Do orthodontists recommend Class II treatment according to evidence-based knowledge?

AbstractIntroductionThe adequate indications for the timing of treatment for Class II malocclusion are mandatory for the ethical and efficient practice of orthodontics, but clinicians are reluctant to accept new information that contradicts their preferred method of treatment.ObjectiveThe aim of this investigation was to assess the agreement regarding the indications for Class II malocclusion interceptive therapy between a group of international opinion-makers on early treatment and a group of orthodontists and to compare their treatment indications with the current evidence-based knowledge.Material and methodAn electronic survey containing photographs of mild, moderate and severe Class II malocclusions in children was sent to two panels of experts. Panel 1 (n=28) was composed of international orthodontists who had authored world-class publications on early orthodontic treatment, and Panel 2 (n=261) was composed of clinical orthodontists. Based on a 5-point Likert-type scale, the orthodontists selected their therapy option for each of the 9 Class II malocclusion cases.ResultThe Class II malocclusion treatment recommendations of Panel 2 were significantly different from those offered by Panel 1 with a skew of at least 1 scale point toward earlier treatment. The Class II malocclusion treatment recommendations of the members of Panel 1 members were in accordance with contemporary evidence-based knowledge.ConclusionClass II malocclusion overtreatment appears to be the tendency among clinical orthodontists but not among orthodontists who are academically involved with early treatment. There is a gap between the scientific knowledge and the practices of orthodontists

Sharing is entertaining: the impact of consumer values on video sharing and brand equity

Purpose The study aims to ascertain the impacts of entertainment, social and functional values on the likelihood of sharing commercial videos online and verify whether consumers' likelihood to share videos impacts brand attachment and brand equity. Design/methodology/approach A survey was conducted with 368 university students who watched videos of five companies on YouTube Brazil. The electronic form had 24 questions covering the constructs entertainment value, social value, functional value, likelihood to share, brand attachment and brand equity. The structural equation modeling (SEM) tested the survey ' s hypothetical model. Findings The entertainment value and the social value had positive impacts on the likelihood to share commercial videos online. Moreover, the likelihood to share videos positively impacted brand attachment and brand equity. Finally, brand attachment had a positive effect on brand equity. Practical implications Entertainment and social values affect the likelihood to share commercial videos, stimulating consumer engagement with brands through interactive marketing on SNSs. Therefore, companies should produce fun videos that add social value to consumers to go viral, positively influencing brands. Finally, another contribution is the impact of video sharing on brand attachment. Previous studies have contemplated only the opposite relationship between these constructs. Originality/value This research adds value to interactive marketing by investigating consumers' behaviors, their interactivity in social networking sites (SNSs) and the impacts on brands. It is the only study that simultaneously contemplates the effects of entertainment, social and functional values on the likelihood to share commercial videos online and demonstrates its impact on brand attachment and brand equity.UIDB/04020/2020info:eu-repo/semantics/publishedVersio

Do satisfied customers recommend restaurants? the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM

PurposeAcademics and managers scour to understand which perceived quality factors are paramount to consumers during their restaurant experiences and how they influence their emotions, satisfaction, propensity to loyalty and electronic word-of-mouth (eWOM). However, previous studies are divergent regarding the impacts of satisfaction on eWOM. This survey aims to (a) investigate the impacts of perceived quality by restaurant consumers on positive emotions, negative emotions and satisfaction; (b) verify the impacts of satisfaction on the propensity to loyalty and eWOM; (c) test whether the consumers' behavioural engagement in the SNS (CBE-SNS) moderates the relationship between satisfaction and eWOM.Design/methodology/approachThis survey included 416 university students in Peru who completed an electronic form about their experiences at a la carte restaurants. PLS-SEM tested the hypothetical model based on S-O-R Theory (Mehrabian and Russell, 1974).FindingsThe perceived quality by consumers regarding their restaurant experiences positively impacts satisfaction and positive emotions and negatively affects negative emotions. Satisfaction strongly influences the propensity to loyalty but weakly the eWOM. The CBE-SNS moderates the intensity of the relationship between satisfaction and eWOM.Originality/valueThis study is the first to concomitantly test the relationships between perceived quality, positive and negative emotions, satisfaction, the propensity to loyalty, e-WOM and CBE-SNS. Consumer engagement moderates the relationship between satisfaction and eWOM. Accordingly, to stimulate positive eWOM, restaurants must provide their customers with experiences with high perceived quality, impacting their satisfaction, emotions and propensity for loyalty, and developing strategies to increase CBE-SNS.CENTRUMinfo:eu-repo/semantics/publishedVersio

