Universitas Narotama Surabaya (UNNAR): Journals
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MICRO FRANCHISING: A BUSINESS APPROACH TO INCREASING SELF EMPLOYMENT & FIGHTING POVERTY IN SOUTH AFRICA.
Purpose: This study aims to investigate how microfranchising can be used as a tool for increasing self-employment and to fight poverty in Thohoyandou.Design/methodology/approach: A qualitative research approach was employed with a sample of eight participants that comprised microfranchise businesses in Thohoyandou. The convenience sampling technique was adopted to select the participants. Primary data was gathered through in-depth interviews using a structured interview guide.Findings: The study's findings established that microfranchising tools such as business in a box, comprehensive training, employment creation, good marketing mix, improved asset base, improved standard of living, increased economic growth and market gap help reduce social ills.Practical implications: The research managed to unravel the strategies that can be adopted to enhance microfranchising in increasing self-employment and alleviating poverty.Originality/value: There are limited studies on microfranchising in South Africa
Perbaikan Manajemen Usaha Mikro Desa Wadungasih Sidoarjo Melalui Kegiatan Labelisasi Produk
Kegiatan PKM ini diselenggarakan di desa Wadungasih Buduran Sidoarjo. Tujuan khusus kegiatan ini membantu pelaku usaha rumahan untuk kegiatan labelisasi produk usaha mereka, yang umumnya produk makanan dan minuman olahan. Total peserta sebanyak 15 pelaku usaha. Dengan adanya kegiatan labelisasi ini, mereka merasa sangat terbantu dan menjadi paham bahwa labelisasi produk merupakan sebuah kewajiban bagi pelaku usaha berdasarkan Peraturan Badan Pengawas Obat dan Makanan Nomor 31 Tahun 2018 Tentang Label Pangan Olahan. Manfaat yang di peroleh melalui kegiatan ini bagi pelaku usaha rumahan produk pangan adalah meningkatkan nilai tambah produk, meningkatkan kepuasan konsumen, dan menunjang proses perluasan pasar. Indeks kepuasan peserta rata-rata dari kegiatan ini melalui post-test adalah 3.44 dan masuk dalam kategori baik atau puas. Melalui kegiatan ini ke depan pelaku usaha rumahan tersebut berpeluang dapat mengikuti kegiatan lainnya yakni: sertifikasi produk industri rumah tangga, sertifikasi BPOM, dan sertifikasi Halal-MUI
The EFFECT OF DIVIDEND POLICY AND PROFITABILITY ON FIRM VALUE WITH CORPORATE SOCIAL RESPONSIBILITY AS A MEDIATOR
Purpose: This study aims to examine the direct effect and indirect effect between Dividend Policy, Profitability, and CSR on Firm Value. The sample in this study is a consumer non-cyclicals company listed on the Indonesia Stock Exchange from 2019 to 2021 which uses purposive sampling, namely companies that pay dividends. The sample obtained was 152 companies
Design/methodology/approach : The analysis technique used is the regression analysis and path analysis
Findings: The results of this study indicate that: (1) Dividend Policy not affect Firm Value , CSR and Profitability affect Firm Value, (2) CSR is able to mediate the effect of Dividend Policy on Firm Value, (3) CSR is unable to mediate the effect of Profitability on Firm Value. Future researchers are expected to use all companies listed on the Indonesian stock exchange so that it is easier to get the complete data information needed because it is more widespread not only focusing on one sector.
Research limitations/implications: The implication of the results of this study is as a basis for company policy in assessing the performance of the company. Where when the company is consistent in distributing dividends, the company's value will be high, this is also supported by the profitability of the company. In addition, the CSR factor carried out by the company can certainly also increase the value of the company Where when the company is consistent in distributing dividends, the company's value will be high, this is also supported by the profitability of the company. In addition, the CSR factor carried out by the company can certainly also increase the value of the company. The more CSR that is done, the better the company's performance.
