that their revenue is maximized. In this dissertation, we consider online advertising assignment problems considering realistic constraints. There are three types of online advertising assignment problems: (i) Display ads problem in adversarial order, (ii) Display ads problem in probabilistic order, and (iii) Online banner advertisement scheduling for advertising effectiveness. Unlike previous assignment problems, the problems are pragmatic approaches that reflect realistic constraints and advertising effectiveness. Moreover, the algorithms the dissertation designs offer important insights into the online advertisement assignment problem. We give a brief explanation of the fundamental methodologies to solve the online advertising assignment problems in Chapter 1. At the end of this chapter, the contributions and outline of the dissertation are also presented. In Chapter 2, we propose the display ads problem in adversarial order. Deterministic algorithms with worst-case guarantees are designed, and the competitive ratios of them are presented. Upper bounds for the problem are also proved. We investigate the display ads problem in probabilistic order in Chapter 3. This chapter presents stochastic online algorithms with scenario-based stochastic programming and Benders decomposition for two probabilistic order models. In Chapter 4, an online banner advertisement scheduling model for advertising effectiveness is designed. We also present the solution methodologies used to obtain valid lower and upper bounds of the model efficiently. Chapter 5 offers conclusions and suggestion for future studies. The approaches to solving the problems are meaningful in both academic and industrial areas. We validate these approaches can solve the problems efficiently and effectively by conducting computational experiments. The models and solution methodologies are expected to be convenient and beneficial when managers at Internet-based companies place online advertisements on their websites.온라인 커뮤니티의 급격한 성장에 따라, 많은 회사들이 온라인 광고에 관심을 기울이고 있다. 온라인 광고의 장점으로는 추적 가능성, 비용 효과성, 도달 가능성, 상호작용성 등이 있다. 온라인에 기반을 두는 회사들은 잘 짜여진 온라인 광고 할당결정에 관심을 두고 있고, 이는 광고 수익과 연관될 수 있다. 따라서 온라인 광고 관리자는 수익을 극대화 할 수 있는 온라인 광고 할당 의사 결정 프로세스를 개발하여야 한다. 본 논문에서는 현실적인 제약을 고려한 온라인 광고 할당 문제들을 제안한다. 본 논문에서 다루는 문제는 (1) adversarial 순서로 진행하는 디스플레이 애드문제, (2) probabilistic 순서로 진행하는 디스플레이 애드문제 그리고 (3) 광고효과를 위한 온라인 배너 광고 일정계획이다. 이전에 제안되었던 광고 할당 문제들과 달리, 본 논문에서 제안한 문제들은 현실적인 제약과 광고효과를 반영하는 실용적인 접근 방식이다. 또한 제안하는 알고리즘은 온라인 광고 할당 문제의 운영관리에 대한 통찰력을 제공한다. 1장에서는 온라인 광고 할당 문제에 대한 문제해결 방법론에 대해 간단히 소개한다. 더불어 연구의 기여와 개요도 제공된다. 2장에서는 adversarial 순서로 진행하는 디스플레이 애드문제를 제안한다. worst-case를 보장하는 결정론적 알고리즘을 설계하고, 이들의 competitive ratio를 증명한다. 더불어 문제의 상한도 입증된다. 3장에서는 probabilistic 순서로 진행하는 디스플레이 애드문제를 제안한다. 시나리오 기반의 확률론적 온라인 알고리즘과 Benders 분해방법을 혼합한 추계 온라인 알고리즘을 제시한다. 4장에서는 광고효과를 위한 온라인 배너 광고 일정계획을 설계한다. 또한, 모델의 유효한 상한과 하한을 효율적으로 얻는 데 사용되는 문제해결 방법론을 제안한다. 5장에서는 본 논문의 결론과 향후 연구를 위한 방향을 제공한다. 본 논문에서 제안하는 문제해결 방법론은 학술 및 산업 분야 모두 의미가 있다. 수치 실험을 통해 문제해결 접근 방식이 문제를 효율적이고 효과적으로 해결할 수 있음을 보인다. 이는 온라인 광고 관리자가 본 논문에서 제안하는 문제와 문제해결 방법론을 통해 온라인 광고 할당관련 의사결정을 진행하는 데 있어 도움이 될 것으로 기대한다.Chapter 1 Introduction 1 1.1 Display Ads Problem 3 1.1.1 Online Algorithm 4 1.2 Online Banner Advertisement Scheduling Problem 5 1.3 Research Motivations and Contributions 6 1.4 Outline of the Dissertation 9 Chapter 2 Online Advertising Assignment Problem in Adversarial Order 12 2.1 Problem Description and Literature Review 12 2.2 Display Ads Problem in Adversarial Order 15 2.3 Deterministic Algorithms for Adversarial Order 17 2.4 Upper Bounds of Deterministic Algorithms for Adversarial Order 22 2.5 Summary 28 Chapter 3 Online Advertising Assignment Problem in Probabilistic Order 30 3.1 Problem Description and Literature Review 30 3.2 Display Ads Problem in Probabilistic Order 33 3.3 Stochastic Online Algorithms for Probabilistic Order 34 3.3.1 Two-Stage Stochastic Programming 35 3.3.2 Known IID model 37 3.3.3 Random permutation model 41 3.3.4 Stochastic approach using primal-dual algorithm 45 3.4 Computational Experiments 48 3.4.1 Results for known IID model 55 3.4.2 Results for random permutation model 57 3.4.3 Managerial insights for Algorithm 3.1 59 3.5 Summary 60 Chapter 4 Online Banner Advertisement Scheduling for Advertising Effectiveness 61 4.1 Problem Description and Literature Review 61 4.2 Mathematical Model 68 4.2.1 Objective function 68 4.2.2 Notations and formulation 72 4.3 Solution Methodologies 74 4.3.1 Heuristic approach to finding valid lower and upper bounds 75 4.3.2 Hybrid tabu search 79 4.4 Computational Experiments 80 4.4.1 Results for problems with small data sets 82 4.4.2 Results for problems with large data sets 84 4.4.3 Results for problems with standard data 86 4.4.4 Managerial insights for the results 90 4.5 Summary 92 Chapter 5 Conclusions and Future Research 93 Appendices 97 A Initial Sequence of the Hybrid Tabu Search 98 B Procedure of the Hybrid Tabu Search 99 C Small Example of the Hybrid Tabu Search 101 D Linearization Technique of Bilinear Form in R2 104 Bibliography 106Docto