The Effect of Product Category on Consumer Brand Relationships

Purpose - This paper aims to investigate the effect of product category on consumer brand relationships. Design/methodology/approach - Based on a total of 800 consumers, respondents evaluated their relationship with their favorite brand in one of the four product categories studied (soft drink, mobile phone, shoes, cars). EFA, subsequent CFA, SEM and ANOVA were used to assess these relationships and the product category effect. Findings - The authors find that brand love positively influences brand loyalty and both, influence positively WOM and purchase intention. Looking at the directionality of these relationships, the results show no product category differences. However, the authors found significant differences in terms of their intensity and their effect on the explanation power of the brand outcome variables WOM and purchase intention. Research limitations/implications - The survey was conducted in Brazil and future research should assess the same product categories in other cultural settings as well as consider other product categories to assess the external validity of these results. Practical implications - This paper demonstrates that consumer brand relationships are not product category specific. However, certain product categories tend to have more intense relationships than other product categories. Originality/value - Despite the importance of the product category effect in the branding literature, this study shows that consumer brand relationship theory can be applied to different product categories. This suggests, the product category is less important in the study design than the unit of analysis which requires to be consumer\u27s favorite brands

Marketing Myopia in Brazilian Public Universities: An Empirical Study Involving Academicians

The objective of this study was to understand the role of marketing, from research to commercialization of technologies in Brazilian public universities. To that end, an online survey was conducted, involving 236 academicians associated with in Brazilian public universities. The data obtained were subjected to exploratory factor analysis and descriptive statistics. The results revealed the low utilization of proactive market analyses in Brazilian public universities, as well as the limited integration of marketing through interaction with companies. The strategic orientation prevalent in BPUs was geared to technology, at the expense of relationships with society and the market. An entrepreneurial orientation was not observed. The actions to promote or encourage the transfer of Brazilian public universities technologies to the market proved timid. Finally, there were several obstacles to the implementation of marketing in Brazilian public universities, characterizing the so called marketing myopia

IMPACTOS DA ESTABILIZAÇÃO MONETÃRIA E DA ESTRATÉGIA COMPETITIVA DA INDÚSTRIA, SOBRE O CONSUMO DE CAFÉ TORRADO NO BRASIL

The main purpose of this research is to evaluate the influence of two distinct programs over the coffee consumption in Brazil. The first one is the implementation of “Plano Real†and it’s consequences in terms of monetary stabilization and income growing. The second refers to a program that aimed to increase the quality of toasted coffee, launched by Associação Brasileira da Industria do Café – ABIC -, named “Selo Pureza†(“Pureness Sealâ€). Macroeconomics conditions are considered external variables. However they can not be controlled by the organizations once they are able to cause high impacts on a company performance. Cooperative strategy is an association and in this case, participants have total control and can plan results. The methodology involves Multiple Regression Analysis; the the studied period is from 1990 to 2006. The results found show that the variables representing the macroeconomic conditions are not able to explain the consumption increase, although the relationship strategy is significant, suggesting that it presents a considerable importance for the consumption increase.Estratégia competitiva e estratégia relacional, mercado de café, agronegócio, Competitive strategy, cooperative strategy, coffee market, agribusiness., Agribusiness, Research Methods/ Statistical Methods, Teaching/Communication/Extension/Profession,

Strategy on Club Sector: An Application of the Zaccarelli and Fischmann Model Application at a Sports and Entertainment Club in Minas Gerais

For organizations to remain competitive in the market, it is necessary to identify and adopt strategies appropriate to the operating environment. Minas Tênis Clube, the object of this study, adopted a series of strategies from 1980 to 2013 that were analyzed in the light of the work of Zaccarelli and Fischmann (1994). In order to reach this objective, a bibliographical research was carried out considering the main concepts related to the themes of strategy, client and market. Semi-structured interviews were conducted with 25 randomly chosen volunteers who had one or more of the following relationships with Minas Tênis Clube: partner or adviser, director, employee, representative of state or municipal public authority, partner company, supplier, athlete or former athlete. After saturation, these contents were submitted to content analysis according to Bardin. Generic Strategies (GS) can be adopted in a variety of ways and in various combinations, by all organizations, regardless of their size or the market in which they operate, expanding their operations or recovering lost customers or niches. This article aimed to identify and analyze the GS adopted in the management of the MTC in the last three decades, based on the model proposed by these authors. The results showed that the GS of Adaptation, Cooperation, Product-Market Differentiation and Opportunity were adopted in the management of this Club and were the most relevant in the period studied