Originality/value: This research is original
Paper type: Research pape
How Coffee Entrepreneurs in Kerinci Impact Local Economic Empowerment and Social Impact of Local Communities in terms of Financial Capital, Entrepreneurial Orientation, Government Policy and Entrepreneurial Ecosystem
In the Indonesian Kerinci region, this quantitative study explores the complex effects of coffee entrepreneurs on community well-being and local economic empowerment. This study examines the relationship between independent variables—financial capital, entrepreneurial orientation, government policy, and the entrepreneurial ecosystem—and their impact on dependent variables—entrepreneurial performance, economic empowerment, and community empowerment. It is based on the Resource-Based View (RBV) theory. A survey of 180 coffee entrepreneurs was conducted, and Structural Equation Modeling with Partial Least Squares (SEM-PLS) was used to analyze the data. The findings supported the importance of this link by showing that government policies, financial resources, entrepreneurial orientation, and the entrepreneurial ecosystem all have a beneficial impact on entrepreneurial performance, which in turn promotes community and local economic empowerment. Policy makers, coffee entrepreneurs, and industry stakeholders can benefit greatly from the findings, which highlight the significance of resource allocation, entrepreneurial qualities, and a conducive ecology in augmenting Kerinci's socio-economic advancemen
Design of a System for Checking Paint Results on the Ship's Hull to Prevent corrosion
Corrosion is damage caused by chemical reactions between metal materials and other natural elements and is destructive to metal. Corrosion is a weakness in ships made of steel, namely because the rate of ship corrosion, fatigue life is reduced, tensile strength and other mechanical properties are reduced. Corrosion is concentrated on only certain parts. In metal corrosion current flow out onto other parts of the metal surface. Corrosion gastric plates result in reduction Hull panel strength, slowing the ship and reduces security guarantees. The hull must be protected from corrosive attacks routine to prevent loss of additional plates substantially due to seawater corrosion. For Prevent hull corrosion in the painting process for coating, cathodic protection process. In this article, a system for automatically detecting ship hull painting results using image processing is explained. This system will be developed into a portable system. The results obtained show that the system is able to recognize whether the painting results can be accepted or rejected. Accepted means no need to repaint. and if it is rejected, it means a repainting process is needed
The Influence of Promotion Mix, Brand Image and Lifestyle on Purchase Decisions at Tokopedia with Consumer Behavior as An Intervening Variable
The purpose of this research is to determine and analyze the influence of Promotion mix on Consumer Behavior, Brand image on Consumer Behavior, Lifestyle on Consumer Behavior, Promotion mix on Purchase Decisions, Brand image on Purchase Decisions, Lifestyle on Purchase Decisions, Consumer Behavior on Purchase Decisions , Promotion mix on purchase decisions with consumer behavior as an intervening variable, brand image on purchase decisions with consumer behavior as an intervening variable, lifestyle on purchase decisions with consumer behavior as an intervening variable on Tokopedia.
The data collection technique used to fill out a questionnaire using the Purposive Sampling method which was distributed to the sample population of 100 respondents and processed using the SEM-PLS application.
And the research results show that there is a significant influence of Promotion mix on Consumer Behavior, there is a significant influence of Brand image on Consumer Behavior, there is a significant influence of Lifestyle on Consumer Behavior, there is a significant influence of Promotion mix on Purchase Decisions, there is a significant influence of Brand image on Purchase Decisions , there is a significant influence of Lifestyle on Purchase Decisions, there is a significant influence of Consumer Behavior on Purchase Decisions, there is a significant influence of Promotion mix on Purchase Decisions with Consumer Behavior as an intervening variable, in this research it is known that there is no significant influence of Brand image on Purchase Decisions with Consumer Behavior as an intervening variable, there is a significant influence of lifestyle on purchase decisions with consumer behavior as an intervening variable in Tokopedia
The Effect of Enviromental Score, Social Score and Governance Score Toward Financial Performance
Purpose: This research aims to analyze the influence of Enviromental Score, Social Score and Governance Score on the Financial Performance in non Financial companies listed on the Indonesia Stock Exchange for the period 2019-2021
Design/methodology/approach: The sampling method used is purposive sampling method. Data analysis using SPSS 24.0 test tool by descriptive statistics, classic assumption test, multiple linear regression test and hypothesis test
Findings: The results showed that Enviromental Score, Social Score and Governance Score not significant to financial performance which measured with stock performance there are PER (Price Earning Ratio) and DPR (Devidend Payout Ratio). These considerations are expected to have a good information about Enviromental Score, Social Score and Governance Score to investor that has no effect to stock performance for.
Research limitations/implications: The limitation of this study is that there are many companies that have not fully implemented the ESG (Environmental, Social and Governance) report as a whole so that there is a lot of reduced data that has previously been selected as a research sample.
