Werbewirkung von Layer-Ads: Ergebnisse eines Online-Experiments

Um der vergleichsweise geringen bzw. abnehmenden Werbewirkung klassischer Werbebanner und Pop-Ups zu begegnen, hat die Werbebranche eine Reihe neuer Werbemittel für das WWW entwickelt. Ein Beispiel für ein solches neueres Werbeformat sind die so genannten Layer-Ads, welche in der Praxis zunehmend an Bedeutung gewinnen. Jedoch bestehen Zweifel, ob diese Werbemittel tatsächlich zu einer besseren Werbewirkung führen, da ihre offensive Platzierung von den Internet-Nutzern als störender empfunden werden mag. In der vorliegenden Untersuchung wird daher mittels einer experimentell angelegten WWW-Befragung die Werbewirkung eines animierten Werbebanners im Vergleich zu einem Werbebanner mit kombiniertem Layer-Ad gemessen. Erfasst werden dabei zentrale Werbewirkungsgrößen wie die Zahl der AdClicks, die Markenerinnerung, die Werbeerinnerung sowie das Werbemittel- und das Werbeträger-Image. Die Ergebnisse zeigen, dass die Kombination aus Werbebanner und Layer-Ad insgesamt zu einer höheren Werbewirkung führt, in einzelnen Wirkungsdimensionen jedoch auch Nachteile gegenüber dem klassischen animierten Werbebanner ohne Layer-Ad-Sequenz hat

Mechanisms Underlying the Environmentally Induced Plasticity of Leaf Morphology

The primary function of leaves is to provide an interface between plants and their environment for gas exchange, light exposure and thermoregulation. Leaves have, therefore a central contribution to plant fitness by allowing an efficient absorption of sunlight energy through photosynthesis to ensure an optimal growth. Their final geometry will result from a balance between the need to maximize energy uptake while minimizing the damage caused by environmental stresses. This intimate relationship between leaf and its surroundings has led to an enormous diversification in leaf forms. Leaf shape varies between species, populations, individuals or even within identical genotypes when those are subjected to different environmental conditions. For instance, the extent of leaf margin dissection has, for long, been found to inversely correlate with the mean annual temperature, such that Paleobotanists have used models based on leaf shape to predict the paleoclimate from fossil flora. Leaf growth is not only dependent on temperature but is also regulated by many other environmental factors such as light quality and intensity or ambient humidity. This raises the question of how the different signals can be integrated at the molecular level and converted into clear developmental decisions. Several recent studies have started to shed the light on the molecular mechanisms that connect the environmental sensing with organ-growth and patterning. In this review, we discuss the current knowledge on the influence of different environmental signals on leaf size and shape, their integration as well as their importance for plant adaptation

A 1300-year microfaunal record from the Beaufort Sea shelf indicates exceptional climate-related environmental changes over the last two centuries

<p>The environments of Arctic Ocean nearshore areas experience high intra- and inter-annual variability, making it difficult to evaluate the impact of anthropogenic warming. However, a sediment record from the southern Canadian Beaufort Sea allowed us to reconstruct the impacts of climate and environmental changes over the last 1300 years along the northern Yukon coast, Canada. The coring site (PG2303; 69.513°N, 138.895°W; water depth 32 m) is located in the Herschel Basin, where high sedimentation rates (0.1–0.5 cm a−1) allowed analyses at sub-centennial to decadal resolutions. Benthic foraminiferal, ostracod, and tintinnid assemblages, as well as the stable isotope composition of the foraminifera Elphidium clavatum and Cassidulina reniforme were used as paleoclimatic and ecological indicators, while the age model was based on the combined radiometric data of 14C, 210Pb and 137Cs. From ca 700 to 1050 CE, our data suggest penetration of offshore shelf-break waters inferred by the dominance of C. reniforme followed by the relatively abundant Triloculina trihedra in the foraminiferal assemblages as both species are associated with stable saline conditions. Afterwards, the occurrence of ostracods Kotoracythere arctoborealis and Normanicythere leioderma suggests influx of Pacific-sourced waters until ca. 1150 CE. From ∼1150–1650 CE, persistent frigid waters, limited sediment supply, and low abundances of microfossils suggest cold conditions with pervasive annual sea-ice cover that may have restricted upwelling of oceanic waters. After ∼1800 CE, the co-occurrence of Tintinnopsis fimbriata and bacterial/complex organic carbon feeder foraminifera (Quinqueloculina stalkeri, Textularia earlandi and Stetsonia horvathi), suggest an increased influence of freshwater rich in particulate organic matter, which may be related to the spreading of the Mackenzie River plume and/or increased coastal permafrost erosion during longer ice-free seasons. Based on these proxy data, the shift at ∼1800 CE marks the onset of regional warming, which further intensified after ∼1955 CE, likely in response to the anthropogenic forcing.</p&gt

