IMPLEMENTASI KOMUNIKASI PERUSAHAAN PADA BUMD KOTA BANDUNG (Studi Deskriptif Kuantitatif Mengenai Acara Siaran Dialog Interaktif PDAM Kota Bandung di Radio Swasta Lokal Bandung)

Komunikasi perusahaan PDAM Kota Bandung masih dapat dikategorikan belum optimal, dimana berbagai informasi yang menyangkut permasalahan perusahaan dengan publiknya (internal dan eksternal) begitu “berserakan”, khususnya tentang pelayanan secara kualitas, kuantitas dan kontinuitas suplai air bersih. Penelitian ini mengenai aspek kegiatan komunikasi yang dilakukan oleh Direksi PDAM Kota Bandung di radio swasta lokal dalam upaya meningkatkan pemahaman pelanggan terhadap perusahaan. Desain penelitian ini menggunakan explanatory survey dengan teknik pengumpulan data melalui penyebaran angket kepada sejumlah responden yang terpilih secara acak sederhana. Hasil penelitian ini menunjukkan bahwa komunikasi perusahaan PDAM Kota Bandung dalam bentuk Dialog Interaktif di radio swasta lokal dapat meningkatkan pengetahuan, pemahaman, dan perilaku positif dari pelanggan terhadap perusahaan. Kesimpulan penelitian ini menunjukkan bahwa DialogInteraktif merupakan kegiatan komunikasi perusahaan yang cukup efektif dalam menyelesaikan permasalahan yang berkaitan dengan proses layanan perusahaan bagi pelanggannya

Manajemen Branding Femme In STEM Sebagai Platform Pemberdayaan Perempuan

Femme in STEM sebagai organisasi yang bertujuan untuk menjadi sarana pemberdayaan perempuan berbasis mahasiswa memiliki branding sebagai platform pemberdayaan perempuan. Namun masih ditemukan ketidakselarasan antara branding yang diinginkan oleh Femme in STEM dengan apa yang ditangkap oleh lingkungan eksternal mereka terkait brand mereka. Sebagai organisasi yang bergerak secara nonprofit, Femme in STEM mengelola dan memperkuat brand-nya dengan keterbatasan sumber daya mulai dari dana hingga sumber daya manusia sehinggan Femme in STEM memanfaatkan peran stakeholders dalam pengelolaan brand-nya. Penelitian ini menggunakan konsep Brand IDEA: Integrity, Democracy Affinity dari Nathalie Ladler-Kylander dan Julia Shepard Stenzel untuk mengetahui upaya manajamen branding dari Femme in STEM. Hasil penelitian menunjukkan bahwa Femme in STEM membentuk brand identity dan mengkomunikasikannya melalui media seperti word-of-mouth, term of references (TOR), dan media sosial. Femme in STEM juga melakukan kerjasama kemitraan dan kolaborasi dengan berbagai perusahaan serta komunitas. Kesimpulannya, terdapat beberapa aspek dari Brand IDEA yang belum dilakukan secara maksimal oleh Femme in STEM sehingga dapat disarankan Femme in STEM perlu mempublikasikan identitasnya dengan jelas terutama di media sosial, membuat guidelines penyampaian identitas, dan memperluas tema event pada kolaborasi yang dilakukan

Penggunaan Instagram Live BeritaBaik. Id dalam Program Bicara Baik

This study examines the usage of Beritabaik.id Live Instagram in the Bicara Baik program. The purpose of this study is to find out and explain the participation, interactivity, and content of messages conveyed in Bicara Baik Live Instagram with the Mental Act Community. The author uses participant observation techniques, interviews and literature studies in collecting data in this writing. The results of the collection of study materials and analysis led to the conclusion that participation in Bicara Baik Live Instagram with the Mental Act Community is still very low. From the two episodes with the Act Mental community, there are only 0.4-0.5% of Beritabaik.id followers who participate in Bicara Baik Live Instagram. Even so, interactivity has been well established between the hosts, speakers and audience. This is evidenced by the comments and questions given by the audience and then responded to by the speakers. In fact, the communication pattern that exists on Bicara Baik Live Instagram is a circular communication pattern. This is because from every interaction that is built, it doesn't just stop at the audience. Instead, the audience sends the message back to the source. In addition, the content of the message conveyed is in accordance with the Live Instagram theme that is carried. The viewers who watched Live Instagram with the Act Mental Community clearly knew the important educational points conveyed by the speakers from the two episodes