Practical implications: Can be used by company management policies in determining what strategy to use in increasing ESG (Environmental, Social and Governance) scores and financial performance. And indirectly, an increase in ESG (Environmental, Social and Governance) and financial performance scores can increase the attractiveness of potential investors and investors so that companies can grow more rapidly and survive with a better level of health.
Originality/value: Originality
Paper type: Research pape
Analysis of Cattle Food Pollard Cap Angsa Marketing Strategies on Sales to Distributors in the East Java Region
Purpose: The sales data for Pollard Cattle Feed cap angsa shows that turnover from 2020 to 2021 has decreased by IDR. 119.251.222. This shows that there are problems at the level of consumer purchasing decisions which result in a decrease in consumer interest in shopping, resulting in a decrease in turnover. By looking at the economic conditions and the business world during the current Covid-19 pandemic, Pollard Cattle Feed cap angsa after the Covid 19 Pandemic. The aim of this research is to find out the marketing strategies carried out after Covid 19 to increase sales of Pollard Cattle Feed cap Angsa.
Design/methodology/approach: The type of research used in this research is a qualitative descriptive research method. Researchers collected primary data directly through observation and interviews with the owner of the research location, that is Polard Cattle Feed, sales officers for Polard Cattle Feed, and 3 consumers of Polard Cattle Feed. The data analysis method used in this research is SWOT analysis.
Findings: Based on the results of the SWOT analysis, it shows that the marketing strategy used by Polar Cap Goose Cattle Feed for sales to distributors in the East Java region is: Product strategy based on SWOT Analysis and SWOT Matrix, especially in the market in the East Java region where products are in great demand with a score of 0.573 which makes it easier for the company to develop its product strategy by maintaining the quality of its products. Polar stamp distributor price strategy for increasing sales is based on maintaining higher prices. from competitors with a score of 0.309 due to the existence of a product that is highly sought after by consumers with a score of 0.573 then improving good cooperative relations with sub distributors and agents by providing feed prices in accordance with market prices. The promotion strategy is that the population of cattle and pigs is increasing as shown by the highest weight score is 0.576. However, the main threat faced by the company is the large amount of competition with a score of 0.476, and demand from foreign industry with a score of 0.650, the difficulty of keeping up with market prices with a score of 0.415. Based on the SWOT matrix, the WO strategy is used by increasing promotions to agents close to breeders. The distribution strategy of the research results shows that external factors, that is opportunities that can be achieved by companies where the number of competitors from similar companies is getting higher with a score of 0.476 and the weakness of higher prices with competitors with a score of 0.309 needs to be minimized by utilizing the strength of distributor locations close to consumers with a score 0.672 so that the strategy that can be carried out is to collaborate with sub distributors and agents in distributing factory DO to distributors closest to consumers
Research limitations/implications: This research is limited to distributors who sell polar goose stamp cattle feed in the East Java region.
Practical implications: That can increase sales of polar cattle feed cap angsa with building good relationships with customers,
Originality/value: The findings from this research are new discoveries in marketing strategies the agents who are close to the breeder community through regular visits, and providing competitive prices that can be accepted by customers.
Paper type: Research pape
The Influence of Microfinance Institutions on Nigerian Small, Micro, and Medium Enterprises
Purpose: Poverty is a significant concern in most countries, including Nigeria, which has been dubbed the world's poverty capital. Most developing countries regard small, micro, and medium-sized companies (SMMEs) as a sure strategy to reduce poverty by lowering a country's unemployment rate. Microfinance institutions (MFIs), especially banks, were commissioned by the Central Bank of Nigeria (CBN) to cater to self-employed people and businesses. There is compelling evidence that MFIs are not doing enough and are failing to fulfill their mandate. As a result, this paper sought to investigate the impact MFIs have on SMMEs in Nigeria.
Design/methodology/approach: This descriptive study, made use of a convenience sample strategy to collect survey data from 384 SMMEs in two Nigerian states: Abuja and Nasarawa. Data was collected from 350 respondents.
Findings: The findings showed that MFIs significantly influenced SMMEs regarding technology transfer and financial services and aided SMME (small, medium, and micro enterprises) growth. MFIs in Nigeria are ineffective in offering the services of aspects of facilitator of SMEs growth, tool for social change, provider of banking services to the people and transferor of technology.
Practical implications: The CBN should make sure that MFIs, especially the banks focus more on servicing SMMEs. MFIs should do more in the areas of sensitiation and tailor their products to suit their customer base.
Originality/value: There are limited studies on the Nigerian context for SMMEs and MFIs.
Paper type: Research Pape