Inhibition of SLPI ameliorates disease activity in experimental autoimmune encephalomyelitis

<p>Abstract</p> <p>Background</p> <p>The secretory leukocyte protease inhibitor (SLPI) exerts wide ranging effects on inflammatory pathways and is upregulated in EAE but the biological role of SLPI in EAE, an animal model of multiple sclerosis is unknown</p> <p>Methods</p> <p>To investigate the pathophysiological effects of SLPI within EAE, we induced SLPI-neutralizing antibodies in mice and rats to determine the clinical severity of the disease. In addition we studied the effects of SLPI on the anti-inflammatory cytokine TGF-β.</p> <p>Results</p> <p>The induction of SLPI neutralizing antibodies resulted in a milder disease course in mouse and rat EAE. SLPI neutralization was associated with increased serum levels of TGF-β and increased numbers of FoxP3+ CD4+ T cells in lymph nodes. <it>In vitro</it>, the addition of SLPI significantly decreased the number of functional FoxP3+ CD25^hiCD4+ regulatory T cells in cultures of naive human CD4+ T cells. Adding recombinant TGF-β to SLPI-treated human T cell cultures neutralized SLPI's inhibitory effect on regulatory T cell differentiation.</p> <p>Conclusion</p> <p>In EAE, SLPI exerts potent pro-inflammatory actions by modulation of T-cell activity and its neutralization may be beneficial for the disease.</p

Differential limit on the extremely-high-energy cosmic neutrino flux in the presence of astrophysical background from nine years of IceCube data

We report a quasi-differential upper limit on the extremely-high-energy (EHE) neutrino flux above $5\times 10^{6}$ GeV based on an analysis of nine years of IceCube data. The astrophysical neutrino flux measured by IceCube extends to PeV energies, and it is a background flux when searching for an independent signal flux at higher energies, such as the cosmogenic neutrino signal. We have developed a new method to place robust limits on the EHE neutrino flux in the presence of an astrophysical background, whose spectrum has yet to be understood with high precision at PeV energies. A distinct event with a deposited energy above $10^{6}$ GeV was found in the new two-year sample, in addition to the one event previously found in the seven-year EHE neutrino search. These two events represent a neutrino flux that is incompatible with predictions for a cosmogenic neutrino flux and are considered to be an astrophysical background in the current study. The obtained limit is the most stringent to date in the energy range between $5 \times 10^{6}$ and $5 \times 10^{10}$ GeV. This result constrains neutrino models predicting a three-flavor neutrino flux of $E_\nu^2\phi_{\nu_e+\nu_\mu+\nu_\tau}\simeq2\times 10^{-8}\ {\rm GeV}/{\rm cm}^2\ \sec\ {\rm sr}$at$10^9\ {\rm GeV}$. A significant part of the parameter-space for EHE neutrino production scenarios assuming a proton-dominated composition of ultra-high-energy cosmic rays is excluded.Comment: The version accepted for publication in Physical Review

Evaluation of presumably disease causing SCN1A variants in a cohort of common epilepsy syndromes

Objective: The SCN1A gene, coding for the voltage-gated Na+ channel alpha subunit NaV1.1, is the clinically most relevant epilepsy gene. With the advent of high-throughput next-generation sequencing, clinical laboratories are generating an ever-increasing catalogue of SCN1A variants. Variants are more likely to be classified as pathogenic if they have already been identified previously in a patient with epilepsy. Here, we critically re-evaluate the pathogenicity of this class of variants in a cohort of patients with common epilepsy syndromes and subsequently ask whether a significant fraction of benign variants have been misclassified as pathogenic. Methods: We screened a discovery cohort of 448 patients with a broad range of common genetic epilepsies and 734 controls for previously reported SCN1A mutations that were assumed to be disease causing. We re-evaluated the evidence for pathogenicity of the identified variants using in silico predictions, segregation, original reports, available functional data and assessment of allele frequencies in healthy individuals as well as in a follow up cohort of 777 patients. Results and Interpretation: We identified 8 known missense mutations, previously reported as path

Taxonomy based on science is necessary for global conservation

Peer reviewe

The Earth: Plasma Sources, Losses, and Transport Processes

This paper reviews the state of knowledge concerning the source of magnetospheric plasma at Earth. Source of plasma, its acceleration and transport throughout the system, its consequences on system dynamics, and its loss are all discussed. Both observational and modeling advances since the last time this subject was covered in detail (Hultqvist et al., Magnetospheric Plasma Sources and Losses, 1999) are addressed