ANALISIS STRATEGI MARKETING COMMUNICATION DALAM MENINGKATKAN OKUPANSI DI GRAND MERCURE MALANG MIRAMA

In the hotel industry, marketing communications is an important component in the marketing strategy of a good or service. The type of research used by researchers is descriptive research with a qualitative approach. The data collection techniques used were observation, interviews and documentation. The informants taken for data analysis were assistant marketing communications manager, guest experience manager, revenue executive at Grand Mercure Malang Mirama. Grand Mercure Malang Mirama's marketing strategy is running well because of a plan and marketing support activities which are driven by integrated marketing communication. The results of this research are about the marketing communication strategy carried out by Grand Mercure Malang Mirama which is quite effective but needs ongoing evaluation. The marketing communication activities carried out by Grand Mercure Malang Mirama are media advertising, public relations, relationship management. customers (Customer Relationship Management), sales promotions (sales promotions), direct sales (personal selling), direct marketing (direct marketing), direct experiences to customers (event & experience). customer relationship management (customer relationship management). Keywords: marketing strategy, integrated marketing, hote

PERSONAL BRANDING INFLUENCER PADA MEDIA SOSIAL TIKTOK (Analisis isi Pesan Personal Branding pada Akun @shaturday)

Shadira Firdausi is one of the influencers on TikTok social media who uses TikTok social media as a place to build personal branding. Shadira's TikTok account presents DIY and a day in my life content that is uniquely packaged in her style. The @shaturday account has been followed by 4.1 million followers. This research aims to describe the personal branding carried out by Shadira Firdausi through her TikTok social media account. Researchers use the theory of The Eight Laws of Personal Branding by Peter Montoya, where there are 8 concepts in building personal branding. Researchers also use the basic characteristics that must be built when forming personal branding according to Montoya & Vandehey, namely you, promise, and relationship as well as video elements in describing Shadira's personal branding on TikTok social media. Peter Montoya defines personal branding as a process that requires unique skills, personality and characteristics packaged in a strong identity, so that it can be remembered by the public. This research uses a qualitative approach with a descriptive research type and a qualitative content analysis research basis. This research uses documentation techniques in the form of screenshots from the @shaturday account with DIY themed videos. This data was then analyzed using interactive data analysis developed by Miles and Huberman. The research results show that the personal branding built by Shadira Firdausi through her TikTok social media account @shaturday prioritizes Shadira, who is seen as an aesthetic and candid influencer. In the content presented, Shadira uses 3 video elements, namely text, images and sound. Shadira has also met the basic criteria for building personal branding, namely you, promise, and relation

Mechanistic behaviour and molecular interactions of heat shock protein 47 (HSP47)

This project involves the study of heat shock protein 47 (HSP47), which is a molecular chaperone crucial for collagen biosynthesis. It exhibits a high degree of sequence homology with members of the serine protease inhibitor (serpin) superfamily, though HSP47 does not possess the inhibitory activity. It is a single-substrate chaperone, and binds only to collagen. ‘Knock-out’ of the hsp47 gene impairs the secretion of correctly folded collagen triple helix molecules leading to embryonic lethality in mice. Thus the aim of this project was to elucidate the specific mechanism that governs the binding to and release from collagen at the molecular level, known as the ‘pH-switch mechanism’. Emphasis is given on histidine (His) residues as the HSP47-collagen dissociation pH is similar to the pKa of the imidazole side chain of His residues. Site directed mutagenesis was used to mutate surface His residues, based on a mouse HSP47 homology model. The effects of the mutations on the behaviour of HSP47 were then assessed by collagen binding assays and structural analyses with circular dichroism (CD). All mutants were found to have good solubility and retain their binding ability to collagen like wild-type HSP47 in batch assay, but perturbed behaviour was seen in column experiment. Mutation of His residue at position 191 (H191) causes the shift in the collagen dissociation pH, while mutation of H197 and/or 198 disrupt the specific HSP47-collagen interaction. H191, 197 and 198 are predicted to be located in the region near the C-terminus of strand 3 of β-sheet A (s3A) in the homology model, a region specifically known as the ‘breach cluster’ in serpin nomenclature. The extent of conformational rearrangement of this region was further investigated by means of intrinsic tryptophan fluorescence spectroscopy using a series of single tryptophan (Trp) mutants. Results from analyses performed on the mutants did not contradict the observation seen in His mutational work, as Trp residues in the ‘breach’ cluster are likely to be located in the dynamic region of HSP47 pH-triggered conformational change. In conclusion, this study establishes the importance of His residues in the ‘breach cluster’ to HSP47 pH-switch behaviour. Finally, a model for HSP47 pH-switch mechanism was proposed from data obtained via mutagenesis experiments. The model is hoped to assist future research into HSP47 cellular behaviour and will also be of great use in therapeutic applications involving the molecular chaperone

