ANALISA PERUBAHAN PERILAKU KONSUMEN TERHADAP PERTUMBUHAN WARUNG KOPI DI KECAMATAN RUNGKUT SURABAYA

Pada era globalisasi ini, perubahan perilaku konsumen menjadi hal yang menarik untuk dipelajari.Dimana faktor-faktor yang mempengaruhi perubahan perilaku konsumen berpengaruh pula pada tumbuhnya bisnis warung kopi antara lain faktor kebutuhan, kepribadian dan gaya hidup konsumen atau faktor lain dari konsumen. Dimana pengaruh perilaku konsumen atau masyarakat sekarang lebih suka menghabiskan waktu untuk nongkrong dan begadang atau hangout.Sedangkan bisnis warung kopi ini tumbuh mulai dari warung kopi pinggiran sampai menengah keatas, beragam nama seperti warung kopi giras, coffee shop, kedai sampai angkringan, mulai dari pinggiran jalan, gang bahkan sampai ditempat pusat pembelajaan seperti mall kelihatannya sudah tidak asing lagi kita melihat perkembangan pertumbuhan warung kopi yang begitu pesat dan beragam. Penelitian ini dimaksudkan agar kita mengetahui faktor-faktor apa saja yang mempengaruhi perilaku konsumen untuk berkunjung di warung kopi atau memilih warung kopi sebagai tempat untuk nongkrong. Dengan perubahan perilaku konsumen itulah kenapa sekarang banyak warung kopi bermunculan khususnya kecamatan rungkut, Surabaya.Penelitian ini menggunakan peneltian deskriptif kualitatif yaitu pengumpulan data dilakukan pada naturan setting (kondisi alamiah), sumber data primer dan teknik pengumpulan data lebih banyak pada observasi berperan serta, wawancara, dan dokumentasi.Penelitian ini mengobservasi langsung kelapangan dan mewawancarai responden langsung ditempat penelitian.Setelah dilakukan observasi dan wawancara dilapangan ternyata diketahui faktor internal konsumen, faktor eksternal konsumen dan faktor situsional penyebab bertumbuh warung kopi. Faktor internal konsumen meliputi faktor kebutuhan dan motivasi, faktor kepribadian, faktor gaya hidup dan faktor situsional konsumen. Faktor eksternal konsumen meliputi faktor teman, faktor kelompok acuan, dan faktor budaya.Sedangkan faktor situsional warung kopi ini adalah faktor dan fasilitasi warung kopi seperti wifi, pelayananan, parkiran.Dengan perkembangan teknologi dulu warung kopi tidak ada wifinya dan sekarang semakin berkembang dengan adanya Wifi.Bukan hanya fasilitas saja tetapi produk makanan dan minuman, kesesakan, kebersihan dan sirkulasi udara juga mempengaruhi konsumen untuk mau berkunjung di warung kopi tersebut.Tenyata dari faktor-faktor perilaku konsumen itulah yang mempengaruhi bertumbuhnya warung kopi dikecamatan rungkut, Surabaya.Keywords : Perilaku Konsumen, Pertumbuhan, Warung Kop

Effect of Greenery on the Perceived of Value and Customer Loyalty

This research is useful for natural design in marketing, especially in the coffee shop area. Coffee shops serving well-maintained gardens, trendy fountains and entertainment are increasingly sought after by the public. Data were obtained from a sample of 700 respondents. Using AMOS 18.0, the following results are found, first the greenery design significantly influences the perception of utilitarian value, both greenery design significantly influence the perception of hedonic values, the three utilitarian values significantly influence loyalty and finally the hedonic value also significantly affects loyalty to coffee shop. Keywords- Greenery, Utilitarian Values, Hedonic Values and Loyalt

ANTESEDEN KEPUASAN KONSUMEN PADA SUPERMARKET BAHAN BANGUNAN MITRA 10, SIDOARJO

This research was conducted to analyzed the effect of independent variables consisting of serviceinnovation, customer service and customer relationship management on the variables of customersatisfaction. This research is a survey research by distributing questionnaires with a nonprobabilitysampling design, to 96 respondents / consumers of Mitra 10, Sidoarjo. Data analysistechnique uses multiple linear regression. The results showed that Fcount of 72.595 was greaterthan Ftable (72.595> 2.699). The t test on each variable gives the results of service innovation hasa significant effect on consumer satisfaction because t table is 1,984, the value of t count in X1 is5.614 (t count> t table). Customer service has a significant effect on consumer satisfaction becausethe tcount value at X2 is 2.834 (t count> t table). Customer Relationship Management (CRM) has asignificant effect on consumer satisfaction because thitung in X3 is 3.817 (thitung> t table). ServiceInnovation variables have an effect of 18.4% on customer satisfaction, while Customer Service is4.9% and Customer Relationship Management (CRM) is 9.5%. Of the three, service innovation isthe dominant variable influencing consumer satisfactionKeywords: Service Innovation, Customer Service, Customer relationship Management,Customer Satisfactio

Does Covid-19’s Influence on Commercial Banking Performance ? : Evidence from Indonesia

This article is intended to examine the effect of Covid-19 on financial performance in the banking industry represented by Bank BNI, Bank BRI, Bank CIMB Niaga, and Bank Mandiri with the variables Net Performing Loan, Loan to Deposit Ratio and Non Performing Loan as a measure of financial performance. The analysis used is the Mann Whitney test and the Kolmogrov Smirnov test. Based on the results of the different tests, it was found that; 1) Covid-19 has a negative but not significant effect on the net profit margin, 2) Covid-19 has a negative and significant effect on the loan to deposit ratio, and Covid-19 has a positive and significant effect on non-performing loans

