The World Exhibitions and the display of science, technology and culture: moving boundaries

From the moment the first World Exhibition was held in London, in 1851, these events have served as “windows” to scientific, technological and industrial progress, allowing the circulation and the disclosure of this change, either directly to visitors or through media publications worldwide. Under the realisation of these world events, which attracted many travellers, exhibitions enabled the parallel organisation of international conferences and congresses of professionals both in science and in industry, engineering and architecture

The 19th century World Exhibitions and their photographic memories. Between historicism, exoticism and innovation in architecture

Peer Reviewe

Storytelling in corporate branding : application to a McDonald's Portugal Digital Platform

Mestrado em MarketingEsta tese é uma reflexão teórica e prática sobre a presença do storytelling na comunicação corporativa, numa perspectiva que compreende a semiótica e a narratologia num contexto de comunicação estratégica de marketing. Analisamos a junção entre os conceitos de storytelling corporativo, storytelling da marca, storytelling do consumidor e storytelling digital, uma vez que todos se reúnem num diálogo da marca, entre a empresa e o consumidor. O estudo exploratório assentou na nova plataforma da McDonald's "Histórias com M" e foi conduzido de forma a aferir a presença de uma comunicação estruturada na forma de história e para ressaltar quais os pontos comuns na comunicação da marca, através da representação de arquétipos. Apuramos que o storytelling corporativo da McDonald's, relativamente à sua imagem de empregador comunica essencialmente inspiração e determinação como os elementos-chave comuns e partilhados entre os (antigos) trabalhadores.This dissertation is a theoretical and practical reflection on the presence of Storytelling in Corporate Branding, from a perspective that includes semiotics and narratology in the context of marketing communication strategy. We analyze the merging among the concepts of organizational storytelling, branding storytelling, consumer storytelling and digital media storytelling as they all mingle into a branded dialogue between the company and the consumer. The exploratory research on McDonald's new platform "Histórias com M" was conducted in order to assess the presence of a story form structured communication and to enhance the touching points in the brand's communication, by means of archetypal representation. We found that McDonald's corporate storytelling on branding an employer image essentially communicates inspiration and determination as the key collective and shared elements between (former) workers

Synthesis of the Arts: The Project of Architecture in its Relation with the Process of Design. Carlos Tojal, Manuel Moreira and Carlos Roxo (1960- 1974): Multiplano, a case study.

Within the Theory and History of Material Culture, as well as the Theory of Design, this project relies not on essayistic, but on historiographical based investigation, strongly founded in documental sources. Aiming to reveal inedited documentation, actions and agents witch may contribute to the comprehension of the place of design, has of the culture of project oriented thought within the Portuguese context, it assumes as its object of study the architecture studio Multiplano – therefore, framing the problem of Design in Portugal from its process point of view, rather than from its object. Established in Lisbon around 1972 by the architects Carlos Tojal (1929-2015), Manuel Moreira (b.1933) and Carlos Roxo (b.1935), three architects known by the “Three Wonders” epithet, Multiplano and its interveners guard witness to several moments of national projectual culture. Between 1961 and 1974, Tojal, Moreira and Roxo have jointly developed a vast and coherent project-oriented and ideological body of products: demarcating up from Beaux-Arts contemplation, ideal Deco, or Modernist interactions to embrace projectual materialist dialectics, extending yet the concept of useful by structurally integrating artistic thinking along the social utopia of design; to be later overtaken by market.info:eu-repo/semantics/publishedVersio

Parents’ perception of health education practices in Neonatal Unit

Objective: to analyze parents’ perception of health education practices developed by nurses in a Neonatal Unit that facilitated the acquisition of parenting skills for an informed decision-making. Method: this is an exploratory, descriptive and qualitative study. We included 13 parents with children hospitalized for the first time in a Portuguese Neonatal Unit. Data were collected between February and August 2020, through focus groups, processed in the software Interface de R pour Multidimensionnelles de Textes et de Questionneires, through Descending Hierarchical Classification and Similitude Analysis. Results: four classes emerged from the Descending Hierarchical Classification: “Information needs”; “Information gaps”; “Availability to inform”; “Facilitating health education practices”. Conclusion and implications for practice: parents considered digital technology combined with nurses’ availability to inform and explain, as well as provide an empathetic and informal environment as facilitating practices for health education. These results can support health education nursing interventions for parents at the Neonatal Units using digital technology.info:eu-repo/semantics/publishedVersio

Sub-shot-noise photon-number correlation in mesoscopic twin-beam of light

We demonstrate sub-shot-noise photon-number correlations in a (temporal) multimode mesoscopic ($\sim 10^3$ detected photons) twin-beam produced by ps-pulsed spontaneous non-degenerate parametric downconversion. We have separately detected the signal and idler distributions of photons collected in twin coherence areas and found that the variance of the photon-count difference goes below the shot-noise limit by 3.25 dB. The number of temporal modes contained in the twin-beam, as well as the size of the twin coherence areas, depends on the pump intensity. Our scheme is based on spontaneous downconversion and thus does not suffer from limitations due to the finite gain of the parametric process. Twin-beams are also used to demonstrate the conditional preparation of a nonclassical (sub-Poissonian) state.Comment: 5 pages, 5 (low-res) figures, to appear on PR

Degradation characteristics of hydroxyapatite coatings on orthopedic TiAlV in simulated physiological media investigated by electrochemical impedance spectroscopy

This paper concentrates on the degradation characteristics of hydroxyapatite (HA) coatings on orthopaedic Ti-6Al-4V alloy while immersed in Ringer's salt solution, which were investigated by electrochemical impedance spectroscopy. Electrochemical impedance spectroscopy measurements were used to in situ characterize the electrochemical behavior of the passivated alloy covered with HA during aging in Ringer's solution. Comparison of the electrochemical data for the coated material with that for the uncoated metal substrate was also performed. The characteristic feature that describes the electrochemical behavior of the coated material is the coexistence of large areas of the coating itself with pores where the substrate is exposed to the aggressive media. The interpretation of results was thus performed in terms of a two-layer model of the film, in which the precipitation of hydrated oxide or phosphate compounds seals the pores left by the ceramic coating. The blocking effect due to salt precipitation inside the pores produces an enhancement of the resistance values, thus effectively diminishing the metal ion release in the system.Collaborative Research Programme (Acción Integrada No. HP1995-0092 and HP1996-0109) between Spain and Portugal

Manuais escolares de Geografia de Brasil, Espanha e Portugal: quais as inovações didáticas para o ensino de Geografia

Este estudo é comparativo sobre manuais escolares de Geografia entre países que tem estreitos vínculos históricos-educacionais, para compreender como eles se conectam pelas suas diversas linguagens – escritas, cartográficas e imagéticas – a fim de observar inovações didáticas contribuitivas para ensino de Geografia e significativo ao estudante. As análises são em edições das décadas de 1980 e 2000 de manuais de ensino médio, cujos inícios apontam inovações no tratamento com recursos visuais e distribuição dos conteúdos. No entanto, apresentam mesma lógica editorial restritiva as inovações didáticas e o tratamento do estudo do território regional como elemento organizador dos conteúdos didáticos