PENGELOLAAN IKLAN LAYANAN MASYARAKAT “JAGA PASOKAN AIR” OLEH HUMAS PDAM TIRTA PAKUAN KOTA BOGOR

On July 24, 2019, the Public Relations of the Bogor Municipal Water Supply Company or publicly known as PDAM in Bogor City planned on making a public video advertising program for the first time with "dry season” as the theme. It was explained that in the millennial era, messages were delivered in various forms of information, such as media printing, online and websites that were created in different forms. At the beginning, Public Service Advertisment was presented in the form of infographics. Currently, PSA made a video in order to make it more interesting. The purpose of the study were: to describe the creation of a public service advertisement for "Jaga Pasokan Air" of the PDAM in Bogor City , describe the content and message of the public service advertisement for "Jaga Pasokan Air" of the PDAM in Bogor City, describe and explain the use of social media about the advertisement of the "Jaga Pasokan Air" public service of the PDAM in Bogor City. The method of this study was using a descriptive method. Based on the results of research conducted, the informant gave an explanation of the situation behind the management of Public Service Advertisement, the meaning of the title "Jaga Pasokan Air" and publications on social media. The Public Relations of PDAM in Bogor City have carried out a plan and systematic process even though it is complicated in the process. The conclusion took a long time up to 2 months and the manufacturing process is quite complicated because it requires careful preparation so that the results can be accounted for. Some further advices are managing public service advertisements in the form of videos should continue to be done periodically because after the creation of Public Service Advertisement for the first time there is no exact realization in making the next PSAs that at first was planned once every month. Many programs are planned for the next days but never get into the realization and so it’s just stuck on the processPada tanggal 24 Juli 2019, Humas Perusahaan Daerah Air Minum (PDAM) Kota Bogor merencanakan program pembuatan iklan layanan masyarakat dalam bentuk video untuk pertama kalinya dengan tema “musim kemarau. Dijelaskan bahwa era milenial, pesan disampaikan dalam berbagai bentuk informasi, seperti media cetak, online dan website yang dibuat dalam bentuk yang berbeda. Pada awalnya ILM disajikan dalam bentuk infografis. Saat ini dibuatlah ILM dalam bentuk video agar lebih menarik. Adapun tujuannya yakni: Menggambarkan pembuatan iklan layanan masyarakat “Jaga Pasokan Air” PDAM Kota Bogor, Menggambarkan isi dan pesan iklan layanan masyarakat “Jaga Pasokan Air” PDAM Kota Bogor, Menggambarkan dan menjelaskan penggunaan media sosial mengenai iklan layanan masyarakat “Jaga Pasokan Air”. PDAM Kota Bogor. Metode penelitian yang digunakan adalah metode deskriptif. Berdasarkan hasil penelitian yang dilakukan, informan memberikan penjelasan mengenai situasi yang melatarbelakangi pengelolaan iklan layanan masyarakat, makna arti dari judul “Jaga Pasokan Air” serta publikasi di media sosial. Humas PDAM Kota Bogor sudah melaksanakan suatu proses yang terencana dan sistematis meskipun rumit dalam prosesnya. Adapun kesimpulannya membutuhkan waktu yang lama hingga 2 bulan dan proses pembuatannya cukup rumit dikarenakan membutuhkan persiapan yang matang agar hasil yang diperoleh dapat dipertanggungjawabkan. Serta sarannya Pengelolaan iklan layanan masyarakat dalam bentuk video seharusnya terus dilakukan secara berkala dikarenakan pasca pembuatan ILM untuk pertama kalinya tidak ada kejelasan dalam pembuatan ILM selanjutnya yang direncanakan setiap satu bulan sekali. Banyak program-program yang direncanakan untuk kedepannya akan tetapi tidak pernah terealisasikan dan hanya stuck di perjalanan saj