Kepemimpinan Kepala Sekolah Dalam Meningkatkan Kualitas Sumber Daya Manusia (Studi Kasus Di Smp Muhammadiyah 8 Surakarta Tahun Pelajaran 2011/2012)

Kepala sekolah merupakan salah satu komponen pendidikan yang paling berperan dalam meningkatkan mutu pendidikan di sekolahnya. Keberhasilan suatu sekolah terletak pada kemampuan pimpinan sekolah dalam mengelola semua sumber daya yang tersedia. Oleh karena itu seorang pimpinan sekolah yang profesional sebagai usaha meningkatkan mutu SDM dalam pendidikan adalah sebuah keniscayaan yang harus terpenuhi. SDM yang harus ditingkatkan adalah seperti sikap profesional guru dan karyawan, baik secara kognitif, afektif, dan psikomotorik agar dapat menjalankan tugas-tugasnya secara efektif dan efisien. SMP Muhammadiyah 8 Surakarta termasuk salah satu sekolah swasta dengan terakreditasi A. Sekolah ini memiliki kelebihan dalam pembelajaran yang menerapkan sistem fullday school, serta kurikulum sekolah yang memadukan antara kurikulum Depdiknas dan kurikulum Dikdasmen Muhammadiyah. Sekolah yang menerapkan sistem pembelajaran fullday school diharapkan memiliki tenaga pengajar yang lebih profesional dan berkualitas. Kepemimpinan kepala sekolah diharapkan dapat mengedepankan visi dan misi, mengutamakan musyawarah, serta menghargai pendapat dari anggotanya. Maka dari itu, kepala sekolah perlu mendayagunakan SDM secara optimal, sehingga mampu mewujudkan tujuan dan sasaran sekolah. Permasalahan dalam penelitian ini adalah bagaimana kepemimpinan kepala sekolah di SMP Muhammadiyah 8 Surakarta, usaha dalam meningkatkan SDM, serta apa saja problem yang muncul dalam meningkatkan kualitas SDM dan solusi mengatasinya. Tujuan dari penelitian ini adalah untuk mendeskripsikan kepemimpinan kepala sekolah, usaha-usaha dalam meningkatkan SDM, serta problem yang muncul dalam peningkatan SDM dan solusi mengatasinya. Jenis penelitian ini adalah penelitian kualitatif dengan pendekatan deskriptif. Subjek penelitian ini adalah kepala sekolah, guru dan karyawan. Sedangkan teknik pengumpulan data dengan menggunakan metode wawancara, observasi, dan dokumentasi, yang kemudian dianalisis dengan menggunakan metode deskriptif kualitatif. Hasil dari penelitian ini adalah kepemimpinan kepala sekolah terbukti efektif dengan adanya tiga corak gaya kepemimpinan. Usaha-usaha dalam peningkatan SDM melalui MGMP, pengajian, diskusi, pelatihan-pelatihan serta pemberian gaji dan reward. Adapun problem yang muncul adalah 1) belum menyatunya visi dan misi antar guru, solusinya pihak sekolah mengadakan rapat dan pendekatan individual secara khusus; 2) minimnya arahan dan pengawasan, solusinya adalah dengan melakukan pendekatan personal dan memberikan pengawasan secara rutin melalui kunjungan kelas; 3) masalah finansial, solusinya adalah komite sekolah mencarikan dana shadaqah, serta menaikkan SPP bagi yang mampu

Optimalisasi pengembangan kurikulum fasilitasi berbasis kompetensi pada fasilitas peningkatan kompetensi guru dalam melaksanakan penelitian tindakan kelas

Tujuan penulisan artikel ini adalah mendeskripsikan proposal perkonsultasian fasilitasi sebagai rancangan bahan konsultasi berkaitan dengan pengembangan kurikulum fasilitasi berbasis kompetensi. Fasilitasi yang dimaksud merupakan fasilitasi yang diselenggarakan atau dilaksanakan oleh Lembaga Penjaminan Mutu Pendidikan (LPMP) Provinsi Sumatera Selatan, baik secara mandiri maupun bekerja sama dengan pihak lain. Secara khusus, proposal perkonsultasian fasilitasi ini membahas penerapan model ADDIE untuk mengoptimalkan pengembangan kurikulum fasilitasi berbasis kompetensi pada fasilitasi peningkatan kompetensi guru dalam melaksanakan penelitian tindakan kelas. Kat

