The effect of marketing strategies on firm performance: a study of furniture manufacturing SMEs in Johor Malaysia

Marketing strategies are critical to improve the performance of any small and medium-sized business in the world. The purpose of this study is to investigate the importance of marketing strategies for small and medium-sized enterprises in Johor, Malaysia, by focusing on the impact of different marketing strategies on firm performance. This thesis emphases on the views of managers and owners on marketing strategies and their impact on firm performance in furniture manufacturing SMEs. The researcher test a model that reflects the expected relationship between entrepreneurial, guerrilla, relationship, ambush, viral and niche marketing strategies and firm performance. Based on a review of pertinent literature, this thesis develops a model that reflects relationship between entrepreneurial, guerrilla, relationship, ambush, viral and niche marketing strategies and firm performance. Quantitative research approach using survey design was adopted. Data was collected using close-ended questionnaires systematically distributed to a sample of 250 potential managers and owners out of which 145 were received useful for the analysis. Both descriptive and inferential statistical tools such as factor analysis and Partial Least Square-Structural Equation Modeling (PLS-SEM) were used to analyse the data using SPSS 23 and SmartPLS 3 software. The study found that the effect of entrepreneurial marketing strategy on performance is not significant. As a result, the owner / manager of the furniture manufacturing SMEs using the guerrilla marketing strategy were found negative effect on the firm performance. Relationship marketing strategy is considered to be using this strategy, followed by niche marketing strategy is the most important determinant of marketing strategy. However, ambush marketing and viral marketing were found to have no significant impact on firm performance. This research contributes to the theoretical and practical knowledge systems by providing evidence of the relationship between niche marketing strategies and their impact on firm performance

Defining Plagiarism: A Literature Review

Plagiarism has repeatedly occurred in Indonesia, resulting from focusing on such academic misbehavior as a “central issue” in Indonesian higher education. One of the issues of addressing plagiarism in higher education is that there is a confusion of defining plagiarism. It seems that Indonesian academicians had different perception when defining plagiarism. This article aims at exploring the issue of plagiarism by helping define plagiarism to address confusion among Indonesian academics. This article applies literature review by first finding relevant articles after identifying databases for literature searching. After the collection of required articles for review, the articles were synthesized before presenting the findings. This study has explored the definition of plagiarism in the context of higher education. This research found that plagiarism is defined in the relation of criminal acts. The huge numbers of discursive features used position plagiaristic acts as an illegal deed. This study also found that cultural backgrounds and exposure to plagiarism were influential in defining plagiarism

PENGARUH PEMASARAN SOSIAL MEDIA DAN CITRA MEREK TERHADAP NIAT BELI KONSUMEN Caffee de’ Cartel (Pada Caffee de’cartel di Kota Batu Licin)

ABSTRAK Penelitian ini bertujuan untuk : (1) mengetahui pengaruh pemasaran sosial media terhadap niat beli. (2) mengetahui pengaruh citra merek terhadap niat beli (3) mengetahui manakah diantara pemasaran sosial media dan citra merek yang memiliki pengaruh paling dominan terhadap niat beli. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif. Metode analisis yang digunakan adalah analisis jalur dengan SPSS 26. Penelitian ini menggunakan 170 responden dengan purposive sampling Dari penelitian tersebut diperoleh hasil (1) pemasaran sosial media berpengaruh positif signfikan terhadap niat beli (2) citra merek berpengaruh positif signfikan terhadap niat beli. (3) pemasaran sosial media memiliki pengaruh paling dominan terhadap niat beli

PENGARUH PEMBERIAN TUGAS PEKERJAAN RUMAH, PERHATIAN ORANG TUA, DAN STATUS SOSIAL EKONOMI ORANG TUA TERHADAP PRESTASI BELAJAR SISWA ELEKTRONIKA KELAS X DAN XI DI SMK PIRI 1 YOGYAKARTA

Tujuan penelitian ini adalah: 1) Untuk mengetahui seberapa besar pengaruh pemberian tugas pekerjaan rumah terhadap prestasi belajar siswa Elektronika SMK PIRI 1 Yogyakarta; 2) Untuk mengetahui seberapa besar pengaruh perhatian orang tua terhadap prestasi belajar siswa Elektronika SMK PIRI 1 Yogyakarta; 3) Untuk mengetahui seberapa besar pengaruh status sosial ekonomi orang tua terhadap prestasi belajar siswa Elektronika SMK PIRI 1 Yogyakarta; dan 4) Untuk mengetahui seberapa besar pengaruh pemberian tugas pekerjaan rumah, perhatian orang tua, dan status sosial ekonomi orang tua terhadap prestasi belajar siswa Elektronika SMK PIRI 1 Yogyakarta. Jenis penelitian ini adalah Ex-post Facto, dengan mengambil sampel siswa Jurusan Elektronika kelas X dan XI SMK PIRI 1 Yogyakarta. Populasi penelitian adalah seluruh siswa Jurusan Elektronika kelas X dan XI SMK PIRI 1 Yogyakarta dan sampel yang diambil sebanyak 30 siswa. Teknik pengumpulan data menggunakan kuesioner atau angket dan dokumentasi. Teknik analisis data yang digunakan adalah analisis regresi ganda. Hasil penelitian yang diperoleh menunjukkan empat hasil analisis, antara lain 1) Terdapat pengaruh pemberian tugas pekerjaan rumah terhadap prestasi belajar siswa SMK PIRI 1 Yogyakarta; 2) Terdapat pengaruh perhatian orang tua terhadap prestasi belajar siswa SMK PIRI 1 Yogyakrta; 3) Terdapat pengaruh status sosial ekonomi orang tua terhadap prestasi belajar siswa SMK PIRI 1 Yogyakrta; dan 4) Terdapat pengaruh pemberian tugas pekerjaan rumah, perhatian orang tua, dan status sosial ekonomi orang tua terhadap prestasi belajar siswa SMK PIRI 1 Yogyakarta. Kata kunci: Tugas, Perhatian, ekonomi, dan Prestasi Belaja

