Stakeholder pressure for sustainability: Can ‘innovative capabilities’ explain the idiosyncratic response in the manufacturing firms?

This study explores role of innovative capabilities in determining a manufacturing firm's response to stakeholder pressure for adopting sustainable practices. Drawing on the theory of conservatism, we delineate that the firm's response is idiosyncratic and undergirded in the nature of its innovative capabilities. Our empirical investigation reveals that the response to the stakeholder pressure is mediated by the nature of the firm's innovative capabilities. Indian manufacturing firms are identified as unit of analysis for this study. The individual manufacturing facilities implement the environmental practices. The findings suggest that the manufacturing firm's exposure to exploitative/exploratory innovative capabilities triggers sustainable behaviours with ephemeral focus and enduring focus. Further, the exploratory/exploitative innovation is capable of explaining idiosyncratic behaviour for the firms' sustainability practices adoption. The findings delineate, with analysis, that unlike China, regulatory stakeholder pressures in India inhibit the adoption of sustainable practices with enduring focus in manufacturing firms

Two‐period supply chain coordination strategies with ambidextrous sustainable innovations

This study considers a manufacturer with ambidextrous sustainable innovation capability selling products in environmentally conscious market through an independent retailer in a two‐period game setting. We design a two‐period game theoretic and dyadic supply chain (SC) model considering exploitative and exploratory nature of environmental innovations. We study five different contract types, namely, wholesale price contract, vertical Nash game structure, cost sharing contract, revenue sharing contract and two‐part tariff contract. We demonstrate the impact of market sensitivity towards sustainable innovation and cost parameters on optimal level of decision parameters. The equilibrium results reveal that a suitably designed two‐part tariff contract can be used to achieve coordination in a fragmented SC. The equilibrium results assist managers to optimise the SC based on the two‐period contract model. The results obtained in this study can help the decision‐makers to take decisions on investment in the ambidextrous sustainable innovation under different types of contract structures

Examining the mediating role of innovative capabilities in the interplay between lean processes and sustainable performance

Literature, heretofore, has assumed the relationship between ‘lean’ systems and their sustainable performance as direct and static. Researchers have explored this relationship from various perspectives and have taken clear sides, as to whether lean practices are favourable or inimical to the sustainable performance of a firm. We argue that the ‘for (or) against’ debate has been overstretched and has assumed some contingencies that are uncalled for. This study offers a novel perspective of gauging the relationship between lean practices and a firm’s sustainable performance from a dynamic stance. It recognizes that this relationship has both, synergistic and discordant phases. Synergistic phase revs up the sustainable performance and discordant phase is inimical to the sustainable performance of the firm. We propose that lean processes can positively (or) negatively affect a firm’s sustainable performance depending upon the state of innovative capability of the firm. In this regard, we present an iterative and recursive two-phase framework which draws upon the principles of a metaheuristics and is undergirded in dynamic capability theory. This framework discusses the ‘switching behaviour’ of the firm controlled by decoupling point. Switching behaviour determines how a firm should manoeuvre its innovation strategy. The framework was tested by using primary and secondary data (content analysis) in order to triangulate the results. This framework puts forth a set of generic guidelines, which the firms can decipher in their own idiosyncratic environments to bring about the required synergy between their lean processes and innovative capabilities. This synergy shall ensure that the ‘the engines of their sustainable growth’ are always fired up

Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty, and evangelism

Across the globe, the awareness for environmental degradation and its harmful effects is rapidly growing. The whole world has come together to work in the direction to protect the environment. Consumers are increasingly becoming cautious towards the impact of their consumption pattern on environment and organisations can attain a competitive edge by leveraging this cautiousness by offering them green products/brands. However, it is importance for the marketers to understand that how increasing levels of sustainability awareness impacts other factors which explain pro-environmental behaviour of customers. To fill the existing gap in the current literature in this regard, the current study aims to build a structural model which includes social and environmental sustainability awareness in measuring customer altruism, buying intention, loyalty and customer evangelism. The theoretical model extends the existing framework of the Theory of Planned Behaviour (TPB) and explores the decision-making framework regarding ethical behaviour. Through existing literature review and expert input, the indicators (variables) for each construct were recognised. After that, data was collected from 331 respondents through a structurally designed questionnaire; the hypothetical model was test using the Structural Equation Modelling (SEM) technique. The findings of the study indicate that sustainability awareness positively influence the consumer altruism which in turn enhances the consumer purchase intention, green brand loyalty and green brand evangelism and altruism can and can bridge value-action gap for green brands. Current analysis supports the view that there are significant positive associations among the identified constructs.N/

MATERNAL FACTORS ASSOCIATED WITH LOW BIRTH WEIGHT NEWBORNS IN A TERTIARY CARE CENTRE OF SOUTHERN RAJASTHAN.: Maternal factors associated with Low birth weight newborns

Introduction: Low birth weight is defined as weight at birth of less than 2500 g as per WHO. LBW is associated with foetal and perinatal morbidity and mortality. The aim of the study is to find out the maternal factors leading to low birth weight in newborns. Methodology: A cross-sectional study was done for a period of one year. Mothers delivering term LBW babies from singleton pregnancy were taken as cases and mothers with term, normal weight newborns from singleton pregnancy were termed as control group. Babies with congenital malformations, still births and multiple gestations were excluded from the study. Written consent was obtained from the study group. Institutional ethical clearance was obtained. Results:  1256 babies were born during the study period and out of these 258 babies were weighing <2.5 kg thus the incidence of LBW <2.5 kg was 20.54%. Young maternal age (<30 yrs) and multi parity (≥3) had significantly increased LBW incidence of 28.7% and 32% respectively. Pregnancy complications like anaemia and Pre eclampsia had significantly increased incidence of LBW newborn of 33.455 and 29.1% respectively. Conclusion: Pregnancy related anaemia and hypertension are important risk factor for LBW. Young maternal age pregnancy and Poor ante natal visits also contributes towards LBW.   Keywords: Anaemia; Pre eclampsia; LB