Pengembangan Media Pembelajaran Bervisi Sets Berbantuan Komputer untuk Meningkatkan Keterampilan Pemecahan Masalah

Penelitian ini bertujuan untuk: (1) mengetahui apakah media pembelajaran bervisi SETS berbantuan komputer layak digunakan dalam pembelajaran fisika dan (2) mengetahui apakah media pembelajaran bervisi SETS berbantuan komputer dapat meningkatkan keterampilan pemecahan masalah. Penelitian ini adalah penelitian dan pengembangan yang menerapkan model pengembangan Borg &Gall. Media pembelajaran yang dikembangkan divalidasi oleh ahli media dan materi kemudian dinilai oleh guru fisika, teman sejawat, dan siswa. Subjek uji coba penelitian ini adalah siswa kelas XI IPA MAN Yogyakarta III. Hasil penelitian dan pengembangan ini sebagai berikut. (1) Media pembelajaran bervisi SETS berbantuan komputer pada materi fluida dinamis yang dikembangkan sudah sesuai dengan kriteria yang ditetapkan. Penilaian media pembelajaran dari aspek media, materi, dan metode berada dalam kategori sangat baik. (2) Peningkatan keterampilan pemecahan masalah siswa yang pembelajarannya menggunakan media pembelajaran bervisi SETS berbantuan komputer lebih tinggi daripada siswa yang pembelajarannya tidak menggunakan media pembelajaran bervisi SETS berbantuan komputer

Analisis Kedudukan Hukum dalam Alquran (suatu Analisis Keadilan dan Kemanusian)

The Qur\u27an not only regulates human vertical relationship with God, but also set the horizontal human relationships with each other and with the natural surroundings. The number of verses in the Quran the law only slightly compared with the governing creed. Verses such laws are generally global, in tune with the dynamics of a society that is always dynamic, growing and changing. The concept of the law of the Koran integrating between justice and humanity, which is reflected in the implementation of the punishment like any concepts valuable humanitarian obligations. The concept of justice and humanity in the law is essentially a objectives of Islamic law

Sistem Pengendalian, Pengelolaan Dan Pencatatan Barang Milik Daerah Pada Dinas Kesehatan Kabupaten Rokan Hulu

The purpose ofthis study was todetermine the conditionandobtaininformationand an explanation ofthe controlsystem, management mechanism, the recordingpropertyin thecountyHealth DepartmentRokanHulu. The objectof this research histheHealth DepartmentRokanHulu,Testing is doneby analyzing thecontrol system, record keepingandasset managementarea inRokanHuluDistrict Health Officethrough data collectionberubastudiesdocumentation, interviews anddirectobservationtothe study site The researchdesignused inthis studyis aqualitative research. This typeof researchis usedbecause researcherswant toobtaina comprehensive epicture ofthenatureanddepthof theManagementControl SystemandRegional PropertyRegistrationAtPublic Health ServiceRokanHulu. The study was basedon the theorythat supports-teorias the theoretical foundationfor analyzingdata in the fieldby matchingbetweenempiricalrealitywiththe prevailing theoryin order to getthe desired resultsof this study. The result showsthat thecontrol systemfor the managementandrecording of goodsbelongingto thelocalHealth DepartmentRokanHulurefersto theRegulation of the Ministerof Home Affairs Number17Year2007 regardingTechnicalguidelinesRegional PropertyManagement. Againstthe process of managingandrecordingpropertyin theareaRokanHuluDistrict Health Officeis notfully adequate, because they stillencounteredsomeproblems andweaknessesamongtheadmissions processstorage and distributionof goodsbelonging tothe area, theinventory process, as well as onthe process ofsecuringandmaintainingthegoods

PENGARUH PERBEDAAN SUHU INLET FLUIDA TERHADAP KALOR YANG DILEPAS DAN EFISIENSI HEAT EXCHANGER (The Effect of Fluid Inlet Temperature Difference to The Released Heat and The Efficiency of Heat Exchanger)

Heat exchanger is an equipment to exchange heat between two kinds of fluid or more. As a device to exchange heat from hot fluid to colder fluid, with a variation of the inlet temperature of the hot fluid and cold can affect the amount of heat that is released and of course the efficiency of the heat exchanger can also be seen