Minimizing food waste in grocery store operations: literature review and research agenda

Research on grocery waste in food retailing has recently attracted particular interest. Investigations in this area are relevant to address the problems of wasted resources and ethical concerns, as well as economic aspects from the retailer’s perspective. Reasons for food waste in retail are already well-studied empirically, and based on this, proposals for reduction are discussed. However, comprehensive approaches for preventing food waste in store operations using analytics and modeling methods are scarce. No work has yet systematized related research in this domain. As a result, there is neither any up-to-date literature review nor any agenda for future research. We contribute with the first structured literature review of analytics and modeling methods dealing with food waste prevention in retail store operations. This work identifies cross-cutting store-related planning areas to mitigate food waste, namely (1) assortment and shelf space planning, (2) replenishment policies, and (3) dynamic pricing policies. We introduce a common classification scheme of literature with regard to the depth of food waste integration and the characteristics of these planning problems. This builds our foundation to review analytics and modeling approaches. Current literature considers food waste mainly as a side effect in costing and often ignores product age dependent demand by customers. Furthermore, approaches are not integrated across planning areas. Future lines of research point to the most promising open questions in this field

Constrained Assortment Optimization under the Cross-Nested Logit Model

We study the assortment optimization problem under general linear constraints, where the customer choice behavior is captured by the Cross-Nested Logit model. In this problem, there is a set of products organized into multiple subsets (or nests), where each product can belong to more than one nest. The aim is to find an assortment to offer to customers so that the expected revenue is maximized. We show that, under the Cross-Nested Logit model, the assortment problem is NP-hard, even without any constraints. To tackle the assortment optimization problem, we develop a new discretization mechanism to approximate the problem by a linear fractional program with a performance guarantee of $\frac{1 - \epsilon}{1+\epsilon}$, for any accuracy level $\epsilon>0$. We then show that optimal solutions to the approximate problem can be obtained by solving mixed-integer linear programs. We further show that our discretization approach can also be applied to solve a joint assortment optimization and pricing problem, as well as an assortment problem under a mixture of Cross-Nested Logit models to account for multiple classes of customers. Our empirical results on a large number of randomly generated test instances demonstrate that, under a performance guarantee of 90%, the percentage gaps between the objective values obtained from our approximation methods and the optimal expected revenues are no larger than 1.2%