Religious Activities of The Scavenger at The Landfill in West Java Region

Scavenger is a profession that is identical to the waste. Waste has the impression of dirty and contain unclean elements in it that far from the impression well worth to clean concept juxtaposed with the concept of clean and holy. Whereas every Muslim is required to be free from both large and small hadats and in the state of purification when conducting religious activities, must purify themselves, their clothes, or the place to be used to pray. The scavenger who becomes the respondents was the muslims scavengers which would require to run the order to conduct worship, one of them worship rituals that sharia compliant. This study  was conducted to explain the perception and behavior of scavengers at the landfill in religious activity, in connection with the work which is not far from the dirty waste. The method is performed in a descriptive way, with data collected using the open questionnaire, interviews, and observation. The results obtained indicate that: there are scavengers who participate in religious activities held around their neighborhood temporarily domiciled, with motives to stay in touch, gain knowledge, seek peace of mind, and gain merit from God. While the obstacles faced by scavengers to participate in these activities revolve around the limitations of time, psychologically feel they do not have the supporting facilities and equipment for these activities, as well as the stereotypes of a small number of individuals in the surrounding environment to their existence in these activities

Komunikasi Birokrasi Aparatur Pemerintah dalam Implementasi Undang-Undang Keterbukaan Informasi Publik (Studi Kasus Pada Dinas Komunikasi dan Informatika Provinsi Jawa Barat)

Communication is an essential part of the process of information services for the public, especially the communication activities in the support of development policies implemented by the government. In relation with the development process undertaken by the government, public disclosure is often the demand of the public that information about development should be transparent, credible and accountable.  Therefore the  apparatus as part of  a  government bureaucracy  certainly have  the duty and function to serve the interests of their people through the bureaucratic form of communication. Results of the research revealed that the communication function through professional bureaucracy can convey the pattern of effective public information services and tailored to the needs of all stakeholders in the field of bureaucratic reform towards an open, honest, reliable and trustworthy

STRATEGI MANAJEMEN KRISIS HUMAS PLN UID JABAR DALAM MENANGANI BLACKOUT JARINGAN JAWA BAGIAN TENGAH

The National Electricity Company (PLN) as the only company that supplies electricity in Indonesia continues to develop to realize that it can deliver electricity to the entire community from cities to remote villages. However, in August 2019, PT. PLN experienced an event that occurred beyond the expectations of all parties, namely a simultaneous blackout or blackout caused by a disruption in the transmission network on the Ungaran-Pemalang line. The phenomenon of power outages has a tremendous impact on aspects of vital objects in the area of ​​DKI Jakarta, Banten, West Java, and parts of Central Java and resulted in the company's image gets worse. This study uses a qualitative approach to find out and explain the blackout phenomenon that can reduce the company's negative image in public. The data collection method is done by interviewing and observing with several parties directly involved in the completion of the blackout. The results of the study indicate that there is a need for participation from the Public Relations department to be able to restore the negative image situation regarding the impact of blackouts in the community through adaptive crisis management strategies using operational modification, compromise, and transfer of facilities contained in the public relations work program. The conclusion of the research shows that the handling of adaptive strategies by the Public Relations of PT. PLN in dealing with a blackout crisis can be handled well and produce the value that is quite effectively felt by the public.Perusahaan Listrik Negara (PLN) sebagai satu-satunya perusahaan yang memasok listrik di Indonesia terus berupaya membangun untuk mewujudkan dapat mengalirkan energi listrik ke seluruh masyarakat dari kota hingga pelosok desa. Namun, pada bulan Agustus 2019, PT. PLN mengalami suatu peristiwa yang terjadi di luar dugaan semua pihak, yakni pemadaman serentak atau blackout yang diakibatkan oleh gangguan jaringan transmisi di jalur Ungaran-Pemalang. Fenomena padamnya aliran listrik berdampak sangat besar terhadap aspek objek vital di wilayah DKI Jakarta, Banten, Jawa Barat, serta sebagian Jawa Tengah dan mengakibatkan citra perusahaan menjadi buruk. Penelitian ini menggunakan pendekatan kualitatif dengan tujuan untuk mengetahui dan menjelaskan mengenai fenomena blackout yang dapat menurunkan citra negatif perusahaan di kalangan publiknya. Adapun metode pengumpulan data dilakukan dengan cara wawancara dan observasi dengan sejumlah pihak yang terlibat langsung pada penyelesaian blackout. Hasil penelitian menunjukkan bahwa perlu adanya peran serta dari bagian Humas untuk dapat memulihkan keadaan citra negatif mengenai dampak blackout yang ada di masyarakat melalui strategi manajemen krisis adaptif dalam dengan cara melakukan modifikasi operasional, kompromi, dan pengalihan fasilitas yang tertuang dalam program kerja humas. Simpulan penelitian menunjukkan bahwa penanganan strategi adaptif oleh bagian Humas PT. PLN dalam menghadapi situasi krisis blackout dapat tertangani dengan baik dan menghasilkan nilai yang cukup efektif dirasakan oleh publik. &nbsp