Atributos que afetam a decisão de compra dos consumidores de carne bovina

The purpose of this paper is to identify the attributes of beef that affect the buying decisions of the consumers of Belo Horizonte, Minas Gerais. A descriptive survey was conducted with quantitative variables, with a total of 400 interviews at the point of retail purchase, using structured questionnaires with multiple-choice questions only. It was possible to verify that the attributes considered most important by the consumers regarding the beef were: hygiene, smell, appearance, additive-free, healthy appearance, freshness, flavor, tenderness, color, and nutritional value. We found significant statistical differences between the consumer’s clusters. It indicates that the attributes of the beef that affect the buying decisions are related to gender, age, marital status, household income, educational level, and time dedicated to work.marketing research, consumer behavior, agribusiness, beef,

Proposition and test of an explanatory model of innovation perception and it´s consequences

Objective: To propose and test a theoretical model to measure the innovation perception and the intention to renew the consumer's annuity of its members. Method: A survey was carried out with fans of soccer clubs from all over Brazil and a sample of 883 elements was obtained. Data were analyzed using multivariate statistical techniques and structural equations modeling, attempting to validate the proposed model at the level of the scales used and the nomological chain. Originality/Relevance: Model development for an innovation perception by consumer's measurement, as well as the verification and test. This study provide club managers with information on the variables that impact the perception and behavior of the fans will lead to the clubs better strategic planning in the quest to make the club a profitable organization. Results: Tested model has shown that the benefits provided by the Fan Loyalty Program generate a innovation perception triggering the perception of this products values. Perceived innovation and value positively impact the member's satisfaction, which leads them to renew the program annuity. Theoretical/Methodological Contributions: the innovations incorporated in the sporting sector are new actions that have the need for a models establishment that can support the manager's decision process. Researchers should establish a continuing effort to comprehend how the perception of innovative products impacts consumers, which is important to assess the innovative products diffusion, not only by their past behavior, but also by future behavior intention, one of the present study objects.info:eu-repo/semantics/publishedVersio

ANTECEDENTES DO AMOR A MARCA E SEUS IMPACTOS NAS INTENÇÕES COMPORTAMENTAIS DE CONSUMIDORES: UM ESTUDO EMPÍRICO NO SETOR AUTOMOTIVO

O desenvolvimento de pesquisas que exploram as relações dos consumidores com as marcas, bem como o valor das marcas para o consumidor (brand equity) têm crescido de forma expressiva, devido à importância destes temas para o desempenho das organizações em mercados competitivos. Fournier (1997) propôs de forma relevante, a existência de relacionamentos dos consumidores com as marcas, descrevendo e buscando empiricamente verificar a existência de uma tipologia que inclui tipos tais como: “casamento de conveniência”, “amizade”, “troca transacional” e “relação abusiva”, entre outros. Dezenas de estudos posteriores buscaram mensurar a qualidade do relacionamento entre consumidores e marcas, usando o quadro referencial proposto pela autora. Neste sentido, o Amor a Marca é um construto recente na literatura, que atua como mediador no relacionamento de consumidores com marcas, e que tem apresentado constatações empíricas preliminares de seu impacto nas intenções comportamentais e atitudes de consumidores. Suas evidências podem ser observadas em Sternberg (1988, 1996), Shimp e Madden (1988), Hendrick e Hendrick (1992), Carrol e Ahuvia (2006), Fournier (1988) e Santana e Sobrinho (2008). Porém os estudos empíricos que envolvam a mensuração e identificação de antecedentes e consequencias do Amor a Marca são escassos e recentes, no Brasil e no exterior, se aproximando de cerca de uma dezena. Com o objetivo de identificar estes antecedentes, desenvolver e validar uma escala de amor a marca no contexto brasileiro, bem como validar um modelo que identifique seus impactos, visando gerar uma base conceitual e evidencias que contribuam para as organizações, foi realizada esta pesquisa. Neste sentido, foi realizada uma survey, com cerca de 200 consumidores de automóveis da cidade de Belo Horizonte. Após validação das mensurações, o modelo foi testado através de equações estruturais. Os resultados permitiram validar uma escala de Amor a Marcas e identificar antecedentes tais como a influencia pessoal e propaganda. Foi também verificado um impacto significativo do amor à marca no boca a boca positivo (explicando cerca de 77% das variações deste) e na intenção de compra de consumidores. Com o objetivo de explorar mais o tema, um modelo alternativo foi proposto e testado. As principais contribuições deste trabalho referem-se ao desenvolvimento e validação de escala reduzida de amor à marca no contexto brasileiro, bem como a identificação de um modelo nomológico estrutural de antecedentes do amor à marca, que contribui para o desenvolvimento do conhecimento neste importante campo de estudo. Sob aspectos gerenciais, o estudo demonstra o quanto àqueles que amam marcas fazem mais boca a boca positivo, bem como o fato de que os receptores deste boca a boca tendem a comprar mais e amarem mais estas marcas, indicando a importância da gestão de ações estratégicas que aumentem sua amplitude e freqüência