Moving from a Sales Led to a Product Led Business: Evaluation and value delivery in SaaS products self-service

Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and AnalyticsSaaS companies are transforming their traditional sales processes by taking advantage of their products as the main vehicle to acquire, activate, and retain customers. We focused on the SaaS software evaluation process and value delivery to examine how SaaS products that can be evaluated in self-service, by the users, deliver value along the customer journey. For this, we conducted qualitative research through in-depth interviews with senior executives from companies in different growth stages and geographies and observations to explore the strategies and organizational initiatives to seize the opportunities associated with product-led business models. Our findings evidence two main categories - evaluation and value. Evaluations start top-down, driven by a clear strategic direction from the management team or to address a pressing need that is hindering the business from moving forward, or bottom-up, started by the users with a clear use case, and connected to an urgent, often daily, need. Value, in the product-led model, is now delivered sooner on the customer journey creating a shift to the left in value delivered, now closer to the start of an evaluation, and value captured is going right, now after value is delivered and the product is started to be adopted. A discussion on how sales-led and product-led evaluation and value delivery, across the customer journey, differ is presented. Finally, we offer recommendations to business leaders wanting to move to product-led growth

Association of the fibronectin type III domain–containing protein 5 rs1746661 single nucleotide polymorphism with reduced brain glucose metabolism in elderly humans

Fibronectin type III domain–containing protein 5 (FNDC5) and its derived hormone, irisin, have been associated with metabolic control in humans, with described FNDC5 single nucleotide polymorphisms being linked to obesity and metabolic syndrome. Decreased brain FNDC5/irisin has been reported in subjects with dementia due to Alzheimer’s disease. Since impaired brain glucose metabolism develops in ageing and is prominent in Alzheimer’s disease, here, we examined associations of a single nucleotide polymorphism in the FNDC5 gene (rs1746661) with brain glucose metabolism and amyloid-β deposition in a cohort of 240 cognitively unimpaired and 485 cognitively impaired elderly individuals from the Alzheimer’s Disease Neuroimaging Initiative. In cognitively unimpaired elderly individuals harbouring the FNDC5 rs1746661(T) allele, we observed a regional reduction in low glucose metabolism in memory-linked brain regions and increased brain amyloid-β PET load. No differences in cognition or levels of cerebrospinal fluid amyloid-β42, phosphorylated tau and total tau were observed between FNDC5 rs1746661(T) allele carriers and non-carriers. Our results indicate that a genetic variant of FNDC5 is associated with low brain glucose metabolism in elderly individuals and suggest that FNDC5 may participate in the regulation of brain metabolism in brain regions vulnerable to Alzheimer’s disease pathophysiology. Understanding the associations between genetic variants in metabolism-linked genes and metabolic brain signatures may contribute to elucidating genetic modulators of brain metabolism in humans

Control efficiency of black bindweed by glyphosate and glyphosate + 2,4-D on different application times

As aplicações de herbicidas são normalmente realizadas em condições ambientais específicas que podem influenciar a eficácia dos produtos. Este trabalho foi realizado com o objetivo de avaliar a influência de horários de aplicação dos herbicidas glyphosate e glyphosate + 2,4-D no controle da planta daninha cipó-de-veado (Polygonum convolvulus). O experimento foi desenvolvido com vasos em condições de campo. Os tratamentos foram constituídos pelos herbicidas glyphosate (960 g ha-1) e glyphosate + 2,4-D (960 + 335 g ha-1), ambos aplicados em 25 e 26/09/2015, nos horários de 22:00 h, 3:00 h, 7:00 h; 12:00 h e 17:00 h e uma testemunha sem aplicação, para o controle da planta daninha cipó-de-veado. As unidades experimentais foram constituídas por vasos plásticos com 4 plantas em estádio de 3 a 5 folhas, mantidas em condições naturais da aplicação até os 28 DAA (dias após aplicação). As aplicações foram realizadas com um pulverizador costal com quatro pontas de pulverização AVI110.02, pressão de 210 kPa, velocidade de deslocamento de 3,6 km h-1 e taxa de aplicação de 200 L ha-1. Os resultados indicaram que glyphosate e glyphosate + 2,4-D controlaram eficientemente a planta daninha a partir dos 14 DAA, independentemente do horário da aplicação. Entretanto, foram constatadas reduções significativa na eficiência de controle e produção de matéria seca da parte aérea da planta daninha no horário das 12:00 h, assim como menor deposição de glyphosate + 2,4-D, em todos os horários das aplicações.Herbicides applications are usually held with specific environmental conditions that may influence the efficacy of these products. This research was conducted to evaluate the influence of application times of glyphosate and glyphosate + 2.4-D herbicides in Polygonum convolvulus weed control. The experiment was developed with vases arranged in field conditions. The treatments were constituted by glyphosate (960 g ha-1) and glyphosate + 2.4-D (960 + 335 g ha-1) herbicides, both applied in 25 and 9/26/2015, in 10:00 PM hour, 03:00 AM hour, 7:00 AM hour; mid day hour and 5:00 PM hour and a check without application, for controlling P. convolvulus weed. Experimental units were constituted by plastic vases with four plants in three to five leaves stage, kept in natural conditions of application until 28 DAA (days after application). Applications were conducted with a costal spray with four spray nozzles AVI 110.02, 210 kPa pressure, displacement speed of 3.6 km h-1 and an application applying rate of 200 L ha-1. Results indicated that glyphosate and glyphosate + 2.4-D controlled efficiently the weed from 14 DAA, regardless of application hour. However, significant reductions were observed in control efficiency and dry matter production of weed at noon, as well as lower spray deposition of glyphosate + 2.4-D, at all times