STRATEGI KOMUNIKASI HUMAS JAWA BARAT PADA MASA PANDEMI COVID19

Pandemi Covid-19 yang telah memasuki Indonesia menciptakan keadaan krisis. Berbagai tindakan telah dilakukan Pemerintah Provinsi Jawa Barat untuk menanggulangi Covid-19, salah satunya yaitu komunikasi publik. Peran Humas Jawa Barat yaitu sebagai jembatan antara pemerintah dan masyarakat dalam menyampaikan informasi Covid-19. Penelitian ini bertujuan untuk mengidentifikasi strategi Humas Jawa Barat pada masa Covid-19. Selain itu diidentifikasi juga peran Ridwan Kamil sebagai Gubernur Jawa Barat dalam menciptakan citra pemerintahan Provinsi Jawa Barat melalui aktivitas humas. Pendekatan penelitian yang digunakan yaitu metode deskriptif kualitatif. Jenis data yang digunakan adalah data primer dan sekunder. Data sekunder didapatkan melalui desk studi pada penelitian terdahulu, dokumen kebijakan, situs web, dan media sosial. Sementara data primer dilakukan melalui wawancara dengan petugas Humas Pemerintah Daerah Provinsi Jawa Barat. Metode analisis yang digunakan pada penelitian ini adalah analisis deskriptif dan analisis isi. Hasil penelitian menunjukan bahwa strategi komunikasi yang dilakukan Humas Jabar yaitu fokus pada konten dan media distribusinya. Selain itu, peran Ridwan Kamil sebagai Gubernur sangat penting dalam membantu penyampaian informasi sehingga dapat membantu menciptakan persepsi dan citra positif Provinsi Jawa Barat

Implementasi Corporate Social Responsibility PT. Pertamina (Persero) pada Program Siswa Mengenal Nusantara

ABSTRACT The diversity of tribes, religions, races, and between groups for the Indonesian people is a strength to build a great nation. The younger generation's understanding of the cultural diversity of Indonesia is fading due to the impact of globalization, so an education program for love of the homeland is needed. One of the educational programs is the Student Know the Archipelago Program which is sponsored by a company that is part of a State-Owned Enterprise (BUMN) conducted by PT. Pertamina in Papua Province. The purpose of this research is to know about implementing Corporate Social Responsibility through the student program to know Nusantara by PT Pertamina (Persero). The research method used is a descriptive study with qualitative data types through data collection techniques conducted utilizing interviews, observations, and literature studies. The results showed that in the planning phase of PT Pertamina SMN CSR program which refers to the concept of Hohnen shows there is still some inconformity implementation of CSR program due to the condition of Papua area that has limitations in access to information and communication. This limitation can make the lack of a valid CSR program SMN 2018 held by PT. Pertamina (Persero) in campaigning for the diversity of Indonesian culture. Simpulan showed that PT. Pertamina has been striving to be able to realize the CSR program as a manifestation of the responsibility of BUMN present for the state. &nbsp

Social Media and Reproductive Health - Communication Model of Adolescent Reproductive Health in Social Media

Communication via social media has created a positive output on information dissemination in every aspect of life, including health. One of the social media functions is to support development by empowering the public in taking care of their own health and welfare. It is essential to develop an effective communication model for disseminating information on adolescent reproductive health. The rapid growth in the number of health reproductive information portals in the social media, the circumstances are creating a high selectivity on the right and correct information needed for the adolescent based on the particular condition in each region.