The horizontal mechanism initiative in the WTO: the proceduralist turn and its discontents

No abstract available

CLS and Marxism: a history of an affair

This essay explores the relationship between the Critical Legal Studies movement and the Marxist tradition. What role did Marxism play in the formation of CLS's ideological and theoretical horizons? What part was it assigned in the movement's symbolic economy of discursive projects and practices? What kinds of critical challenges did CLS scholars mount against the Marxist legal-theoretic tradition and what sorts of broader lessons can the Marxist tradition extract today from those criticisms? The essay starts by summarising the standard account of the relationship between CLS and Marxism that has historically developed within the CLS's own internal discourse. It problematises a number of basic assumptions underlying this account before turning its attention to the examination of CLS's (potential) contribution to the development of a new wave of the Marxist legal-theoretic enterprise

What is critique? Towards a sociology of disciplinary heterodoxy in contemporary international law

No abstract available

EFEK EKSTRAK PAGAGAN (CENTELLA ASIATICA) TERHADAP EKSPRESI RESEPTOR ESTROGENβ,TGF β, HSP 70, KOLAGEN DAN PROLIFERASI EPITEL PADA DINDING VAGINA. Studi Eksperimental Pada Tikus Rattus Norvegicus Strain Strain Wistar yang Dilakukan Ov

Nyeri sanggama (dyspareunia) merupakan salah satu keluhan yang sering di jumpai pada perempuan menopause. Nyeri tersebut terjadi karena penurunan kolagen dan atrofi dinding vagina. Kondisi demikian bila berlanjut bisa menyebabkan diharmonisasi rumah tangga. Perempuan menopause makin tahun makin bertambah banyak. Keluhan tersebut dapat dicegah oleh terapi estrogen atau fisoestrogen. Pegagan merupakan salah satu fitoestrogen yang bisa meningkat proliferasi dan sintesis kolegan, diharapkan dengan pemberian pegagan dapat terjadi penebalan dan elastisitas dinding vagina. Sejauh ini penebalan dan elastisitas didnding vagina belum jelas. Penelitian ini bertujuan menjelaskan kejadian penebalan dan elastisitas dinding vagina oleh peningkatan sintesis kolegan dan proliferasi-maturasi epitel pada dinding vagina tikus Rattus Norvegicus strain Wistar yang dilakukan ovariektomi yang diberi ekstrak pegagan. Metode Penelitian eksperimental dengan rancangan posttest only control group design, 35 ekor tikus betina, umur 4 bulan, berat badan 290- 300 gram, yang diovariektomi. Tikus tersebut dirandomisasi menjadi 4 kelompok, tiap kelompok 7 ekor tikus. Penelitian pendahuluan dilakukan untuk menentukan atrofi dinding vagina dan diketahui terjadi pada hari ke 21. Kelompok 1, tidak diberi ekstrak pegagan. Kelompok 2,3,4 diberi ekstrak pegagan pada kari ke 22 pasca ovariektomi dengan dosis 30mg, 60mg, 120mg/Kbb/hari selama 40 hari secara oral. Pada hari ke 61 pasca ovariektomi tikus dikorbankan untuk pemeriksaan imunohistokimia terhadap sel penghasil REβ- , TG-F β, Hsp-70, dan Kolagen tipe- 1(KT-1) dan pemeriksaan histologis untuk melihat penebalan dinding vagina. Hasil dianalisis menggunakan multivariat didapat perbedaan jumlah sel penghasil Reseptor estogen β (RE-), Transforming growth factor β (TGF- β), kolagen tipe- 1(KT-1) dan Keywords: Centella asiatica, ER-ß, Hsp-70, type- 1 collagen, vaginal epithelial proliferation, phytoestrogen, ovariectom

Charged Rotating BTZ Black Hole and Thermodynamic Behavior of Field Equations at its Horizon

In this paper, we study different cases of the charged rotating BTZ black hole with reference to their horizons. For the existence of these cases conditions on mass, charge and angular momentum of the black hole are obtained. It is also shown that the Einstein field equations for the charged rotating BTZ black hole at the horizon can be expressed as first law of thermodynamics, $dE=TdS+\Omega dJ+\Phi dq+P_{r}dA$.Comment: 12 pages, 3 figure