Analisis Iklim Organisasi Pada Michael Tj Gelato

Michael TJ Gelato merupakan bisnis yang bergerak di bidang usaha Restoran dengan Gelato sebagai menu andalannya.  Penelitian ini bertujuan untuk mengetahui bagamaina Iklim Organisasi yang ada pada Michael TJ Gelato & Café dan apa saja aspek yang mempengaruhi iklim tersebut. Iklim organisasi merupakan kualitas lingkungan perusahaan yang dialami secara konsisten oleh anggota organisasi, berpengaruh terhadap perilaku, dan dapat dicerminkan melalui sifat organisasi. Penelitian ini menggunakan metode penelitian kualitatif atau disebut juga sebagai penelitian naturalistik, Data penelitian dikumpulkan menggunakan teknik wawancara. Metode purposive sampling digunakan dalam penelitian ini, dimana semua informan dipilih secara sengaja dengan mempertimbangkan masa kerja dari yang terlama hingga yang terbaru.  Hasil penelitian menunjukan, bahwa Iklim Organisasi yang terjadi di Micahel Tj Gelato & Café masih belum mencapai iklim yang sempurna, hal ini dikerenakan beberapa dimensi yang menjadi aspek pendukung Iklim organisasi belum sepenuhnya dilakukan oleh organisasi. Diperlukan adanya perbaikan terhadap dimensi Struktur , Standar, dan Penghargaan. Sedangkan pada dimensi Tanggung Jawab, Dukungan, dan Komitmen dapat dipertahankan atau dikembangkan oleh perusahaan agar tetap memiliki Iklim yang baik

THE EFFECT OF BUYING DECISIONS ON MUTIARA CITY HOUSING IN BANJARBENDO VILLAGE, SIDOARJO REGENCY

The purpose of present research was to investigate the Effect of Location, Promotion, and Sociality on the Buying Decision of Mutiara City Housing in Banjarbendo Village, Sidoarjo Regency, either partially or simultaneously. This study uses a quantitative method with a population of 327 housing buyers, the sample using the Slovin formula for a sample of 77 respondents. Data analysis is classical assumption test, multiple linear regression, validity test, reliability test, and hypothesis test. Findings of present research can be seen that the statistical t value resulting from the influence of Location (X1) on Purchase Decisions (Y) is 4.419 with a significance value of 0.000. The significance value is lower than the significant alpha 5% or 0.05. It indicates that there is a significant effect of Location (X1) on Purchase Decisions (Y), the t-statistical value resulting from the effect of Promotion (X2) on Purchase Decisions (Y) is 0.361 with a significance value of 0.719. The significance value is higher than the significant alpha 5% or 0.05. It indicates that there is no significant effect of Promotion (X2) on Buying Decision (Y). The lower value of the t statistic resulting from the influence of Sociality (X3) on Buying Decision (Y) is 9.532 with a significance value of 0.000. The significance value is lower than the significant alpha 5% or 0.05. It indicates that there is a significant effect of Sociality (X3) on Purchase Decisions (Y). The results of the analysis of the simultaneous influence test resulted in a calculated F value of 114.001 with a probability of 0.000. Test results present the probabilit

The Effect of Buying Decisions on Mutiara City Housing in Banjarbendo Village, Sidoarjo Regency

The purpose of present research was to investigate the Effect of Location, Promotion, and Sociality on the Buying Decision of Mutiara City Housing in Banjarbendo Village, Sidoarjo Regency, either partially or simultaneously. This study uses a quantitative method with a population of 327 housing buyers, the sample using the Slovin formula for a sample of 77 respondents. Data analysis is classical assumption test, multiple linear regression, validity test, reliability test, and hypothesis test. Findings of present research can be seen that the statistical t value resulting from the influence of Location (X1) on Purchase Decisions (Y) is 4.419 with a significance value of 0.000. The significance value is lower than the significant alpha 5% or 0.05. It indicates that there is a significant effect of Location (X1) on Purchase Decisions (Y), the t-statistical value resulting from the effect of Promotion (X2) on Purchase Decisions (Y) is 0.361 with a significance value of 0.719. The significance value is higher than the significant alpha 5% or 0.05. It indicates that there is no significant effect of Promotion (X2) on Buying Decision (Y). The lower value of the t statistic resulting from the influence of Sociality (X3) on Buying Decision (Y) is 9.532 with a significance value of 0.000. The significance value is lower than the significant alpha 5% or 0.05. It indicates that there is a significant effect of Sociality (X3) on Purchase Decisions (Y). The results of the analysis of the simultaneous influence test resulted in a calculated F value of 114.001 with a probability of 0.000. Test results present the probabilit

Anteseden Kepuasan Konsumen pada Supermarket Bahan Bangunan Mitra 10, Sidoarjo

This research was conducted to analyzed the effect of independent variables consisting of serviceinnovation, customer service and customer relationship management on the variables of customersatisfaction. This research is a survey research by distributing questionnaires with a nonprobabilitysampling design, to 96 respondents / consumers of Mitra 10, Sidoarjo. Data analysistechnique uses multiple linear regression. The results showed that Fcount of 72.595 was greaterthan Ftable (72.595> 2.699). The t test on each variable gives the results of service innovation hasa significant effect on consumer satisfaction because t table is 1,984, the value of t count in X1 is5.614 (t count> t table). Customer service has a significant effect on consumer satisfaction becausethe tcount value at X2 is 2.834 (t count> t table). Customer Relationship Management (CRM) has asignificant effect on consumer satisfaction because thitung in X3 is 3.817 (thitung> t table). ServiceInnovation variables have an effect of 18.4% on customer satisfaction, while Customer Service is4.9% and Customer Relationship Management (CRM) is 9.5%. Of the three, service innovation isthe dominant variable influencing consumer satisfactio