Efektivitas Product Placement Apple Dalam Film Street Society Di Masyarakat Surabaya

Penelitian ini dilakukan untuk mengetahui tingkat keefektivitasan dari product placement Apple dalam film Street Society yang tayang di bioskop mulai dari tanggal 20 Februari hingga 14 Maret 2014. Film Street Society adalah salah satu film Indonesia dan di dalamnya terdapat product placement. Dalam film ini product placement Apple muncul paling banyak yaitu sebanyak 15 kali. Dalam penelitian kali ini, peneliti akan mengukur efektivitas dari product placement dengan menggunakan metode CRI (Customer Response Index) yang terdiri dari 5 elemen yaitu awareness, comprehend, interest, intention, dan action. Jenis penelitian ini adalah deskriptif dengan menggunakan pendekatan kuantitatif. Metode penelitian yang digunakan adalah survei. Sampel dari penelitian ini adalah 100 orang yang pernah menonton film Street Society. Hasil dari penelitian ini menunjukkan bahwa product placement dalam Street Society di Masyarakat Surabaya efektif

Adsorption of Phosphonic-Acid-Functionalized Porphyrin Molecules on TiO2(110)

We studied the adsorption geometry and bonding of mono- and tetraphosphonic-acid-functionalized tetraphenylporphyrin molecules on rutile TiO2(110) surfaces. The investigation was carried out by means of X-ray photoelectron spectroscopy and near edge X-ray absorption fine structure (NEXAFS) measurements. We found that the molecules bind covalently to the surface in a mixed monodentate and bidentate mode implying deprotonation of one or two phosphonate hydroxyl groups. Our NEXAFS data suggest that molecules containing one functional phosphonic acid group are on average tilted further away from the surface than molecules with four functional groups. The highest occupied electronic state of both molecules is in the band gap at 2.1 eV below the Fermi level. Our results demonstrate that the number of functional phosphonic acid groups determine the adsorption geometry of tetraphenylporphyrins.Fil: Fernández, Cynthia Carolina. Consejo Nacional de Investigaciones Científicas y Técnicas. Oficina de Coordinación Administrativa Ciudad Universitaria. Instituto de Química, Física de los Materiales, Medioambiente y Energía. Universidad de Buenos Aires. Facultad de Ciencias Exactas y Naturales. Instituto de Química, Física de los Materiales, Medioambiente y Energía; ArgentinaFil: Wechsler, Daniel. Universitat Erlangen-Nuremberg; AlemaniaFil: Rocha, Tulio C. R.. Brazilian Center for Research on Energy and Materials ; BrasilFil: Steinrück, Hans-Peter. Universitat Erlangen-Nuremberg; AlemaniaFil: Lytken, Ole. Universitat Erlangen-Nuremberg; AlemaniaFil: Williams, Federico José. Universitat Erlangen-Nuremberg; Alemania. Consejo Nacional de Investigaciones Científicas y Técnicas. Oficina de Coordinación Administrativa Ciudad Universitaria. Instituto de Química, Física de los Materiales, Medioambiente y Energía. Universidad de Buenos Aires. Facultad de Ciencias Exactas y Naturales. Instituto de Química, Física de los Materiales, Medioambiente y Energía; Argentin

Infraspecific variability in the essential oil composition of Lychnophora ericoides

Variations in the composition of the leaf essential oils of wild Lychnophora ericoides, with and without scent, which were grown in three sampling sites, were examined by GC-MS. Results were submitted to principal component and cluster analysis which allowed for two groups of essential oils to be distinguished with regard to scent: cluster I with specimens exhibiting an aromatic scent and containing a high percentage of α-bisabolol (34 ± 23%) and o-cymene (8.4 ± 6.9%); cluster II with specimens without any scent and characterised by a high percentage of caryophyllene oxide (11 ± 9%) and δ-elemene (5.7 ± 6.9%). The two types of oil coexist in all the populations under study, although patterns of aromatic samples deriving from Caldas Novas' State Park reveal chemical differences in relation to the samples from Brasília's National Park and Santo Antônio do Descoberto. Such chemical variations clearly suggest, apart from a geographical influence, genetic differences between individuals in the populations. The high content of α-bisabolol supports the folk medicinal use of arnica as anti-inflammatory