A Facility Layout Design Methodology for Retail Environments

Based on an overall consideration of the principles and characteristics in designing a retail area layout, this research is the first work to integrate aisle structure design, block layout, which is specific department placement, and intra-block departmental layout, which is detailed fixture layout design, as a whole process. The main difference between previous research and this proposed research is the formulation of mathematical models that can be specified applied in the retail sector. Unlike manufacturing, in retail environments, the design objective is profit maximization. This is accomplished by maximizing the area exposure, optimizing the adjacency preference of all departments, and adjusting the intra-block layout and evaluating the effectiveness of layout design

Demand Estimation at Manufacturer-Retailer Duo: A Macro-Micro Approach

This dissertation is divided into two phases. The main objective of this phase is to use Bayesian MCMC technique, to attain (1) estimates, (2) predictions and (3) posterior probability of sales greater than certain amount for sampled regions and any random region selected from the population or sample. These regions are served by a single product manufacturer who is considered to be similar to newsvendor. The optimal estimates, predictions and posterior probabilities are obtained in presence of advertising expenditure set by the manufacturer, past historical sales data that contains both censored and exact observations and finally stochastic regional effects that cannot be quantified but are believed to strongly influence future demand. Knowledge of these optimal values is useful in eliminating stock-out and excess inventory holding situations while increasing the profitability across the entire supply chain. Subsequently, the second phase, examines the impact of Cournot and Stackelberg games in a supply-chain on shelf space allocation and pricing decisions. In particular, we consider two scenarios: (1) two manufacturers competing for shelf space allocation at a single retailer, and (2) two manufacturers competing for shelf space allocation at two competing retailers, whose pricing decisions influence their demand which in turn influences their shelf-space allocation. We obtain the optimal pricing and shelf-space allocation in these two scenarios by optimizing the profit functions for each of the players in the game. Our numerical results indicate that (1) Cournot games to be the most profitable along the whole supply chain whereas Stackelberg games and mixed games turn out to be least profitable, and (2) higher the shelf space elasticity, lower the wholesale price of the product; conversely, lower the retail price of the product, greater the shelf space allocated for that product

Stochastic Optimization Models for Perishable Products

For many years, researchers have focused on developing optimization models to design and manage supply chains. These models have helped companies in different industries to minimize costs, maximize performance while balancing their social and environmental impacts. There is an increasing interest in developing models which optimize supply chain decisions of perishable products. This is mainly because many of the products we use today are perishable, managing their inventory is challenging due to their short shelf life, and out-dated products become waste. Therefore, these supply chain decisions impact profitability and sustainability of companies and the quality of the environment. Perishable products wastage is inevitable when demand is not known beforehand. A number of models in the literature use simulation and probabilistic models to capture supply chain uncertainties. However, when demand distribution cannot be described using standard distributions, probabilistic models are not effective. In this case, using stochastic optimization methods is preferred over obtaining approximate inventory management policies through simulation. This dissertation proposes models to help businesses and non-prot organizations make inventory replenishment, pricing and transportation decisions that improve the performance of their system. These models focus on perishable products which either deteriorate over time or have a fixed shelf life. The demand and/or supply for these products and/or, the remaining shelf life are stochastic. Stochastic optimization models, including a two-stage stochastic mixed integer linear program, a two-stage stochastic mixed integer non linear program, and a chance constraint program are proposed to capture uncertainties. The objective is to minimize the total replenishment costs which impact prots and service rate. These models are motivated by applications in the vaccine distribution supply chain, and other supply chains used to distribute perishable products. This dissertation also focuses on developing solution algorithms to solve the proposed optimization models. The computational complexity of these models motivated the development of extensions to standard models used to solve stochastic optimization problems. These algorithms use sample average approximation (SAA) to represent uncertainty. The algorithms proposed are extensions of the stochastic Benders decomposition algorithm, the L-shaped method (LS). These extensions use Gomory mixed integer cuts, mixed-integer rounding cuts, and piecewise linear relaxation of bilinear terms. These extensions lead to the development of linear approximations of the models developed. Computational results reveal that the solution approach presented here outperforms the standard LS method. Finally, this dissertation develops case studies using real-life data from the Demographic Health Surveys in Niger and Bangladesh to build predictive models to meet requirements for various childhood immunization vaccines. The results of this study provide support tools for policymakers to design vaccine distribution networks