Mundos em miniatura: aproximação a alguns aspectos da cartografia portuguesa do Brasil (séculos XVI a XVIII)

This paper discusses the challenges of "miniaturizing" the world in Portuguese cartography at the dawn of the Modern Age. It draws attention to the process of amassing experience and geographic knowledge, and their deployment in the cartographic representations of Brazil throughout the first three centuries of its colonization

MAMMALS IN PORTUGAL : A data set of terrestrial, volant, and marine mammal occurrences in P ortugal

Mammals are threatened worldwide, with 26% of all species being includedin the IUCN threatened categories. This overall pattern is primarily associatedwith habitat loss or degradation, and human persecution for terrestrial mam-mals, and pollution, open net fishing, climate change, and prey depletion formarine mammals. Mammals play a key role in maintaining ecosystems func-tionality and resilience, and therefore information on their distribution is cru-cial to delineate and support conservation actions. MAMMALS INPORTUGAL is a publicly available data set compiling unpublishedgeoreferenced occurrence records of 92 terrestrial, volant, and marine mam-mals in mainland Portugal and archipelagos of the Azores and Madeira thatincludes 105,026 data entries between 1873 and 2021 (72% of the data occur-ring in 2000 and 2021). The methods used to collect the data were: live obser-vations/captures (43%), sign surveys (35%), camera trapping (16%),bioacoustics surveys (4%) and radiotracking, and inquiries that represent lessthan 1% of the records. The data set includes 13 types of records: (1) burrowsjsoil moundsjtunnel, (2) capture, (3) colony, (4) dead animaljhairjskullsjjaws, (5) genetic confirmation, (6) inquiries, (7) observation of live animal (8),observation in shelters, (9) photo trappingjvideo, (10) predators dietjpelletsjpine cones/nuts, (11) scatjtrackjditch, (12) telemetry and (13) vocalizationjecholocation. The spatial uncertainty of most records ranges between 0 and100 m (76%). Rodentia (n=31,573) has the highest number of records followedby Chiroptera (n=18,857), Carnivora (n=18,594), Lagomorpha (n=17,496),Cetartiodactyla (n=11,568) and Eulipotyphla (n=7008). The data setincludes records of species classified by the IUCN as threatened(e.g.,Oryctolagus cuniculus[n=12,159],Monachus monachus[n=1,512],andLynx pardinus[n=197]). We believe that this data set may stimulate thepublication of other European countries data sets that would certainly contrib-ute to ecology and conservation-related research, and therefore assisting onthe development of more accurate and tailored conservation managementstrategies for each species. There are no copyright restrictions; please cite thisdata paper when the data are used in publications.info:eu-repo/semantics/publishedVersio

Mammals in Portugal: a data set of terrestrial, volant, and marine mammal occurrences in Portugal