Tomografía computarizada por rayos X: fundamentos y actualidad

Este artículo presenta una revisión de los fundamentos de la tomografía computarizada, empezando por un recuento de los inicios y progresos de esta técnica a través del tiempo, y continuando con una descripción de los principios físicos que rigen la producción de los rayos X. El artículo también discute las bases matemáticas para la reconstrucción de las imágenes a partir de proyecciones utilizando métodos analíticos o iterativos. En una sección independiente, se revisan los conceptos más importantes relacionados con los riesgos de la radiación ionizante y se discuten investigaciones recientes, algunas polémicas, acerca de los beneficios y riesgos asociados con la tomografía computarizada y cómo estos afectan los protocolos de adquisición de las imágenes. Finalmente, con base en los avances científicos y tendencias más recientes, el artículo propone las áreas que, presumiblemente, continuarán siendo el centro de atención de la tomografía computarizada de rayos X en los próximos años.This paper reviews the fundamentals of x-ray computed tomography. It starts by summarizing the early days of the technique and its evolution through time, as well as the physical principles of x-ray production. Subsequently, the mathematical principles of image reconstruction are discussed with emphasis in both analytical and iterative reconstruction methods. A complete section is dedicated to review the main concepts related with the risks of ionizing radiation, and discuss some of the most recent controversies about CT radiation and how those risks affect scanning protocols. Finally, based on the most recent advances and trends in CT, the paper discuss about those areas, which, presumably, will be the research focus of CT in the near future

Unidade e conflito. A questão da subjetividade nas leituras contemporâneas de Kant

Our research has addressed some theoretical questions exposed in the debate about the issue of subjectivity through a nonlinear inspection of Kant’s contemporary readings. Starting from the hypothesis that the treatment of the multiple aspects of this matter requires taking into account the tension between unity (of experience) and conflict (of involved faculties and instances), we focused this relationship in current readings of critical philosophy. Attending to the multiple objections to the notion of subject from modern rationalist tradition, we attempted to overcome the limitations and paradoxes of this concept through a revision of the conditions of possibility for the constitution of subjectivity and of the cultural relations where its experience inserts. This revision has allowed an estimation of the kantian philosophy’s contributions to the current discussion on the issue of subjectivity and their projections on the epistemological, ethical, political and educational fields.Nuestra investigación ha abordado las encrucijadas teóricas expuestas en el debate acerca de la cuestión de la subjetividad, mediante un recorrido no lineal de lecturas contemporáneas de Kant. A partir de la hipótesis de que el tratamiento de esta cuestión en sus múltiples aspectos requiere asumir la tensión entre unidad (de la experiencia) y conflicto (de facultades e instancias en juego), enfocamos esta relación en las relecturas de la filosofía crítica kantiana. Teniendo en cuenta los múltiples cuestionamientos a la idea de sujeto de la tradición racionalista moderna, intentamos superar los límites y paradojas de tal concepción reconsiderando las condiciones de posibilidad de las formas constitutivas de la subjetividad y de las articulaciones instituidas en que se inscribe su experiencia. Este recorrido permitió valorar el aporte de la filosofía kantiana a la discusión actual de la cuestión del sujeto y sus proyecciones en el campo epistemológico, ético, político y educativo. Nossa pesquisa aborda as encruzilhadas teóricas expostas no debate sobre a questão da subjetividade, através de um percurso não-linear de leituras contemporâneas de Kant. A partir da hipótese de que o tratamento desta questião em seus múltiplos aspectos exige assumir a tensão entre unidade (da experiência) e conflito (de faculdades e instâncias envolvidas), focalizamos esta relação nas releituras da filosofia crítica de Kant. Dado os múltiplos questionamentos à idéia de sujeito da tradição racionalista moderna, tentamos superar os limites e paradoxos de tal concepção reconsiderando as condições de possibilidade das formas constitutivas da subjetividade e das articulações instituídas em que se enquadra sua experiência. Este percurso permitiu discutir as contribuições da filosofia kantiana à discussão atual sobre a questão do sujeito e suas projeções no campo epistemológico, ético, político e educativo.

