247 research outputs found

    The Pope\u27s Rhinoceros and Quantum Mechanics

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    In this project, I unravel various mathematical milestones and relate them to the human experience. I show and explain the solution to the Tautochrone, a popular variation on the Brachistochrone, which details a major battle between Leibniz and Newton for the title of inventor of Calculus. One way to solve the Tautochrone is using Laplace Transforms; in this project I expound on common functions that get transformed and how those can be used to solve the Tautochrone. I then connect the solution of the Tautochrone to clock making. From this understanding of clocks, I examine mankind’s understanding of time and discuss the Longitude Problem and time unification. Finally, I venture into modern physics where our understanding of time and physics is again shifted. Overall, I bridge the gap between Classical Mechanics & Quantum Mechanics and our understanding of time

    Does the allocation of power between the federal and state governments and among the branches of the federal government contribute to the preservation of individual liberty and the functioning of our government? [Essay]

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    An Essay in response to the Question: Does the allocation of power between the federal and state governments and among the branches of the federal government contribute to the preservation of individual liberty and the functioning of our government

    The Impact of Energy on Projects

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    It’s no surprise that success in project-based organizations is driven by how well project teams perform. The quality of performance depends not only on the demands of the project but on the team makeup and dynamics. In fact, those human factors can have a much greater impact on results than the challenges of complexity and scope. Collaboration, communication, leadership, and effective knowledge sharing are vital to success, and the “spirit” of teams matters at least as much as their technical skill

    The Role of Female Sexual-Self Schema in Reactions to Non-Explicit Sexual Advertising Imagery

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    We explore females’ reactions to a non-explicit, but still sexually themed, advertisement. Specifically, we consider the role of female sexual self-schema (SSS) in the identification of the level of sex present in such an advertisement, and then resultant effects on attitudes and purchase intent. We find that while SSS has no effect on the perceived level of sex present, it does influence resultant dependent variables, particularly for low-SSS females. Informed by our study and extant literature, we also offer areas for further SSS-based advertising research, particularly regarding issues of females’ perceptions of advertisement and brand fit with sexual themes

    Can Ambient Scent Enhance the Nightlife Experience?

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    Ever since smoking was prohibited in restaurants, bars, and clubs, undesirable smells that were previously masked by cigarette smoke became noticeable. This opens up opportunities to improve the dance club environment by introducing pleasant ambient scents that mask the unwanted odors and to allow competing clubs to differentiate themselves. A field study was conducted at three dance clubs using a 3 × 3 Latin square design with pre- and post-measurements of no-scent control conditions. The three scents tested were orange, seawater, and peppermint. These scents were shown to enhance dancing activity and to improve the evaluation of the evening, the evaluation of the music, and the mood of the visitors over no added scent. However, no significant differences were found between the three scents

    An Investigation of Promotional Outlet Effectiveness for Ohio Real Estate Brokers

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    This monograph presents survey data gathered from both Ohio residents and members of the Ohio Association of REALTORS®. The results of the public survey provide interesting information that may enable real estate licensees to effectively target their promotional efforts. The results suggest that if the objective is self promotion, any advertising medium is likely to have limited effectiveness. A large percentage of respondents indicated that they located the agent who assisted them in their housing transaction via reference from a friend or relative. Referrals are so important that a licensee should make every effort to cultivate this activity. Perhaps periodic follow-up contact with customers should continue indefinitely after a transaction

    Atmospherics: Maintaining and Motivating Consumers

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