Mammals are threatened worldwide, with ~26% of all species being included in the IUCN threatened categories. This overall pattern is primarily associated with habitat loss or degradation, and human persecution for terrestrial mammals, and pollution, open net fishing, climate change, and prey depletion for marine mammals. Mammals play a key role in maintaining ecosystems functionality and resilience, and therefore information on their distribution is crucial to delineate and support conservation actions. MAMMALS IN PORTUGAL is a publicly available data set compiling unpublished georeferenced occurrence records of 92 terrestrial, volant, and marine mammals in mainland Portugal and archipelagos of the Azores and Madeira that includes 105,026 data entries between 1873 and 2021 (72% of the data occurring in 2000 and 2021). The methods used to collect the data were: live observations/captures (43%), sign surveys (35%), camera trapping (16%), bioacoustics surveys (4%) and radiotracking, and inquiries that represent less than 1% of the records. The data set includes 13 types of records: (1) burrows | soil mounds | tunnel, (2) capture, (3) colony, (4) dead animal | hair | skulls | jaws, (5) genetic confirmation, (6) inquiries, (7) observation of live animal (8), observation in shelters, (9) photo trapping | video, (10) predators diet | pellets | pine cones/nuts, (11) scat | track | ditch, (12) telemetry and (13) vocalization | echolocation. The spatial uncertainty of most records ranges between 0 and 100 m (76%). Rodentia (n =31,573) has the highest number of records followed by Chiroptera (n = 18,857), Carnivora (n = 18,594), Lagomorpha (n = 17,496), Cetartiodactyla (n = 11,568) and Eulipotyphla (n = 7008). The data set includes records of species classified by the IUCN as threatened (e.g., Oryctolagus cuniculus [n = 12,159], Monachus monachus [n = 1,512], and Lynx pardinus [n = 197]). We believe that this data set may stimulate the publication of other European countries data sets that would certainly contribute to ecology and conservation-related research, and therefore assisting on the development of more accurate and tailored conservation management strategies for each species. There are no copyright restrictions; please cite this data paper when the data are used in publications

The disciplinary power as a dimension of organizational culture: a multicase study in private higher education institutions

This article had the general objective of investigating how the disciplinary power is manifested and interpreted by teachers in the face of the elements of the organizational culture in private higher education institutions. A multicase study was carried out in Private Higher Education Institutions in the southern region of Brazil, in which it was prioritized the analysis of the organizational discourse in the establishment of the concepts, objects, and the position of the subjects within this discourse, as well as the subject’s actions regarding the practices of production, transmission, and consumption of texts that reinforce, alter, or resist that discourse. Main findings show the weakening of teaching work in this context, where the teacher becomes a mere executor of teaching programs with reduced autonomy and control of their activities. Moreover, teachers start to incorporate the activities of promotion and maintenance of institutions by means of trying to please customers and the market field. All these facts are carried out under strict supervision and control by institutions and students. This work contributes to elucidating the situation of teachers in private higher education by providing an understanding from their own interpretations and experience

Avaliação dos Efeitos de Programas de Intervenção de Atividade Física em Indivíduos com Transtorno do Espectro do Autismo

A prática regular de atividade física influencia a saúde e o bem-estar, com papel importante na prevenção de várias doenças crônicas, como doenças cardiovasculares, acidente vascular cerebral, hipertensão, obesidade, diabetes, osteoporose, dentre outras. As vantagens da prática de exercício físico por pessoas com deficiências de desenvolvimento, especificamente de pessoas com transtorno do espetro do autismo (TEA), têm sido estudadas, mas dados as diferentes metodologias e abordagens presentes na literatura, há necessidade de fazer uma compilação das diferentes investigações existentes que permitam concluir quais os efeitos de diferentes tipos de exercício em pessoas com TEA. O objetivo deste artigo é reunir os principais estudos que foram realizados nos últimos anos no âmbito da atividade física em indivíduos com (TEA) e retirar as conclusões acerca dos mesmos. São apresentados 18 estudos, num total de 140 crianças e adultos com várias variantes desta síndrome e que participaram em atividades individualmente ou em grupo. Foram realizadas diversas atividades tais como jogos, natação, corrida, passeios terapêuticos, hidroginástica. As intervenções pretenderam estudar a influência das atividades propostas no comportamento agressivo e estereotipado, funcionamento social, resistência, qualidade de vida e stress, aptidão física e resistência. Os programas de intervenção revelaram melhorias significativas, mostrando as potencialidades do exercício em pessoas com TEA.</p