STepped exercise program for patients with knee OsteoArthritis (STEP-KOA): protocol for a randomized controlled trial

Background: Physical therapy (PT) and other exercise-based interventions are core components of care for knee osteoarthritis (OA), but both are underutilized, and some patients have limited access to PT services. This clinical trial is examining a STepped Exercise Program for patients with Knee OsteoArthritis (STEP-KOA). This model of care can help to tailor exercise-based interventions to patient needs and also conserve higher resource services (such as PT) for patients who do not make clinically relevant improvements after receiving less costly interventions. Methods / Design: Step-KOA is a randomized trial of 345 patients with symptomatic knee OA from two Department of Veterans Affairs sites. Participants are randomized to STEP-KOA and Arthritis Education (AE) Control groups with a 2:1 ratio, respectively. STEP-KOA begins with 3 months of access to an internet-based exercise program (Step 1). Participants not meeting response criteria for clinically meaningful improvement in pain and function after Step 1 progress to Step 2, which involves bi-weekly physical activity coaching calls for 3 months. Participants not meeting response criteria after Step 2 progress to in-person PT visits (Step 3). Outcomes will be assessed at baseline, 3, 6 and 9 months (primary outcome time point). The primary outcome is the Western Ontario and McMasters Universities Osteoarthritis Index (WOMAC), and secondary outcomes are objective measures of physical function. Linear mixed models will compare outcomes between the STEP-KOA and AE control groups at follow-up. We will also evaluate patient characteristics associated with treatment response and conduct a cost-effectiveness analysis of STEP-KOA. Discussion: STEP-KOA is a novel, efficient and patient-centered approach to delivering exercise-based interventions to patients with knee OA, one of the most prevalent and disabling health conditions. This trial will provide information on the effectiveness of STEP-KOA as a novel potential model of care for treatment of OA

Leucograma de bezerros Holstein sadios no primeiro mês de vida

To establish reference values and to assess the influence of age on the leukograms of healthy Holstein calves, blood samples were obtained from 300 animals. These samples were distributed equally (n=20) among 15 experimental groups according to age: birth to 8 hours, 9 to 16 hours, 17 to 24 hours, 2 days, 3 days, 4 days, 5 days, 6 to 7 days, 8 to 9 days, 10 to 11 days, 12 to 13 days, 14 to 15 days, 16 to 20 days, 21 to 25 days and 26 to 30 days of age. The maximum numbers of leukocytes (9,305.0/mL), segmented neutrophils (6,551.2/mL) and total neutrophils (6,678.3/mL) were noted within the first 8 hours of life, while band neutrophils peaked in number (133.3/mL) between 9 and 16 hours after birth. Meanwhile, the maximum total lymphocyte (4,992.1/µL) and typical lymphocyte (4,686.1/µL) counts occurred between 21 and 25 days, whereas atypical lymphocytes (388.5/µL) reached their maximum number between 26 and 30 days, demonstrating an inversion of the neutrophil:lymphocyte ratio over time. Thus, the influence of age on the leukocyte count of the evaluated calves was verified. The release of endogenous corticosteroids during labor or at birth may contribute to this variation in leukograms with age.Com a finalidade de estabelecer os valores de referência e de avaliar a influência do fator etário sobre o leucograma de bezerras sadias, da raça Holandesa, utilizaram-se amostras de sangue de 300 animais, distribuídos com igual número (n=20) por 15 grupos experimentais, de acordo com a idade: do nascimento até 8 horas de vida; de 9 até 16 horas; de 17 até 24 horas; 2 dias de idade; 3 dias; 4 dias; 5 dias; 6 a 7 dias; 8 a 9 dias; 10 a 11 dias; 12 a 13 dias; 14 a 15 dias; de 16 a 20 dias; de 2l a 25 dias; e de 26 a 30 dias de vida. Puderam-se observar valores máximos nas primeiras oito horas de vida para leucócitos (9305,0/µL), neutrófilos segmentados (6551,2/µL) e neutrófilos totais (6678,3/µL); entre 9 a 16 horas pós-nascimento para os neutrófilos bastonetes (133,3/µL). Para os linfócitos totais (4992,1/µL) e os linfócitos típicos (4686,1/µL) os valores máximos ocorreram entre 21 e 25 dias, e para os linfócitos atípicos (388,5/µL), entre 26 e 30 dias, demonstrando-se uma inversão na relação neutrófilo: linfócito, com o decorrer dos dias de vida. Constatou-se a da influência do fator etário no leucograma dos bezerros avaliados, no entanto acredita-se que a liberação de corticoides endógenos no momento do parto/nascimento, contribuíram para esta variação

