5,148 research outputs found
Spatial Expressions and Consumer Perceptions of Quantity
Marketplaces and media sources frequently present consumers with information or measurements that involve âextremeâ quantities (e.g., the size of the national debt or the number of pounds of plastic in the Earthâs oceans). Often, communicators express these quantities in spatial terms in an effort to influence the perceptual impact of the information (e.g., expressing the national debt in terms of the number of miles it would extend if laid out in paper currency form). Across three experiments, we find evidence that perceptual impact diminishes with spatial dimensionality (e.g., expressing a quantity as a length makes it seem larger than expressing it as a volume)
Re-envisioning a Masters of Science in Marketing Degree
In response to changing market demands for marketing graduates, our universityâs Department of Marketing began a major revision to its MS Marketing program. With input from faculty, administrators, students, industry contacts, and MS directors at peer institutions, the department developed a vision for the program that emphasizes âreal-worldâ experiences and career support. This paper presents the research and decision-making that led to a new vision for the program, as well as the process that will be used to implement this vision
Bleaching Response of Coral Species in the Context of Assemblage Response
Caribbean coral reefs are declining due to a mosaic of local and global stresses, including climate change-induced thermal stress. Species and assemblage responses differ due to factors that are not easily identifiable or quantifiable. We calculated a novel species-specific metric of coral bleaching response, taxon-α and -ÎČ, which relates the response of a species to that of its assemblages for 16 species over 18 assemblages. By contextualizing species responses within the response of their assemblages, the effects of environmental factors are removed and intrinsic differences among taxa are revealed. Most corals experience either a saturation response, overly sensitive to weak stress (α \u3e 0) but under-responsive compared to assemblage bleaching (ÎČ \u3c 1), or a threshold response, insensitive to weak stress (α \u3c 0) but over-responsive compared to assemblage bleaching (ÎČ \u3e 1). This metric may help reveal key factors of bleaching susceptibility and identify species as targets for conservation
The commodification of human reproductive materials.
This essay develops a framework for thinking about the moral basis for the commnodification of human reproductive nmaterials. It argues that selling and buyinlg gametes and genes is morally acceptable although there should not be a market for zygotes, embryos, or genomes. Also a market in gametes and genes shouild be regutlated in order to address concerns about the adverse social consequences of conmmodification. Originally published Journal of Medical Ethics, Vol. 24, No. 6, Dec 199
MBM 12: young protoplanetary discs at high galactic latitude
(abridged) We present Spitzer infrared observations to constrain disc and
dust evolution in young T Tauri stars in MBM 12, a star-forming cloud at high
latitude with an age of 2 Myr and a distance of 275 pc. The region contains 12
T Tauri systems, with primary spectral types between K3 and M6; 5 are weak-line
and the rest classical T Tauri stars. We first use MIPS and literature
photometry to compile spectral energy distributions for each of the 12 members
in MBM 12, and derive their IR excesses. The IRS spectra are analysed with the
newly developed two-layer temperature distribution (TLTD) spectral
decomposition method. For the 7 T Tauri stars with a detected IR excess, we
analyse their solid-state features to derive dust properties such as
mass-averaged grain size, composition and crystallinity. We find a spatial
gradient in the forsterite to enstatite range, with more enstatite present in
the warmer regions. The fact that we see a radial dependence of the dust
properties indicates that radial mixing is not very efficient in the discs of
these young T Tauri stars. The SED analysis shows that the discs in MBM 12, in
general, undergo rapid inner disc clearing, while the binary sources have
faster discevolution. The dust grains seem to evolve independently from the
stellar properties, but are mildly related to disc properties such as flaring
and accretion rates.Comment: 14 pages, accepted by Astronomy and Astrophysic
A Study of Time-Dependent CP-Violating Asymmetries and Flavor Oscillations in Neutral B Decays at the Upsilon(4S)
We present a measurement of time-dependent CP-violating asymmetries in
neutral B meson decays collected with the BABAR detector at the PEP-II
asymmetric-energy B Factory at the Stanford Linear Accelerator Center. The data
sample consists of 29.7 recorded at the
resonance and 3.9 off-resonance. One of the neutral B mesons,
which are produced in pairs at the , is fully reconstructed in
the CP decay modes , , , () and , or in flavor-eigenstate
modes involving and (). The flavor of the other neutral B meson is tagged at the time of
its decay, mainly with the charge of identified leptons and kaons. The proper
time elapsed between the decays is determined by measuring the distance between
the decay vertices. A maximum-likelihood fit to this flavor eigenstate sample
finds . The value of the asymmetry amplitude is determined from
a simultaneous maximum-likelihood fit to the time-difference distribution of
the flavor-eigenstate sample and about 642 tagged decays in the
CP-eigenstate modes. We find , demonstrating that CP violation exists in the neutral B meson
system. (abridged)Comment: 58 pages, 35 figures, submitted to Physical Review
Evidence for H2 Dissociation and Recombination Heat Transport in the Atmosphere of KELT-9b
Phase curve observations provide an opportunity to study the energy budgets of exoplanets by quantifying the amount of heat redistributed from their daysides to their nightsides. Theories of phase curves for hot Jupiters have focused on the balance between radiation and dynamics as the primary parameter controlling heat redistribution. However, recent phase curves have shown deviations from the trends that emerge from this theory, which has led to work on additional processes that may affect hot Jupiter energy budgets. One such process, molecular hydrogen dissociation and recombination, can enhance energy redistribution on ultra-hot Jupiters with temperatures above similar to 2000 K. In order to study the impact of H-2 dissociation on ultra-hot Jupiters, we present a phase curve of KELT-9b observed with the Spitzer Space Telescope at 4.5 mu m. KELT-9b is the hottest known transiting planet, with a 4.5 mu m dayside brightness temperature of 5 sigma confidence. This discrepancy may be due to magnetic effects in the planet's highly ionized atmosphere.This item from the UA Faculty Publications collection is made available by the University of Arizona with support from the University of Arizona Libraries. If you have questions, please contact us at [email protected]
Adjuvant chemotherapy vs radiotherapy in high-risk endometrial carcinoma: results of a randomised trial
Patients with high-risk endometrial carcinoma (stage IcG3, IIG3 with myometrial invasion >50%, and III) receive adjuvant therapy after surgery but it is not clear whether radiotherapy (RT) or chemotherapy (CT) is better. We randomly assigned 345 patients with high-risk endometrial carcinoma to adjuvant CT (cisplatin (50âmgâmâ2), doxorubicin (45âmgâmâ2), cyclophosphamide (600âmgâmâ2) every 28 days for five cycles, or external RT (45â50âGy on a 5âdaysâweekâ1 schedule). The primary end points were overall and progression-free survival. After a median follow-up of 95.5 months women in the CT group as compared with the RT group, had a no significant hazard ratio (HR) for death of 0.95 (95% confidence interval (CI), 0.66â1.36; P=0.77) and a nonsignificant HR for event of 0.88 (95% CI, 0.63â1.23; P=0.45). The 3, 5 and 7-year overall survivals were 78, 69 and 62% in the RT group and 76, 66 and 62% in the CT group. The 3, 5 and 7-year progression-free survivals were, respectively, 69, 63 and 56 and 68, 63 and 60%. Radiotherapy delayed local relapses and CT delayed metastases but these trends did not achieve statistical significance. Overall, both treatments were well tolerated. This trial failed to show any improvement in survival of patients treated with CT or the standard adjuvant radiation therapy. Randomised trials of pelvic RT combined with adjuvant cytotoxic therapy compared with RT alone are eagerly awaited
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