Journal Rakings 2008: A Synthesis of Studies

New journal rankings studies seem to be almost as prevalent as new MIS journals, recently. As doctoral students in our field become new colleagues and approach the publication process for tenure and promotion, they are in need of guidance in the selection of publication outlets at which to target their work as emerging scholars. Moreover, our colleagues in IS frequently publish in allied disciplines, and can benefit from guidance on the relative rankings of non-IS journals for use in their evaluation and promotions processes. In the past 5 years, numerous articles presenting alternative journal ranking schemes have been published, yet there are often contradictions and oversights between individual studies, with little attempt to synthesize between various ranking schemes, and across related disciplines of research. With the burgeoning number of ISrelated and IS-friendly research journals, a clear need exists for a synthesis across ranking studies in order to provide a broadly consistent and converged listing of journals suitable for the interdisciplinary IS researcher’s publication requirements. This study provides this synthesis, combining in an informal meta-analysis the results of the leading journal rankings in recent years, using the degree of agreement and consistency between ranking studies for determining relative rankings of journals across a variety of fields

A Framework for Data Warehousing Research

This paper proposes a framework for data warehousing research. The framework includes environmental, organizational, personal, data and technological variables, which influence the development and use of a data warehouse, and dependent variables, which are useful in evaluating system success. The framework attempts to provide directions for future data warehousing research and development

Motivations for Mobile Devices: Uses and Gratifications for M-Commerce

Uses and Gratifications is a media use paradigm useful for diagnosing user motivations for computer and technology usage. This study documents the exploratory processes of developing a mobile device uses and gratifications motivational inventory, beginning with qualitative inquiry and proceeding through exploratory analysis of motivational dimensions for usage. Results indicate that mobile device uses and gratifications are mainly centered on the speed and connectivity with which associated data and information services are available for busy technology users

The Use of an Expert System to Dynamically Alter Web Pages for One-to-One Marketing

One-to-one marketing on the Web is in its infancy. The Web offers a unique opportunity to mass market products directly to potential buyers who have a high probability for purchase, and to do so at a low cost. The key to unleashing this potential is the tailoring of Web presentation to address individual needs and desires quickly. This capability requires a mechanism for change so the site can adapt to the user. It also requires the ability to store and quickly access databases. We believe that an expert system is uniquely capable of providing this ability

The Role of Information Technology in One-to-One Marketing

The short, fifty or so year history of modern information technology is replete with examples, large and small, of how IT has enabled changes in business organizations, business practices, and, indeed, entire business models. Without IT there would be no just-in- time inventory management, no instant credit card verification, and no email. IT has been credited with helping to eliminate levels of management and providing executives with the data they need for decision making. Indeed, business process re-engineering is predicated on the use of IT as the driver for organizational change. The purpose of this tutorial will be to discuss the role of IT in the exciting changes taking place in the field of marketing and, in particular, in what is becoming known as one-to- one marketing

Understanding Information Systems Continuance for Information-Oriented Mobile Applications

Consumers’ use of mobile data applications is expected to rise significantly in the next few years. While user acceptance and adoption of mobile applications have received growing interest from IS researchers, only a paucity of studies have focused on user continuance behaviors in the mobile commerce context. Studying the IS continuance behavior of 147 registered users of an information-oriented mobile application, this research extends the general model of IS continuance to include a number of explanatory antecedents: information quality, system quality, process quality, and hedonic value. The enhanced framework makes a significant contribution to the theory of IS continuance intention, and at the same time, it offers implications to mobile service providers for creating high quality mobile applications for consumers

Information Technology as the Enabler of One-to-One Marketing

Until recently, one-to-one marketing, the ability to sell targeted goods to an individual based on their known or perceived needs, was not possible for most product types on a mass basis.. Indeed, marketing practice in recent years centered around segmented marketing, in which people are treated as members of groups with similar interests and marketing is done at the group level. However, recent advances in information technology, including the Internet and its World Wide Web, database management systems, computer graphics, and electronic mail, as well as increased processor speeds, now permit one-to-one marketing on a mass basis over the Web. This tutorial explains the concept of one-to-one marketing, including how companies can aspire to move in this direction. It outlines a set of one-to-one marketing practices on the Web and explain how advances in information technology made these practices possible

A Taxonomy of Web Site Traversal Patterns and Structures

As electronic commerce grows rapidly and web sites proliferate, the issue of web site design becomes increaasingly important. A significant aspect of web side design is the set of choices for traversing from one web site page to another and the ramifiations that these choices have for establishing the overall flow patterns throughout the web site. This study establishes a taxonomy of web site traversal patterns and structures which will allow the organized study of the navigational aspects of web site design. It also points out the ramifications of key structures. Finally, it describes how the use of traversal patterns and structures can achieve web sites that range from loose to tight control of the end user\u27s experience in visiting the web site

Engaging Testers Early and Throughout the Software Development Process: Six Models and a Simulation Study,”

ABSTRACT Software testing is indispensable in ensuring software quality. Traditionally, testing has been viewed as a separate and distinct stage at the end of the software development process. However, testing activities have evolved from the "code and fix" process of executing a piece of software in an attempt to find coding errors, to a collaborative coordinated effort with testing activities embedded throughout the entire software development life cycle. The benefits of contemporary testing activities include: linking together of perspectives across the entire organization, development of a better software product with fewer errors, and reduced cost by avoiding or finding errors earlier in the development life cycle. In spite of an emerging view that testing activities should be included early and throughout the software development process, there is little research in the area of how this can be accomplished. This paper attempted to address this void by offering six models for engaging testers early and throughout the software development process. It also carried out a simulation study with the indepth surveyed data from 13 software testing professionals, for the purpose of determining which of the six models would be best under different development environment circumstances