Brazilian network for HIV Drug Resistance Surveillance (HIV-BresNet): a survey of treatment-naive individuals

Introduction: In Brazil, more than 487,450 individuals are currently undergoing antiretroviral treatment. In order to monitor the transmission of drug-resistant strains and HIV subtype distribution in the country, this work aimed to estimate its prevalence and to characterize the nationwide pretreatment drug resistance in individuals recently diagnosed with HIV between 2013 and 2015. Methods: The HIV threshold survey methodology (HIV-THS, WHO) targeting antiretroviral-naive individuals with recent HIV diagnosis was utilized, and subjects were selected from 51 highly populated cities in all five Brazilian macroregions. The HIV pol genotypic test was performed by genomic sequencing. Results: We analysed samples from 1568 antiretroviral-naive individuals recently diagnosed with HIV, and the overall transmitted drug resistance (TDR) prevalence was 9.5% (150 sequences). The regional prevalence of resistance according to Brazilian geographical regions was 9.4% in the northeast, 11.2% in the southeast, 6.8% in the central region, 10.2% in the north and 8.8% in the south. The inhibitor-specific TDR prevalence was 3.6% for nucleoside reverse transcriptase inhibitors (NRTIs), 5.8% for non-nucleoside reverse transcriptase inhibitors (NNRTIs) and 1.6% for protease inhibitors (PIs)1.0% of individuals presented resistance to more than one class of inhibitors. Overall, subtype B was more prevalent in every region except for the southern, where subtype C prevails. Conclusions: To the best of our knowledge, this is the first TDR study conducted in Brazil with nationwide representative sampling. The TDR prevalence revealed a moderate rate in the five Brazilian geographical regions, although some cities presented higher TDR prevalence rates, reaching 14% in Sao Paulo, for example. These results further illustrate the importance of surveillance studies for designing future strategies in primary antiretroviral therapy, aiming to mitigate TDR, as well as for predicting future trends in other regions of the globe where mass antiretroviral (ARV) treatment was implemented.Brazilian Ministry of HealthUniv Fed Rio de Janeiro, Lab Virol Mol, Dept Genet IB, Rio De Janeiro, RJ, BrazilFdn Med Trop Amazonas, Manaus, Amazonas, BrazilLAPI Univ Fed Bahia, Hosp Univ Prof Edgar Santos, Lab Pesquisa, Salvador, BA, BrazilLab Cent Saude Publ Ceara Lacen CE, Fortaleza, Ceara, BrazilLab Cent Saude Publ Dist Fed, Setor Grandes Areas Norte SGAN 601, Brasilia, DF, BrazilUniv Fed Minas Gerais UFMG, Fac Med, Lab Imunol & Biol Mol DIP, Belo Horizonte, MG, BrazilLab Cent Saude Publ Mato Grosso Sul, Campo Grande, MS, BrazilLab Cent Saude Publ Pernambuco, Recife, PE, BrazilLab Municipal Curitiba, Curitiba, PR, BrazilFiocruz MS, Lab AIDS & Imunol Mol, Dept Imunol, Rio De Janeiro, RJ, BrazilUniv Fed Rio de Janeiro, Hosp Univ Clementino Fraga Filho, Lab Carga Viral, Rio de Janeiro, RJ, BrazilInst Biol Exercito, Rio De Janeiro, RJ, BrazilLab Cent Saude Publ Rio Grande Sul, Porto Alegre, RS, BrazilLab Hosp Nossa Senhora Conceicao, Porto Alegre, RS, BrazilLab Cent Saude Publ Santa Catarina, Florianopolis, SC, BrazilUNESP, Lab Biol Mol Hemocentro Botucatu, Fac Med, Botucatu, SP, BrazilUniv Estadual Campinas, Lab Pesquisa AIDS, Hosp Clin, Campinas, SP, BrazilInst Adolfo Lutz Sao Jose do Rio Preto, Lab Biol Mol, Sao Jose Do Rio Preto, SP, BrazilUniv Fed Sao Paulo UNIFESP, Escola Paulista Med, Lab Retrovirol, Sao Paulo, SP, BrazilInst Adolfo Lutz Cent, Lab Retrovirus, Ctr Virol, Nucleo Doencas Sanguineas & Sexuais, Sao Paulo, SP, BrazilMinist Saude, Dept Vigilancia Prevencao & Controle DST AIDS & H, Setor Adm Fed Sul SAFS 02, Secretaria Vigilancia Saude, Brasilia, DF, BrazilUniv Brasilia, Programa Pos Grad Saude Colet, Fac Med, Fac Ciencias Saude, Brasilia, DF, BrazilUniv Sao Paulo, Fac Med, Sao Paulo, SP, BrazilUniv Fed Sao Paulo UNIFESP, Escola Paulista Med, Lab Retrovirol, Sao Paulo, SP, BrazilBMH: TC 298/12Web of Scienc

A nationwide pilot study on breast cancer screening in Peru

"Introduction: A high prevalence of advanced breast cancer (BC) is a common scenario in Latin America. In Peru, the frequency of BC at Stages III/IV is ≈50% despite implementation of a programme for breast cancer screening (BCS) along the country. We carried out a study to assess the feasibility and develop an instrument to evaluate the knowledge, barriers and perception about BCS in a nationwide pilot study in Peru among candidates for BCS. Methods: We conducted a systematic review of 2,558 reports indexed in PubMed, Scopus, Web of Science, Medline-Ovid and EMBASE, regarding to our study theme. In total, 111 were selected and a 51-items survey was developed (eight items about sociodemographic characteristics). Patients were recruited in public hospitals or private clinics, in rural and urban areas of nine departments of Peru. Results: We surveyed 488 women from: Lima (150), Cajamarca (93), Ica (59), Arequipa (56), Loreto (48), Ancash (38), Junín (15), Puerto Maldonado (15) and Huancavelica (14); 27.9% of them were from rural areas. The mean of age was 53.3 years (standard deviation ± 9.1). Regarding education level, 29.8% had primary, 33.2% secondary and 37.0% higher education. In total, 28.7% of women did not know the term ‘mammogram’ and 47.1% reported never receiving a BCS (36.9% from urban and 73.5% from rural population). In women that underwent BCS, only 67% knew it is for healthy women. In total, 54.1% of patients had low levels of knowledge about risk factors for BC (i.e. 87.5% of women respond that injuries in the breast produce cancer). Cultural, economic and geographic barriers were significantly associated with having a mammogram where 56.9% of participants considered a cost ≤ 7 USD as appropriate. Mammogram was perceived as too painful for 54.9% of women. In addition, women with a self-perception of low-risk for BC and a fatalistic perception of cancer were less likely to have a BCS. Conclusion: We found that it is feasible to conduct a large-scale study in Peru. The results of this pilot study highlight an urgent need of extensive education and awareness about BCS in Peru.

Purification of a lectin from Cratylia mollis crude extract seed by a single step PEG/phosphate aqueous two-phase system

The partitioning and purification of lectins from the crude extract of Cratylia mollis seeds (Cramoll 1,4) was investigated in aqueous two-phase systems (ATPS). A factorial design model (24) was used to evaluate the influence of polyethylene glycol (PEG) molar mass (15008000g/mol), PEG concentration (12.517.5% w/w), phosphate (1015% w/w) concentration, and pH (68) on the differential partitioning, purification factor, and yield of the lectin. Polymer and salt concentration were the most important variables affecting partition of lectin and used to find optimum purification factor by experimental BoxBehnken design together with the response surface methodology (RSM). ATPS showed best conditions composed by 13.9% PEG1500, 15.3% phosphate buffer at pH 6, which ensured purification factor of 4.70. Sodium dodecyl sulfatepolyacrylamide gel electrophoresis showed a single band of protein with 26.1kDa. Furthermore, results demonstrated a thermostable lectin presenting activity until 60°C and lost hemagglutinating activity at 80°C. According to the obtained data it can be inferred that the ATPS optimization using RSM approach can be applied for recovery and purification of lectins.We are grateful to the following bodies for the grants awarded: CAPES (Coordination for the Improvement of Level Personnel Superior); FACEPE (Pernambuco Science and Technology Foundation): Researcher's scholarship grant: BFP-0017-5.05/18 CNPq (National Council for Scientific Development and Technological) process: 427153/2016-6 and we also thank the reviewers for their valuable comments and suggestions as these helped us to improve the manuscript.info:eu-repo/semantics/publishedVersio